{"product_id":"bankhapoalim-marketing-mix","title":"Bank Hapoalim Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Bank Hapoalim’s product mix, pricing architecture, branch and digital distribution, and targeted promotions combine to retain customers and drive growth—this concise preview highlights key strategic moves. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply actionable insights across consulting, academia, or internal planning. Purchase the complete report for detailed data, real-world examples, and ready-to-use templates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Retail and Digital Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank Hapoalim offers a broad set of personal accounts, savings plans and digital tools for modern consumers, serving about 28% of Israeli retail deposits (2024) and managing NIS 250 billion in retail assets.\u003c\/p\u003e\n\u003cp\u003eIntegration of the BIT payment app into Hapoalim’s ecosystem boosts engagement with instant peer-to-peer transfers, supporting 1.2 million active BIT users bank-wide as of Dec 2024.\u003c\/p\u003e\n\u003cp\u003eServices target diverse Israeli households with tiered savings and credit products, and the bank reports 99.99% uptime and industry-standard encryption to ensure security and reliability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Commercial Financing Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank Hapoalim offers corporate credit lines, trade finance, and FX hedging to firms from SMEs to multinationals, managing corporate loan exposure of about ILS 120 billion as of Dec 2025 and 28% market share in Israeli corporate lending.\u003c\/p\u003e\n\u003cp\u003eIt targets high-tech, real estate, and infrastructure, where 42% of new corporate approvals in 2025 went to these sectors, reflecting their role in national GDP and export growth.\u003c\/p\u003e\n\u003cp\u003eDedicated relationship managers provide strategic cash‑flow planning, covenant structuring, and bespoke risk solutions, handling over 6,000 corporate clients with average facility size ILS 20–40 million.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Wealth Management and Private Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank Hapoalim’s Advanced Wealth Management and Private Banking serves HNWIs with global brokerage, discretionary portfolio management, and access to complex instruments; as of 2025 the bank managed over $15 billion in private client assets, leveraging its 15-country footprint to offer exposure to 40+ markets and structured products yielding differentiated returns. The unit prioritizes bespoke service and multi-decade financial plans to preserve and grow capital.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortgage and Long-term Credit Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpbank hapoalim israel mortgage market leader offers multiple tracks with flexible repayment options tailored to salaried self-employed and first-time buyers supporting roughly share in originated about nis billion mortgages that year.\u003e\n\u003cpits digital advisory tools let borrowers simulate interest-rate term and repayment scenarios over simulations ran in via the bank online calculator app.\u003e\n\u003cpthe bank uses a strict underwriting process caps income verification and stress tests non-performing mortgage ratios near in while promoting home ownership through targeted long-term credit facilities.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~28% market share (2024)\u003c\/li\u003e\n\u003cli\u003eNIS 18bn mortgages originated (2024)\u003c\/li\u003e\n\u003cli\u003e160,000+ digital simulations (2024)\u003c\/li\u003e\n\u003cli\u003eNon-performing mortgage ratio ~0.6% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pits\u003e\u003c\/pbank\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital Markets and Investment Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBank Hapoalim’s Capital Markets and Investment Banking unit underwrites equity and debt, provides brokerage and publishes research for institutional investors and public companies; it led 18 IPOs and arranged NIS 6.2 billion in debt issuances in 2024, reinforcing its central role in Israel’s market.\u003c\/p\u003e\n\u003cp\u003eResearch teams deliver macro and sector reports—over 240 publications in 2024—giving clients actionable trade ideas and risk analytics that support M\u0026amp;A, capital raising, and portfolio strategies.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLed 18 IPOs in 2024\u003c\/li\u003e\n\u003cli\u003eNIS 6.2 billion debt arranged (2024)\u003c\/li\u003e\n\u003cli\u003e240+ research reports (2024)\u003c\/li\u003e\n\u003cli\u003eClients: institutional investors, public companies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank Hapoalim: Leading Israeli bank—NIS250bn retail, ILS120bn corporate, $15bn AUM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank Hapoalim’s product mix spans retail, corporate, mortgages, wealth and capital markets—~28% retail deposit share (2024), NIS250bn retail assets, ILS120bn corporate loans (2025), NIS18bn mortgages originated (2024), $15bn private client AUM (2025), 1.2m BIT users (Dec 2024), 99.99% uptime.