{"product_id":"banorte-marketing-mix","title":"Banorte Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBanorte’s 4P’s reveal a customer-centric product mix, value-driven pricing, wide channel reach, and targeted promotions that reinforce its market leadership; the preview highlights strategic wins and gaps. Get the full, editable Marketing Mix Analysis to access data-backed insights, competitive benchmarks, and presentation-ready slides—perfect for investors, consultants, and students seeking actionable strategy. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Banking and Consumer Credit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBanorte’s retail banking offers savings, payroll, credit cards, personal lines, mortgages and auto loans; deposits grew 6.2% y\/y to MXN 850 billion by Dec 2025, backing lending expansion.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Banorte increased mortgage balances 18% and auto loans 22% y\/y to MXN 210 billion combined, targeting Mexico’s rising middle class.\u003c\/p\u003e\n\u003cp\u003eProducts feature flexible tenors, step-up payment options, and bundled insurance (payment-protection, vehicle policies), improving lifetime value and lowering default risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and SME Financial Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBanorte offers tailored corporate and SME banking across Mexico, providing working capital loans, trade finance, and treasury services that supported MXN 420 billion in commercial lending in 2024 and a 12% YoY rise in SME credit origination.\u003c\/p\u003e\n\u003cp\u003eThe bank targets manufacturing and agriculture with sector-specific lines and supply‑chain financing; in 2024 Banorte financed exports worth US$3.1 billion and processed FX\/treasury flows exceeding MXN 1.2 trillion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance and Wealth Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSeguros Banorte and Banorte Valores offer integrated insurance and wealth management, providing life, health, and property coverage plus advisory and portfolio management for HNWIs; in 2024 premiums and fees rose 8.4% to MXN 12.3 billion, driven by HNW client inflows. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Bineo\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBanorte’s Bineo has cemented its fintech role with a mobile-first bank launched 2021, offering under-5-minute account opening and instant virtual cards; as of 2025 it reports over 1.2 million users and 18% annual user growth.\u003c\/p\u003e\n\u003cp\u003eThe product emphasizes automated personal finance tools and AI-driven insights that lift average monthly active engagement to 42% and increase cross-sell conversion by 12 percentage points.\u003c\/p\u003e\n\u003cp\u003eThe platform targets 18–34-year-olds with simplified digital product apps and lower onboarding costs, cutting account acquisition CAC by an estimated 25% versus branch channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M+ users (2025)\u003c\/li\u003e\n\u003cli\u003eunder-5-min account opening\u003c\/li\u003e\n\u003cli\u003einstant virtual cards\u003c\/li\u003e\n\u003cli\u003e42% monthly engagement\u003c\/li\u003e\n\u003cli\u003e12pp higher cross-sell\u003c\/li\u003e\n\u003cli\u003e25% lower CAC vs branches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAfore and Retirement Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAfore XXI Banorte leads Mexico’s retirement market, managing about MXN 900 billion in pension assets for over 8 million workers as of Dec 2025, emphasizing long-term capital preservation and competitive returns via diversified portfolios across fixed income, equities, and foreign assets.\u003c\/p\u003e\n\u003cp\u003eThe product offers regulated transparency with monthly statements, educational tools and retirement simulators, and a track record of top-quartile 5-year returns among private Afores, within CONSAR oversight.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMXN 900 billion assets (Dec 2025)\u003c\/li\u003e\n\u003cli\u003e8+ million participants\u003c\/li\u003e\n\u003cli\u003eMonthly reporting + retirement simulator\u003c\/li\u003e\n\u003cli\u003eDiversified portfolios: bonds, equities, FX\u003c\/li\u003e\n\u003cli\u003eRegulated by CONSAR; top-quartile 5y returns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanorte: MXN 850bn deposits, MXN 900bn Afore, MXN 420bn SME—fast growth in loans \u0026amp; digital users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBanorte’s product suite spans retail loans, deposits (MXN 850bn, Dec 2025), mortgages+auto (MXN 210bn, +18%\/+22% y\/y), SME\/commercial lending (MXN 420bn, 2024), Afore XXI (MXN 900bn, 8m participants) and Bineo (1.2m users, 42% MAU).