{"product_id":"bancamediolanum-marketing-mix","title":"Banca Mediolanum Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBanca Mediolanum blends customer-centric financial products, value-based pricing, a hybrid digital-branch distribution model, and targeted omni-channel promotions to build trust and drive retention—our preview highlights key tactics and outcomes. Unlock the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report with data, strategic recommendations, and ready-to-use templates to save hours and inform decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Wealth Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBanca Mediolanum offers diverse asset management via proprietary and third-party funds, targeting long-term goals with €48.2bn AUM in 2024 and 6.8% YoY growth. By end-2025 the Mediolanum Best Brands platform remains central, giving access to 120+ global funds through a multi-manager approach. Portfolios are highly flexible, enabling bespoke allocation by risk profile and life stage, with model solutions from conservative to aggressive and expected fee range 0.6–1.2%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Banking and Credit Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBanca Mediolanum offers current accounts, debit\/credit cards, and tailored mortgages; as of 2024 it reported €43.5 billion in customer deposits and loans (Group annual report 2024), underscoring scale. Credit facilities link to investment portfolios via lombard loans and portfolio-backed lines, with typical loan-to-value up to 70%, letting clients access liquidity without selling assets. This integrated approach supports short-term needs while preserving long-term wealth plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTailored Insurance and Protection Plans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe group offers extensive life and non-life insurance to protect family assets and secure wealth succession, covering over €12.4bn AUM in protection-linked policies as of Dec 2025. By late 2025 offerings include advanced health and welfare coverage integrated with digital monitoring tools and telemedicine, adopted by ~28% of new clients in 2025. These protection solutions are embedded in the holistic advisory model, ensuring each financial plan factors in quantified unforeseen-risk scenarios. Underwriting and claims analytics reduced payout latency by 18% year-over-year to H2 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eESG and Sustainable Investment Vehicles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy 2025 Banca Mediolanum’s ESG lineup comprises ~62% Article 8 and ~23% Article 9 funds under SFDR, letting clients match capital to ESG goals while pursuing market returns; AUM in these funds reached €4.1bn in 2024.\u003c\/p\u003e\n\u003cp\u003eThe bank uses a proprietary sustainability score (0–100) applied to holdings, published quarterly, and reports carbon intensity metrics—average 88 tCO2e per €m AUM—boosting transparency and accountability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% Article 8, 23% Article 9 (2025 mix)\u003c\/li\u003e\n\u003cli\u003e€4.1bn AUM in ESG funds (2024)\u003c\/li\u003e\n\u003cli\u003eProprietary sustainability score (0–100), quarterly\u003c\/li\u003e\n\u003cli\u003eAverage 88 tCO2e per €m AUM reported\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelfy Digital Banking Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSelfy is Banca Mediolanum’s digital arm targeting younger, tech-savvy users who favor self-service; as of 2024 it reported ~200k users and 18% YoY growth, positioning it as an entry product into the group.\u003c\/p\u003e\n\u003cp\u003eThe app provides streamlined mobile banking, instant credit offers (average approved loan ~€3.2k) and low-friction investment entry points without immediate human advisors, raising digital conversion rates to advisory of ~12% within 18 months.\u003c\/p\u003e\n\u003cp\u003eIt acts as a strategic gateway to onboard customers into the full Mediolanum advisory ecosystem, lowering acquisition cost by an estimated 25% versus traditional channels in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e200k users (2024)\u003c\/li\u003e\n\u003cli\u003e18% YoY growth\u003c\/li\u003e\n\u003cli\u003e€3.2k avg instant loan\u003c\/li\u003e\n\u003cli\u003e12% conversion to advisory\u003c\/li\u003e\n\u003cli\u003e25% lower acquisition cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanca Mediolanum: €48.2bn AUM, €4.1bn ESG, €12.4bn protection, 200k Selfy users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBanca Mediolanum offers integrated wealth products: €48.2bn AUM (2024), 120+ funds on Mediolanum Best Brands, deposits\/loans €43.5bn (2024), €4.1bn ESG AUM (2024), 62% Article 8\/23% Article 9 (2025), protection AUM €12.4bn (Dec 2025), Selfy 200k users (2024) with 12% advisory conversion.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal AUM\u003c\/td\u003e\n\u003ctd\u003e€48.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits \u0026amp; loans\u003c\/td\u003e\n\u003ctd\u003e€43.5bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG AUM\u003c\/td\u003e\n\u003ctd\u003e€4.