{"product_id":"baioo-marketing-mix","title":"Baioo Family Interactive Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Baioo Family Interactive’s product offerings, pricing architecture, distribution channels, and promotional tactics combine to engage families and drive growth—grab the full 4Ps Marketing Mix Analysis for a ready-made, editable report packed with actionable insights, data-driven examples, and slide-ready visuals to save you time and elevate your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNijigen and ACGN Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBAIOO Family Interactive’s Nijigen and ACGN portfolio targets youth ACGN fans with high-quality Japanese-style games like Shiwu Yu and Legend of Aland, driving brand loyalty and in-game spend.\u003c\/p\u003e\n\u003cp\u003eThese titles prioritize art and deep narratives; Shiwu Yu reported a 2024 ARPPU (average revenue per paying user) uplift of ~28% after a 2024 character expansion, and Legend of Aland kept daily active users near 320k in Q3 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, consistent content updates and gacha-style character releases kept the portfolio as BAIOO’s primary revenue driver, contributing roughly 42% of group game revenue in 2025 YTD.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFemale-Oriented Simulation Games\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBAIOO Family Interactive holds an estimated 12–15% share of China’s female mobile-simulation market in 2024, driven by titles focused on fashion, romance, and social simulation that prioritize aesthetics and emotional engagement.\u003c\/p\u003e\n\u003cp\u003eThese games report average DAU retention of ~30% day-1 and 18% day-7 for top franchises, supporting higher LTVs versus male-centric casual titles; in 2024 BAIOO’s female-oriented segment contributed ~40% of revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePet Collection and Virtual Worlds\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBuilding on Aobi Island's legacy, BAIOO's pet-collection virtual worlds center on avatar pets and social hubs; monthly active users for family titles rose 18% in 2024 to ~2.1M, driven by retention from nostalgia and kid-focused safety features.\u003c\/p\u003e\n\u003cp\u003eThese worlds offer moderated chat, parental controls, and educational mini-games, attracting both children and adults; family-friendly games in 2024 earned an estimated $14.3M in revenue for BAIOO Family Interactive.\u003c\/p\u003e\n\u003cp\u003eBAIOO has added cross-platform play across iOS, Android, and web, reducing churn: cross-device sessions grew 32% in 2024, improving average session length to 27 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIP-Related Physical Merchandise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBaioo Family Interactive sells IP-related physical merchandise—collectible figurines, apparel, and stationery—turning game characters into everyday products and boosting 2025 non-software revenue by an estimated 12% of total sales (company estimate, FY2024).\u003c\/p\u003e\n\u003cp\u003eThese goods monetize player attachment and increase brand touchpoints: collectible lines average a 45% gross margin and apparel drives repeat purchases, expanding lifetime value.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMerch types: figurines, apparel, stationery\u003c\/li\u003e\n\u003cli\u003e2025 non-software revenue ≈ 12% of sales (FY2024 est)\u003c\/li\u003e\n\u003cli\u003eCollectibles gross margin ~45%\u003c\/li\u003e\n\u003cli\u003eBoosts LTV and daily brand presence\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrequent Content and Feature Updates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBaioo Family Interactive uses a live-service model, releasing new features, storylines, and seasonal events weekly to keep gameplay fresh and boost retention.\u003c\/p\u003e\n\u003cp\u003eThis approach raised average DAU by 28% in 2024 and lifted per-title ARPDAU to $0.042, extending title lifecycles and increasing LTV by ~35% versus static releases.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWeekly updates: new features\/events\u003c\/li\u003e\n\u003cli\u003e2024: DAU +28%\u003c\/li\u003e\n\u003cli\u003eARPDAU $0.042 (2024)\u003c\/li\u003e\n\u003cli\u003eLTV up ~35% vs static\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBAIOO: ACGN \u0026amp; family titles drive 42% revenue; DAU+28%, ARPDAU $0.042, MAU 2.1M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBAIOO Family Interactive’s ACGN, female-sim, and family titles drove ~42% of group game revenue in 2025 YTD, with top franchises showing day-1 retention ~30%, day-7 ~18%, ARPDAU $0.042 (2024), ARPPU +28% after Shiwu Yu expansion (2024), DAU +28% (2024), family MAU ~2.1M (2024), and 2025 non-software revenue ≈12% of sales.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 revenue share\u003c\/td\u003e\n\u003ctd\u003e~42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDay-1 \/ Day-7\u003c\/td\u003e\n\u003ctd\u003e30% \/ 18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPDAU (2024)\u003c\/td\u003e\n\u003ctd\u003e$0.042\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShiwu Yu ARPPU lift\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDAU change (2024)\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFamily MAU (2024)\u003c\/td\u003e\n\u003ctd\u003e~2.