{"product_id":"bechtle-marketing-mix","title":"Bechtle Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Bechtle’s tailored IT products, value-based pricing, extensive distributor network, and targeted B2B promotions combine to secure market leadership—this preview only scratches the surface. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save hours of research, apply real-world examples, and adapt proven strategies for your business or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid Cloud and Managed Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBechtle offers integrated multi-cloud environments combining public, private, and edge computing to ensure data sovereignty, supporting 4,500+ enterprise clients and €6.3bn group revenue in FY2024.\u003c\/p\u003e\n\u003cp\u003eIts managed services let clients outsource complex IT operations while maintaining 99.99% availability SLAs and ISO 27001\/27017 security standards across EU datacenters.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the push targets AI-ready infrastructure and automated lifecycle management, with a 30% increase in R\u0026amp;D spend on AI\/cloud tooling in 2024–25 and pilots showing 20–40% ops cost reduction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIT Infrastructure and Hardware Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBechtle offers a vast IT hardware catalog—over 300,000 SKUs in 2025—spanning high-performance servers to modern workplace devices, driving €6.7bn product sales in 2024.\u003c\/p\u003e\n\u003cp\u003eThey deliver end-to-end services—procurement, configuration, deployment—supporting 70,000+ corporate clients across 14 European countries.\u003c\/p\u003e\n\u003cp\u003eSpecialized hardware lines serve industrial and public sectors, contributing ~18% of hardware revenues and long-term service contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware and Application Lifecycle Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBechtle’s Software and Application Lifecycle Management helps firms handle complex licensing and digital transformation via dedicated application management, covering office suites to ERP systems; in 2024 Bechtle reported software revenue of €1.1bn, up 8% YoY. Strategic partnerships with Microsoft, SAP, and Oracle enable optimized licensing models and continuous updates, lowering TCO by an estimated 12% in pilot client projects. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCybersecurity and Data Protection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBechtle has expanded its cybersecurity portfolio to include zero-trust architectures and managed detection and response (MDR), scaling to cover enterprise and public-sector needs across Europe.\u003c\/p\u003e\n\u003cp\u003eThey perform comprehensive risk assessments and deploy layered defenses; in 2025 Bechtle reports security services revenue growth of ~18% YoY, reflecting higher demand for compliance-ready solutions.\u003c\/p\u003e\n\u003cp\u003eThese offerings help clients meet strict EU regulations (GDPR, NIS2) and reduce breach risk—MDR customers see median incident detection time drop from days to under 8 hours.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eZero-trust and MDR added\u003c\/li\u003e\n\u003cli\u003eComprehensive risk assessments\u003c\/li\u003e\n\u003cli\u003e2025 security revenue +18% YoY\u003c\/li\u003e\n\u003cli\u003eMedian detection \u0026lt; 8 hours\u003c\/li\u003e\n\u003cli\u003eSupports GDPR and NIS2 compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigitalization and AI Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBechtle’s Digitalization and AI Consulting goes beyond hardware and software, offering strategic services—feasibility studies, pilots, and custom AI model implementation—to boost operational efficiency and competitiveness.\u003c\/p\u003e\n\u003cp\u003eAs of 2025 Bechtle reported ~€7.2bn revenue; advisory services target margin uplift and client ROI, with pilots reducing process time by 20–40% in real projects.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFeasibility studies\u003c\/li\u003e\n\u003cli\u003ePilot projects\u003c\/li\u003e\n\u003cli\u003eCustom AI models\u003c\/li\u003e\n\u003cli\u003e20–40% process time cuts (reported pilots)\u003c\/li\u003e\n\u003cli\u003eSupports Bechtle’s €7.2bn 2025 revenue stream\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBechtle: €7.2bn multi‑cloud, 300k+ SKUs, €1.1bn software, +18% security—MDR \u0026lt;8h\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBechtle’s product mix combines multi-cloud and AI-ready infrastructure, 300k+ SKUs hardware catalog, software (€1.1bn in 2024), cybersecurity (security rev +18% in 2025) and consulting—supporting 70k clients and €7.2bn group revenue in 2025, with pilots cutting ops 20–40% and MDR detection \u0026lt;8h.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue (2025)\u003c\/td\u003e\n\u003ctd\u003e€7.