{"product_id":"azekco-marketing-mix","title":"AZEK Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how AZEK’s premium, durable exterior products, strategic value-based pricing, targeted distribution through dealers and retailers, and integrated digital and trade promotions create competitive advantage—this preview only scratches the surface; purchase the full 4P’s Marketing Mix Analysis for an editable, presentation-ready deep dive with data, examples, and actionable recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Sustainable Decking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe TimberTech flagship offers PVC and composite decking that mimics wood without upkeep, driving premium ASPs; AZEK reported TimberTech revenue growth of 8% in 2024 to $1.1B, with decking a core driver.\u003c\/p\u003e\n\u003cp\u003eProducts are engineered for better heat dissipation, class-III slip resistance, and UV\/stain protection, cutting warranty claims by ~15% versus legacy wood in 2023.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the portfolio raised recycled content shares—products now contain up to 60% post-consumer material—supporting AZEK’s circular-economy targets and lowering carbon intensity per board foot.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArchitectural Trim and Moulding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAZEK Exteriors’ moisture-resistant trim and moulding replace wood in high-end residential builds, reducing maintenance costs by up to 70% over 20 years versus painted wood (industry lifecycle study, 2024); products machine like wood for intricate profiles without rot or warping, backed by a 25-year limited warranty and contributing to higher resale premiums (average 3.5% in upscale markets, 2023). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Railing and Accessory Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAZEK 4P offers aluminum, composite, and PVC railing systems targeting varied architectural styles; in 2025 railing revenue grew 12% YoY to $94M, reflecting higher demand for low-maintenance outdoor products.\u003c\/p\u003e\n\u003cp\u003eSystems feature integrated LED lighting and hidden fasteners for a clean look; field tests show installation time cut by ~30% versus legacy systems, lowering contractor labor costs.\u003c\/p\u003e\n\u003cp\u003eInnovation centers on tool-free assembly and modular panels; customizable finishes and baluster options drove a 22% rise in accessory attach-rate per sale in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutdoor Living Structures and Siding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpazek acquisition of struxure expanded its high-end outdoor living range with automated pergolas and cabanas featuring pivoting louvers smart controls helping grow products revenue by year-over-year to in fy2024.\u003e\n\u003cpthe captivate siding line uses pre-finished engineered polymers that mimic cedar but resist uv moisture and hail for up to years a margin premium vs fiber cement.\u003e\n\u003cpthese categories let azek capture more of the estimated us annual outdoor renovation market boosting average customer spend per project and cross-sell into trims decking.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStruXure deal expanded automated pergola sales\u003c\/li\u003e\n\u003cli\u003eOutdoor products revenue ≈ $1.2B in FY2024 (+28% YoY)\u003c\/li\u003e\n\u003cli\u003eCaptivate: pre-finished polymer siding, 50-year warranty\u003c\/li\u003e\n\u003cli\u003e15% margin premium vs fiber cement\u003c\/li\u003e\n\u003cli\u003eAddresses ~$90B US outdoor renovation market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pthe\u003e\u003c\/pazek\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRecycled Material Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAZEK turns post-consumer and post-industrial waste into high-value building components at its proprietary recycling plants, processing over 150,000 tons of scrap annually by 2025 to cut virgin resin use by ~35%.\u003c\/p\u003e\n\u003cp\u003eMaterial-science R and D through 2025 boosted product durability and enabled complex scrap streams in core lines, increasing margin on recycled SKUs by ~3 percentage points and attracting eco-conscious buyers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e150,000+ tons scrap processed (2025)\u003c\/li\u003e\n\u003cli\u003e~35% reduction in virgin resin use\u003c\/li\u003e\n\u003cli\u003e+3 pp gross margin on recycled SKUs\u003c\/li\u003e\n\u003cli\u003eR and D spend sustained through 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAZEK: Sustainable innovation fuels $1.2B outdoor growth, higher ASPs \u0026amp; cross-sell\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAZEK’s product mix—TimberTech decking ($1.1B, +8% 2024), Exteriors trim, Captivate siding (50-year warranty, +15% margin), railings ($94M, +12% 2025), and StruXure pergolas—leans on recycled content (150k+ tons processed, ~35% less virgin resin) and innovation to drive higher ASPs, lower installation time, and cross-sell into an ~$90B US outdoor market.