{"product_id":"balder-marketing-mix","title":"Balder Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Balder’s product offerings, pricing architecture, distribution channels, and promotional tactics interlock to drive market performance—this concise preview highlights strengths and gaps, while the full 4P’s Marketing Mix Analysis delivers an editable, presentation-ready deep dive with data, examples, and actionable recommendations to accelerate strategy, benchmarking, and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Property Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpbalder residential property portfolio spans roughly units across the nordics as of late from city apartments to suburban family homes targeting long-term rental demand in tight urban markets. product strategy emphasises durable finishes and resident comfort cutting maintenance costs keeping occupancy near rent-adjusted yields averaged about supporting steady noi growth. focus addresses chronic housing shortages helsinki stockholm copenhagen.\u003e\n\u003c\/pbalder\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Real Estate Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBalder's Commercial Real Estate Solutions include offices, retail and industrial warehouses across Sweden and Norway, with a 2025 portfolio valuation of SEK 42.1bn and 88% occupancy; spaces are configurable so tenants can scale without relocating. Modern amenities and efficient layouts supported a 10-year average lease term and helped secure blue-chip tenants representing 62% of rental income in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty Development and Urban Planning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBalder handles full property lifecycles—land acquisition, zoning, construction, and handover—managing a 2025 development pipeline worth ~SEK 14.2 billion across Sweden and Norway.\u003c\/p\u003e\n\u003cp\u003eFocus has shifted to mixed-use schemes combining residential and commercial units; 62% of projects started in 2024 include retail or office components to boost footfall.\u003c\/p\u003e\n\u003cp\u003eThis segment converts underused plots into income assets, targeting a 6.8% stabilized yield and projected annual rental income of ~SEK 980 million on delivery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Building Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eA core component of Balder’s Sustainable Building Management integrates energy-efficient heating and smart building systems, reducing operational energy use by about 20–30% per building based on 2024 pilot data.\u003c\/p\u003e\n\u003cp\u003eBy 2025, green certifications (e.g., BREEAM, LEED) and carbon-reduction initiatives are standard for new builds and renovations, targeting a 40% CO2 reduction versus 2019 baselines.\u003c\/p\u003e\n\u003cp\u003eThis sustainability focus attracts eco-conscious tenants and ensures compliance with tightening EU rules like the 2023 Energy Performance of Buildings Directive updates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e20–30% lower energy use (pilot 2024)\u003c\/li\u003e\n\u003cli\u003e40% CO2 cut target vs 2019\u003c\/li\u003e\n\u003cli\u003eStandard BREEAM\/LEED by 2025\u003c\/li\u003e\n\u003cli\u003eAligns with EU EPBD 2023 updates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBalder’s Property Management Services combine 24\/7 maintenance, digital tenant portals, and local caretaking to keep assets in peak condition and boost tenant security and satisfaction.\u003c\/p\u003e\n\u003cp\u003eActive management drives long-term value: Balder-reported retention rates above 85% in 2024 and maintenance-response times under 24 hours help preserve rental income and asset valuations.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 maintenance\u003c\/li\u003e\n\u003cli\u003eDigital tenant portals\u003c\/li\u003e\n\u003cli\u003eLocal caretaking\u003c\/li\u003e\n\u003cli\u003e85%+ retention (2024)\u003c\/li\u003e\n\u003cli\u003e\u0026lt;24h response time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBalder: 23k homes, SEK42bn commercial, 97% occ, 4.5% yield, bold sustainability targets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBalder’s product mix: 23,000 residential units (97% occ, 4.5% rent-adjusted yield 2025), SEK 42.1bn commercial portfolio (88% occ), SEK 14.2bn development pipeline, 62% mixed-use projects (2024), sustainability: 20–30% lower energy use (pilot 2024), 40% CO2 cut target vs 2019, 85%+ tenant retention (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eResidential units\u003c\/td\u003e\n\u003ctd\u003e~23,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResidential occ.\u003c\/td\u003e\n\u003ctd\u003e97% (2024–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRent-adjusted yield\u003c\/td\u003e\n\u003ctd\u003e4.5% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial value\u003c\/td\u003e\n\u003ctd\u003eSEK 42.1bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDev pipeline\u003c\/td\u003e\n\u003ctd\u003eSEK 14.