{"product_id":"barloworld-marketing-mix","title":"Barloworld Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Barloworld’s product range, pricing architecture, distribution channels, and promotion mix combine to drive market leadership — the preview highlights key themes, but the full 4Ps Marketing Mix Analysis delivers in-depth, editable insights, case examples, and presentation-ready slides to save time and strengthen strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Equipment and Earthmoving Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBarloworld, as Caterpillar primary dealer in Southern Africa and Mongolia, supplies heavy machinery for mining and construction, supporting clients across projects that contributed ~45% of group rental and product revenue in FY2024 (year ended Jun 2024).\u003c\/p\u003e\n\u003cp\u003eMachines are built for durability in harsh conditions, aiming \u0026gt;85% fleet availability in mining sites and reducing total cost of ownership for clients handling large-scale infrastructure and mineral extraction.\u003c\/p\u003e\n\u003cp\u003eBarloworld backs lifecycles with certified maintenance and genuine parts; parts sales and service made up ~30% of segment margins in FY2024, cutting downtime and preserving asset value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy and Power System Integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBarloworlds Energy and Power System Integrations offers gas and diesel engines, generators, and renewable systems serving industrial sites, hospitals, and commercial complexes with guaranteed uptime; its power portfolio drove 18% of Barloworlds equipment sales in FY2024 (reported in March 2025).\u003c\/p\u003e\n\u003cp\u003eSystems provide primary or backup power with typical site availability above 99.5% SLA; large hospital contracts often specify N+1 redundancy and fuel-flexible gensets rated 500–2,500 kW.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the division prioritises hybrid solutions combining engines with solar, battery storage, and control systems to cut fuel use 25–40% and meet South African and EU emissions rules.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Industries and Starch Processing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough its Ingrain division, Barloworld supplies maize-derived starches and glucose, producing over 180 000 tonnes annually in 2024 to serve food, beverage, paper and pharmaceutical manufacturers domestically and in 12 export markets.\u003c\/p\u003e\n\u003cp\u003eProducts target texture, stability and nutrition: customized modified starches, maltodextrins and glucose syrups, with R\u0026amp;D reducing viscosity variance by 15% and boosting soluble fiber content to 8% in select grades.\u003c\/p\u003e\n\u003cp\u003eIngrain contributed about R1.1 billion to Barloworld group revenue in FY2024, with gross margins near 22% as industrial sales grew 6% year-on-year driven by contract manufacturing and private-label supply.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFleet Management and Integrated Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBarloworlds fleet management and integrated logistics offer vehicle leasing, maintenance, and telematics analytics that cut fuel use and boost route efficiency; in 2024 Barloworld reported logistics revenue of ~ZAR 14.2bn, with transport solutions growing ~6% year-on-year.\u003c\/p\u003e\n\u003cp\u003eDigital tools enable real-time tracking and centralized control of large fleets across Africa, Europe, and the UK, lowering downtime and improving on-time delivery rates—telemetry-driven fuel savings often reach 8–12% per fleet.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVehicle leasing + maintenance\u003c\/li\u003e\n\u003cli\u003eTelematics analytics: 8–12% fuel savings\u003c\/li\u003e\n\u003cli\u003eReal-time tracking across regions\u003c\/li\u003e\n\u003cli\u003e2024 logistics revenue ~ZAR 14.2bn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket Support and Rebuild Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eA critical component of Barloworld’s product mix is specialized component rebuild centers that extend heavy machinery life via precision engineering, restoring equipment to like-new condition at roughly 25–40% of new-unit cost.\u003c\/p\u003e\n\u003cp\u003eThis circular-economy approach maximizes ROI on capital-intensive assets, reduces total lifecycle cost, and ensures rebuilt parts meet original manufacturer specs; Barloworld reported aftermarket revenue of ZAR 10.2bn in FY2024, with service margins ~18%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRebuild cost: 25–40% of new\u003c\/li\u003e\n\u003cli\u003eFY2024 aftermarket revenue: ZAR 10.2bn\u003c\/li\u003e\n\u003cli\u003eService margin: ~18%\u003c\/li\u003e\n\u003cli\u003eExtends asset life by 5–10 years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBarloworld FY24: Rental 45% revenue, Strong aftermarket \u0026amp; logistics, Ingrain \u0026amp; power growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBarloworld offers Caterpillar heavy machinery, power systems, Ingrain starches, fleet logistics and rebuild services—FY2024 highlights: rental\/product ~45% revenue, parts\/service ~30% segment margins, power 18% of equipment sales, Ingrain 180,000t and R1.1bn, logistics ZAR14.2bn, aftermarket ZAR10.2bn.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey 2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRental\/Product\u003c\/td\u003e\n\u003ctd\u003e~45% group revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts \u0026amp; Service\u003c\/td\u003e\n\u003ctd\u003e~30% segment margins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePower\u003c\/td\u003e\n\u003ctd\u003e18% equipment sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIngrain\u003c\/td\u003e\n\u003ctd\u003e180,000t; R1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003eZAR14.