{"product_id":"bankmuscat-business-model-canvas","title":"Bank Muscat Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank Muscat Business Model Canvas: Strategy, partners, customers \u0026amp; revenue decoded\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Bank Muscat’s strategic blueprint with our concise Business Model Canvas—detailing customer segments, value propositions, key partners, and revenue drivers to reveal how the bank scales and sustains competitive advantage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentral Bank of Oman and Regulatory Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe bank maintains a critical partnership with the Central Bank of Oman to ensure compliance with evolving monetary policy and financial stability frameworks, preserving its operating licence and access to national payment systems; in 2025 this cooperation covered participation in Oman’s Real Time Gross Settlement (RTGS) and Omani interbank liquidity facilities handling over OMR 45bn annually. By end-2025 the collaboration expanded to sandbox testing for fintech and open banking standards, reducing time-to-market for new APIs by roughly 30% and lowering systemic-risk exposure through joint stress-testing exercises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Fintech and Technology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCollaborations with global and local fintechs let Bank Muscat embed AI analytics and blockchain cross-border rails, cutting remittance latency by up to 40% and lowering settlement costs—in 2024 the Oman's digital payments volume grew ~28% year-on-year to OMR 3.1bn, so these ties speed digital transformation and fend off neo-banks.\u003c\/p\u003e\n\u003cp\u003eOutsourcing technical builds to specialists shortens time-to-market—Bank Muscat reduced rollout from 9 to 4 months on recent API-led projects—and this ecosystem model delivers a richer digital UX for a tech-savvy customer base. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Correspondent Banking Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank Muscat leverages a global correspondent banking network to process trade finance and FX for corporate clients, giving Omani firms access to 120+ corridors and correspondent banks as of Dec 2025 and enabling $8.4bn in cross-border flows in 2024. These partnerships, now integrated with digitized trade platforms since 2025, speed settlements, boost transparency, and reinforce Bank Muscat as the go-to partner for large industrial and commercial projects in Oman.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment Network Giants Visa and Mastercard\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrategic alliances with Visa and Mastercard let Bank Muscat issue globally accepted credit, debit, and prepaid cards and run secure POS and e‑commerce rails across Oman; in 2024 card transactions grew 18% YoY to OMR 3.2bn, and 2025 investments target contactless and mobile wallet integrations as contactless payments rose to 62% of card volume.\u003c\/p\u003e\n\u003cp\u003eThese partnerships also enable co‑branded rewards and loyalty schemes that lift retention—cardholders earn merchant cashback and airline miles, contributing an estimated 9% uplift in active card spend in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal acceptance via Visa\/Mastercard\u003c\/li\u003e\n\u003cli\u003eSecure POS and e‑commerce infrastructure\u003c\/li\u003e\n\u003cli\u003e2024 card volume OMR 3.2bn; +18% YoY\u003c\/li\u003e\n\u003cli\u003eContactless = 62% of card volume (2025 focus)\u003c\/li\u003e\n\u003cli\u003eRewards programs drove ~9% active spend uplift (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Public Sector Entities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBank Muscat serves as a primary financial partner to Omani ministries and state-owned enterprises, handling payrolls, utility collections, and bespoke financing tied to Vision 2040 projects—supporting over OMR 3.2bn in public-sector deposits and financing an estimated OMR 1.1bn in infrastructure loans in 2024.\u003c\/p\u003e\n\u003cp\u003eBy integrating with government portals, the bank streamlines public financial management and secures stable institutional liquidity, reinforcing its role in national economic stability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHandles payrolls for multiple ministries\u003c\/li\u003e\n\u003cli\u003eManages utility collections via integrated portals\u003c\/li\u003e\n\u003cli\u003eOMR 3.2bn+ public-sector deposits (2024)\u003c\/li\u003e\n\u003cli\u003eOMR 1.1bn infrastructure financing (2024)\u003c\/li\u003e\n\u003cli\u003eSupports Vision 2040 social and infrastructure projects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank Muscat: Driving OMR45B RTGS, $8.4B cross‑border \u0026amp; 30% faster fintech APIs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank Muscat partners with Central Bank of Oman, 120+ correspondent banks, Visa\/Mastercard, major fintechs and government bodies—supporting OMR 45bn RTGS flows (2025), OMR 3.2bn card volume (2024), OMR 3.2bn public deposits and OMR 1.1bn infrastructure loans (2024), and enabling $8.4bn cross-border flows (2024); fintech sandboxing cut API time-to-market ~30% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003e2024\/25 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCentral Bank of Oman\u003c\/td\u003e\n\u003ctd\u003eOMR 45bn RTGS (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCard networks\u003c\/td\u003e\n\u003ctd\u003eOMR 3.2bn card volume (2024); contactless 62% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorrespondent banks\u003c\/td\u003e\n\u003ctd\u003e120+ corridors; $8.4bn flows (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic sector\u003c\/td\u003e\n\u003ctd\u003eOMR 3.2bn