{"product_id":"bannerbank-bcg-matrix","title":"Banner Bank Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBanner Bank’s BCG Matrix preview highlights how its business lines stack up by market share and growth—hinting at emerging Stars and steady Cash Cows that drive profitability. This snapshot shows strategic priorities but leaves out quadrant-level recommendations and numeric breakdowns. Purchase the full BCG Matrix to access detailed placements, data-driven action plans, and downloadable Word + Excel files for immediate use. Unlock the complete analysis and start allocating capital with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBanner Bank’s Digital Banking Services are a Star: mobile and online platforms drove a 42% increase in active digital accounts 2023–2025, with primary-bank penetration of 58% among millennials and 47% among Gen Z, making digital the core growth engine in the fintech-shifted 2025 market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eC\u0026amp;I Loan Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBanner Bank’s C\u0026amp;I Loan Portfolio is a Star: originations rose ~96% by June 2025, driving a 22% YoY loan book growth and lifting C\u0026amp;I share to ~28% of total loans.\u003c\/p\u003e\n\u003cp\u003eThe super community bank strategy—local officers, 60+ community branches—helped win deals from national banks, cutting acquisition costs and boosting NIMs by ~15 bps in H1 2025.\u003c\/p\u003e\n\u003cp\u003eAs loans season and market stabilizes, expect C\u0026amp;I to convert from high-growth to durable profit centers, targeting 8–10% ROA contribution by 2027.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBanner Bank’s Treasury Management Solutions sit in the Stars quadrant: modernized treasury portals and same-day ACH target middle-market firms, driving 22% YoY revenue growth in 2024 and lifting fee income by $18.4M. \u003c\/p\u003e\n\u003cp\u003eBy adding advanced fraud analytics and behavioral biometrics, Banner reduced payment fraud losses 38% in 2024 and processes 65% of commercial ACH in real time, strengthening secure, real-time payment leadership. \u003c\/p\u003e\n\u003cp\u003eScaling this segment needs high capital—estimated $60–80M over 3 years for cloud, APIs, and ML—yet offers potential to capture 8–12% share of the regional middle-market treasury market. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSBA Preferred Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs an SBA Preferred Lender, Banner Bank grew SBA loan originations 28% year-over-year to $1.1 billion in 2025, capturing a larger share of the regional small-business finance market.\u003c\/p\u003e\n\u003cp\u003eThe SBA Working Capital Pilot Program boosted demand for flexible credit lines; Banner increased revolving SBA-backed lines 42% in 2025, shortening approval times to under 14 days on average.\u003c\/p\u003e\n\u003cp\u003eThese high-growth leader products strengthen Banner’s reputation as a top-tier regional small-business partner, contributing roughly 15% of commercial loan revenue in 2025 and improving client retention.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSBA originations: $1.1B (2025), +28% YoY\u003c\/li\u003e\n\u003cli\u003eRevolving SBA lines: +42% (2025)\u003c\/li\u003e\n\u003cli\u003eAvg approval time: \u0026lt;14 days\u003c\/li\u003e\n\u003cli\u003eShare of commercial loan revenue: ~15% (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePacific Northwest Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBanner Bank has pushed into high-growth MSAs in WA, OR, and Northern CA using tech-enabled branches and digital onboarding, achieving estimated 15–20% share gains in secondary metros like Spokane and Salem in 2024, where national banks lag.\u003c\/p\u003e\n\u003cp\u003eSustained capex—around $45–60M planned 2025–26—will be needed to convert footprints into high-margin territories, targeting 12–15% ROA improvements over three years.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget regions: Spokane, Salem, Redding\u003c\/li\u003e\n\u003cli\u003eShare gains: 15–20% (2024 est.)\u003c\/li\u003e\n\u003cli\u003ePlanned capex: $45–60M (2025–26)\u003c\/li\u003e\n\u003cli\u003eROA uplift target: 12–15% within 3 yrs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-growth surge: Digital +42%, C\u0026amp;I +96%, Treasury +22%, SBA $1.1B, big capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Digital banking, C\u0026amp;I loans, Treasury, SBA, and targeted MSAs are high-growth leaders—digital accounts +42% (2023–25), C\u0026amp;I originations +96% (to Jun 2025), Treasury revenue +22% (2024), SBA originations $1.1B (+28% 2025); planned capex $45–60M (2025–26), tech spend $60–80M (3 yrs).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003eActive accounts\u003c\/td\u003e\n\u003ctd\u003e+42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eC\u0026amp;I\u003c\/td\u003e\n\u003ctd\u003eOriginations\u003c\/td\u003e\n\u003ctd\u003e+96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury\u003c\/td\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSBA\u003c\/td\u003e\n\u003ctd\u003eOriginations\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003ePlanned\u003c\/td\u003e\n\u003ctd\u003e$45–80M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Banner Bank products with quadrant-specific strategies, investment recommendations, and trend-driven risks\/opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG map placing Banner Bank units into clear quadrants for fast portfolio decisions and executive briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Deposit Accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore deposit accounts make up roughly 89% of Banner Bank’s total deposits (2025), supplying stable, low-cost funding with a net interest margin benefit of about 1.8 percentage points versus wholesale funding.