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket\u003c\/td\u003e\n\u003ctd\u003eZAR10.2bn; ~18% margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Barloworld’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of the company’s marketing positioning, grounded in real brand practices and competitive context, with clean, structured layout and editable Word format for reports, workshops, or benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Barloworld’s 4P insights into a concise, leadership-ready snapshot that eases cross-functional alignment and speeds decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSouthern African Regional Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBarloworld maintains an extensive network of 120 branches and service centres across South Africa, Botswana, Namibia and Zambia, supporting industrial and automotive clients with parts and technical expertise even in remote mining and construction sites.\u003c\/p\u003e\n\u003cp\u003eThese regional hubs manage localized inventory holding about R1.2 billion in spare parts (2024 FY) and enable average service response times under 24 hours for 78% of on-site equipment repairs.\u003c\/p\u003e\n\u003cp\u003eThe footprint cut downtime: Barloworld reports a 15% reduction in client equipment idle time year-on-year through faster maintenance and parts fulfilment in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Operations in Mongolia\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBarloworld’s Mongolian hub targets the country’s $42bn mineral sector (2024 World Bank estimate), positioning it near major Oyu Tolgoi copper and regional gold projects to distribute Caterpillar fleets and parts. Direct operations cut lead times by ~30% versus sea routes, lower logistics costs, and enable multimillion-dollar service contracts with global miners. In 2024 Barloworld reported single-market revenue growth in the region of mid-teens percent, driven by mining equipment sales and aftermarket services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-Site Customer Support Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBarloworld places dedicated on-site service facilities at major mining clients, cutting downtime: in 2024 field teams handled 62% of repairs within 24 hours and reduced heavy-component transport by 45%, saving clients ~USD 3.8m in logistics annually on large contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution and E-Commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Barloworld expanded digital place with online portals for parts ordering and service booking, driving a 28% increase in online transactions and cutting lead times by 22% versus 2022.\u003c\/p\u003e\n\u003cp\u003eCustomers access real-time stock, browse catalogs, and manage accounts 24\/7, supporting a 14% rise in repeat orders and richer CRM data for targeted support.\u003c\/p\u003e\n\u003cp\u003eThese platforms complement branches, enabling hybrid fulfillment and reducing physical counter traffic by 18% while improving service utilisation.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% rise in online transactions\u003c\/li\u003e\n\u003cli\u003e22% shorter lead times\u003c\/li\u003e\n\u003cli\u003e14% increase in repeat orders\u003c\/li\u003e\n\u003cli\u003e18% reduction in counter visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export Channels for Consumer Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Ingrain division uses global shipping lanes and specialized logistics partners to export starch and glucose from South African plants to food and industrial makers across 60+ countries, handling ~120,000 tonnes shipped in 2024 and generating ~R1.1bn in export sales.\u003c\/p\u003e\n\u003cp\u003ePlacement prioritizes temperature- and humidity-controlled storage, ISO 22000 food-safety compliance, and cold-chain monitoring to preserve product integrity over multi-week sea and road transit.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120,000 tonnes exported (2024)\u003c\/li\u003e\n\u003cli\u003eR1.1bn export revenue (2024)\u003c\/li\u003e\n\u003cli\u003e60+ destination countries\u003c\/li\u003e\n\u003cli\u003eISO 22000 + cold-chain monitoring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBarloworld’s 120+ network, R1.2bn parts cut lead times 22–30%, slashing downtime 15%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBarloworld’s place network mixes 120+ regional branches, Mongolian mining hub, on-site service units and digital portals—holding R1.2bn spare parts (2024) and cutting lead times ~22–30%, driving mid-teens Mongolia revenue growth and 15% lower client downtime (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\/service centres\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpare parts inventory\u003c\/td\u003e\n\u003ctd\u003eR1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time reduction\u003c\/td\u003e\n\u003ctd\u003e22–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime reduction\u003c\/td\u003e\n\u003ctd\u003e15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMongolia revenue growth\u003c\/td\u003e\n\u003ctd\u003eMid-teens %\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eBarloworld 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Barloworld 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751064416633,"sku":"barloworld-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/barloworld-marketing-mix.png?v=1772227387","url":"https:\/\/matrixbcg.com\/products\/barloworld-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}