{"product_id":"bbinsurance-five-forces-analysis","title":"Brown \u0026 Brown Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Must-Have Tool for Decision-Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBrown \u0026amp; Brown operates in a fragmented insurance brokerage market where buyer negotiation, intermediary competition, and regulatory shifts shape margins and growth prospects.\u003c\/p\u003e\n\u003cp\u003eThis snapshot highlights supplier leverage, client concentration risks, and the moderate threat of new entrants driven by digital platforms and M\u0026amp;A activity.\u003c\/p\u003e\n\u003cp\u003eThis preview only scratches the surface—unlock the full Porter's Five Forces Analysis to get force-by-force ratings, visuals, and actionable insights to inform investment or strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance Carrier Capacity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eInsurance carriers supply the risk capacity and product lines Brown \u0026amp; Brown distributes, giving carriers leverage in hard markets when underwriting tightens and they can demand stricter terms and lower commissions; in 2024 carrier rate increases averaged 8–12% across US commercial lines, boosting carrier bargaining power. Brown \u0026amp; Brown counters this by using 475+ carrier relationships and a $1.2B 2024 surplus lines placement volume to diversify reliance and preserve negotiation leverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Underwriting Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe expertise of professional underwriters and specialized brokers is a critical human-capital input for Brown \u0026amp; Brown; industry surveys show a 22% shortfall in experienced underwriting talent forecasted for 2025–26, raising supplier leverage.\u003c\/p\u003e\n\u003cp\u003eAs retention costs rise—industry median total comp for senior commercial underwriters hit $210k in 2024—supplier power grows because losing talent to boutiques or carriers damages revenue and margins.\u003c\/p\u003e\n\u003cp\u003eBrown \u0026amp; Brown must match pay and keep a decentralized culture and career pathways; firms that fail see higher churn and slower deal closure, which cuts fee income and lift combined ratio risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Data Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBrown \u0026amp; Brown depends on third-party cloud, cybersecurity, and analytics vendors for underwriting and risk tools; in 2024 about 28% of insurers’ IT spend went to cloud and security services, raising supplier leverage. Long-term contracts and integration raise switching costs—estimates show migration can exceed $10m for mid-size brokers—so supplier price hikes or outages could cut operating margin (Brown \u0026amp; Brown’s 2024 operating margin was 15.8%) and disrupt service delivery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReinsurance Market Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBrown \u0026amp; Brown’s National Programs and Wholesale units rely on reinsurance as a secondary supply; 2025 reinsurance rate spikes after 2023–24 catastrophe losses raised global pricing by ~20–30%, often passing costs to brokers and reducing margin flexibility.\u003c\/p\u003e\n\u003cp\u003eThe firm’s scale—$8.5B 2024 revenue and broad market access—helps negotiate terms, but concentrated catastrophe years still force higher client pricing or compressed spreads.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReinsurance sensitivity: high for Programs\/Wholesale\u003c\/li\u003e\n\u003cli\u003e2023–24 reinsurance pricing up ~20–30%\u003c\/li\u003e\n\u003cli\u003e2024 revenue $8.5B aids negotiating leverage\u003c\/li\u003e\n\u003cli\u003eCost pass-through risk squeezes broker spreads\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Compliance Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpgovernmental and industry regulators act as non-market suppliers by providing the legal framework licenses required to operate in brown spent million on compliance functions reflecting this dependency.\u003e\n\u003cpchanges in compliance standards or increased oversight the services segment can impose significant operational costs and procedural constraints with regulatory fines insurance brokerage sector averaging million per enforcement action\u003e\n\u003cpbrown brown must continuously invest in legal and compliance infrastructure to meet evolving requirements across multiple jurisdictions the company added staff worldwide manage multi-state international rules.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegulators supply licenses and rules\u003c\/li\u003e\n\u003cli\u003e2024 compliance spend: $112 million\u003c\/li\u003e\n\u003cli\u003eAvg sector fine (2023): $4.5M\u003c\/li\u003e\n\u003cli\u003e2024 compliance hires: 85 staff\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pbrown\u003e\u003c\/pchanges\u003e\u003c\/pgovernmental\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuppliers Seize Leverage: Rates +8–30%, $8.5B Revenue, Margin 15.8%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers—insurance carriers, underwriters, cloud\/security vendors, reinsurers, and regulators—exert high bargaining power via rate shifts, talent shortages, tech lock-in, and reinsurance cycles; 2024 data: carrier rate increases 8–12%, reinsurance +20–30%, revenue $8.5B, operating margin 15.8%, compliance spend $112M, senior underwriter pay $210k.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSupplier\u003c\/th\u003e\n\u003cth\u003e2024\/25 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarrier rates\u003c\/td\u003e\n\u003ctd\u003e+8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReinsurance\u003c\/td\u003e\n\u003ctd\u003e+20–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$8.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOp margin\u003c\/td\u003e\n\u003ctd\u003e15.