{"product_id":"bankofireland-marketing-mix","title":"Bank Of Ireland Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBank of Ireland Group blends traditional retail banking products with digital innovations, competitive pricing tiers, extensive branch and digital channels, and targeted promotion to retain customers and grow share.\u003c\/p\u003e\n\u003cp\u003eGo beyond this snapshot—purchase the full 4P's Marketing Mix Analysis for a ready-made, editable report that details product positioning, pricing architecture, distribution strategy, and promotional tactics with real-world data and actionable recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Banking and Mortgage Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Ireland Group offers current accounts, savings, and competitive mortgages across Ireland and the UK, with mortgage market share about 16% in Ireland (2024) and £Xbn outstanding in UK lending; by end-2025 it implemented fully integrated automated mortgage approvals, cutting average decision time to 24 hours and boosting first-time buyer completions by 15% year-over-year; products include flexible fixed and variable rates, with fixed-term options from 1–10 years to match risk profiles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Treasury Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCorporate and Treasury Services at Bank Of Ireland Group delivers financing, FX, and interest-rate risk tools to large corporates and SMEs, handling over €18bn in client exposures and processing €120bn in FX flows in 2024.\u003c\/p\u003e\n\u003cp\u003eThe division backs international trade with specialized credit lines and supply-chain finance, supporting €6.5bn in trade facilities across 45 markets.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the focus is ESG-linked loans, offering margin discounts up to 75bps for borrowers meeting verified sustainability KPIs, with ESG-linked book growth targeted at 35% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperating via New Ireland Assurance, Bank of Ireland Group offers life assurance, pensions and investment products, serving mass-affluent and HNW clients; New Ireland reported €3.1bn in assets under management at YE 2024, supporting integrated advice across banking and protection.\u003c\/p\u003e\n\u003cp\u003eThe digital wealth platform upgrade (launched Q3 2024) adds real-time portfolio analytics and self-service investing, driving a 27% rise in active online wealth users through Dec 2025 and lifting advisory cross-sell rates by 8pp.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Open Banking APIs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBank of Ireland has invested over €120m since 2020 in digital infrastructure, delivering a mobile app and web platform with open banking APIs that support third-party integrations and instant payments.\u003c\/p\u003e\n\u003cp\u003eThe digital products provide real-time insights, budget tracking, and payment rails via PSD2\/Open Banking; by late 2025 the platform adds AI-driven subscription management and automated savings optimization improving active-user retention by an estimated 8%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€120m+ investment since 2020\u003c\/li\u003e\n\u003cli\u003eSupports PSD2\/Open Banking APIs\u003c\/li\u003e\n\u003cli\u003eReal-time insights and budget tracking\u003c\/li\u003e\n\u003cli\u003eAI tools for subscriptions \u0026amp; auto-savings (late 2025)\u003c\/li\u003e\n\u003cli\u003e~8% lift in active-user retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Finance and Green Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBank of Ireland offers eco-mortgages and energy-upgrade loans to back household decarbonization, aligning products with EU Green Deal goals and Ireland’s 2030 emissions targets.\u003c\/p\u003e\n\u003cp\u003eThese green products sit at the core of the bank’s strategy to support a low-carbon transition and to meet central bank and EU regulatory expectations on climate risk disclosure.\u003c\/p\u003e\n\u003cp\u003eThe group’s capital markets arm runs green bond frameworks; by 2024 Bank of Ireland reported over €1.2bn in green bond issuance and enabled institutional funding for renewable and energy-efficiency projects.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEco-mortgages, energy loans: consumer-facing low-carbon push\u003c\/li\u003e\n\u003cli\u003eSupports regulatory climate disclosure and transition plans\u003c\/li\u003e\n\u003cli\u003e€1.2bn+ green bond issuance by 2024 via capital markets arm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank of Ireland: €120bn FX, 16% mortgage share, €1.2bn green bonds \u0026amp; digital push\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Ireland product mix spans retail banking, mortgages (~16% Ireland market share 2024), corporate treasury (€18bn client exposures; €120bn FX flows 2024), New Ireland AUM €3.1bn (YE2024), €1.2bn+ green bonds (2024), €120m+ digital spend since 2020; 2025 targets: 35% ESG-loan growth, 24h automated mortgage decisions, ~8% active-user retention lift.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage share (IE 2024)\u003c\/td\u003e\n\u003ctd\u003e16%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate exposures (2024)\u003c\/td\u003e\n\u003ctd\u003e€18bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFX flows (2024)\u003c\/td\u003e\n\u003ctd\u003e€120bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew Ireland AUM (YE2024)\u003c\/td\u003e\n\u003ctd\u003e€3.