{"product_id":"bcv-marketing-mix","title":"Banque Cantonale Vaudoise Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Banque Cantonale Vaudoise tailors its product suite, pricing architecture, distribution channels, and promotions to serve retail and corporate clients across Switzerland—grab the full 4Ps Marketing Mix Analysis for editable, presentation-ready insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBCV offers current accounts, savings (passive and term), and multiple credit-card tiers for Swiss residents, serving ~460,000 retail clients and €25bn in retail deposits as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eProducts prioritize liquidity and daily payments, with NFC\/contactless limits aligned to Swiss standards and 24\/7 e-banking used by 78% of clients.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 BCV added biometric two-factor security and ESG-labelled savings funds; 12% of retail deposits sit in climate-conscious options.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWealth management remains a cornerstone of Banque Cantonale Vaudoise (BCV), serving HNWIs with tailored investment strategies and estate planning; BCV managed about CHF 18.4 billion in client assets in 2024, signalling scale and trust.\u003c\/p\u003e\n\u003cp\u003eThe bank leverages regional stability and Vaud expertise to attract clients focused on long-term capital preservation and growth, reporting a 4.2% YoY rise in private banking net new money in 2024.\u003c\/p\u003e\n\u003cp\u003eSpecialized advisors provide tax-efficient solutions and global market navigation through personalized plans and discretionary mandates, with discretionary assets representing roughly 46% of BCV’s wealth book in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Institutional Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBanque Cantonale Vaudoise Corporate \u0026amp; Institutional Banking funds SMEs in Vaud with loans and trade finance—BCV reported CHF 8.3 billion in corporate loans and CHF 1.1 billion in trade-related exposure in 2024, supporting local investment and liquidity.\u003c\/p\u003e\n\u003cp\u003eCash management services process CHF 45 billion in payments annually, boosting SME operational stability and working capital efficiency.\u003c\/p\u003e\n\u003cp\u003eBCV provides tailored instruments and advisory to cantonal and municipal clients; public-sector deposits totaled CHF 3.2 billion in 2024, underpinning regional development projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Management and Investment Funds\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBCV offers equity, fixed-income and real-estate funds plus bespoke asset management covering Swiss and global markets, managing about CHF 45.2 billion in assets under management as of Dec 31, 2025.\u003c\/p\u003e\n\u003cp\u003eInternal research (40 analysts) provides data-driven strategy and risk controls; five-year average annualized return for flagship mixed funds: 6.1% to 7.4% (2019–2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCHF 45.2bn AUM (31.12.2025)\u003c\/li\u003e\n\u003cli\u003eEquity, FI, RE, multi-asset\u003c\/li\u003e\n\u003cli\u003eGlobal + Swiss market focus\u003c\/li\u003e\n\u003cli\u003e40-analyst research team\u003c\/li\u003e\n\u003cli\u003eFlagship 5y returns 6.1%–7.4%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe BCV digital banking ecosystem—BCV Mobile and BCV-net—lets clients manage accounts, payments, and investments remotely with a single interface.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 both platforms add AI-driven insights and simplified trading; BCV reported a 28% rise in mobile active users and a 15% uplift in digital transactions year-on-year (2024–25).\u003c\/p\u003e\n\u003cp\u003eThis digital-first move keeps BCV competitive with Swiss fintechs while preserving branch-based advisory quality.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% rise in mobile active users (2024–25)\u003c\/li\u003e\n\u003cli\u003e15% uplift in digital transactions (2024–25)\u003c\/li\u003e\n\u003cli\u003eAI insights and trading added by late 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBCV: €25bn deposits, CHF45.2bn AUM, 78% e-banking — strong digital \u0026amp; ESG traction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBCV’s product mix centers on retail deposits (≈€25bn, 460k clients), CHF 45.2bn AUM (31.12.2025), CHF 18.4bn private-banking assets (2024) and CHF 8.3bn corporate loans (2024); digital adoption: 78% e-banking, +28% mobile users (2024–25); ESG options hold 12% of retail deposits; flagship funds 5y returns 6.1%–7.4%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deposits\u003c\/td\u003e\n\u003ctd\u003e€25bn (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003eCHF 45.2bn (31.12.2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-banking assets\u003c\/td\u003e\n\u003ctd\u003eCHF 18.4bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate loans\u003c\/td\u003e\n\u003ctd\u003eCHF 8.3bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ee-banking users\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile users growth\u003c\/td\u003e\n\u003ctd\u003e+28% (24–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Banque Cantonale Vaudoise’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Banque Cantonale Vaudoise’s 4Ps in a concise, structured format to quickly align leadership and non-marketing stakeholders on product, price, place, and promotion strategies for faster decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBranch Network in Vaud\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWith about 150 branches across the canton of Vaud as of 2025, Banque Cantonale Vaudoise (BCV) maintains dense coverage in both Lausanne and smaller communes, ensuring local access within 20 minutes for most residents.