{"product_id":"banorte-bcg-matrix","title":"Banorte Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBanorte’s BCG Matrix preview highlights how its core banking products and subsidiaries distribute across market growth and relative share—revealing potential Stars in digital banking, Cash Cows in traditional retail banking, and areas that may need divestment or reinvestment.\u003c\/p\u003e\n\u003cp\u003eThis snapshot teases strategic levers and resource-allocation choices; purchase the full BCG Matrix for quadrant-by-quadrant placements, data-backed recommendations, and a clear roadmap to optimize portfolio returns and competitive positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ebineo Digital Bank\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs Mexico’s first fully digital bank with its own license, bineo Digital Bank positions Banorte as a leader in a fintech market growing 26% CAGR 2021–25; bineo targets ~35 million tech‑savvy Gen Z and millennials who prefer branchless banking.\u003c\/p\u003e\n\u003cp\u003eBin eo needs ongoing capex—Banorte committed MXN 5.2bn in 2024—to scale tech, marketing, and customer support, yet its 18% YoY user growth and 2.7% share of Mexican retail deposits in 2025 signal path to dominance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNearshoring Corporate Financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNearshoring Corporate Financing: Mexico’s manufacturing shift fuels ~12% CAGR in industrial lending (2019–2024) and Banorte holds ~35% market share in northern\/central corporate credit, per Banorte 2024 filings; that dominance drives strong fee and interest income growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eESG and Sustainable Finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDemand for green bonds and sustainability-linked loans is rising fast—global ESG fund assets hit $3.9 trillion in 2024 and green bond issuance reached $550bn in 2024, pushing investors to favor ESG-compliant issuers.\u003c\/p\u003e\n\u003cp\u003eBanorte leads Mexico by embedding ESG criteria in core lending; it issued Mexico’s largest sustainability-linked bond in 2023 and had 2024 sustainable loan originations ~MXN 45bn (~US$2.5bn).\u003c\/p\u003e\n\u003cp\u003eTo keep this lead as foreign banks expand locally, Banorte must keep investing in product innovation, reporting systems, and a growing sustainable portfolio; failure risks market share loss to international entrants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Driven Consumer Credit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAI-Driven Consumer Credit is a Star: Banorte uses advanced analytics and machine learning to pre-approve loans for existing customers, capturing an estimated 22% share of Mexico’s personalized credit renewals in 2024 and driving conversion rates above 45%.\u003c\/p\u003e\n\u003cp\u003eRevenue from this segment grew ~28% YoY in 2024, contributing materially to net interest income, but sustaining momentum requires ongoing investment in cloud, GPUs, and data engineering—CapEx likely \u0026gt;$50m annually to fend off fintechs.\u003c\/p\u003e\n\u003cp\u003eRetention and cross-sell lift are strong—customer lifetime value (LTV) rising ~15%—so Banorte must balance growth spend and margin pressure while scaling models and compliance controls.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% market share in personalized renewals (2024)\u003c\/li\u003e\n\u003cli\u003e45%+ conversion on pre-approvals\u003c\/li\u003e\n\u003cli\u003e28% YoY revenue growth (2024)\u003c\/li\u003e\n\u003cli\u003eEstimated \u0026gt;$50m annual data\/infra CapEx need\u003c\/li\u003e\n\u003cli\u003eLTV up ~15%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management for High Net Worth Individuals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWealth Management for High Net Worth Individuals is a Star: Mexico’s affluent investable wealth rose 9% in 2024 to $292B (Capgemini\/2024), driving 18% annual growth in Banorte’s managed portfolios in 2024 as it holds ~22% share of domestic private banking assets.\u003c\/p\u003e\n\u003cp\u003eBanorte pairs local onshore expertise with access to global funds and custody, attracting cross-border flows; continued product innovation—structured notes, ESG mandates, alternative allocations—is needed to defend its lead in a crowded market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 investable wealth Mexico: $292B (+9%)\u003c\/li\u003e\n\u003cli\u003eBanorte private-banking share: ~22%\u003c\/li\u003e\n\u003cli\u003eBanorte managed-portfolio growth 2024: ~18%\u003c\/li\u003e\n\u003cli\u003eKey needs: structured products, ESG, alternatives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanorte’s trio—bineo, AI credit, HNW—fuel rapid growth across users, revenue, AUM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBanorte’s Stars—bineo digital bank, AI-driven consumer credit, and HNW wealth management—drive high growth: bineo 18% user growth and 2.7% deposit share (2025); AI credit 22% market share in personalized renewals and 28% revenue growth (2024); HNW AUM +18% with ~22% private-banking share (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eValue (year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ebineo\u003c\/td\u003e\n\u003ctd\u003eUser growth \/ deposit share\u003c\/td\u003e\n\u003ctd\u003e18% \/ 2.7% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI credit\u003c\/td\u003e\n\u003ctd\u003eMarket share \/ rev growth\u003c\/td\u003e\n\u003ctd\u003e22% \/ 28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHNW wealth\u003c\/td\u003e\n\u003ctd\u003eAUM growth \/ market share\u003c\/td\u003e\n\u003ctd\u003e+18% \/ ~22% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Banorte’s units with quadrant strategies, investment recommendations, and trend-driven risks\/opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Banorte BCG Matrix placing each business unit in a quadrant for quick strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAfore XXI Banorte\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAfore XXI Banorte, Mexico’s largest pension fund manager with about MXN 1.1 trillion AUM as of Dec 2025, sits in a mature, low-growth market and produces steady, large cash flows while needing minimal capital reinvestment.