{"product_id":"bankmuscat-marketing-mix","title":"Bank Muscat Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Bank Muscat’s product range, pricing architecture, distribution network, and promotion mix combine to secure market leadership—this preview highlights key tactics and strategic takeaways; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply proven insights to your reports, strategy, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Private Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank Muscat’s retail suite serves 1.2M customers in Oman with savings, current accounts, personal loans and credit cards tailored by income and age, supporting 8% yearly deposit growth in 2024.\u003c\/p\u003e\n\u003cp\u003ePrivate Banking manages ~USD 3.1bn AUM (2024) offering bespoke wealth management, tax-aware investment advice, and portfolio diversification with 60% fixed income targets for capital preservation.\u003c\/p\u003e\n\u003cp\u003eProducts now include life insurance bundling and multi-currency accounts (OMR, USD, AED), and digital onboarding cut time to 48 hours, boosting affluent segment acquisition 22% y\/y.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeethaq Islamic Banking Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMeethaq, Bank Muscat’s Islamic banking arm and Oman's pioneer in Shari'a-compliant finance, serves ~30% of retail customers seeking ethical products; its offerings include Murabaha auto finance, Ijarah home finance, and retail\/corporate Sukuk, with Meethaq reporting OMR 1.2bn in assets under management by end-2024. All products are vetted by a Shari'a Supervisory Board to ensure full compliance, profit-and-loss transparency, and documented contract clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Institutional Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank Muscat’s Corporate \u0026amp; Institutional Banking offers project finance, syndicated loans, and structured trade finance to large corporates and government bodies, underwriting over OMR 1.2bn in corporate credit in 2024 to fund infrastructure and diversification projects.\u003c\/p\u003e\n\u003cp\u003eThe unit supports Oman’s Vision 2040 by financing energy, logistics and industrial projects, providing long-term capital and liquidity for deals averaging OMR 45–120m.\u003c\/p\u003e\n\u003cp\u003eIt also provides cash management and treasury services—FX hedging, liquidity sweeps, and netting—managing institutional FX exposures worth an estimated OMR 800m and reducing working-capital days for clients by ~12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInvestment Banking and Asset Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBank Muscat advises on equity and debt capital markets, handling IPOs and private placements with deals worth over OMR 200m in 2024, and its asset management arm runs flagship funds covering GCC equities with combined AUM ~OMR 1.1bn as of Dec 2024.\u003c\/p\u003e\n\u003cp\u003eThese products serve institutional investors and pension funds seeking long-term growth via disciplined strategies and quarterly research reports showing annualized returns of ~8–10% for regional equity funds (2019–2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAdvisory: IPOs\/private placements; OMR 200m+ deals (2024)\u003c\/li\u003e\n\u003cli\u003eAsset Mgmt: flagship funds; AUM ~OMR 1.1bn (Dec 2024)\u003c\/li\u003e\n\u003cli\u003eTarget clients: institutions, pension funds\u003c\/li\u003e\n\u003cli\u003ePerformance: regional equity funds ~8–10% p.a. (2019–2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Fintech Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Bank Muscat expanded digital suite with advanced mobile banking, instant account opening, and integrated e-payments; digital transactions grew 38% YoY to 76 million in 2025, cutting branch visits 27%.\u003c\/p\u003e\n\u003cp\u003eDigital wallet and contactless options target younger users and SMEs; wallets reached 420k users and contactless payments rose 64% in 2025, supporting higher transaction frequency and average ticket size.\u003c\/p\u003e\n\u003cp\u003eThese products cut paper needs, enable real-time balance and spend alerts, and improved NPS by 6 points in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e76M digital txns in 2025 (+38% YoY)\u003c\/li\u003e\n\u003cli\u003e420k wallet users\u003c\/li\u003e\n\u003cli\u003eContactless +64% in 2025\u003c\/li\u003e\n\u003cli\u003eBranch visits -27%\u003c\/li\u003e\n\u003cli\u003eNPS +6 pts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank Muscat: Diversified Omani bank — 1.2M retail, OMR 1.1bn AUM, 76M digital txns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank Muscat offers segmented retail accounts (1.2M customers), private banking (USD 3.1bn AUM), Meethaq Islamic products (OMR 1.2bn AUM), corporate credit underwriting OMR 1.2bn (2024), asset management OMR 1.1bn (Dec 2024), and a digital suite with 76M transactions and 420k wallet users in 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric (2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e1.2M customers; 8% deposit growth (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate Banking\u003c\/td\u003e\n\u003ctd\u003eUSD 3.1bn AUM (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMeethaq\u003c\/td\u003e\n\u003ctd\u003eOMR 1.2bn AUM (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate\u003c\/td\u003e\n\u003ctd\u003eOMR 1.2bn credit underwritten (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsset Mgmt\u003c\/td\u003e\n\u003ctd\u003eOMR 1.1bn AUM (Dec 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e76M txns; 420k wallets (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Bank Muscat’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear breakdown of the bank’s marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Bank Muscat’s 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making. Ideal as a plug-and-play one-pager to align teams, inform decks, or kickstart marketing planning sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank Muscat operates 170+ branches across all 11 governorates, the largest network in Oman, ensuring coverage for urban and remote areas; in 2025 branch transactions still accounted for ~42% of customer touchpoints despite digital growth.\u003c\/p\u003e\n\u003cp\u003eBranches split into retail centers, corporate hubs, and 35 Meethaq Islamic outlets, enabling tailored services—retail for everyday banking, hubs for corporate lending, Meethaq for Sharia-compliant finance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Mobile and Internet Banking Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank Muscat’s mobile and internet banking act as primary distribution channels, enabling ~85% of retail transactions remotely and cutting branch visits by 47% year-over-year (2024). These platforms offer 24\/7 account access, utility bill payments, and SWIFT-enabled international transfers, handling 62% of payment volume. Quarterly UI updates and multi-layered security (biometrics, 2FA, tokenization) keep them the most convenient and secure customer touchpoints.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWidespread ATM and CDM Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWith over 800 ATMs and CDMs across Oman, Bank Muscat guarantees wide cash access—covering 95% of urban centres and reducing average customer travel time to cash services to under 8 minutes; machines sit in malls, fuel stations, and airports for peak convenience. Full Function Machines handle cheque deposits and instant card renewals, cutting service desk volume by about 22% and supporting same-day card issuance at 60 locations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Presence and Representative Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBank Muscat runs branches in the UAE and Kuwait and representative offices in key markets, enabling cross-border trade and services for Omani firms and foreign investors.\u003c\/p\u003e\n\u003cp\u003eIn 2024 the bank supported trade flows exceeding OMR 2.1bn (approx USD 5.5bn) regionally, enhancing its position as a Gulf financial hub and facilitator of FDI into Oman.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBranches: UAE, Kuwait\u003c\/li\u003e\n\u003cli\u003eRep offices: strategic international locations\u003c\/li\u003e\n\u003cli\u003e2024 regional trade support: OMR 2.1bn\u003c\/li\u003e\n\u003cli\u003eRole: regional leader, FDI gateway\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Corporate and SME Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBank Muscat operates Dedicated Corporate and SME Centers serving SMEs and large corporates with specialist relationship managers for business financing, trade services, and digital payroll, handling over OMR 6.2bn in corporate loans and 28% of SME lending as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eSeparating these centers from retail branches boosts efficiency, reduces turnaround for credit decisions to ~6–8 working days, and raises client satisfaction scores by 12 points in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpecialized centers: dedicated teams for corporates and SMEs\u003c\/li\u003e\n\u003cli\u003eStaffing: relationship managers for lending, trade, payroll\u003c\/li\u003e\n\u003cli\u003eScale: OMR 6.2bn corporate loans; 28% SME lending (Dec 2025)\u003c\/li\u003e\n\u003cli\u003ePerformance: credit TAT 6–8 days; +12 NPS points in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank Muscat: 170+ branches, 85% digital share, OMR6.2bn loans, OMR2.1bn trade\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank Muscat combines 170+ branches (incl. 35 Meethaq outlets), 800+ ATMs\/CDMs, and mobile\/internet platforms that handle ~85% retail transactions and 62% payment volume; corporate\/SME centers manage OMR 6.2bn loans (28% SME lending) with 6–8 day credit TAT and +12 NPS (2025); supported regional trade OMR 2.1bn (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e170+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\/CDMs\u003c\/td\u003e\n\u003ctd\u003e800+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital txn share\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayment volume\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate loans\u003c\/td\u003e\n\u003ctd\u003eOMR 6.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional trade (2024)\u003c\/td\u003e\n\u003ctd\u003eOMR 2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eBank Muscat 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Bank Muscat 4P's Marketing Mix Analysis you’ll receive instantly after purchase—complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750850048377,"sku":"bankmuscat-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bankmuscat-marketing-mix.png?v=1772226552","url":"https:\/\/matrixbcg.com\/products\/bankmuscat-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}