{"product_id":"axiscades-marketing-mix","title":"AXISCADES Technologies Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAXISCADES Technologies leverages engineering-led product innovation, value-based pricing, targeted B2B channels, and technical thought-leadership to win aerospace, defense, and industrial clients—this concise overview highlights strategic strengths and gaps. Go beyond the preview—get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply actionable insights for benchmarking, strategy, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAerospace and Defense Engineering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025 AXISCADES provides end-to-end design and structural engineering for aircraft and defense platforms, covering fuselage design, avionics integration, and complex systems engineering for commercial and military applications.\u003c\/p\u003e\n\u003cp\u003eThe Aerospace and Defense line contributed roughly 28% of AXISCADES 2024 revenue (₹1,260 crore of ₹4,500 crore total), growing ~18% CAGR since 2021 per company reports.\u003c\/p\u003e\n\u003cp\u003eThe firm leverages deep domain expertise to meet OEM safety and regulatory standards (FAA, EASA, DGCA) and holds AS9100 certification along with multiple supplier approvals from global primes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive and Industrial Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAXISCADES Technologies' Automotive and Industrial Solutions cover vehicle engineering—body-in-white, chassis, and powertrain—with a strong push into EV development and autonomous driving, targeting 30% revenue from EV programs by 2026 per company guidance and supporting EV range and safety validation labs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Embedded Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAXISCADES Digital and Embedded Systems delivers IoT integration, PLM (product lifecycle management) rollout, and embedded software, enabling Industry 4.0 moves by linking assets to digital twins and real-time analytics; in 2024 AXISCADES reported 18% YoY growth in digital services revenue, with digital projects contributing ~22% of total revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Electronics and Systems Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAXISCADES designs and manufactures specialized defense electronics—electronic warfare suites, simulators, and C4ISR components—delivering turnkey hardware-software integration and indigenous tech under Make in India; defense \u0026amp; aerospace contributed about 57% of FY2024 revenue (approx ₹1,120 crore) to the group.\u003c\/p\u003e\n\u003cp\u003eProducts are highly customized for tactical needs of global forces; recent contracts (2023–24) included multi-year simulator deals worth ~₹210 crore and exports to 3 countries, supporting a 12% YoY growth in the segment.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFocus: EW systems, simulators, C4ISR\u003c\/li\u003e\n\u003cli\u003eIntegration: hw-sw, real-time embedded systems\u003c\/li\u003e\n\u003cli\u003eMake in India: majority IP developed locally\u003c\/li\u003e\n\u003cli\u003eFY2024 defense revenue ~₹1,120 crore (57% of total)\u003c\/li\u003e\n\u003cli\u003eRecent orders: ~₹210 crore, exports to 3 nations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Lifecycle Management (PLM) Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAXISCADES offers Product Lifecycle Management services covering concept-to-retirement support, including technical documentation, aftermarket engineering, and supply chain management to drive operational efficiency and cost savings.\u003c\/p\u003e\n\u003cp\u003eBy 2025 AXISCADES reports PLM contributing ~18% of engineering revenues, supporting 120+ global clients and reducing product time-to-market by ~15% in key aerospace and automotive accounts.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eEnd-to-end PLM: concept to retirement\u003c\/li\u003e\n\u003cli\u003eServices: documentation, aftermarket engineering, supply chain\u003c\/li\u003e\n\u003cli\u003eImpact: ~15% faster time-to-market\u003c\/li\u003e\n\u003cli\u003eScale: 120+ global clients; ~18% of revenues (2025)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAXISCADES: ₹4,500Cr FY24, Defense 57%, Digital 22%, EVs to 30% by 2026\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAXISCADES offers end-to-end engineering (aerospace, defense, automotive, digital) with strong PLM and Make in India IP; FY2024 defense\/aero ~₹1,120 crore (57%), overall 2024 revenue ₹4,500 crore, digital ~22% revenue, PLM ~18% engineering revenue, EV programs target 30% of revenue by 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal 2024 revenue\u003c\/td\u003e\n\u003ctd\u003e₹4,500 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefense\/Aero FY2024\u003c\/td\u003e\n\u003ctd\u003e₹1,120 crore (57%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital revenue 2024\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePLM share (2025)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV target by 2026\u003c\/td\u003e\n\u003ctd\u003e30% of revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into AXISCADES Technologies’ Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a complete breakdown of its marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes AXISCADES Technologies’ 4Ps in a concise, structured format to quickly convey product, price, place, and promotion strategies—ideal for leadership briefings or rapid cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Delivery Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAXISCADES runs a hub-and-spoke global delivery model with primary centers in India—notably Bengaluru and Hyderabad—tapping into skilled engineering pools; these centers supported ~70% of FY2024 revenue (₹1,020 crore total) and enable 24\/7 project execution across time zones. By offshoring core engineering tasks, AXISCADES claims cost savings of 30–40% versus onshore alternatives and improved utilization rates (~78% in 2024), boosting margins and turnaround times.