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen bonds (2024)\u003c\/td\u003e\n\u003ctd\u003e€1.2bn+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital spend (since 2020)\u003c\/td\u003e\n\u003ctd\u003e€120m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Bank of Ireland Group’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Bank of Ireland Group’s 4P marketing analysis into a concise, leadership-ready snapshot that clarifies product, price, place and promotion strategies as actionable pain-point remedies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Ireland Group maintains ~300 Irish branches and ~60 UK locations, serving as hubs for complex financial consultations and relationship management.\u003c\/p\u003e\n\u003cp\u003eWhile 70%+ of routine transactions moved online by 2024, branches remain vital for high-value services—mortgages, SME lending, wealth—handling roughly 55% of mortgage-originations in-person in 2024.\u003c\/p\u003e\n\u003cp\u003eBy 2025 many sites were redesigned as advisory centres, shifting staff to relationship managers and reducing tellers by ~40% to emphasise personalised interaction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Ireland’s primary distribution is its high-rated mobile app and online portal; as of FY2024, 72% of routine transactions occurred digitally, up from 65% in 2021.\u003c\/p\u003e\n\u003cp\u003eThese platforms give 24\/7 access across locations, supporting 2.1 million active mobile users and reducing branch visits by 38% year-on-year (2023–24).\u003c\/p\u003e\n\u003cp\u003eFrequent UX updates have enabled end-to-end in-app fulfillment—personal loan approvals now average under 15 minutes for 82% of cases in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnership with An Post\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Ireland partners with An Post to offer basic cash and cheque services at over 900 postal locations, extending local banking access nationwide as of 2025.\u003c\/p\u003e\n\u003cp\u003eThis model covers rural gaps where branches are uneconomic, preserving customer touchpoints and reducing branch operating costs; An Post handled 12% of Bank of Ireland’s retail cash transactions in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Corporate Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe group runs specialized offices in London, New York, Paris, and Frankfurt to serve corporate and treasury clients, handling cross-border trade and local advisory for Irish firms and foreign investors.\u003c\/p\u003e\n\u003cp\u003eThese hubs let Bank of Ireland compete in global syndicated loans and capital markets; in 2024 the group participated in €3.1bn of EMEA syndicated deals and supported $1.2bn cross-border FX flows for corporates.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eLocations: London, New York, Paris, Frankfurt\u003c\/li\u003e\n\u003cli\u003e2024 EMEA syndication volume: €3.1bn\u003c\/li\u003e\n\u003cli\u003e2024 corporate cross-border FX: $1.2bn\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRemote Advisory and Virtual Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBank of Ireland Group has rolled out dedicated virtual hubs where customers meet advisors via secure video, expanding reach beyond branches and cutting travel limits; by 2025 digital advisory engagements rose ~42% year-over-year to account for an estimated 28% of all advisory sessions.\u003c\/p\u003e\n\u003cp\u003eThis distribution blends digital access with face-to-face depth for complex planning, letting specialists handle more clients: average advisor caseloads increased ~18% while video session completion rates hit ~87% in 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVirtual hubs reduced branch visits ~12% in 2025\u003c\/li\u003e\n\u003cli\u003e28% of advisory sessions via video (2025)\u003c\/li\u003e\n\u003cli\u003eAdvisor caseload +18% efficiency (2025)\u003c\/li\u003e\n\u003cli\u003eVideo session completion 87% (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank of Ireland: Omnichannel reach—300 branches, 2.1M mobile users, 72% digital tx\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Ireland mixes 300 Irish branches, ~60 UK sites, 900+ An Post points, 4 international hubs and strong digital channels (2.1m mobile users) to serve retail and corporate clients; 72% routine transactions digital (FY2024), 55% mortgages in-person (2024), €3.1bn EMEA syndication (2024), video advisory 28% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (IE)\u003c\/td\u003e\n\u003ctd\u003e~300\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK sites\u003c\/td\u003e\n\u003ctd\u003e~60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAn Post points\u003c\/td\u003e\n\u003ctd\u003e900+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile users\u003c\/td\u003e\n\u003ctd\u003e2.1m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital tx\u003c\/td\u003e\n\u003ctd\u003e72% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-person mortgages\u003c\/td\u003e\n\u003ctd\u003e55% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEMEA syndication\u003c\/td\u003e\n\u003ctd\u003e€3.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVideo advisory\u003c\/td\u003e\n\u003ctd\u003e28% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eBank Of Ireland Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Bank of Ireland Group 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use for strategy or presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750266384761,"sku":"bankofireland-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bankofireland-marketing-mix.png?v=1772223760","url":"https:\/\/matrixbcg.com\/products\/bankofireland-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}