{"product_id":"bankofbeijing-marketing-mix","title":"Bank of Beijing Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Bank of Beijing’s product offerings, pricing tiers, branch and digital channels, and targeted promotions combine to drive customer acquisition and retention; the preview highlights key tactics, but the full 4P’s Marketing Mix Analysis delivers detailed, editable insights, real-world data, and ready-to-use slides to save you research time and power strategic decisions—get instant access to the complete report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Retail Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Beijing offers savings, mortgage loans, and specialized consumer credit tailored across life stages, from youth education savings to retirement planning, serving over 7.2 million retail customers as of end-2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the bank expanded its Jing-Cai wealth management brand, growing AUM to about CNY 420 billion to target China’s rising middle class.\u003c\/p\u003e\n\u003cp\u003eProducts include tiered savings yields, mortgage packages averaging LTVs near 65%, and consumer credit lines with risk-adjusted pricing to improve cross-sell and lifetime value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Corporate and Investment Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Beijing’s Advanced Corporate and Investment Banking offers tailored services from SMEs to SOEs, including syndicated loans, trade finance, and supply-chain finance; corporate loans rose 8.2% in 2025 to CNY 260.4bn, supporting Jing-Jin-Ji regional projects.\u003c\/p\u003e \n\u003cp\u003eIt deploys blockchain-enabled supply-chain financing for transparency—pilot programs cut settlement times by 45% and reduced default rates by 1.3 percentage points in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile Banking Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Bank of Beijing mobile app acts as a central hub for retail users, combining AI-driven financial advisory and one-tap payment interfaces; by Q4 2025 it handled 48% of retail transactions and delivered 2.1 million robo-advice sessions monthly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Private Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBank of Beijing’s private banking and asset-management arm serves HNW clients with tailored portfolios; AUM reached RMB 210 billion by end-2025, up 12% year-on-year, focusing on capital preservation and steady returns.\u003c\/p\u003e\n\u003cp\u003eClients access exclusive vehicles including ESG funds and cross-border allocation strategies; ESG-linked products accounted for 18% of new mandates in 2025, reflecting demand for sustainable exposure.\u003c\/p\u003e\n\u003cp\u003eProducts emphasize low-volatility income and diversified global allocations to navigate China’s evolving financial markets and regulatory shifts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAUM 210 billion RMB (2025)\u003c\/li\u003e\n\u003cli\u003e12% YoY growth (2025)\u003c\/li\u003e\n\u003cli\u003eESG 18% of new mandates (2025)\u003c\/li\u003e\n\u003cli\u003eFocus: capital preservation + steady growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury and Financial Market Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpbank of beijing treasury and financial market services runs interbank lending bond underwriting fx trading executing over cny trillion in transactions billion bonds that year.\u003e\u003cpits role in the domestic debt market helps corporates and local governments raise capital efficiently its risk-management framework meets china banking insurance regulatory commission standards with a liquidity coverage ratio of\u003e\u003cpservices combine algorithmic fx execution and credit models to limit var at risk under of trading capital supporting stable operations regulatory compliance.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 volumes: CNY 1.2T interbank\u003c\/li\u003e\n\u003cli\u003eBond underwriting: CNY 45B (2024)\u003c\/li\u003e\n\u003cli\u003eLCR: 145% (2024)\u003c\/li\u003e\n\u003cli\u003eVaR cap: \u0026lt;2% trading capital\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pservices\u003e\u003c\/pits\u003e\u003c\/pbank\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank of Beijing: CNY 1.2T interbank, CNY 630bn AUM—ESG, low-volatility income \u0026amp; AI advice\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Beijing offers diversified retail, private-banking, corporate, treasury and digital products—AUM retail CNY 420bn (2025), private AUM CNY 210bn (2025), corporate loans CNY 260.4bn (2025), interbank volumes CNY 1.2T (2024); products target low-volatility income, ESG, supply-chain finance, and AI-driven digital advice.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail AUM (2025)\u003c\/td\u003e\n\u003ctd\u003eCNY 420bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate AUM (2025)\u003c\/td\u003e\n\u003ctd\u003eCNY 210bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate loans (2025)\u003c\/td\u003e\n\u003ctd\u003eCNY 260.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInterbank volumes (2024)\u003c\/td\u003e\n\u003ctd\u003eCNY 1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Bank of Beijing’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable strategic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the Bank of Beijing 4P's into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to speed decision-making and align teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Branch Network in Key Economic Zones\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Beijing keeps a dominant branch network in Beijing and expanded into Shanghai, Tianjin, and Shenzhen, where GDP per capita exceeded RMB 180k, 160k, 140k, and 170k in 2024 respectively, capturing high-value clients.