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-software rev (2025 est)\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Baioo Family Interactive’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing positioning breakdown grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Baioo Family Interactive’s 4P marketing insights into a concise, presentation-ready summary that relieves briefing overload and speeds leadership alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Mobile App Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpbaioo distributes titles via apple app store and google play tapping platforms that together accounted for over billion downloads in to reach a global user base. this international distribution is vital scale baioo female-oriented pet-collection niches beyond china where spend on mobile games hit continuously optimizes listings aso optimization localized creatives pricing boost visibility reduce install friction across regions. regular testing events lifted conversion rates by comparable mid-core launches\u003e\n\u003c\/pbaioo\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Chinese Android Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTo capture China’s fragmented Android market, BAIOO Family Interactive partners with major local distributors and hardware-specific app stores such as Huawei AppGallery, Xiaomi GetApps, and Oppo App Market, which collectively reached over 1.6 billion device installs in 2024. These channels are essential because Google Play is unavailable in mainland China, so roughly 95% of Chinese Android users rely on local stores. Managing diverse distributor and OEM relationships lets BAIOO sustain high visibility and monetization, supporting its leading domestic market share of about 18% in family-entertainment apps as of FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOfficial Web and PC Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBAIOO keeps PC footholds via official sites and virtual-world portals that serve long-term users, offering stable servers and richer graphics for complex social play; in 2024 BAIOO reported 18% of paying users still using PC channels, supporting higher ARPU (about 24% above mobile) and longer session times—this multi-platform strategy ensures access across hardware and boosts retention for legacy communities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Publishing Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbaioo family interactive partners with local publishers in southeast asia japan and korea to adapt content manage distribution lowering market-entry costs compliance risk.\u003e\n\u003cpthese partners supply local trend data and regulatory guidance in baioo reported of revenues from international licensing driven largely by regional collaborations.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eLocal partners handle localization and distribution\u003c\/li\u003e\n\u003cli\u003eProvide market trend and regulatory insights\u003c\/li\u003e\n\u003cli\u003eReduce operational and compliance risk\u003c\/li\u003e\n\u003cli\u003eContributed to 18% of 2024 revenue via licensing\u003c\/li\u003e\n\n\u003c\/pthese\u003e\u003c\/pbaioo\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBAIOO runs branded D2C stores and Tmall flagship sections for merchandise, letting it control presentation and margins while collecting buyer data; in 2024 merchandise sales contributed about 8% of group revenue, roughly RMB 120m.\u003c\/p\u003e\n\u003cp\u003eThey tie in-game rewards to purchases—QR codes and account linking—to boost LTV and repeat buys; integrated buyers show a 25% higher repurchase rate in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eControls brand experience, higher gross margin\u003c\/li\u003e\n\u003cli\u003eRMB 120m merch sales (2024), ~8% revenue\u003c\/li\u003e\n\u003cli\u003eData captures purchase patterns, segments\u003c\/li\u003e\n\u003cli\u003eIntegrated rewards → +25% repurchase rate (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBAIOO’s Omni‑Channel Reach: 180B Downloads, $110B Spend, 18% Intl Licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpbaioo place mixes global app stores google and china oem channels xiaomi oppo plus pc portals regional publishers d2c merch to maximize reach arpu compliance metrics: downloads mobile game spend domestic family-entertainment share intl licensing revenue rmb120m\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024 KPI\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal app stores\u003c\/td\u003e\n\u003ctd\u003e180B downloads\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChina OEM stores\u003c\/td\u003e\n\u003ctd\u003e1.6B installs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePC\u003c\/td\u003e\n\u003ctd\u003eARPU +24%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl licensing\u003c\/td\u003e\n\u003ctd\u003e18% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMerch\u003c\/td\u003e\n\u003ctd\u003eRMB120m (8%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pbaioo\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eBaioo Family Interactive 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Baioo Family Interactive 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750673035641,"sku":"baioo-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/baioo-marketing-mix.png?v=1772225768","url":"https:\/\/matrixbcg.com\/products\/baioo-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}