\u003c\/p\u003e\n\u003cp\u003eThat proximity enables in-person consultations for mortgages, wealth planning, and SME lending—areas where BCV reports 60% of advisory revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eBranches are positioned and staffed as advisory hubs, shifting teller work to digital channels so advisors focus on complex decisions and long-term client relationships.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBanque Cantonale Vaudoise’s digital channels—its mobile app and web portal—handle the majority of daily transactions, with mobile active-user rates near 68% and 24\/7 uptime targets above 99.9% as of 2025. The platforms prioritize simple navigation and rapid transfers, supporting SEPA and instant payments and processing millions of transactions annually. Global access lets clients bank from anywhere, reinforcing an omnichannel approach that integrates branches, call centers, and digital touchpoints. These channels drive digital adoption and lower transaction costs per interaction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eATM and Self-Service Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBCV operates over 550 ATMs and 120 automated service terminals across Canton Vaud, giving 24\/7 cash withdrawals and deposits and serving ~1.2 million annual transactions.\u003c\/p\u003e\n\u003cp\u003eMachines sit in shopping centers, train stations, and municipal hubs to boost footfall convenience and reduce branch congestion by ~18% in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, roughly 70% of terminals were upgraded for contactless and mobile-initiated transactions, cutting average service time from 90s to 35s.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Headquarters in Lausanne\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpheadquartered in lausanne banque cantonale vaudoise runs a central strategic hub coordinating regional branches and global market activities supporting chf billion total assets year-end cet1-equivalent capital.\u003e\n\u003cpthe hq enables efficient management of corporate and institutional relationships within the swiss financial ecosystem houses core trading asset teams that oversee billion in aum drive investment strategy.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocation: Lausanne — central Swiss hub\u003c\/li\u003e\n\u003cli\u003eTotal assets: CHF 45.2 billion (2025)\u003c\/li\u003e\n\u003cli\u003eAUM at HQ teams: ~CHF 28 billion\u003c\/li\u003e\n\u003cli\u003eCapital: ~CHF 1.1 billion CET1-equivalent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pheadquartered\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Trading and Asset Management Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpfor its international wealth management and trading activities bcv uses global networks to execute trades manage assets across jurisdictions supporting client under custody cross-border portfolios covering equities fixed income fx alternatives.\u003e\n\u003cpintegration with international clearing and settlement systems six securities services euroclear timely execution lowering operational risk for a diverse client base while bcv remains vaud-rooted.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€25bn+ assets under custody (2024)\u003c\/li\u003e\n\u003cli\u003eAccess to TARGET2, SIX, Euroclear\u003c\/li\u003e\n\u003cli\u003eGlobal markets: equities, bonds, FX, alternatives\u003c\/li\u003e\n\u003cli\u003eCross-border execution, lower settlement risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pintegration\u003e\u003c\/pfor\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBCV: Omnichannel Swiss bank — 150 branches, 68% mobile users, CHF45.2bn assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBCV’s Place mixes dense local reach (≈150 branches, 550 ATMs in Vaud) with strong digital adoption (68% mobile users, 99.9% uptime) and a Lausanne HQ managing CHF 45.2bn assets and ~CHF 28bn AUM, enabling omnichannel advisory and efficient cross-border execution via TARGET2\/SIX\/Euroclear.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (Vaud)\u003c\/td\u003e\n\u003ctd\u003e≈150\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\/terminals\u003c\/td\u003e\n\u003ctd\u003e≈550\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile active users\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal assets (YE 2025)\u003c\/td\u003e\n\u003ctd\u003eCHF 45.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM at HQ teams\u003c\/td\u003e\n\u003ctd\u003e≈CHF 28bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eBanque Cantonale Vaudoise 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Banque Cantonale Vaudoise 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750326448505,"sku":"bcv-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bcv-marketing-mix.png?v=1772224266","url":"https:\/\/matrixbcg.com\/products\/bcv-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}