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance spend\u003c\/td\u003e\n\u003ctd\u003e$112M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSenior underwriter pay\u003c\/td\u003e\n\u003ctd\u003e$210k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eUncovers key drivers of competition, customer influence, and market entry risks tailored exclusively for Brown \u0026amp; Brown, evaluating supplier\/buyer power, substitutes, new entrants, and rivalry with strategic insights and editable outputs for reports or investor materials.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces one-sheet for Brown \u0026amp; Brown—quickly pinpoint bargaining power, competitive rivalry, and regulatory risks to streamline strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eClients in retail and wholesale insurance face low financial barriers to switch brokers, with surveys showing up to 40% of small businesses consider switching after a single poor claim experience (2024 NAIC data); policies are seen as commodities despite relationship value.\u003c\/p\u003e\n\u003cp\u003ePersonal ties and service history add stickiness, but Brown and Brown mitigates low switching costs by bundling loss control, specialized risk management, and consulting, which drove 2024 value-added revenue growth of ~7% YoY.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice Sensitivity in Mid-Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA large share of Brown \u0026amp; Brown’s revenue—about 45% of 2024 commercial lines sales—comes from mid-market clients who are highly sensitive to premium hikes and brokerage fees, with surveys showing 62% request three or more quotes at renewal; this buyer behavior forces Brown \u0026amp; Brown to continually prove superior value and operational efficiency to protect margins against rivals cutting prices, squeezing average commission rates down by roughly 30–50 basis points in recent mid-market deals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInformation Transparency and Benchmarking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe rise of digital comparison tools and benchmarking platforms means buyers can compare premiums and service metrics instantly, with 67% of small-business buyers using online quotes in 2024, shifting leverage to customers. This transparency lets buyers enter negotiations armed with market averages—commercial lines EBITDA margins and median premium rates—reducing informational asymmetry. Brown \u0026amp; Brown counters by using its proprietary data (30+ years of client claims and pricing datasets) to offer customized insights and benchmarking that generic tools cannot match, preserving advisory value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsolidation of Corporate Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eConsolidation in healthcare and manufacturing—M\u0026amp;A deal value in US healthcare reached $127bn in 2024—creates larger buyers that centralize insurance buying and extract volume discounts and tighter terms.\u003c\/p\u003e\n\u003cp\u003eThese consolidated clients demand integrated risk management, analytics, and global placement; Brown \u0026amp; Brown must scale distribution, data capabilities, and captive solutions to retain margin.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 healthcare M\u0026amp;A $127bn\u003c\/li\u003e\n\u003cli\u003eCentralized procurement raises bargaining leverage\u003c\/li\u003e\n\u003cli\u003eNeed for analytics, captives, global placement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for Specialized Risk Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSophisticated buyers are shifting from standard policies to bespoke risk solutions, letting them demand deeper customization and faster service from brokers.\u003c\/p\u003e\n\u003cp\u003eBrown \u0026amp; Brown’s National Programs segment generated $2.1 billion in 2024 revenue, creating tailored niche products that meet these buyer demands and help defend margins.\u003c\/p\u003e\n\u003cp\u003eThat customer power forces Brown \u0026amp; Brown to accelerate product innovation and service levels or risk losing large, high-margin accounts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBuyers prefer bespoke vs off-the-shelf\u003c\/li\u003e\n\u003cli\u003eNational Programs = $2.1B revenue (2024)\u003c\/li\u003e\n\u003cli\u003eCustomization raises switching risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrown \u0026amp; Brown defends margins with 30+ yrs of data, $2.1B programs amid savvy buyers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers hold moderate-to-strong bargaining power: low switching costs and digital price transparency (67% use online quotes in 2024) pressure pricing, while consolidation (US healthcare M\u0026amp;A $127bn in 2024) creates large buyers demanding discounts and services; Brown \u0026amp; Brown offsets this via proprietary data (30+ years), National Programs ($2.1B 2024) and value-added services (loss control) that protect margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline quote use\u003c\/td\u003e\n\u003ctd\u003e67%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare M\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003e$127bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNational Programs revenue\u003c\/td\u003e\n\u003ctd\u003e$2.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMid-market share\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eBrown \u0026amp; Brown Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Brown \u0026amp; Brown Porter’s Five Forces analysis you'll receive immediately after purchase—no placeholders or mockups; it’s fully formatted, professionally written, and ready for use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747468783993,"sku":"bbinsurance-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bbinsurance-five-forces-analysis.png?v=1772198897","url":"https:\/\/matrixbcg.com\/products\/bbinsurance-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}