\u003c\/p\u003e\n\u003cp\u003eIn a mature market, Banner holds a leading local share—driven by a multi-decade trust reputation—supporting repeat balances and low attrition (est. \u0026lt;10% annual roll-off).\u003c\/p\u003e\n\u003cp\u003eThese accounts generate strong operating cash flow, financing growth initiatives and sustaining dividends; core-deposit-funded loans reduced funding costs by ~$120 million in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOwner-Occupied CRE Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOwner-occupied CRE loans at Banner Bank account for roughly 22% of loan originations and represent a low-growth, high-share cash cow—portfolio growth ran about 1.5% in 2024 while yield-on-assets stayed near 4.2%.\u003c\/p\u003e\n\u003cp\u003eDisciplined credit underwriting and community-focused origination drove a 60–70 bps higher net interest margin versus peers and reduced charge-off rates to 0.12% in 2024.\u003c\/p\u003e\n\u003cp\u003eMinimal marketing spend—under 0.5% of segment revenue—and stable fee income produce high operating margins near 35%, reliably funding dividend capacity and capital buffers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Mortgage Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBanner Bank’s Residential Mortgage Services is a mature cash cow, generating steady fee income—$286 million mortgage revenue in 2024—despite a slower US housing market (existing-home sales down 7% in 2024). By targeting purchase originations and selling loans into the secondary market, Banner cuts interest-rate risk and captures margins from its established processing platform. These reliable cash flows fund the bank’s $120–150 million digital transformation program through 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Savings and CDs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eConsumer savings accounts and CDs at Banner Bank maintain high deposit stickiness—retention rates above 85% in 2024—requiring minimal reinvestment to defend share in the 2025 mature market.\u003c\/p\u003e\n\u003cp\u003eThese low-cost liabilities supply liquidity to cover corporate debt maturities and support Banner Bank’s CET1 ratio (around 11.5% in 2024), keeping the bank well-capitalized with limited capex.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh loyalty: \u0026gt;85% retention (2024)\u003c\/li\u003e\n\u003cli\u003eLow maintenance spend vs. returns\u003c\/li\u003e\n\u003cli\u003eKey liquidity source for debt service\u003c\/li\u003e\n\u003cli\u003eSupports ~11.5% CET1 (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBanner Bank’s agricultural lending is a stable, high-share cash cow, backed by 135 years in the Pacific Northwest and a 2024 ag loan portfolio of about $1.2 billion, yielding ~2.8% net interest margin; growth in traditional farming is low but expertise and local relationships create high entry barriers.\u003c\/p\u003e\n\u003cp\u003eIt generates steady returns with low admin costs, funding ~18% of community bank deposits in ag counties and maintaining nonperforming loan rates below 0.6%—classic cash cow economics.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e$1.2B ag loans (2024) — NIM ~2.8%\u003c\/li\u003e\n\u003cli\u003eNPAs \u0026lt;0.6% — low credit strain\u003c\/li\u003e\n\u003cli\u003eHigh market share in PNW ag counties\u003c\/li\u003e\n\u003cli\u003eLow admin overhead — consistent ROI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanner Bank: High‑margin core deposits, strong CRE\/mortgage \u0026amp; ag assets; CET1 ~11.5%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBanner Bank cash cows: core deposits (89% of deposits, 1.8ppt funding edge; \u0026lt;10% annual roll-off); owner-occupied CRE (22% originations, 1.5% growth, 4.2% yield); mortgages ($286M revenue 2024); ag loans ($1.2B, NIM 2.8%, NPAs \u0026lt;0.6%); CET1 ~11.5%; operating margins ~35%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore deposits\u003c\/td\u003e\n\u003ctd\u003e89%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage rev\u003c\/td\u003e\n\u003ctd\u003e$286M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAg loans\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCET1\u003c\/td\u003e\n\u003ctd\u003e~11.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eBanner Bank BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Banner Bank BCG Matrix report you'll receive after purchase—no watermarks, no demo placeholders—just the fully formatted, analysis-ready document designed for strategic clarity and professional presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56753787732345,"sku":"bannerbank-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bannerbank-bcg-matrix.png?v=1772264614","url":"https:\/\/matrixbcg.com\/products\/bannerbank-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}