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits\u003c\/td\u003e\n\u003ctd\u003eMXN 850bn\u003c\/td\u003e\n\u003ctd\u003eDec 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgages+Auto\u003c\/td\u003e\n\u003ctd\u003eMXN 210bn\u003c\/td\u003e\n\u003ctd\u003e+18%\/+22% y\/y\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME\/Commercial\u003c\/td\u003e\n\u003ctd\u003eMXN 420bn\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAfore XXI\u003c\/td\u003e\n\u003ctd\u003eMXN 900bn; 8m\u003c\/td\u003e\n\u003ctd\u003eDec 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBineo\u003c\/td\u003e\n\u003ctd\u003e1.2m users; 42% MAU\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Banorte’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants seeking a clear breakdown of the bank’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Banorte's 4P marketing insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion decisions to speed strategic alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBanorte operates 1,270 branches across Mexico (2025), spanning urban and rural markets to reach ~60% of Mexican municipalities; these hubs handle complex transactions, mortgages, and wealth advisory that digital channels can’t fully replace. The bank reports 28% of retail transactions still completed in-branch, so it modernizes sites with digital kiosks and private advisory rooms to blend face-to-face service with self-service. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive ATM and Self-Service Grid\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBanorte operates over 10,500 ATMs nationwide, ensuring 24\/7 cash and basic banking access; placement in malls, airports, and gas stations drives a 22% higher transaction frequency versus branch-only customers. Recent 2025 upgrades added cardless withdrawals and multi-envelope advanced deposits, cutting teller cash-handling by 18% and reducing in-branch deposit time by an average of 3.5 minutes per transaction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanorte Movil and Online Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy late 2025 Banorte’s digital channels are the main touchpoint, with mobile and web handling roughly 68% of transactions; the Banorte Móvil app records over 12 million active users and the web portal averages 4.5 million monthly visits. The platforms offer 24\/7 account management, bill pay, and international transfers through partnerships with SWIFT and local rails, cutting branch traffic by ~35% year-over-year. This digital-first push extends services to rural areas: 22% of new digital sign-ups in 2024–25 came from municipalities with fewer than 50,000 residents.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Correspondent Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBanorte uses a network of over 54,000 third-party correspondents—convenience stores, pharmacies and local retailers—to offer cash deposits, credit card payments and bill pay without branch overhead, covering virtually all Mexican municipalities as of Dec 31, 2025.\u003c\/p\u003e\n\u003cp\u003eThis correspondent model drove a 12% increase in retail transaction points in 2024 and handled an estimated 28% of Banorte’s retail cash transactions in 2025, lowering branch operating cost per transaction.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e54,000+ correspondent locations (Dec 31, 2025)\u003c\/li\u003e\n\u003cli\u003eServices: cash deposits, card payments, bill pay\u003c\/li\u003e\n\u003cli\u003e28% of retail cash transactions (2025 est.)\u003c\/li\u003e\n\u003cli\u003e12% network growth in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Corporate Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbanorte runs specialized corporate centers in mexico city monterrey and guadalajara staffed by senior relationship managers serving institutional clients high-value accounts handling complex industrial financing syndications worth over mxn billion\u003e\n\u003cpthese centers provide regional expertise for large-scale operations reducing loan turnaround by and supporting corporate deposits that represented of banorte institutional liabilities in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocations: Mexico City, Monterrey, Guadalajara\u003c\/li\u003e\n\u003cli\u003eFocus: high-value accounts, industrial finance, syndications\u003c\/li\u003e\n\u003cli\u003e2024 impact: MXN 120B financed, 22% institutional liabilities\u003c\/li\u003e\n\u003cli\u003eOperational benefit: ~18% faster loan turnaround\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pbanorte\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanorte omnichannel: 1,270 branches, 54k correspondents, 68% digital share\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBanorte’s omnichannel place strategy blends 1,270 branches (2025), 10,500+ ATMs, 54,000+ correspondents, and digital channels (68% of transactions; 12M app users) to reach ~60% of municipalities, cut branch traffic ~35% YoY, and route ~28% of cash transactions through correspondents (2025 est.).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e1,270 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\u003c\/td\u003e\n\u003ctd\u003e10,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorrespondents\u003c\/td\u003e\n\u003ctd\u003e54,000+ (Dec 31, 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital txn share\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp users\u003c\/td\u003e\n\u003ctd\u003e12M active\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorrespondent txn share\u003c\/td\u003e\n\u003ctd\u003e28% (2025 est.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eBanorte 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Banorte 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the full, ready-made, editable document prepared for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750098415993,"sku":"banorte-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/banorte-marketing-mix.png?v=1772222024","url":"https:\/\/matrixbcg.com\/products\/banorte-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}