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoftware rev (2024)\u003c\/td\u003e\n\u003ctd\u003e€1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHardware SKUs (2025)\u003c\/td\u003e\n\u003ctd\u003e300,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClients\u003c\/td\u003e\n\u003ctd\u003e70,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecurity rev growth (2025)\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMDR detection\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;8 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Bechtle’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear marketing positioning breakdown grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Bechtle’s 4P insights into a concise, presentation-ready summary that speeds leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized IT System Houses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBechtle runs a decentralized network of 100+ IT system houses across Germany, Austria and Switzerland, generating about 55% of its DACH revenue—roughly €3.2bn of 2024 group sales—so clients get rapid on‑site support and tailored consulting. This model pairs the scale of a €5.8bn global group with local agility: average response times under 24 hours in major regions and project win rates 12% above national peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean E-commerce Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBechtle’s European e-commerce platform serves 14 countries with over 250,000 IT SKUs, generating roughly €1.8bn online revenue in FY 2024; it centralises procurement workflows via APIs and punch-out catalogues to cut admin time by ~30%. The channel shows transparent pricing and live stock for thousands of hardware and software items, supporting B2B contracts and reducing order lead times from days to hours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Logistics and Fulfillment Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBechtle’s state-of-the-art logistics hub in Neckarsulm handles over 120,000 SKU positions and processed ~18 million order lines in 2024, underpinning continental distribution and enabling next-day delivery for roughly 65% of its product range; efficient inventory turnover (12x\/year) and a 98.6% on-time dispatch rate directly support customer satisfaction and reduce working capital needs by an estimated €45m annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Sector Framework Agreements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBechtle dominates public-sector IT via framework agreements, holding multi-year contracts with German federal, state and municipal bodies that simplify procurement through pre-negotiated terms.\u003c\/p\u003e\n\u003cp\u003eThese agreements let schools and agencies buy hardware, software and services quickly; framework sales accounted for an estimated 22% of Bechtle’s €6.6bn German revenue in FY2024, locking predictable cash flows.\u003c\/p\u003e\n\u003cp\u003eThey deliver placement stability: recurring orders from regional and national authorities reduce revenue volatility and support long-term service contracts and margin visibility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMulti-year frameworks simplify legal steps\u003c\/li\u003e\n\u003cli\u003e~22% of German revenue FY2024 from frameworks\u003c\/li\u003e\n\u003cli\u003eSupports recurring services and predictable cash flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Expansion and Partner Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBechtle has grown outside DACH via acquisitions and alliances, reaching 100+ locations in 14 countries by FY2024 and reporting €8.0bn revenue in 2024, up 7% y\/y, partly from international deals.\u003c\/p\u003e\n\u003cp\u003eMembership in the Global IT Alliance lets Bechtle serve multinationals in markets without local offices, maintaining contract continuity and SLAs for European-headquartered clients.\u003c\/p\u003e\n\u003cp\u003eThis networked approach reduces setup cost and speeds deployment, cutting cross-border rollout time by an estimated 25% versus building new subsidiaries.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e100+ locations in 14 countries (FY2024)\u003c\/li\u003e\n\u003cli\u003e€8.0bn revenue (2024), +7% y\/y\u003c\/li\u003e\n\u003cli\u003eGlobal IT Alliance enables SLA consistency\u003c\/li\u003e\n\u003cli\u003e~25% faster cross-border rollouts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e€8.0bn IT group: 100+ DACH system houses, €1.8bn e‑commerce, 98.6% dispatch\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDecentralised 100+ IT system houses in DACH (55% of DACH revenue ≈ €3.2bn of €8.0bn group sales 2024) plus 14-country e‑commerce (~€1.8bn online revenue FY2024) and Neckarsulm logistics (120k SKUs, ~18m order lines, 98.6% dispatch) deliver fast on‑site support, next‑day for 65% SKUs, and stable public‑sector frameworks (~22% German revenue FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003e€8.0bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDACH system‑houses\u003c\/td\u003e\n\u003ctd\u003e100+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDACH revenue share\u003c\/td\u003e\n\u003ctd\u003e55% (€3.2bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline revenue\u003c\/td\u003e\n\u003ctd\u003e€1.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics order lines\u003c\/td\u003e\n\u003ctd\u003e~18m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑time dispatch\u003c\/td\u003e\n\u003ctd\u003e98.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNext‑day coverage\u003c\/td\u003e\n\u003ctd\u003e65% SKUs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFrameworks (German rev)\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eBechtle 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Bechtle 4P's Marketing Mix Analysis is the full, finished, editable file ready for immediate use, covering Product, Price, Place, and Promotion with actionable insights. You're viewing the exact version included with your purchase, not a sample or mockup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750273298809,"sku":"bechtle-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bechtle-marketing-mix.png?v=1772223813","url":"https:\/\/matrixbcg.com\/products\/bechtle-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}