{"product_id":"bbtv-marketing-mix","title":"BBTV Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how BBTV’s product offerings, pricing architecture, distribution channels, and promotional tactics combine to build audience reach and revenue—this concise preview highlights key strengths and gaps; get the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report packed with data-driven insights, ready-to-use slides, and practical recommendations to save research time and power strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVISO AI-Driven Technology Suite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBBTV’s VISO AI-Driven Technology Suite gives creators AI tools for content optimization and audience growth; by late 2025 it added predictive trend analysis and automated metadata enhancement to boost cross-platform searchability.\u003c\/p\u003e\n\u003cp\u003eThe platform reports creators using VISO see median view-count gains of 35% and engagement rises of 22%; BBTV cites a 2024 ARR of $65M, with VISO-linked channels driving ~40% of that revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Content Management and Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBBTV’s Comprehensive Content Management and Distribution handles end-to-end video workflows across YouTube, Facebook, and TikTok, managing metadata, rights, and global upload pipelines for over 65,000 creators as of 2025; the platform claims multi-platform RPM improvements of up to 18% by optimizing formats and metadata. This reduces creators’ technical load—BBTV reports a 30% faster time-to-publish—and lets them focus on production while BBTV scales distribution and quality control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Rights Management and Content ID\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBBTV’s Digital Rights Management and Content ID uses automated fingerprinting to find and monetize unauthorized uploads, reclaiming revenue for creators; in 2024 BBTV reported recovering over $18M in creator earnings via rights enforcement.\u003c\/p\u003e\n\u003cp\u003eTheir Content ID routes claims to monetization or takedown, ensuring creators and high-profile media brands keep revenue streams intact—platforms using similar systems recover 10–20% more long-term licensing income.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Advertising and Brand Integration Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBBTV’s Direct Advertising and Brand Integration Services connects creators with brands via a dedicated ad sales team, enabling custom sponsorships and integrations beyond programmatic ads.\u003c\/p\u003e\n\u003cp\u003eBy 2025 BBTV has brokered deals driving estimated creator revenue uplifts of 20–35% and secured brand spends exceeding $120M across bespoke campaigns.\u003c\/p\u003e\n\u003cp\u003eThis product diversifies creator income while giving brands targeted access to niche, highly engaged audiences—average campaign view-through rates near 45% on integrated content.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated ad sales team\u003c\/li\u003e\n\u003cli\u003e$120M+ brand spend by 2025\u003c\/li\u003e\n\u003cli\u003eCreator revenue +20–35%\u003c\/li\u003e\n\u003cli\u003eCampaign view-through ~45%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Creator Growth and Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBBTV offers Professional Creator Growth and Consulting: personalized, high-touch services—audience development strategies, channel audits, and creative workshops—designed to scale channels and build sustainable media businesses.\u003c\/p\u003e\n\u003cp\u003eIndustry experts lead workshops; BBTV reports creators using managed services grow watch time 35% and RPM (revenue per mille) by 22% in 2024, helping top-tier talent stay relevant amid algorithm shifts.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAudience growth: +35% watch time (2024)\u003c\/li\u003e\n\u003cli\u003eRPM uplift: +22% (2024)\u003c\/li\u003e\n\u003cli\u003eServices: audits, strategy, workshops\u003c\/li\u003e\n\u003cli\u003eModel: high-touch, expert-led\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBBTV VISO Boosts Creator Views +35%, Drives $65M ARR \u0026amp; $18M Recovered\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBBTV’s product suite—VISO AI, content management, DRM\/Content ID, direct ad sales, and creator consulting—drove median creator view gains +35%, engagement +22%, recovered $18M in 2024, and contributed ~40% of BBTV’s $65M 2024 ARR; brand spend exceeded $120M by 2025 with campaign view-through ~45% and creator revenue uplifts 20–35%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 ARR\u003c\/td\u003e\n\u003ctd\u003e$65M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVISO-linked ARR%\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecovered earnings (2024)\u003c\/td\u003e\n\u003ctd\u003e$18M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand spend (by 2025)\u003c\/td\u003e\n\u003ctd\u003e$120M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian view gain\u003c\/td\u003e\n\u003ctd\u003e+35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngagement rise\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCampaign VTR\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCreator revenue uplift\u003c\/td\u003e\n\u003ctd\u003e20–35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into BBTV’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes BBTV’s 4Ps into a concise, presentation-ready snapshot that helps leadership quickly understand product, price, place, and promotion strategies for fast decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Social Media and Video Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBBTV operates mainly on major third-party platforms where \u0026gt;80% of global online video watch time occurs; in 2024 YouTube held ~26% and TikTok ~18% of total mobile minutes, so BBTV reaches scale without a proprietary site.