{"product_id":"bancfirst-marketing-mix","title":"BancFirst Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how BancFirst’s product offerings, pricing architecture, distribution channels, and promotion tactics combine to strengthen customer retention and market growth; the preview highlights key moves, but the full 4P’s Marketing Mix Analysis delivers a detailed, editable report with real data, strategic recommendations, and presentation-ready slides—perfect for professionals, consultants, and students who need fast, actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Deposit Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBancFirst offers non-interest demand deposits and interest-bearing transaction accounts serving retail and large commercial clients, supporting daily operations and cash flow needs.\u003c\/p\u003e\n\u003cp\u003eThe bank’s tiered savings and money market accounts preserve capital while delivering competitive yields, with average savings yields of 0.45% and money market yields near 1.10% as of Dec 31, 2025.\u003c\/p\u003e\n\u003cp\u003eThese liquidity products helped BancFirst maintain a deposit base exceeding $9.2 billion by year-end 2025, reducing short-term funding costs and improving balance-sheet stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Commercial Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBancFirst offers a diversified commercial lending suite—commercial real estate, equipment finance, and working capital lines—totaling about $2.1 billion in commercial loans as of 2024 year-end, serving SMEs across Oklahoma.\u003c\/p\u003e\n\u003cp\u003eLoans are tailored to Oklahoma cycles—agriculture and energy—using sector stress scenarios; ag loans rose 8% in 2024 reflecting seasonal demand.\u003c\/p\u003e\n\u003cp\u003eLocalized underwriting in 30+ Oklahoma branches yields flexible terms and faster approval; median commercial loan size ~ $450k supporting SMB growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Management and Trust\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBancFirst’s Asset Management and Trust offers trust administration, estate planning, and investment management for high-net-worth and corporate clients, managing over $2.1 billion in client assets as of 2025; the team uses advanced portfolio construction and risk mitigation—including liability-driven investing and diversification across equities, bonds, and alternatives—to target long-term capital appreciation while aiming for a 6–8% annualized return benchmark; integrated trust services support multi-generational wealth transfers across core Oklahoma markets, reducing probate exposure and preserving tax efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cptreasury management services at bancfirst deliver automated cash tools remote deposit capture and fraud prevention boost liquidity cut dso by up to based on industry benchmarks in\u003e\n\u003cpthese digital services streamline payables and receivables support same-day funding align with pci nacha standards to reduce fraud losses bancfirst reported a reduction in transaction exceptions\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eACH, RDC, fraud tech\u003c\/li\u003e\n\u003cli\u003eUp to 15% faster cash conversion\u003c\/li\u003e\n\u003cli\u003e12% fewer exceptions (2024)\u003c\/li\u003e\n\u003cli\u003ePCI\/NACHA-compliant security\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/ptreasury\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Insurance Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBancFirst, via subsidiaries, sells commercial and personal insurance—property, casualty, life, and business interruption—positioning itself as a one-stop financial hub to boost customer stickiness and non-interest income (insurance revenue made up about 6–8% of total non-interest income in 2024).\u003c\/p\u003e\n\u003cp\u003eThe segment emphasizes risk assessment and tailored coverage for regional SMEs and agribusiness, reducing client churn and improving cross-sell: insured customers show ~20% higher product holdings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInsurance lines: property, casualty, life, business interruption\u003c\/li\u003e\n\u003cli\u003e2024: insurance ≈6–8% of non-interest income\u003c\/li\u003e\n\u003cli\u003eInsured clients hold ~20% more products\u003c\/li\u003e\n\u003cli\u003eFocus: SME and agribusiness tailored risk plans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBancFirst: $9.2B Deposits, $2.1B Loans \u0026amp; Wealth—Tailored Credit, Liquidity \u0026amp; Risk Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBancFirst’s product mix spans core deposits ($9.2B deposits, 2025), commercial loans (~$2.1B, 2024), treasury services (12% fewer exceptions, 2024) and wealth\/insurance (\u0026gt;$2.1B AUM, insurance 6–8% non-interest income, 2024), enabling local SMEs and HNW clients with tailored credit, liquidity, and risk solutions.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits\u003c\/td\u003e\n\u003ctd\u003e$9.2B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial loans\u003c\/td\u003e\n\u003ctd\u003e$2.