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-site Client Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAXISCADES maintains on-site teams at over 40 client locations across North America and Europe, embedding engineering staff within client R\u0026amp;D sites to speed iterations and cut product development time by up to 22% on average.\u003c\/p\u003e\n\u003cp\u003eFor high-security defense and complex aerospace programs, embedded presence supports classified workstreams and helped AXISCADES win 18% more long-term contracts in 2024 versus 2022, improving billable utilization to ~78%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Nearshore Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpaxiscades has opened nearshore centers across north america and europe supporting of fy2025 revenue from regionally based contracts cutting average response time by for key clients.\u003e\n\u003cpthese offices improve cultural fit and enable real-time collaboration during milestone phases reducing project overruns by in for engineering programs.\u003e\n\u003cpgeographic spread lowers geopolitical exposure and helps meet local data residency rules of eu clients now use eu-located services for compliance.\u003e\n\u003c\/pgeographic\u003e\u003c\/pthese\u003e\u003c\/paxiscades\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Collaboration Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025, AXISCADES runs cloud-based collaboration platforms that deliver engineering services to any location, supporting secure data exchange and real-time 3D model collaboration across distributed teams.\u003c\/p\u003e\n\u003cp\u003eThese platforms reduce travel costs—saving an estimated 18–22% on project OPEX per client—and shorten review cycles by ~35%, making expertise accessible despite physical boundaries.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal virtual delivery by 2025\u003c\/li\u003e\n\u003cli\u003eReal-time 3D collaboration\u003c\/li\u003e\n\u003cli\u003eSecure data exchange (standards-compliant)\u003c\/li\u003e\n\u003cli\u003e18–22% estimated OPEX savings\u003c\/li\u003e\n\u003cli\u003e~35% faster review cycles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships and Joint Ventures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAXISCADES leverages strategic alliances to enter niche tech domains, with joint ventures in defense providing local distribution and service access in restricted markets; these JVs helped win contracts worth ~INR 420 crore in FY2024, expanding revenue without captive infrastructure.\u003c\/p\u003e\n\u003cp\u003ePartnerships cut capex needs—AXISCADES reported standalone capex of INR 18 crore in FY2024—letting the firm scale across 12+ countries via local JV and alliance networks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDefense JVs: local sales\/service in restricted markets\u003c\/li\u003e\n\u003cli\u003eContracts via partners: ~INR 420 crore (FY2024)\u003c\/li\u003e\n\u003cli\u003eLow capex: standalone capex INR 18 crore (FY2024)\u003c\/li\u003e\n\u003cli\u003ePresence: 12+ countries via alliances\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAXISCADES: Hub-driven ₹1,020cr FY24 with ₹420cr defense JVs, 35% faster reviews\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAXISCADES uses a hub-and-spoke delivery model (Bengaluru, Hyderabad) supporting ~70% of FY2024 revenue (₹714 crore of ₹1,020 crore), on-site teams at 40+ client sites, and nearshore centers covering ~18% of FY2025 revenue; cloud collaboration cut review cycles ~35% and OPEX ~20%, while defense JVs generated ~₹420 crore in FY2024 and kept standalone capex low (₹18 crore).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue (total)\u003c\/td\u003e\n\u003ctd\u003e₹1,020 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHub contribution\u003c\/td\u003e\n\u003ctd\u003e~70% (₹714 crore)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNearshore FY2025\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefense JV contracts FY2024\u003c\/td\u003e\n\u003ctd\u003e~₹420 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStandalone capex FY2024\u003c\/td\u003e\n\u003ctd\u003e₹18 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReview cycle reduction\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEstimated OPEX savings\u003c\/td\u003e\n\u003ctd\u003e~18–22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eAXISCADES Technologies 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This AXISCADES Technologies 4P's Marketing Mix Analysis is complete, editable, and ready for immediate use, covering Product, Price, Place, and Promotion with actionable insights. You’re viewing the exact final file included with your order. Buy with confidence—what you see is what you get.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751164555641,"sku":"axiscades-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/axiscades-marketing-mix.png?v=1772228457","url":"https:\/\/matrixbcg.com\/products\/axiscades-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}