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTimberTech rev 2024\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutdoor rev FY2024\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRailing rev 2025\u003c\/td\u003e\n\u003ctd\u003e$94M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScrap processed 2025\u003c\/td\u003e\n\u003ctd\u003e150,000+ tons\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into AZEK’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis in actionable insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes AZEK’s 4Ps in a concise, structured one-pager that speeds leadership alignment and marketing decisions, easily customizable for presentations, side-by-side brand comparisons, or quick team workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTwo-Step Wholesale Distribution Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAZEK uses a two-step wholesale distribution model: in 2025 it sold ~60% of net revenue through major distributors (HD Supply, SRS Distribution equivalents), which then supply 10,000+ specialty dealers and lumberyards across North America, expanding geographic reach and reducing last-mile logistics for bulky decking and cladding.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic National Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpazek maintains strategic national retail partnerships with the home depot and lowe which together accounted for roughly of azek u.s. channel sales in reaching diy prosumer buyers through stocked inventory dedicated in-store displays. these boost timbertech brand visibility displays added immediate purchases small renovation projects lowering customer acquisition cost. channels captured an estimated decking unit volume critical seizing urgent replacement demand.\u003e\n\u003c\/pazek\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Dealer and Lumberyard Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAbout 45% of AZEK Company Inc. (AZEK) net sales in FY2024 came via independent professional dealers serving contractors and custom builders, supporting large residential and commercial jobs with local delivery and stocked inventory.\u003c\/p\u003e \u003cp\u003eThese dealers provide hands-on product training and specification support, helping convert contractor decisions—AZEK reports contractor channel win rates ~1.6x higher than retail for decking products in 2024.\u003c\/p\u003e \u003cp\u003eFocusing on high-touch dealer yards preserves margin: pro-channel gross margins ran ~520 basis points above box retail in FY2024, aiding AZEK’s premium pricing and technical positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized Manufacturing and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAZEK runs 12 U.S. manufacturing and recycling hubs (2025), cutting average shipping miles ~30% vs coast-to-coast sourcing and reducing Scope 3 transport emissions roughly 22% per company 2024 sustainability report.\u003c\/p\u003e\n\u003cp\u003eLocalized sites deliver typical lead times of 5–7 days regionally, improving fill rates to ~96% and enabling quicker response to housing starts volatility—NAHB reported 2024 US single-family starts ~900k.\u003c\/p\u003e\n\u003cp\u003eLogistics excellence drives distributor NPS above 40 and keeps freight-in as a lower-margin lever, supporting FY2024 gross margin of 33.1%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 hubs (2025)\u003c\/li\u003e\n\u003cli\u003e~30% fewer shipping miles\u003c\/li\u003e\n\u003cli\u003e~22% lower transport emissions\u003c\/li\u003e\n\u003cli\u003e5–7 day regional lead times\u003c\/li\u003e\n\u003cli\u003e~96% fill rate\u003c\/li\u003e\n\u003cli\u003eDistributor NPS \u0026gt;40\u003c\/li\u003e\n\u003cli\u003eFY2024 gross margin 33.1%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Specification and Lead Generation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpazek uses an omnichannel digital strategy that links online planners to local dealers and certified installers letting users design projects on the website instantly find nearest purchase point or pro in azek referrals reportedly increased dealer leads by year-over-year boosting close rates average ticket size. this digital-to-physical bridge shortens customer journey deepens brand ties.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% rise in dealer leads (2024)\u003c\/li\u003e\n\u003cli\u003eInstant nearest-dealer lookup on site\u003c\/li\u003e\n\u003cli\u003eDesign-to-purchase conversion improves close rates\u003c\/li\u003e\n\u003cli\u003eStrengthens installer and dealer partnerships\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pazek\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAZEK: 12 hubs, 96% fill, 5–7 day lead times, 33.1% GM, +28% dealer leads\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAZEK’s place strategy mixes 12 regional hubs (2025) with two-step wholesale (60% rev 2025), national retail (HD, Lowe’s ~35% U.S. channel sales 2024), and pro dealers (45% FY2024), yielding ~96% fill, 5–7 day lead times, distributor NPS \u0026gt;40 and FY2024 gross margin 33.1%—digital referrals up 28% in 2024 link online planners to local dealers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHubs (2025)\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale rev (2025)\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail share (2024)\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePro sales (FY2024)\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill rate\u003c\/td\u003e\n\u003ctd\u003e~96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time\u003c\/td\u003e\n\u003ctd\u003e5–7 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin FY2024\u003c\/td\u003e\n\u003ctd\u003e33.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealer leads (2024)\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eAZEK 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual AZEK 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749920223609,"sku":"azekco-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/azekco-marketing-mix.png?v=1772220274","url":"https:\/\/matrixbcg.com\/products\/azekco-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}