\u003c\/p\u003e\n\u003cp\u003eDeep technical integrations with YouTube, Meta (Facebook\/Instagram), and TikTok ensure creators’ videos are indexed and prioritized; in 2024 platform APIs drove over 90% of BBTV content distribution and ad revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary VISO Creator Dashboard\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Proprietary VISO Creator Dashboard is BBTV’s cloud-based hub where 120,000+ creators (as of Dec 2025) access tools, manage assets, and track KPIs like RPM and CPM in real time; creators report a median revenue uplift of 18% after onboarding. The dashboard provides global access, consolidated financial reports (monthly payouts, ad rev splits) and serves as the primary tech touchpoint between BBTV and its partner network, syncing data across 30+ integrated platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConnected TV and FAST Channel Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, BBTV has pushed into Connected TV (CTV) and Free Ad-Supported Streaming TV (FAST), placing creator channels on Samsung TV Plus and Roku to reach living-room viewers; this added ~18% incremental monthly reach versus mobile\/desktop only and contributed an estimated $22M in 2025 FAST ad revenue. The move diversifies distribution beyond mobile\/desktop, tapping TV screen viewing that grew 26% year-over-year in ad-supported streaming.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Regional Hubs and Localized Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbbtv maintains regional hubs in toronto los angeles london seoul and s paulo offering localized creator support multiple languages time zones to boost signings retention.\u003e\n\u003cpthese hubs let bbtv tailor content strategies to local trends grow international revenues of revenue was and navigate regulations for faster market entry.\u003e\n\u003cpthey improve talent acquisition and compliance lowering onboarding time reducing legal delays in regional deals.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHubs: Toronto, LA, London, Seoul, São Paulo\u003c\/li\u003e\n\u003cli\u003e2024 international revenue: $126M (35%)\u003c\/li\u003e\n\u003cli\u003eSupports multi-language, time-zone coverage\u003c\/li\u003e\n\u003cli\u003eFaster market entry and regulatory navigation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthey\u003e\u003c\/pthese\u003e\u003c\/pbbtv\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Based Digital Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBBTV uses a cloud infrastructure to store and stream over 25 petabytes of high-definition video for partners, keeping content available 24\/7 and deployable to 190+ countries with sub-second CDN cache hits.\u003c\/p\u003e\n\u003cp\u003eThe cloud lets BBTV auto-scale to handle 60% year-over-year growth in video uploads, reducing peak delivery costs by ~18% through multi-region object storage and edge caching.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25+ PB HD storage\u003c\/li\u003e\n\u003cli\u003e190+ country reach\u003c\/li\u003e\n\u003cli\u003esub-second CDN cache hits\u003c\/li\u003e\n\u003cli\u003e60% YoY upload growth\u003c\/li\u003e\n\u003cli\u003e~18% peak cost reduction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBBTV: 120K+ creators, $126M intl, FAST $22M, 25+PB storage, 190+ countries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBBTV distributes primarily on major platforms (YouTube ~26% mobile minutes, TikTok ~18% in 2024), plus CTV\/FAST (Samsung\/Roku) adding ~18% reach and ~$22M 2025 FAST revenue; VISO Dashboard serves 120,000+ creators (Dec 2025) with median +18% revenue uplift; regional hubs (Toronto, LA, London, Seoul, São Paulo) supported 35% international revenue ($126M in 2024); cloud stores 25+ PB, 190+ countries, ~18% peak cost cut.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCreators (Dec 2025)\u003c\/td\u003e\n\u003ctd\u003e120,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl Revenue 2024\u003c\/td\u003e\n\u003ctd\u003e$126M (35%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFAST 2025 Revenue\u003c\/td\u003e\n\u003ctd\u003e$22M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHD Storage\u003c\/td\u003e\n\u003ctd\u003e25+ PB\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReach\u003c\/td\u003e\n\u003ctd\u003e190+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eBBTV 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual BBTV 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, fully editable analysis you'll download immediately after checkout, complete with product, price, place, and promotion insights.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact version of the report you'll get—professional, high-quality, and ready for immediate use in strategy or presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751170257273,"sku":"bbtv-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bbtv-marketing-mix.png?v=1772228531","url":"https:\/\/matrixbcg.com\/products\/bbtv-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}