{"product_id":"bat-marketing-mix","title":"British American Tobacco Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBritish American Tobacco blends premium and value product tiers, targeted pricing, extensive global distribution, and integrated promotions to sustain market leadership—discover how each P reinforces brand resilience. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format for instant use by professionals, students, and consultants. Save hours with a structured, data-backed report that reveals actionable insights and ready-to-apply templates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCombustible Cigarette Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBritish American Tobacco’s combustible cigarette portfolio—led by Dunhill, Kent, Lucky Strike and Pall Mall—accounted for roughly 55% of group revenue in FY 2024, remaining the main cash engine into late 2025 as BAT reported £21.7bn turnover in 2024. \u003c\/p\u003e\n\u003cp\u003eBAT emphasizes premium tobacco blends and advanced filters (e.g., reduced-smoke tech) to protect margins while reallocating c.£1.6bn R\u0026amp;D and capex in 2024–25 to scale non-combustible products and meet a strategic shift in portfolio mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVapour Products (Vuse)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVuse, a core pillar of British American Tobacco’s New Categories, offers closed-system pod devices and e-liquids and accounted for roughly 18% of BAT’s New Categories revenue in 2024 (about £0.6bn of £3.4bn). By end-2025 the line added more sustainable hardware and expanded nicotine strengths—from 2% to 5% nicotine salt options—to match diverse adult smoker preferences.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeated Tobacco Units (glo)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpbats glo uses induction heating to warm tobacco sticks not burn them delivering flavor without ash or smoke and reducing indoor emissions global heated-tobacco retail value hit about in per euromonitor.\u003e\n\u003c\/pbats\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModern Oral Nicotine (Velo)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpvelo are tobacco-free nicotine pouches placed under the lip offering discreet no-smoke use by oral reached global retail sales of about billion with modern formats like velo driving strong category growth.\u003e\n\u003cpvelo ships multiple nicotine strengths and flavors requires no device or heating hardware is marketed as lifestyle-friendly for urban adult consumers bat reports velo volume growth in outpacing company average contributing materially to reduced-risk product revenue.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDiscreet, smoke-free oral nicotine pouches\u003c\/li\u003e\n\u003cli\u003eNo hardware; multiple nicotine strengths and flavors\u003c\/li\u003e\n\u003cli\u003e2025 global pouch market ≈ $5.2B; rapid CAGR since 2019\u003c\/li\u003e\n\u003cli\u003ePositioned to urban adult lifestyle segment; strong 2024–25 growth vs legacy categories\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pvelo\u003e\u003c\/pvelo\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Packaging Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy 2025 British American Tobacco (BAT) has embedded sustainable design across packaging under its A Better World purpose, cutting single-use plastics in vapour products and targeting 100% recyclable packaging for combustible and oral lines to reduce lifecycle emissions while preserving premium brand positioning.\u003c\/p\u003e\n\u003cp\u003eBAT reported a 28% reduction in packaging plastics intensity from 2018–2024 and estimates supply-chain packaging cost impact at ~£40m annualized by 2025, balancing sustainability with premiumization.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% reduction in packaging plastics intensity (2018–2024)\u003c\/li\u003e\n\u003cli\u003eTarget: 100% recyclable packaging for combustible and oral by 2025\u003c\/li\u003e\n\u003cli\u003eSingle-use plastics cut in vapour range\u003c\/li\u003e\n\u003cli\u003eEstimated £40m annualized packaging cost impact by 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBAT 2024: £21.7bn revenue—55% combustible, New Categories £3.4bn; R\u0026amp;D £1.6bn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBAT’s product mix in 2024–25: combustible brands (Dunhill, Kent, Lucky Strike, Pall Mall) drove ~55% of £21.7bn revenue; New Categories (Vuse, glo, Velo) scaled—Vuse ~£0.6bn, New Categories £3.4bn; heated tobacco retail ≈ $12.9bn (2024); oral pouches ≈ $5.2bn (2025); R\u0026amp;D\/capex ~£1.6bn (2024–25); 28% plastics reduction (2018–24).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup rev 2024\u003c\/td\u003e\n\u003ctd\u003e£21.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCombustible share\u003c\/td\u003e\n\u003ctd\u003e~55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew Categories rev\u003c\/td\u003e\n\u003ctd\u003e£3.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVuse\u003c\/td\u003e\n\u003ctd\u003e~£0.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D \u0026amp; capex\u003c\/td\u003e\n\u003ctd\u003e~£1.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePouch market 2025\u003c\/td\u003e\n\u003ctd\u003e$5.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeated tobacco 2024\u003c\/td\u003e\n\u003ctd\u003e$12.