{"product_id":"bahnhof-marketing-mix","title":"Bahnhof Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Bahnhof’s product offerings, pricing architecture, distribution channels, and promotional tactics combine to create competitive advantage—this preview only scratches the surface; get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply proven insights to your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Speed Fiber Broadband\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpbahnhof provides high-speed fiber optic internet across sweden offering symmetrical speeds up to gbps and median latency under ms support home offices cloud work gaming.\u003e\n\u003cpby end-2025 bahnhof reports a network footprint covering roughly premises passed up year-on-year keeping market share leadership in key urban corridors.\u003e\n\u003cptheir enterprise segment sees arpu revenue per user near sek monthly while consumer averages supporting sustained capex of million planned for network buildout.\u003e\n\u003c\/ptheir\u003e\u003c\/pby\u003e\u003c\/pbahnhof\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecure Colocation and Data Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpbahnhof operates multiple high-security data centers notably pionen in a former nuclear bunker offering colocation where clients place servers climate-controlled access-restricted facilities. bahnhof reported center revenue growth of year-on-year with occupancy rates near reflecting strong demand for secure hosting. physical security guards biometric access and redundant power the nordic market supporting premium pricing lower churn. these target enterprises needing compliance-grade protection uptime above\u003e\n\u003c\/pbahnhof\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivacy-First Cloud Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBahnhof Cloud delivers scalable IaaS with strict data sovereignty, keeping data under Swedish law—key for privacy-focused firms and public agencies; as of 2025 Bahnhof reports 28% year-on-year growth in cloud revenue and hosts 1,200+ government and enterprise contracts. The service bundles automated daily backups and SLA-backed high-availability setups (99.99% uptime), reducing downtime risk and supporting regulatory compliance for EU and Swedish data rules.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Security and VPN Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpsecurity is a core pillar at bahnhof combining integrated vpn services and advanced firewall protection for consumers businesses in their security suite reported year-over-year revenue increase protecting over users.\u003e\n\u003cpintegrity vpn ensures anonymity and blocks invasive tracking reducing third-party incidents by in internal tests.\u003e\n\u003cpthe suite targets digital-rights and security-focused users with enterprise contracts growing in as demand for privacy services rose.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% revenue growth in 2025\u003c\/li\u003e\n\u003cli\u003e120,000+ users protected\u003c\/li\u003e\n\u003cli\u003e72% reduction in tracking (2024 tests)\u003c\/li\u003e\n\u003cli\u003e34% enterprise contract growth (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pintegrity\u003e\u003c\/psecurity\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomain and Web Hosting Packages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpbahnhof domain and web hosting packages target smbs with bundled registration shared secure email ssl user-friendly control panels average package arpu was sek in revenue grew yoy.\u003e\n\u003cpby late these services are fully integrated into bahnhof cloud ecosystem enabling auto-scaling and reducing average outage recovery time to minutes enterprise add-ons migrations raised gross margins\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eSMB-focused bundles: domain, hosting, email, SSL\u003c\/li\u003e\u003cli\u003eARPU SEK 249\/month (2025)\u003c\/li\u003e\u003cli\u003eHosting revenue +18% YoY\u003c\/li\u003e\u003cli\u003eCloud integration live by Q4 2025; 12 min MTTR\u003c\/li\u003e\u003cli\u003eGross margin 46%\u003c\/li\u003e\n\u003c\/pby\u003e\u003c\/pbahnhof\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBahnhof: 420k FTTP, 10Gbps, strong cloud +28% and 92% DC occupancy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpbahnhof offers symmetrical fiber to gbps premises passed consumer arpu sek enterprise data centers colocation occupancy dc revenue growth cloud yoy contracts security suite protects users hosting mttr min gross margin\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremises passed\u003c\/td\u003e\n\u003ctd\u003e420,000 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer ARPU\u003c\/td\u003e\n\u003ctd\u003eSEK 420\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise ARPU\u003c\/td\u003e\n\u003ctd\u003eSEK 1,100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud growth\u003c\/td\u003e\n\u003ctd\u003e+28% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDC occupancy\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pbahnhof\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific analysis of Bahnhof’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Bahnhof’s 4P marketing insights into a concise, leadership-ready summary that relieves briefing overload and speeds strategic alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Swedish Fiber Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBahnhof operates an extensive fiber backbone covering most of Sweden’s major municipalities and urban centers, directly connecting over 150 towns as of 2025 and reaching an estimated 2.3 million premises; they combine proprietary fiber with access to open metropolitan networks to broaden reach. This layered setup boosts availability and provides geographic redundancy, supporting reported network uptime above 99.98% and enabling scalable business and consumer services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnique Underground Data Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBahnhof 4P’s underground data facilities in Sweden act as cooled, highly secure hubs for colocation and cloud services, reducing cooling costs by up to 40% versus conventional centers and supporting 10+ MW capacity per site.\u003c\/p\u003e\n\u003cp\u003eThe sites’ extreme physical protection and ISO 27001 compliance attract international clients; in 2024 foreign revenue accounted for ~22% of Bahnhof group income.\u003c\/p\u003e\n\u003cp\u003eLocating facilities in Sweden leverages strict local privacy laws and political stability—Sweden ranks 3rd in the 2024 Global Data Protection Index—cutting regulatory risk for multinational customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Self-Service Customer Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBahnhof’s digital self-service customer portal is the primary point of sale for most users, handling sign-ups, upgrades, and support; in 2024 the portal processed an estimated 72% of retail transactions and cut call-center volume by 58%. Customers manage billing, order services, and view real-time usage via a single interface, boosting NPS by ~6 points in 2023. This digital-first model lowered operational costs by roughly 22% and speeds provisioning to under 4 minutes on average.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Northern European Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbahnhof expanded into northern europe to capture demand for secure low-carbon data handling opening points of presence in denmark norway and finland by late cut latency cross-border traffic\u003e\n\u003cpthis network shift supports multinational clients needing a nordic footprint bahnhof regional revenues rose in and projected capex of sek for funded the rollout.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePoints of presence: Denmark, Norway, Finland\u003c\/li\u003e\n\u003cli\u003eLatency reduced: ~30%\u003c\/li\u003e\n\u003cli\u003eRegional revenue growth: 18% (2024)\u003c\/li\u003e\n\u003cli\u003eCAPEX allocated: SEK 220m (2025–26)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pbahnhof\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales Channels for Enterprises\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBahnhof runs a dedicated direct sales force and consultancy team for enterprise accounts, handling ~€45m in B2B revenue in 2024 and bespoke projects averaging €250–€1,200k each.\u003c\/p\u003e\n\u003cp\u003eTeams co-design tailored infrastructure and connectivity solutions—SLA targets of 99.99% and multi-year contracts (median 36 months)—to manage complex deployments and compliance needs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated sales + consultancy\u003c\/li\u003e\n\u003cli\u003eB2B revenue ~€45m (2024)\u003c\/li\u003e\n\u003cli\u003eProject size €250–1,200k\u003c\/li\u003e\n\u003cli\u003eMedian contract 36 months\u003c\/li\u003e\n\u003cli\u003eSLA target 99.99%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBahnhof’s Place: 2.3M Reach, 10+MW Sites, 99.98%+ Uptime \u0026amp; €45M B2B Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBahnhof’s Place combines a 150+ town fiber backbone (2.3M premises), underground 10+ MW data sites with 99.98%+ uptime, Nordic PoPs (DK\/NO\/FI) cutting latency ~30%, B2B €45m revenue (2024) with median 36‑month contracts and SLA 99.99%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnected towns\u003c\/td\u003e\n\u003ctd\u003e150+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremises reached\u003c\/td\u003e\n\u003ctd\u003e2.3M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e99.98%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData site cap.\u003c\/td\u003e\n\u003ctd\u003e10+ MW\/site\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNordic PoPs\u003c\/td\u003e\n\u003ctd\u003eDK, NO, FI (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLatency cut\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B revenue\u003c\/td\u003e\n\u003ctd\u003e€45m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian contract\u003c\/td\u003e\n\u003ctd\u003e36 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSLA target\u003c\/td\u003e\n\u003ctd\u003e99.99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eBahnhof 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Bahnhof 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, editable analysis you'll download immediately after checkout, fully complete and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749920420217,"sku":"bahnhof-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bahnhof-marketing-mix.png?v=1772220283","url":"https:\/\/matrixbcg.com\/products\/bahnhof-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}