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, over 680 branches were converted into smart service centers combining staff and automation; teller-free kiosks handle routine ops, boosting branch NPS by ~12 pts in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Beijing shifts distribution heavily to digital: its mobile app and online portal handle about 78% of routine transactions as of 2024, reducing branch traffic 34% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe bank embeds services in WeChat and Alipay ecosystems, reaching ~65% of retail customers via mini-programs and cutting onboarding time to 6 minutes on average.\u003c\/p\u003e\n\u003cp\u003eThis omnichannel approach delivers 24\/7 availability and helped lower per-transaction cost by ~42%, saving an estimated CNY 520 million in 2024 operational expenses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized SME Service Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Beijing has opened over 120 Specialized SME Service Centers by Dec 2025, each offering expert consultancy plus loans, receivables financing and cash management to firms with annual revenue \u0026lt;50m CNY; centers average a 28% uplift in SME lending within 12 months. These centers sit within or near industrial parks and 42 innovation hubs, serving as local incubators and reducing SMEs’ average loan approval time from 18 to 9 days. By 2025, centers contributed ~14% of the bank’s corporate loan book, reinforcing its role as a community-focused financier.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Representative Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBank of Beijing maintains representative offices in Hong Kong, London, and Singapore to support cross-border trade and investment for domestic clients; in 2024 these centers processed over CNY 120 billion in trade settlements.\u003c\/p\u003e\n\u003cp\u003eThese offices serve as gateways for Chinese firms expanding abroad and for foreign investors entering China, contributing to a 15% year-on-year rise in the bank’s international transaction volumes in 2024.\u003c\/p\u003e\n\u003cp\u003eGlobal presence underpins the bank’s international settlement and trade finance lines, which accounted for roughly 18% of fee income from corporate banking in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOffices: Hong Kong, London, Singapore\u003c\/li\u003e\n\u003cli\u003eTrade settlements: CNY 120B+ (2024)\u003c\/li\u003e\n\u003cli\u003eIntl transaction growth: +15% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eFee income share: ~18% corporate banking (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart ATM and Self-Service Kiosks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbank of beijing has rolled out smart atms and kiosks using biometric authentication for cardless secure transactions handling about routine cash account services by end-2025.\u003e\n\u003cpthese terminals sit in transit hubs shopping malls and residential complexes to boost access reduce branch footfall cutting service costs roughly versus teller channels.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12,300 smart ATMs\/kiosks deployed\u003c\/li\u003e\n\u003cli\u003e42% of routine tasks handled by end-2025\u003c\/li\u003e\n\u003cli\u003eLocated in transit hubs, 380 malls, 1,150 residential sites\u003c\/li\u003e\n\u003cli\u003e~18% service-cost reduction vs branches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pbank\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank of Beijing: Smart branches \u0026amp; digital push cut costs 42%, boost SME lending 28%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Beijing combines dense Beijing branches and 3 intl offices with 12,300 smart ATMs, 680 smart service centers, 120+ SME centers and strong digital channels (78% routine transactions), cutting per-transaction cost ~42% and saving CNY 520M in 2024 while boosting SME lending 28% and international transactions +15% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart ATMs\/kiosks\u003c\/td\u003e\n\u003ctd\u003e12,300\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart service centers\u003c\/td\u003e\n\u003ctd\u003e680\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME centers\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital share (routine)\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost save (2024)\u003c\/td\u003e\n\u003ctd\u003eCNY 520M (~42%\/tx)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME lending uplift\u003c\/td\u003e\n\u003ctd\u003e28% (12 months)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl txn growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+15% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eBank of Beijing 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Bank of Beijing 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751097282937,"sku":"bankofbeijing-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bankofbeijing-marketing-mix.png?v=1772227671","url":"https:\/\/matrixbcg.com\/products\/bankofbeijing-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}