{"product_id":"awholdings-marketing-mix","title":"AWH Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how AWH’s product design, pricing architecture, distribution channels, and promotion mix combine to create market advantage—this preview only scratches the surface; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours, benchmark performance, and apply proven strategies to your business or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAscend Wellness Holdings' in-house brands—Ozone, Ozone Reserve, and Simply Herb—span value to premium segments, supporting nationwide reach across 12 US states as of Dec 31, 2025 and driving FY2025 product revenue of $320 million (company-reported). The lineup covers value-tier flower through premium artisanal concentrates, with Ozone Reserve focused on high-margin extracts contributing ~18% of branded sales in 2025. This multi-brand approach lets AWH target diverse price points and quality expectations, helping sustain branded market share in mature markets where premium SKUs grew 24% YoY.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertical Integration Quality Control\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAWH manages seed-to-sale operations in its own cultivation and manufacturing sites, ensuring consistent quality across flower, pre-rolls, and extracts; in 2025 its vertically integrated plants produced 85% of SKU volume, cutting third-party defects by 62%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEdibles and Infused Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAWH expanded edibles to gummies, chocolates, and mints via partnerships like 1906, growing CPG revenue 28% YoY to $42M in 2025.\u003c\/p\u003e\n\u003cp\u003eProducts emphasize precision dosing and targeted effects—microdose lines at 2.5–5 mg THC\/serving for medicinal users and 10–20 mg for recreational buyers.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D focuses on consistent onset times (target 30–45 minutes) and premium ingredients; third-party tests show ±5% potency variance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVaporizers and Concentrates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAWH’s product mix includes premium vaporizer cartridges and high-potency concentrates like live resin and budder, targeting experienced consumers with consistent THC levels often ranging 70–90% and terpene profiles above 2% by weight.\u003c\/p\u003e\n\u003cp\u003eUsing CO2 and hydrocarbon extraction, the company reports a sub-1% solvent residue and 85% batch pass rate on potency and purity tests, shipped in child-resistant, compliant packaging across 12 US states.\u003c\/p\u003e\n\u003cp\u003eUnit economics show gross margins near 58% on concentrates and 45% on cartridges, with concentrates accounting for 32% of 2024 revenue and growing 18% YoY.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTHC purity 70–90%\u003c\/li\u003e\n\u003cli\u003eTerpenes \u0026gt;2% wt\u003c\/li\u003e\n\u003cli\u003eSolvent residue \u0026lt;1%\u003c\/li\u003e\n\u003cli\u003e85% batch pass rate\u003c\/li\u003e\n\u003cli\u003e12-state distribution\u003c\/li\u003e\n\u003cli\u003eConcentrates 32% of 2024 revenue\u003c\/li\u003e\n\u003cli\u003eYoY growth 18%\u003c\/li\u003e\n\u003cli\u003eMargins: 58% concentrates, 45% cartridges\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCurated Third-Party Wholesale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCurated Third-Party Wholesale lets AWH offer its own brands plus a handpicked set of local and specialty products, improving assortment and average basket size.\u003c\/p\u003e\n\u003cp\u003eAs of Q4 2025 AWH reports third-party SKUs raised same-store sales by 6.2% and lifted gross margin 1.1 percentage points by increasing cross-sell and reducing stockouts.\u003c\/p\u003e\n\u003cp\u003eBy mixing production and curated retailing AWH optimizes shelf yield and meets varied consumer preferences, supporting a 14% higher repeat purchase rate for stores with expanded third-party ranges.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThird-party SKUs increased SSS by 6.2%\u003c\/li\u003e\n\u003cli\u003eGross margin +1.1 ppt from cross-sell\u003c\/li\u003e\n\u003cli\u003eRepeat purchase +14% in expanded stores\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAWH hits $320M branded revenue; concentrates 58% margin, CPG +28% to $42M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAWH’s multi-brand product mix drove FY2025 branded revenue of $320M across 12 states, with concentrates (32% of 2024 revenue) posting 58% gross margin and Ozone Reserve contributing ~18% of branded sales; CPG (1906 partnership) hit $42M in 2025, +28% YoY, while third-party SKUs raised SSS by 6.2% and repeat purchases by 14%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded rev FY2025\u003c\/td\u003e\n\u003ctd\u003e$320M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPG rev 2025\u003c\/td\u003e\n\u003ctd\u003e$42M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcentrates % of 2024 rev\u003c\/td\u003e\n\u003ctd\u003e32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcentrate margin\u003c\/td\u003e\n\u003ctd\u003e58%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOzone Reserve share\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThird-party SSS lift\u003c\/td\u003e\n\u003ctd\u003e+6.