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlastics intensity ↓\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into British American Tobacco’s Product, Price, Place, and Promotion strategies, grounded in brand practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses British American Tobacco’s 4P insights into a concise, leadership-ready summary that speeds decision-making and aligns cross-functional teams for faster marketing execution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Global Retail Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBAT sells in over 170 countries through ~720,000 retail outlets including convenience stores, petrol stations and supermarkets, ensuring daily-routine access for adult consumers; in 2024 the retail channel contributed roughly 62% of group revenue. The company deploys advanced inventory systems and shelf-level data to keep in-stock rates above 95% across regions, reducing out-of-stock losses and supporting consistent SKU availability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Flagship Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn key urban markets BAT operates branded flagship stores for New Categories like Vuse (vape) and glo (tobacco-heating), serving as education hubs where adults can learn tech and trial devices in controlled settings; by 2025 BAT reports ~120 global specialty stores driving a 6–8% uplift in category trial and a 12% higher repeat purchase rate versus multi-retailer sales. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Direct-to-Consumer Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBritish American Tobacco (BAT) has expanded e-commerce and direct-to-consumer channels so adult consumers can buy nicotine pouches and vapour products on brand sites; online sales accounted for about 7% of global consumer revenue in 2024 (≈£1.1bn). These sites offer subscription models—average order frequency rises 25%—boosting retention and LTV. Robust age-verification tech (ID checks, third-party verification) is standard to meet local laws.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Wholesale Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBAT uses a dense network of third-party wholesalers and distributors to reach fragmented markets, especially in emerging economies, supporting sales in over 180 markets as of 2025 and covering rural channels where direct trade is inefficient.\u003c\/p\u003e\n\u003cp\u003eThese partners supply logistics and cold\/secure storage capacity, helping BAT sustain retail presence despite poor infrastructure and contributing to a 2024 reported revenue of £23.9bn by ensuring last-mile availability.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNetwork: third-party wholesalers across 180+ markets\u003c\/li\u003e\n\u003cli\u003eRole: last-mile logistics into rural areas\u003c\/li\u003e\n\u003cli\u003eImpact: supports £23.9bn 2024 revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTravel Retail and Duty-Free\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTravel retail and duty-free remain a prestige channel for BAT’s premium cigarette brands such as Dunhill, driving higher margins and global visibility; Dunhill accounted for roughly 12% of BAT’s global premium portfolio revenue in 2024. By end-2025, travel retail also showcases New Category products—heated tobacco and modern oral—reaching ~3.5 million international shoppers monthly in top airports. These high-visibility sites reinforce premium positioning and command average retail premiums of 18–25% versus duty-paid markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePremium channel: Dunhill ~12% of premium revenue (2024)\u003c\/li\u003e\n\u003cli\u003eTravel shoppers: ~3.5M\/month in top airports (2025)\u003c\/li\u003e\n\u003cli\u003eNew Category showcase: heated tobacco, modern oral (end-2025)\u003c\/li\u003e\n\u003cli\u003eRetail premium: 18–25% above duty-paid prices\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBAT: 720k outlets, £1.1bn e‑commerce, 120 specialty stores, 170+ markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBAT sells via ~720,000 outlets in 170+ countries (retail 62% of revenue, 2024); e‑commerce ~7% (£1.1bn, 2024) with +25% order frequency via subscriptions; ~120 specialty stores (2025) lift trial 6–8% and repeat 12%; third-party wholesalers cover 180+ markets supporting rural last‑mile; travel retail reaches ~3.5M\/month (2025), Dunhill ≈12% premium revenue (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail outlets\u003c\/td\u003e\n\u003ctd\u003e~720,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail revenue share (2024)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce (2024)\u003c\/td\u003e\n\u003ctd\u003e~7% (£1.1bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty stores (2025)\u003c\/td\u003e\n\u003ctd\u003e~120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets via wholesalers\u003c\/td\u003e\n\u003ctd\u003e180+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTravel shoppers\/month (2025)\u003c\/td\u003e\n\u003ctd\u003e~3.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eBritish American Tobacco 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual British American Tobacco 4P's Marketing Mix analysis you’ll receive instantly after purchase—comprehensive, editable, and ready to use with detailed insights on Product, Price, Place, and Promotion tailored to BAT’s market position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749939687801,"sku":"bat-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bat-marketing-mix.png?v=1772220615","url":"https:\/\/matrixbcg.com\/products\/bat-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}