{"product_id":"bajajauto-marketing-mix","title":"Bajaj Auto Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBajaj Auto leverages a diversified product portfolio, competitive value-based pricing, extensive dealer \u0026amp; digital distribution, and targeted promotions to dominate commuter and premium two‑wheeler segments; this snapshot highlights strategic coherence and market agility. Dive into the full 4P’s Marketing Mix Analysis—editable, data‑backed, and presentation‑ready—to apply these insights to your strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Two-Wheeler Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBajaj Auto’s diverse two-wheeler portfolio spans entry-level CT and Platina to performance Pulsar and Dominar, driving 2025 volume resilience with motorcycles contributing ~70% of consolidated revenue; Pulsar refreshed through 2023–25 tech updates and engine displacement upgrades, lifting Pulsar family share to ~18% of domestic motorcycle sales by Dec 2025. The range balances fuel efficiency (up to 65 km\/l in commuter models) with sporty styling to serve commuters and young enthusiasts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Global Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBajaj Auto’s Premium Global Partnerships with KTM and Triumph have driven sales: by Q4 2025 the co-developed Triumph 400cc series and KTM Duke models accounted for ~18% of Bajaj’s motorcycle revenue, lifting ASPs by 12% year-over-year and securing a 22% share of India’s premium 300–450cc segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Mobility Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy 2025 Chetak has become a full sub-brand with variants from a ₹99,000 commuter model to a ₹199,000 high-performance scooter; Bajaj reported Chetak EV volumes rising 68% in FY2024–25 to ~120,000 units. \u003c\/p\u003e\n\u003cp\u003eBajaj added advanced battery-management systems (BMS) and OTA-connected vehicle tech, boosting real-world range stability by ~12% and reducing warranty battery failures to 0.8% in 2024. \u003c\/p\u003e\n\u003cp\u003eThis product move supports Bajaj Auto’s green strategy: EVs contributed ~18% of two-wheeler revenues in FY2024–25 as the firm targets market leadership in the electric two-wheeler segment. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThree-Wheeler Market Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBajaj Auto leads global three-wheeler sales, selling ~450,000 units in 2024 under RE (passenger) and Maxima (cargo) brands, holding ~35% global share.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the lineup shifted: ~40% CNG\/LPG, 18% fully electric, rest petrol\/Diesel; focus on low running cost and 10–15% lower TCO vs peers.\u003c\/p\u003e\n\u003cp\u003eVehicles engineered for durability and low maintenance, averaging 150,000 km service life—favored for last-mile and small logistics.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal leader: ~450k units (2024), 35% share\u003c\/li\u003e\n\u003cli\u003e2025 powertrain mix: 40% CNG\/LPG, 18% electric\u003c\/li\u003e\n\u003cli\u003eTCO 10–15% lower vs competitors\u003c\/li\u003e\n\u003cli\u003eDesign life ~150,000 km, low maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGenuine Parts and After-Sales Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBajaj Auto sells Bajaj Genuine Parts and service packages to boost reliability and resale value; by end‑2025 it rolled out digital service tracking and extended warranties across 3,200+ authorized workshops, covering ~82% of its India network.\u003c\/p\u003e\n\u003cp\u003eThis secondary‑market focus raises lifetime customer value and loyalty, with service revenue up 12% YoY in FY2024–25 and warranty renewals increasing 18% in 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3,200+ workshops integrated\u003c\/li\u003e\n\u003cli\u003e82% India network coverage\u003c\/li\u003e\n\u003cli\u003eService revenue +12% YoY (FY2024–25)\u003c\/li\u003e\n\u003cli\u003eWarranty renewals +18% in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBajaj Auto: Strong motorcycle mix, EVs 18% revenue, Chetak +68%, 3W global 35%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBajaj Auto’s product mix (2025): motorcycles ~70% revenue; Pulsar family ~18% domestic share; Chetak EVs 120k units (+68% FY24–25); EVs 18% two‑wheeler revenue; three‑wheelers 450k units (2024), 35% global; powertrain mix 2025: 40% CNG\/LPG, 18% electric; service network 3,200+ workshops (82% India), service revenue +12% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMotorcycle rev share\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePulsar share\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChetak EV units\u003c\/td\u003e\n\u003ctd\u003e120,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV rev share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3W units\u003c\/td\u003e\n\u003ctd\u003e450,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService rev YoY\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Bajaj Auto’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Bajaj Auto's 4P marketing mix into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, distribution reach, and promotional tactics—ideal for quick alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Domestic Dealership Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBajaj Auto runs one of India’s largest distribution systems with over 5,000 dealerships, 8,500 service centers, and 12,000 spare-part touchpoints, reaching rural and semi-urban markets and supporting ~60% of post-sale service requests outside metros; by 2025 these outlets were modernized with digital kiosks, CRM integration, and e-payments to raise lead-to-sale conversion by an estimated 12% and cut service turnaround by ~18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBajaj Auto serves over 70 countries across Africa, Latin America, SEA and the Middle East, and in FY2024-25 exported roughly 320,000 units, keeping it among India’s top two- and three-wheeler exporters.