{"product_id":"bcd-marketing-mix","title":"Bank Of Chengdu Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBank of Chengdu leverages tailored retail and SME products, competitive tiered pricing, an expanding branch-plus-digital distribution network, and localized promotion to build regional trust and growth—discover how these elements combine to drive market share. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format for fast benchmarking, strategy development, or academic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Retail Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Chengdu offers deposits, consumer loans, and credit cards tailored to Sichuan residents; retail deposits reached RMB 480 billion in 2025, with 58% in high-liquidity savings accounts.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, AI-driven personalization (behavioral scoring, life-stage product bundles) increased cross-sell rate by 22% and lifted average loan size 14%.\u003c\/p\u003e\n\u003cp\u003eMortgage products stay competitive: 2025 new mortgage originations totaled RMB 95 billion, aligned with Chengdu housing price growth of 6.8% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized SME Financial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Chengdu’s Specialized SME Financial Services offer flexible credit lines and working capital loans tailored to Sichuan small and medium enterprises, supporting 38,000 SMEs and accounting for 24% of corporate loan book by 2025.\u003c\/p\u003e\n\u003cp\u003eThe products use big data credit models and alternative data, cutting average approval time to 48 hours and reducing NPLs to 1.6% for the segment in 2024.\u003c\/p\u003e\n\u003cp\u003eBy 2025 these specialized enterprise loans are a core corporate portfolio pillar, financing industrial upgrading projects worth CNY 12.5 billion and boosting local innovation access to capital.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Private Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWealth management offers the Furong series—from low-risk fixed income to diversified equity funds—aimed at capturing growth in the Chengdu‑Chongqing Economic Circle while preserving capital for conservative clients.\u003c\/p\u003e\n\u003cp\u003eAs of 2025 the Furong portfolio manages about CNY 38.2 billion, with fixed‑income products yielding 3.6%–4.8% and equity funds targeting 8%–12% annual returns.\u003c\/p\u003e\n\u003cp\u003ePrivate banking has expanded in Western China, serving 12,400 HNWI (high‑net‑worth individuals) and growing AUM 18% year‑over‑year through bespoke advisory, trust, and tax planning services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile Banking Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Digital and Mobile Banking Ecosystem bundles a single mobile app with payments, lifestyle services, and investment tools, serving 6.2 million active users and handling ¥48 billion monthly transactions as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eIt uses fingerprint\/face biometrics and AES-256\/TLS encryption for retail and corporate flows, cutting fraud rates 28% year-over-year.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the platform is the hub of Bank of Chengdu’s open banking, connecting 120 third-party providers via APIs and driving 18% fee-income growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6.2M active users\u003c\/li\u003e\n\u003cli\u003e¥48B monthly tx volume\u003c\/li\u003e\n\u003cli\u003e120 third-party APIs\u003c\/li\u003e\n\u003cli\u003e28% YoY fraud reduction\u003c\/li\u003e\n\u003cli\u003e18% fee-income growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen and Infrastructure Project Financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpbank of chengdu has prioritized green bonds and environmental project financing to back china carbon neutrality pledge channeling over cny billion into local renewable energy sustainable urban projects ecological restoration across the sichuan basin in\u003e\n\u003cpthis strategic focus aligns the bank with national policy and attracted esg-focused institutional investors contributing to a rise in green-asset inflows year-over-year basis-point improvement funding cost\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 green lending: CNY 12.4 billion\u003c\/li\u003e\n\u003cli\u003eYoY inflow growth: 18%\u003c\/li\u003e\n\u003cli\u003eFunding cost improvement: 6 bps\u003c\/li\u003e\n\u003cli\u003eFocus: renewables, sustainable urban dev, ecological restoration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pbank\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank of Chengdu: Strong retail mix, 6.2M users, CNY480B deposits, +22% cross-sell\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Chengdu’s product mix—retail deposits CNY480B (58% savings), mortgages CNY95B originations (2025), SME loans 24% of corporate book (38k clients), Furong AUM CNY38.2B, digital users 6.2M—drives cross-sell +22% and NPLs 1.6% (SME); green lending CNY12.4B (2024), ESG inflows +18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deposits\u003c\/td\u003e\n\u003ctd\u003eCNY480B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage originations (2025)\u003c\/td\u003e\n\u003ctd\u003eCNY95B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFurong AUM\u003c\/td\u003e\n\u003ctd\u003eCNY38.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive users\u003c\/td\u003e\n\u003ctd\u003e6.