\u003c\/p\u003e\n\u003cp\u003eThese predictable inflows funded MXN 8.2 billion in dividends to Grupo Financiero Banorte in 2024 and underwrite strategic spends like digital upgrades and M\u0026amp;A reserves.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayroll Lending (Nomina)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBanorte holds ~35% share of Mexico’s payroll-lending market (2024 BNIF estimate), dominating loans to employees paid through its Nómina platform; retention exceeds 85% thanks to auto-debit repayments. This is a mature, low-acquisition-cost business: originations fell 2% YoY in 2024 while NIMs stayed near 9% due to minimal credit-servicing costs. Nómina provides stable liquidity—cash flow coverage for short-term funding needs—requiring little promotional spend to sustain volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeguros Banorte Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSeguros Banorte leverages Banorte’s 2024 retail and corporate network of 24 million customers, translating into high cross-sell rates and low acquisition costs.\u003c\/p\u003e\n\u003cp\u003eThe Mexican insurance market is mature: motor and life premiums grew ~3% in 2024, and Seguros Banorte reported a 2024 underwriting margin near 18%, supporting above-industry ROE.\u003c\/p\u003e\n\u003cp\u003eStable premium inflows and low capital intensity make the unit a dependable cash generator that funds Banorte’s higher-risk growth bets in fintech and asset management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional Mortgage Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBanorte remains a top-tier player in Mexico’s housing finance: 2024 market share ~18% of outstanding mortgages (CNBV data), while housing credit growth slowed to ~3% YoY versus 20%+ in digital consumer loans.\u003c\/p\u003e\n\u003cp\u003eThe large stock of long-term mortgages—≈MXN 220 billion outstanding at end-2024—generates predictable interest income and net interest margin stability.\u003c\/p\u003e\n\u003cp\u003eMinimal capex needs let Banorte harvest cash flows from this mature portfolio with low reinvestment demand.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share ~18% (2024)\u003c\/li\u003e\n\u003cli\u003eOutstanding mortgages ≈MXN 220bn (2024)\u003c\/li\u003e\n\u003cli\u003eHousing credit growth ~3% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eLow capex, stable NII\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Retail Deposit Base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBanorte’s extensive branch network (1,400+ branches) and growing digital users (10.2 million as of 2025) secure a large, stable low-cost retail deposit base, supplying roughly MXN 850 billion in core deposits—about 55% of total funding.\u003c\/p\u003e\n\u003cp\u003eThis mature segment benefits from strong brand equity, letting Banorte keep market share without rate wars; core CASA (current and savings) ratio stayed near 62% in 2025, lowering funding costs.\u003c\/p\u003e\n\u003cp\u003eThose deposits provide the liquidity backbone to service MXN 420 billion in corporate loans and seed strategic investments and ventures, reducing reliance on wholesale markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,400+ branches; 10.2M digital users (2025)\u003c\/li\u003e\n\u003cli\u003eCore deposits ≈ MXN 850B (~55% funding)\u003c\/li\u003e\n\u003cli\u003eCASA ratio ≈ 62% (2025)\u003c\/li\u003e\n\u003cli\u003eSupports MXN 420B corporate lending\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanorte’s low‑capex cash engines — Afore, Nómina, Seguros, Mortgages \u0026amp; Deposits fuel growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBanorte’s cash cows: Afore XXI (MXN 1.1T AUM, 2025), Nómina payroll loans (~35% share, NIM ~9%, 2024), Seguros (underwriting margin ~18%, 2024), mortgages (≈MXN 220bn outstanding, 18% market share, 2024) and core deposits (≈MXN 850bn, CASA ~62%, 2025) deliver steady, low‑capex cash flows funding digital and M\u0026amp;A.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBusiness\u003c\/th\u003e\n\u003cth\u003eKey metric (year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAfore XXI\u003c\/td\u003e\n\u003ctd\u003eMXN 1.1T (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNómina\u003c\/td\u003e\n\u003ctd\u003e35% share; NIM ~9% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeguros\u003c\/td\u003e\n\u003ctd\u003e18% margin (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgages\u003c\/td\u003e\n\u003ctd\u003eMXN 220bn; 18% share (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits\u003c\/td\u003e\n\u003ctd\u003eMXN 850bn; CASA 62% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eBanorte BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Banorte BCG Matrix report you'll receive after purchase—no watermarks, placeholders, or demo content; just the fully formatted, presentation-ready analysis tailored for strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747931861369,"sku":"banorte-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/banorte-bcg-matrix.png?v=1772202964","url":"https:\/\/matrixbcg.com\/products\/banorte-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}