deposits; OMR 1.1bn loans (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFintechs\/sandbox\u003c\/td\u003e\n\u003ctd\u003eAPI time-to-market −30% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Bank Muscat detailing customer segments, channels, value propositions, revenue streams, key resources, activities, partners, cost structure, and governance—aligned with real-world operations and strategic priorities for presentations, investor discussions, and internal planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas tailored to Bank Muscat that condenses strategy into a one-page snapshot—ideal for quickly identifying core components, saving hours of formatting, and enabling collaborative adaptation for boardrooms or team workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Lending and Credit Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe bank systematically deploys capital via personal loans, mortgages and corporate finance, using advanced credit-scoring models to keep non-performing loans near 1.8% (2024) and diversified exposure across oil, tourism and real estate.\u003c\/p\u003e\n\u003cp\u003eBy 2025 automation enables instant retail approvals on mobile apps, processing 65% of small loans in under 3 minutes, driving household spending and financing industrial projects across the Sultanate.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and IT Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank Muscat prioritizes continuous digital infrastructure investment—over OMR 40m (2024 capex disclosure) since 2022—to shift from branch-first to digital-first via mobile apps, internet banking, and back-end automation, cutting manual errors and transaction costs and enabling 24\/7 service. The bank has upgraded cybersecurity controls after a 2023 resilience audit and reports \u0026gt;65% of retail transactions now digital, improving efficiency and risk protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRisk Management and Compliance Oversight\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank Muscat, as a systemically important Omani bank, allocates sizeable resources to monitor market, credit and operational risks, running quarterly stress tests and annual internal audits to meet Basel III capital ratios (CET1 ~13% in 2024). The bank enforces strict AML\/KYC controls—screening millions of transactions yearly—to protect against financial crime and preserve regulator and investor trust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Investment Advisory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBank Muscat manages assets for HNWIs and institutions with tailored strategies, brokerage, mutual funds, private equity, and IPO advisory, generating fee income that reduced reliance on NII; AUM stood at $18.5bn in 2025 with wealth fees up 14% YoY.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the bank rolled out robo-advisory to retail and mass-affluent clients, adding 42k robo accounts and $320m digital AUM, diversifying revenue and improving cross-sell rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAUM: $18.5bn (2025)\u003c\/li\u003e\n\u003cli\u003eWealth fees growth: +14% YoY\u003c\/li\u003e\n\u003cli\u003eRobo accounts: 42,000 by Dec 2025\u003c\/li\u003e\n\u003cli\u003eDigital AUM from robo: $320m\u003c\/li\u003e\n\u003cli\u003eServices: mutual funds, private equity, IPO advisory, brokerage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Service and Relationship Enhancement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe bank uses branches, call centers, and digital channels to raise customer satisfaction, trains staff for personalized financial advice, and resolves grievances within SLA targets (median resolution 48 hours in 2024); feedback loops drive product changes and helped launch 12 retail innovations in 2024, supporting a 3.1% YoY rise in retail deposits.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMulti-channel: 220 branches, 24\/7 call centers, mobile app 1.2M users\u003c\/li\u003e\n\u003cli\u003eService KPI: median grievance resolution 48 hours (2024)\u003c\/li\u003e\n\u003cli\u003eOutcomes: 12 new products (2024), retail deposits +3.1% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank Muscat: Strong Capital, Low NPLs, $18.5bn AUM \u0026amp; booming digital\/robo growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank Muscat runs core banking (retail, corporate lending), wealth\/advisory, payments and digital ops, keeping NPL ~1.8% (2024), CET1 ~13% (2024) and AUM $18.5bn (2025) while 65%+ retail transactions are digital; robo-advisory added 42k accounts and $320m AUM by Dec 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPL\u003c\/td\u003e\n\u003ctd\u003e~1.8% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCET1\u003c\/td\u003e\n\u003ctd\u003e~13% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003e$18.5bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital txns\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;65% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRobo accounts\u003c\/td\u003e\n\u003ctd\u003e42,000 (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRobo AUM\u003c\/td\u003e\n\u003ctd\u003e$320m (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual Bank Muscat Business Model Canvas document—not a sample or mockup—and it reflects the exact content and layout you’ll receive after purchase; when you complete your order, you’ll download this same professional, editable file ready for presentation and use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749708345721,"sku":"bankmuscat-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bankmuscat-business-model-canvas.png?v=1772217407","url":"https:\/\/matrixbcg.com\/products\/bankmuscat-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}