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG mix\u003c\/td\u003e\n\u003ctd\u003e62% Art8 \/ 23% Art9 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProtection AUM\u003c\/td\u003e\n\u003ctd\u003e€12.4bn (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelfy users\u003c\/td\u003e\n\u003ctd\u003e200k (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Banca Mediolanum’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a clear breakdown of the bank’s marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Banca Mediolanum’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies product, price, place and promotion strategies for rapid decision-making and board-level alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFamily Banker Advisory Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary channel is a decentralized network of ~6,200 professional Family Bankers who give personalized advice at clients’ homes or offices, maintaining local presence across Italy and select EU markets without large branch costs; this model helped Banca Mediolanum report a 12% lower distribution overhead vs. peers in 2024. As of 2025 advisors use advanced mobile workstations for real-time financial planning and client onboarding, supporting €62bn in client assets under advisory.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMediolanum Centers and Private Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBanca Mediolanum avoids high-street branches and runs about 120 Mediolanum Centers and private hubs across Italy and Spain, used for high-value consultations and events rather than routine transactions; in 2024 these centers supported growth in advisory assets to €63.4bn, reinforcing the bank’s premium positioning and providing dedicated space for complex wealth-management discussions and client onboarding.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBanca Mediolanum’s omnichannel digital infrastructure centers on a mobile app and web portal enabling 24\/7 account management and transactions; in 2025 the app reports 1.8 million active users and handles €12 billion in annual digital flows. The platform is tightly integrated with the Family Banker network, letting clients start processes online and complete them in-person or via advisor video calls, boosting cross-channel conversions by 22% in 2024. Architecture updates through end-2025 prioritize AES-256 and TLS 1.3 encryption plus biometric login and simplified UX, driving a 14-point rise in Net Promoter Score among users aged 55+. The setup reduces average handling time for advisory-led transactions from 6 days to 48 hours, increasing digital adoption across all age groups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBanca Mediolanum operates in Spain, Germany and Ireland, adapting distribution to local rules while keeping its adviser-led model and centralizing investment management in Dublin; at end-2025 the group reported ~€90bn assets under management, with ~12% growing internationally, reducing country risk and tapping varied European wealth segments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePresence: Spain, Germany, Ireland\u003c\/li\u003e\n\u003cli\u003eAUM: ~€90bn (2025)\u003c\/li\u003e\n\u003cli\u003eInternational share: ~12%\u003c\/li\u003e\n\u003cli\u003eModel: adviser-led + Dublin hub\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Banking and Telephone Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Banking Center offers high-quality telephone support serving as a back-office for clients and Family Bankers, handling complex technical queries and execution services for customers preferring voice interactions; in 2024 it processed ~1.2M calls with a 92% first-contact resolution and average handle time of 7.8 minutes, preserving service continuity when advisors are unavailable.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M calls (2024)\u003c\/li\u003e\n\u003cli\u003e92% first-contact resolution\u003c\/li\u003e\n\u003cli\u003e7.8 min average handle time\u003c\/li\u003e\n\u003cli\u003eSupports advisory continuity and complex executions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMediolanum: 6,200 Family Bankers + mobile app drive €90bn AUM, 12% lower costs, 48h onboarding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBanca Mediolanum uses ~6,200 Family Bankers plus ~120 Mediolanum Centers and a mobile-first platform (1.8M active app users) to serve ~€90bn AUM (12% international) with advisor-led onboarding, cutting distribution overhead 12% vs peers and reducing advisory transaction time from 6 days to 48h.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024-25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFamily Bankers\u003c\/td\u003e\n\u003ctd\u003e~6,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMediolanum Centers\u003c\/td\u003e\n\u003ctd\u003e~120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp users\u003c\/td\u003e\n\u003ctd\u003e1.8M active\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003e~€90bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational share\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDist. overhead vs peers\u003c\/td\u003e\n\u003ctd\u003e-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisory txn time\u003c\/td\u003e\n\u003ctd\u003e6 days → 48h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eBanca Mediolanum 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Banca Mediolanum 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable, high-quality document ready to use for strategy, presentation, or implementation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749949714809,"sku":"bancamediolanum-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bancamediolanum-marketing-mix.png?v=1772220800","url":"https:\/\/matrixbcg.com\/products\/bancamediolanum-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}