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMixed-use projects\u003c\/td\u003e\n\u003ctd\u003e62% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy reduction (pilot)\u003c\/td\u003e\n\u003ctd\u003e20–30% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 target\u003c\/td\u003e\n\u003ctd\u003e40% vs 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTenant retention\u003c\/td\u003e\n\u003ctd\u003e85%+ (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Balder’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Balder's 4P analysis into a concise, leadership-ready snapshot that speeds decision-making and aligns teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSwedish Market Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSweden is Balder’s core market, accounting for about 78% of investment properties and ~SEK 142 billion of its portfolio value as of YE 2024; concentrations sit in Stockholm, Gothenburg and Malmö where vacancy rates average 2.8%—well below national 5.1%. Balder uses local teams to secure transit‑adjacent sites, cut operating costs 6–9% versus peers, and speed lease turnovers, giving tight control over regional rent growth and cashflow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNordic Expansion and Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBalder has a strong footprint across Denmark, Norway and Finland, holding roughly 1,200 residential and commercial units there as of Dec 31, 2024, concentrated in Copenhagen, Oslo, Helsinki and secondary hubs like Aarhus and Tampere.\u003c\/p\u003e\n\u003cp\u003eThese markets give geographical diversification and exposure to differing cycles—Sweden-excluded—helping offset Sweden's 2024 vacancy trends; Nordic rental growth averaged ~3.2% in 2024 per Eurostat regional data.\u003c\/p\u003e\n\u003cp\u003eBalder uses local offices in each country to manage tenant relations and planning approvals; local teams cut lease turnaround times by ~18% in 2023 internal metrics, improving occupancy and cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic European Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBalder’s Strategic European Growth targets Germany and the United Kingdom, focusing on undersupplied urban rental markets—Berlin, Munich, London—where vacancy rates ran 1.8–3.2% in 2024 and rents rose 4–7% YoY. By 2025 Balder had increased non-Nordic exposure to ~18% of portfolio value, accessing larger capital flows and lowering Nordic concentration risk; emphasis is on high-density residential assets in liquid metros with strong yield compression and steady cash returns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBalder uses advanced digital platforms and its own portal to list vacancies and interact with prospects, enabling 24\/7 access to listings and virtual viewings; in 2024 online listings cut average time-to-rent by about 18%, per industry data.\u003c\/p\u003e\n\u003cp\u003eThe streamlined application flow and portal integrations reduce admin costs and improved conversion rates, helping Balder lower vacancy losses—industry estimates show digital-first landlords see 10–15% higher leasing velocity.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 portal access and virtual viewings\u003c\/li\u003e\n\u003cli\u003e~18% shorter time-to-rent (2024 industry data)\u003c\/li\u003e\n\u003cli\u003e10–15% higher leasing velocity for digital-first landlords\u003c\/li\u003e\n\u003cli\u003eReduced admin costs and faster time-to-market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBalder targets assets within 1–3 km of major transport hubs, schools, and retail centers to boost rental demand and reduce vacancy; properties near Stockholm metro stations show average rent premiums of 8–12% (2024 data from SBAB\/Boverket).\u003c\/p\u003e\n\u003cp\u003eSites adjacent to planned infrastructure projects have historically delivered 15–25% higher capital appreciation over five years; Balder’s placement strategy focuses on these corridors to lift portfolio NAV and IRR.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1–3 km radius target\u003c\/li\u003e\n\u003cli\u003e8–12% rent premium (metro adjacencies)\u003c\/li\u003e\n\u003cli\u003e15–25% 5‑yr appreciation near projects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBalder: Sweden 78% (SEK142bn), transit-focused assets +15–25% 5yr, leasing +10–15%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBalder’s place strategy: Sweden 78% of value (~SEK 142bn YE2024), Nordic units ~1,200; non-Nordic exposure ~18% by 2025. Targets 1–3 km from transport—metro adj. rent premium 8–12%—and transit corridors yielding 15–25% 5‑yr appreciation; digital leasing cuts time‑to‑rent ~18% and boosts leasing velocity 10–15%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSweden share\u003c\/td\u003e\n\u003ctd\u003e78% \/ SEK 142bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon‑Nordic\u003c\/td\u003e\n\u003ctd\u003e~18% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRent premium\u003c\/td\u003e\n\u003ctd\u003e8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5‑yr uplift\u003c\/td\u003e\n\u003ctd\u003e15–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTime‑to‑rent cut\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eBalder 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Balder 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750081114489,"sku":"balder-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/balder-marketing-mix.png?v=1772221847","url":"https:\/\/matrixbcg.com\/products\/balder-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}