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail assets\u003c\/td\u003e\n\u003ctd\u003eNIS250bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate loans\u003c\/td\u003e\n\u003ctd\u003eILS120bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgages\u003c\/td\u003e\n\u003ctd\u003eNIS18bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate AUM\u003c\/td\u003e\n\u003ctd\u003e$15bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Bank Hapoalim’s Product, Price, Place, and Promotion strategies—grounded in real practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Bank Hapoalim’s 4P insights into a concise, leadership-ready snapshot that streamlines marketing decisions and accelerates cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank Hapoalim maintains Israel’s largest branch network with about 280 branches as of Dec 2025, covering Tel Aviv, Jerusalem and peripheral towns; specialized business centers handle corporate advisory and account for roughly 40% of commercial lending origination, and the bank is reducing routine teller traffic by deploying 1,200 automated self-service kiosks and digital queues—improving branch efficiency and cutting branch operating costs by an estimated 12% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile and Online Banking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank Hapoalim’s mobile and online platforms handle over 70% of routine transactions, offering 24\/7 access and reducing branch visits by 35% year-over-year (2024). The app receives weekly updates with AI-driven features—personalized spending forecasts and credit alerts—which the bank reports lift digital engagement by 28%. This digital-first model lets customers worldwide manage accounts, payments, and loans remotely with multi-factor security and real-time notifications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBIT Ecosystem and Digital Wallet\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBIT app serves as Bank Hapoalim’s digital storefront, moving beyond transfers to sell credit, insurance and third-party payments; by 2025 BIT handles ~18% of the bank’s retail volume and reported 2.1M monthly active users, up 32% YoY. The wallet reaches younger, tech-savvy customers—55% of users are 18–34—raising cross-sell rates: digital-channel loan originations rose 28% in 2024. This boosts low-cost distribution and data-driven upsell.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Representative Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBank Hapoalim runs international representative offices in hubs like New York to support global private banking and corporate clients, handling cross-border deals and client servicing for a $145bn+ balance-sheet group (2024). These offices bridge Israeli firms expanding abroad and foreign investors seeking Israeli opportunities, contributing to a 12% rise in international client revenue in 2024. Global reach keeps the bank competitive in cross-border finance.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOffices in New York and key hubs\u003c\/li\u003e\n\u003cli\u003eSupports $145bn+ balance sheet (2024)\u003c\/li\u003e\n\u003cli\u003e12% international client revenue growth in 2024\u003c\/li\u003e\n\u003cli\u003eFacilitates Israeli outward FDI and inbound investment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-party Partnerships and White Labeling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBank Hapoalim extends reach via co-branded deals with retail chains and fintechs, offering point-of-sale loans and cards embedded in daily purchases; by 2024 these partnerships generated about 12% of new retail loan originations, per the bank’s annual report.\u003c\/p\u003e\n\u003cp\u003eEmbedding services at checkout increases market penetration while avoiding branch capex: Hapoalim reported a 9% reduction in branch-related costs in 2023 after scaling white-label offerings.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e~12% of retail loans from partnerships (2024)\u003c\/li\u003e\n\u003cli\u003e9% branch-cost reduction (2023)\u003c\/li\u003e\n\u003cli\u003ePOS financing at major retailers\u003c\/li\u003e\n\u003cli\u003eCo-branded cards with fintechs\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank Hapoalim: Digital-led growth—2.1M BIT users, $145B balance sheet, 70%+ digital TX\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank Hapoalim combines 280 branches (Dec 2025), 1,200 self-service kiosks, BIT app (2.1M MAU, ~18% retail volume 2025), digital channels handling 70%+ transactions, international offices (NY, hubs) supporting $145bn balance sheet (2024) and 12% international revenue growth (2024); partnerships drove ~12% of retail loan originations (2024) and cut branch costs ~9% (2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (Dec 2025)\u003c\/td\u003e\n\u003ctd\u003e280\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKiosks\u003c\/td\u003e\n\u003ctd\u003e1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBIT MAU (2025)\u003c\/td\u003e\n\u003ctd\u003e2.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital TX share (2024)\u003c\/td\u003e\n\u003ctd\u003e70%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBalance sheet (2024)\u003c\/td\u003e\n\u003ctd\u003e$145bn+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl revenue growth (2024)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartnership loan originations (2024)\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranch cost reduction (2023)\u003c\/td\u003e\n\u003ctd\u003e9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eBank Hapoalim 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Bank Hapoalim 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750779400569,"sku":"bankhapoalim-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bankhapoalim-marketing-mix.png?v=1772226300","url":"https:\/\/matrixbcg.com\/products\/bankhapoalim-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}