{"product_id":"bbmg-marketing-mix","title":"BBMG Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover BBMG’s strategic blend of product offerings, pricing architecture, distribution channels, and promotional tactics in a concise 4P snapshot that highlights competitive strengths and improvement opportunities—perfect for strategists and students alike; get the full, editable Marketing Mix Analysis to unlock detailed data, examples, and slide-ready frameworks that save hours of work and power better decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Cement and Clinker\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBBMG produces high-strength, low-heat cement and clinker for major projects like high-speed rail and bridges, supplying over 18% of Northern China’s cement demand in 2024 (company and industry reports).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen and Energy-Saving Building Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBBMG expanded into eco-friendly materials—autoclaved aerated concrete, high-performance insulation, and low-emissivity energy-efficient glass—lifting green product revenue to an estimated CNY 1.2 billion in 2024 (about 8% of group sales). These items meet China’s 2025 green-building targets and EU\/US efficiency norms, addressing rising demand for sustainable construction. Continued R\u0026amp;D spend (CNY 150 million in 2024) positions BBMG as a leader in carbon-neutral building solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential and Commercial Property Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBBMG’s real estate arm develops high-quality residential communities and landmark commercial projects, targeting urban renewal and transit-oriented sites in Tier 1–2 Chinese cities; in 2024 it completed 1.2 million sqm and booked RMB 4.8 billion in presales. \u003c\/p\u003e\n\u003cp\u003eProjects blend modern architecture with functional units to attract young professionals and families; average ASP (average selling price) was RMB 13,500\/sqm in 2024, up 6% YoY. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty Management and Leasing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBBMG manages a portfolio including Grade-A offices and industrial parks, generating recurring rental income—about RMB 1.1 billion in rental revenue in 2024 (BBMG annual report 2024).\u003c\/p\u003e\n\u003cp\u003eProfessional facility management keeps occupancy above 92% and raises tenant retention, protecting cash flow and long-term asset value.\u003c\/p\u003e\n\u003cp\u003eLeasing services support NOI growth and reduce volatility versus pure development revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRMB 1.1bn rental revenue (2024)\u003c\/li\u003e\n\u003cli\u003e92%+ average occupancy\u003c\/li\u003e\n\u003cli\u003eStable recurring NOI contribution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Logistics and Technical Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIntegrated Logistics and Technical Consulting supports BBMG by managing supply chains for cement and raw materials and offering industrial waste co-processing to cut disposal costs and emissions; in 2024 BBMG reported a 12% uplift in upstream logistics efficiency versus 2023, saving an estimated RMB 48 million.\u003c\/p\u003e\n\u003cp\u003eThese services create a circular ecosystem linking manufacturing and development units, lowering CO2 intensity by 6% (2024) and improving on-time delivery to 94%, which boosts core unit throughput and margins.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSupply-chain management: 94% on-time delivery\u003c\/li\u003e\n\u003cli\u003eCost savings: ~RMB 48M (2024)\u003c\/li\u003e\n\u003cli\u003eEmissions: CO2 intensity down 6% (2024)\u003c\/li\u003e\n\u003cli\u003eWaste co-processing: diverts industrial waste from landfill\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBBMG: Cement leader + RMB1.2bn green revenue, RMB4.8bn presales, efficiency gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBBMG’s product mix: high-strength low-heat cement (18% N China share, 2024), green building materials (CNY 1.2bn revenue, 8% group, R\u0026amp;D CNY 150m), real estate sales (1.2m sqm completed; presales RMB 4.8bn; ASP RMB 13,500\/sqm), rentals (RMB 1.1bn; 92%+ occupancy), logistics gains (94% on-time; RMB 48m saved; CO2 intensity -6%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCement share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen rev\u003c\/td\u003e\n\u003ctd\u003eRMB 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eRMB 150m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePresales\u003c\/td\u003e\n\u003ctd\u003eRMB 4.