{"product_id":"bankgy-marketing-mix","title":"Bank Of Guiyang Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBank of Guiyang blends tailored retail and SME products, competitive pricing tiers, regional branch and digital distribution, and targeted local promotions to build trust and growth; this snapshot hints at strategic depth—get the full 4P’s Marketing Mix Analysis for a presentation-ready, editable report that decodes product positioning, pricing architecture, channel strategy, and promotional tactics to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Retail Wealth Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Guiyang offers a wide suite of retail wealth products matched to local risk profiles; by Dec 2025 it added ESG-themed funds and low-volatility fixed-income solutions, bringing total retail AUM in Guizhou to about CNY 28.4 billion, up 14% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Corporate Credit Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Guiyang offers comprehensive corporate credit facilities—syndicated loans, supply-chain finance, and structured trade finance—targeting large infrastructure and big data firms in Southwest China; since 2024 it underwrote CNY 18.6bn in project loans, 42% to state-owned enterprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInclusive Finance and SME Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Guiyang’s inclusive finance slate offers micro-loans and asset-light working capital for SMEs and agriculture, disbursing CNY 3.2 billion to 18,400 firms in 2025; advanced credit-scoring models cut average approval time to 24 hours and lift approval rates for uncollateralized applicants to 62%. By Dec 2025 digital ID and remote verification reduced paperwork by 70%, expanding rural reach—32% of new SME clients came from villages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Banking and e-CNY Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpbank of guiyang mobile platform delivers high-performance digital banking with full e-cny compatibility supporting real-time transaction monitoring and ai-driven financial planning that reduced average advisory time by in\u003e\n\u003cpthe app enables seamless cross-border settlement for corporate clients cutting fx time to under hours and handling a yoy rise in international payment volume\u003e\n\u003cpthis digital-first strategy keeps the bank competitive with fintechs in urban markets where mobile users grew between and e-cny transactions reached cny trillion nationally\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFull e-CNY integration\u003c\/li\u003e\n\u003cli\u003eAI financial planning, −35% advisory time\u003c\/li\u003e\n\u003cli\u003eReal-time monitoring, 24\/7\u003c\/li\u003e\n\u003cli\u003eCross-border FX ≤2 hours\u003c\/li\u003e\n\u003cli\u003e28% YoY international volume growth (2025)\u003c\/li\u003e\n\u003cli\u003eMobile user growth 42% (2022–2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pthe\u003e\u003c\/pbank\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonal Consumption and Mortgage Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpbank of guiyang offers residential mortgages and flexible personal lines for education travel with competitive rates simplified documents to boost access grew in supporting steady interest income.\u003e\n\u003cptargeting guizhou expanding middle class these lifestyle-focused products drive long-term retail loyalty and lower churn with loan book reaching cny billion in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMortgage growth 18% (2024)\u003c\/li\u003e\n\u003cli\u003eRetail loans CNY 42.3B (2024)\u003c\/li\u003e\n\u003cli\u003eSimplified docs → faster processing\u003c\/li\u003e\n\u003cli\u003eFocus: middle-class lifestyle needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ptargeting\u003e\u003c\/pbank\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank of Guiyang: Diversified growth—retail, project, SME, digital FX \u0026amp; mortgages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Guiyang’s product mix blends retail wealth (AUM CNY 28.4B, +14% YoY by Dec 2025), corporate project loans (CNY 18.6B underwritten since 2024; 42% SOE), SME\/agri micro-loans (CNY 3.2B to 18,400 firms in 2025; 62% uncollateralized approval), digital banking (e‑CNY support; FX ≤2h; 28% YoY cross‑border growth 2025) and mortgages (retail loans CNY 42.3B; mortgages +18% 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail AUM\u003c\/td\u003e\n\u003ctd\u003eDec 2025\u003c\/td\u003e\n\u003ctd\u003eCNY 28.4B (+14% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProject loans\u003c\/td\u003e\n\u003ctd\u003eSince 2024\u003c\/td\u003e\n\u003ctd\u003eCNY 18.6B (42% SOE)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME\/agri loans\u003c\/td\u003e\n\u003ctd\u003e2025 disbursed\u003c\/td\u003e\n\u003ctd\u003eCNY 3.2B \/ 18,400 firms (62% uncollat)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital FX\u003c\/td\u003e\n\u003ctd\u003eSettlement time\u003c\/td\u003e\n\u003ctd\u003e≤2 hours (28% YoY vol growth 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail loans\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003ctd\u003eCNY 42.3B; mortgages +18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Bank of Guiyang’s Product, Price, Place, and Promotion strategies—grounded in actual practices and competitive context to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Bank of Guiyang’s 4P marketing mix into a concise, leadership-ready snapshot that highlights product, price, place, and promotion strategies to quickly identify customer pain points and relief opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Regional Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Guiyang operates a dense branch network with over 420 branches across Guizhou and select hubs like Chengdu (as of Dec 2025), covering \u0026gt;90% of county seats and serving ~6.8 million retail customers.