\u003c\/p\u003e\n\u003cp\u003eThe firm uses local assembly plants in markets like Nigeria and Colombia to cut logistics and tariff costs by ~15–25%, boosting gross margins on exports.\u003c\/p\u003e\n\u003cp\u003eGeographic spread reduces India-demand risk and captures rising affordable-vehicle demand in EMs, where urban two-wheeler vehicle parc growth is ~4–6% annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized EV Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBajaj Auto has rolled out specialized EV distribution hubs for the Chetak electric range, separate from its ICE dealer network, with 120 dedicated EV showrooms and experience centers across 25 major Indian cities by Q4 2025.\u003c\/p\u003e\n\u003cp\u003eThese hubs concentrate in high-adoption metros—Delhi NCR, Mumbai, Bengaluru, Pune and Chennai—where urban EV penetration exceeded 6.5% in 2025, matching target customer density.\u003c\/p\u003e\n\u003cp\u003eEach center offers on-site DC fast charging (50–100 kW), battery servicing, and test-ride fleets, cutting average service turnaround from 72 to 24 hours and boosting aftersales revenue per EV by ~18% in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Omni-channel Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBajaj Auto expanded its digital platform so customers can research, book, insure, and finance bikes online; digital sales grew to 18% of retail volume by Q4 2025, raising conversion rates by ~22% year-over-year.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Bajaj achieved a seamless omni-channel flow: online orders route to the nearest dealership for delivery and test rides, cutting delivery time to 3.8 days on average.\u003c\/p\u003e\n\u003cp\u003eThe digital-first push targets younger buyers: 60% of online leads in 2025 came from ages 18–35, boosting urban market share and lowering customer acquisition cost by ~15%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital sales 18% of retail volume (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eLead conversion +22% YoY (2025)\u003c\/li\u003e\n\u003cli\u003eAvg delivery 3.8 days after order (end-2025)\u003c\/li\u003e\n\u003cli\u003e60% online leads from ages 18–35\u003c\/li\u003e\n\u003cli\u003eAcquisition cost down ~15% (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Manufacturing Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBajaj Auto runs high-capacity plants at Chakan, Waluj, and Pantnagar that feed domestic and export channels; combined capacity exceeded 4 million units in FY2024-25, supporting 60% of two‑wheeler exports from India.\u003c\/p\u003e\n\u003cp\u003eA fourth Chakan facility is dedicated to premium motorcycles and EVs, launched in 2024 to raise quality and halve defect rates in those lines.\u003c\/p\u003e\n\u003cp\u003eSites sit near vendor clusters and ports (Pune, Mumbai) to cut logistics cost by ~12% and shorten lead times.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3 main plants: Chakan, Waluj, Pantnagar\u003c\/li\u003e\n\u003cli\u003e4th Chakan plant: premium + EVs (operational 2024)\u003c\/li\u003e\n\u003cli\u003eCapacity: \u0026gt;4M units (FY2024-25)\u003c\/li\u003e\n\u003cli\u003eExports: ~60% of India two-wheeler exports\u003c\/li\u003e\n\u003cli\u003eLogistics cost saving: ~12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBajaj Auto: 5,000+ touchpoints, 120 EV hubs, 18% digital sales, 3.8-day delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBajaj Auto’s place strategy mixes 5,000+ dealerships, 120 EV hubs, 8,500 service centers and \u0026gt;4M unit plant capacity (FY2024-25) to serve 70+ countries; digital sales hit 18% (Q4 2025), delivery avg 3.8 days, exports ~320,000 units (2024-25), and logistics\/ tariff savings 15–25% via local assembly.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealerships\u003c\/td\u003e\n\u003ctd\u003e5,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV hubs\u003c\/td\u003e\n\u003ctd\u003e120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg delivery\u003c\/td\u003e\n\u003ctd\u003e3.8 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e320,000 units\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eBajaj Auto 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Bajaj Auto 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750366163321,"sku":"bajajauto-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bajajauto-marketing-mix.png?v=1772224476","url":"https:\/\/matrixbcg.com\/products\/bajajauto-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}