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eASP\u003c\/td\u003e\n\u003ctd\u003eRMB 13,500\/sqm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRental rev\u003c\/td\u003e\n\u003ctd\u003eRMB 1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy\u003c\/td\u003e\n\u003ctd\u003e92%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e94%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics savings\u003c\/td\u003e\n\u003ctd\u003eRMB 48m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 intensity\u003c\/td\u003e\n\u003ctd\u003e-6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into BBMG’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for practical benchmarking and strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses BBMG's 4P marketing analysis into a concise, presentation-ready one-pager that simplifies strategic trade-offs and accelerates leadership alignment for faster decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Presence in the Jing-Jin-Ji Region\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBBMG holds a dominant position in the Jing-Jin-Ji (Beijing-Tianjin-Hebei) cluster, which accounted for about 45% of its 2024 revenue (¥18.2 billion of ¥40.4 billion), making the region its primary market and operational hub.\u003c\/p\u003e\n\u003cp\u003eThis focus lets BBMG exploit regional integration policies and ¥2.5 trillion+ state infrastructure plans, while nearby plants cut transport costs by an estimated 12% and shorten lead times by ~20% versus national averages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic National Expansion Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRooted in Northern China, BBMG has expanded into the Yangtze River Delta and other high-growth zones via greenfield projects and acquisitions, adding 5 plants since 2020 and raising eastern production capacity by ~27% to 12.8 million tonnes\/year as of 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertically Integrated Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBBMG maintains an internal logistics network linking 12 manufacturing plants to 24 major distribution centers and 1,100 project sites, cutting external freight spend by an estimated 18% in 2024 and reducing stockouts to 1.6% annually.\u003c\/p\u003e\n\u003cp\u003eFull chain control lets BBMG tighten inventory turns to 6.2 per year and guarantee delivery SLAs for large clients, supporting 22% revenue resilience during 2023–24 building-materials price volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital B2B Procurement Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbbmg has launched a digital b2b procurement platform for industrial building materials enabling business clients to browse catalogs place bulk orders and track shipments in real time since the handled of bbmg order volume grew online revenue yoy\u003e\n\u003cpthis modernization boosts accessibility for small contractors cuts order-to-delivery time by on average and raised repeat purchase rate from to within months.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% of order volume via platform (2024)\u003c\/li\u003e\n\u003cli\u003e$62.4M online revenue (2025), +42% YoY\u003c\/li\u003e\n\u003cli\u003eOrder-to-delivery time −18%\u003c\/li\u003e\n\u003cli\u003eRepeat purchases +15pp to 46%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pbbmg\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export and Technical Export Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBBMG exports specialized building materials and proprietary manufacturing tech to 28 countries, generating about CNY 1.2 billion (≈USD 170M) in overseas revenue in 2024 via trade channels and turnkey tech licensing.\u003c\/p\u003e\n\u003cp\u003eGlobal reach is driven by BRI-linked projects and partnerships with top global construction firms, contributing 22% of its total international project wins in 2024.\u003c\/p\u003e\n\u003cp\u003eExporting high-value technical services has raised BBMG’s non-commodity margin by 4.5 percentage points in 2024, strengthening brand presence beyond China.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28 export markets; CNY 1.2B overseas revenue (2024)\u003c\/li\u003e\n\u003cli\u003e22% project wins tied to infrastructure initiatives (2024)\u003c\/li\u003e\n\u003cli\u003e+4.5 pp non-commodity margin from technical services (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBBMG scales East: 12.8Mt capacity, 45% Jing-Jin-Ji revenue, 28% platform orders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBBMG’s place strategy centers on Jing-Jin-Ji (45% of 2024 revenue, ¥18.2B), 12 plants, 24 DCs, and 1,100 sites; eastern capacity 12.8 Mt\/yr (+27% since 2020). A digital B2B platform handled 28% orders (2024) and drove online revenue to $62.4M (2025). Exports: 28 countries, CNY1.2B (2024); logistics cuts: freight −18%, lead time −20%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eJing-Jin-Ji rev %\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEastern capacity\u003c\/td\u003e\n\u003ctd\u003e12.8 Mt\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform order share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports (2024)\u003c\/td\u003e\n\u003ctd\u003eCNY1.2B, 28 countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eBBMG 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual BBMG 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750272446841,"sku":"bbmg-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bbmg-marketing-mix.png?v=1772223778","url":"https:\/\/matrixbcg.com\/products\/bbmg-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}