\u003c\/p\u003e\n\u003cp\u003eThat footprint makes the bank the primary financial touchpoint for urban and rural clients; branches account for ~62% of new SME loans in 2025, and handle complex advisory and relationship management that digital channels cannot fully replace.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Mobile Banking Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Guiyang’s omnichannel mobile banking ecosystem acts as a virtual branch for 7.2 million users, handling 58% of retail transactions and a 34% year-on-year growth in active mobile customers in 2025; customers can view accounts, buy wealth products, and apply for loans 24\/7, cutting branch visits by 42%. Cloud integration delivers 99.99% uptime and AES-256 encryption, making the platform the top choice for users aged 18–35, who represent 48% of mobile adopters.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity Banking and Rural Service Points\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Guiyang runs 412 community banking hubs and 1,028 rural service points (2025 internal report), offering cash, deposits, microloans, and remittances within neighborhoods and village centers to cut travel time for customers by ~40%.\u003c\/p\u003e\n\u003cp\u003eThis localized footprint grew low-cost retail deposits by CNY 3.7 billion in 2024, raised rural deposit share to 18.6%, and bolstered CSR visibility through financial literacy drives reaching 62,000 residents.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Self-Service Terminal Deployment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBank of Guiyang has deployed hundreds of smart self-service terminals—ATMs and video teller machines—across malls, transit hubs, and hospitals, serving an estimated 40% of urban customer interactions in 2024.\u003c\/p\u003e\n\u003cp\u003eThese terminals handle non-cash tasks like card issuance and document scanning, cutting branch footfall and reducing average service time from 12 to 4 minutes for routine requests.\u003c\/p\u003e\n\u003cp\u003eOperationally, the rollout trimmed branch operating costs by about 18% in 2024 and improved customer satisfaction scores by 9 points year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~Hundreds of terminals deployed by 2024\u003c\/li\u003e\n\u003cli\u003e40% of urban interactions via terminals\u003c\/li\u003e\n\u003cli\u003eService time cut 12→4 minutes\u003c\/li\u003e\n\u003cli\u003e18% branch cost reduction (2024)\u003c\/li\u003e\n\u003cli\u003e+9 customer satisfaction points YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Institutional Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs fiscal agent for Guizhou province, Bank of Guiyang integrates its payment rails with local government platforms for tax and utility collection, handling roughly CNY 120 billion in public transactions in 2024 and processing payroll for about 65,000 public employees.\u003c\/p\u003e\n\u003cp\u003eThis embedding makes the bank the default public-sector provider, supplying stable, low-cost institutional deposits—estimated at CNY 85 billion from government and SOE accounts in 2024—supporting cheaper funding and higher net interest margins.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHandles ~CNY 120B public transactions (2024)\u003c\/li\u003e\n\u003cli\u003ePayroll for ~65,000 public employees\u003c\/li\u003e\n\u003cli\u003eInstitutional deposits ~CNY 85B (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank of Guiyang: Dominant local touchpoint—6.8M customers, CNY3.7B deposits, 18% cost cut\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Guiyang’s dense branch and rural network plus omnichannel mobile platform made it the primary touchpoint in Guizhou in 2025, serving ~6.8M retail customers and 7.2M mobile users, driving CNY 3.7B in low-cost deposits and handling ~CNY 120B public transactions; smart terminals cut branch service time 12→4 min and trimmed branch costs ~18% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail customers\u003c\/td\u003e\n\u003ctd\u003e~6.8M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile users\u003c\/td\u003e\n\u003ctd\u003e7.2M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLow-cost deposits from footprint\u003c\/td\u003e\n\u003ctd\u003eCNY 3.7B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic transactions\u003c\/td\u003e\n\u003ctd\u003e~CNY 120B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutional deposits\u003c\/td\u003e\n\u003ctd\u003e~CNY 85B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranch cost reduction\u003c\/td\u003e\n\u003ctd\u003e~18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eBank Of Guiyang 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Bank of Guiyang 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750236598649,"sku":"bankgy-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bankgy-marketing-mix.png?v=1772223398","url":"https:\/\/matrixbcg.com\/products\/bankgy-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}