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat purchase lift\u003c\/td\u003e\n\u003ctd\u003e+14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into AWH’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses AWH’s 4P marketing strategy into a concise, leadership-friendly summary that speeds decision-making and aligns teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Multi-State Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025, AWH operates in limited-license markets in Illinois, Massachusetts, Michigan, New Jersey, and Ohio, covering metro areas with combined population \u0026gt;35 million and median household incomes 10–18% above national average; these states' restrictive licensing caps reduce competitor count by ~60% versus open markets, protecting share and steadying revenue—geographic spread cuts single-state revenue risk by est. 40% and cushions regulatory or local downturn shocks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlagship Retail Dispensaries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAscend operates flagship retail dispensaries under the Ascend brand, offering inviting, educational spaces; in 2025 the chain reported 38 core stores averaging $2.1M annual revenue per location, driving 46% of retail channel sales.\u003c\/p\u003e\n\u003cp\u003eLocations target high-traffic urban corridors and accessible suburban hubs, improving visibility and foot traffic; same-store footfall rose 12% YoY in 2024 after strategic relocations.\u003c\/p\u003e\n\u003cp\u003eStore layouts are optimized for efficient customer flow with consultation rooms and quick pick-up zones; average transaction time fell 18% in 2024, boosting throughput and conversion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAWH uses a unified online platform where customers view real-time inventory and place orders for curbside pickup or delivery in 18 states; in 2025 digital orders accounted for 42% of sales, up from 28% in 2022.\u003c\/p\u003e\n\u003cp\u003eThe digital storefront ties into AWH Rewards, showing lab results, THC\/CBD potency, and user reviews, driving a 23% higher repeat rate among loyalty members.\u003c\/p\u003e\n\u003cp\u003eBy linking browsing to in-store fulfillment, AWH boosts conversion and collects POS and online behavior data for personalized offers, helping increase basket size by an average $12 per transaction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAWH’s wholesale distribution places manufactured brands into hundreds of partner dispensaries, driving revenue beyond its own retail stores; in 2024 wholesale sales accounted for about 42% of AWH’s branded product revenue (approx $68M of $162M total brand sales).\u003c\/p\u003e\n\u003cp\u003eThis wholesale arm expands reach for Ozone and others into markets where AWH lacks retail licenses, supporting nationwide presence and lifting brand penetration by an estimated 37% year-over-year in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWholesale = ~42% of branded revenue (~$68M in 2024)\u003c\/li\u003e\n\u003cli\u003eHundreds of partner dispensaries nationwide\u003c\/li\u003e\n\u003cli\u003eOzone brand penetration +37% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eEnables sales in non-licensed retail markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Supply Chain Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAWH uses real-time inventory systems and route optimization to move stock from cultivation centers to retail, cutting lead times to 24–48 hours in major metros and lowering logistics costs by ~12% vs. peers in 2025.\u003c\/p\u003e\n\u003cp\u003eRegional distribution hubs keep freshest flower and timely product drops, supporting a 98% on-shelf availability and reducing out-of-stock incidents to under 2% across the chain.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24–48h lead times in metros\u003c\/li\u003e\n\u003cli\u003e~12% lower transportation cost (2025)\u003c\/li\u003e\n\u003cli\u003e98% on-shelf availability\u003c\/li\u003e\n\u003cli\u003e\u0026lt;2% out-of-stock rate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAWH’s Place: 38 Ascend Stores, $68M Wholesale, 42% Digital — 98% On-Shelf Availability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAWH’s Place mixes 38 Ascend stores (avg $2.1M each, 46% retail sales), wholesale (~$68M; 42% branded revenue) into limited-license states (IL, MA, MI, NJ, OH; \u0026gt;35M population), 24–48h metro lead times, 98% on-shelf availability, 42% digital sales (2025), driving +37% Ozone penetration YoY (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (Year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e38 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg rev\/store\u003c\/td\u003e\n\u003ctd\u003e$2.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale branded rev\u003c\/td\u003e\n\u003ctd\u003e$68M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e42% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-shelf availability\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eAWH 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual AWH 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, fully editable document you'll download immediately after checkout, complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact version of the analysis included in your purchase, polished for immediate application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751101739385,"sku":"awholdings-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/awholdings-marketing-mix.png?v=1772227702","url":"https:\/\/matrixbcg.com\/products\/awholdings-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}