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Bank of Chengdu’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear breakdown of its marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Bank of Chengdu's 4P marketing insights into a concise, leadership-ready snapshot that simplifies product, price, place, and promotion strategies for quick decision-making and internal alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Density Branch Network in Chengdu\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe bank runs 312 branches across Chengdu as of Dec 2025, covering all 20 major districts and delivering a top-3 city market share by branch density; each branch averages CNY 1.9bn in deposits. \u003c\/p\u003e\n\u003cp\u003eBranches act as primary touchpoints for complex wealth and corporate deals—~68% of corporate loan approvals in 2024 required in-branch negotiation. \u003c\/p\u003e\n\u003cp\u003eBy 2025 branches are smart hubs: 42% of transactions are automated kiosks while 58% use human advisers for advisory-intensive services, improving NPS by 7 points year-on-year. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Expansion Across Western China\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Chengdu has expanded beyond Sichuan with branches in Chongqing, Xi'an, and Shanghai, supporting inter-regional trade and investment; by end-2025 these outlets handled an estimated CNY 320 billion in corporate lending linked to cross-region projects. These locations let the bank tap the Yangtze River Economic Belt and Western Development corridor, regions accounting for roughly 38% of its corporate loan book. The branches serve as gateways for Sichuan firms scaling nationally, facilitating M\u0026amp;A, trade finance, and treasury services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Mobile and Online Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMobile apps and online banking portals are Bank of Chengdu’s main distribution channels for daily transactions and standard products, handling over 70% of retail transactions by value in 2024 and processing peak loads above 1.2 million daily requests to ensure 24\/7 access.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Self-Service Terminal Placement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbank of chengdu places atms and intelligent kiosks across malls transit hubs residential complexes enabling card issuance deposits withdrawals cash management without tellers by include virtual teller video support for remote assistance lifting self-service transaction share to total branch-equivalent activity.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6,200 terminals deployed\u003c\/li\u003e\n\u003cli\u003eLocations: malls, transit hubs, residential complexes\u003c\/li\u003e\n\u003cli\u003eServices: card issuance, cash management, deposits, withdrawals\u003c\/li\u003e\n\u003cli\u003e2025: ~40% with virtual teller tech\u003c\/li\u003e\n\u003cli\u003eSelf-service = 52% of branch-equivalent activity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pbank\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Direct Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBank of Chengdu assigns dedicated relationship managers to large institutional and corporate clients, offering on-site services and tailored financing that boosted corporate deposits by 12% in 2024 versus 2023.\u003c\/p\u003e\n\u003cp\u003eThis direct-to-business model yields retention above 90% with deep knowledge of Sichuan industrial needs, especially manufacturing and energy firms.\u003c\/p\u003e\n\u003cp\u003eSupport comes from a corporate internet banking platform handling complex treasury flows; reported 2024 corporate transaction volume reached CNY 1.8 trillion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated RMs on-site\u003c\/li\u003e\n\u003cli\u003e12% corporate deposit growth (2024)\u003c\/li\u003e\n\u003cli\u003eRetention \u0026gt;90%\u003c\/li\u003e\n\u003cli\u003eCNY 1.8T corporate transactions (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank of Chengdu: 312 branches, CNY1.9bn\/branch, \u0026gt;70% digital, CNY1.8T corp flow\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Chengdu runs 312 branches (Dec 2025), 6,200 ATMs\/kiosks, and expanded to Chongqing, Xi'an, Shanghai; digital channels handle \u0026gt;70% retail transactions and 1.2M peak daily requests; branches average CNY 1.9bn deposits; corporate platform processed CNY 1.8T (2024) and cross-region lending CNY 320bn (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (Dec 2025)\u003c\/td\u003e\n\u003ctd\u003e312\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\/kiosks\u003c\/td\u003e\n\u003ctd\u003e6,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg deposits\/branch\u003c\/td\u003e\n\u003ctd\u003eCNY 1.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail digital share (2024)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate txn volume (2024)\u003c\/td\u003e\n\u003ctd\u003eCNY 1.8T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-region corporate lending (2025)\u003c\/td\u003e\n\u003ctd\u003eCNY 320bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eBank Of Chengdu 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Bank of Chengdu 4P’s Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749888438649,"sku":"bcd-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bcd-marketing-mix.png?v=1772219865","url":"https:\/\/matrixbcg.com\/products\/bcd-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}