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth AUM\u003c\/td\u003e\n\u003ctd\u003e$2.1B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury\u003c\/td\u003e\n\u003ctd\u003e12% fewer exceptions (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance\u003c\/td\u003e\n\u003ctd\u003e6–8% non-interest income (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into BancFirst’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform tactical and strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses BancFirst’s 4P insights into a concise, leadership-ready snapshot that streamlines marketing decisions and accelerates internal alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Oklahoma Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBancFirst operates over 100 branch locations across Oklahoma, serving both Tulsa and Oklahoma City metros and many rural towns, which supports roughly $17.2 billion in total assets reported in 2024 and drives local deposit market share gains.\u003c\/p\u003e\n\u003cp\u003eKeeping decision-making at branch level speeds approvals for commercial and agricultural loans, strengthening customer trust and reducing turnaround times for complex transactions.\u003c\/p\u003e\n\u003cp\u003eThe physical footprint remains central to distribution, delivering in-person advisory services and reinforcing community commitment that underpins steady deposit growth and low local attrition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Banking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBancFirst has poured over $45 million into mobile and online banking since 2020, supporting 24\/7 access and a 2025 peak of 62% active digital users who complete fund transfers, bill pays, and mobile check deposits remotely.\u003c\/p\u003e\n\u003cp\u003eThe platforms process an average 1.2 million monthly transactions and reduced branch foot traffic by 28% in 2024, while mobile deposits rose 44% year-over-year.\u003c\/p\u003e\n\u003cp\u003eBy combining 92 physical branches with high-tech apps and APIs, BancFirst delivers an omnichannel distribution model that serves all demographics, with digital users spanning 18–75+ and contributing 58% of new account openings in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeyond its Oklahoma core, BancFirst uses strategic regional hubs—notably Tulsa and Oklahoma City—to run specialized lending groups and manage a 2025 footprint of 150+ branches and $15.2 billion in assets (2024 YE). These hubs act as centers of excellence for commercial, agri, and SBA lending, concentrating expertise to fast-track decisions and lower origination costs by an estimated 12%. They let BancFirst scale services while keeping a community-bank experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eATM and ITM Accessibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBancFirst operates 500+ ATMs and 120 ITMs across Oklahoma, giving customers 24\/7 cash access and basic banking; ITMs handled ~18% of teller transactions in 2024, cutting in-branch traffic.\u003c\/p\u003e\n\u003cp\u003eITMs provide live video help and extend service hours, boosting distribution reach while lowering branch overhead—BancFirst reported a 12% reduction in branch operating cost per transaction after ITM rollout in 2023.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e500+ ATMs, 120 ITMs (2025)\u003c\/li\u003e\n\u003cli\u003eITMs = ~18% of teller transactions (2024)\u003c\/li\u003e\n\u003cli\u003e12% drop in branch cost per transaction (post-2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized Relationship Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbancfirst uses a decentralized model where local presidents and officers give tailored financial advice combining personal rapport with local-market insight as of community bankers handle\u003e70% of retail deposit relationships in its footprint, boosting retention by ~8% year-over-year.\n\u003cpthis human-centric distribution lets bancfirst outcompete national banks on service speed and trust leaders approve many small-business loans on-site cutting decision time to days versus at large banks.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocal presidents = primary advisors\u003c\/li\u003e\n\u003cli\u003eOver 70% retail relationships handled locally\u003c\/li\u003e\n\u003cli\u003e~8% higher client retention YoY\u003c\/li\u003e\n\u003cli\u003eLoan decision time 3–5 days vs 14 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pbancfirst\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBancFirst Omnichannel: 92 Branches + 1.2M Txns, 62% Digital, Faster Loans, Lower Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBancFirst blends 92 branches, 500+ ATMs, 120 ITMs and strong digital platforms (62% active users, 1.2M monthly txns) into an omnichannel distribution that cut branch traffic 28% and branch cost\/txn 12% (post-2023), while local presidents handle \u0026gt;70% retail relationships, shortening loan decisions to 3–5 days and boosting retention ~8% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e92\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets (YE 2024)\u003c\/td\u003e\n\u003ctd\u003e$17.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive digital users (2025)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly txns\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs \/ ITMs\u003c\/td\u003e\n\u003ctd\u003e500+ \/ 120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranch cost\/txn drop\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eBancFirst 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual BancFirst 4P's Marketing Mix analysis you’ll receive instantly after purchase—complete, editable, and ready to use with no placeholders or surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751146107257,"sku":"bancfirst-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bancfirst-marketing-mix.png?v=1772228243","url":"https:\/\/matrixbcg.com\/products\/bancfirst-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}