{"product_id":"avh-marketing-mix","title":"Ackermans \u0026 Van Haaren Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Ackermans \u0026amp; Van Haaren’s product mix, pricing architecture, distribution footprint, and promotion tactics combine to sustain competitive advantage across industrial and financial services.\u003c\/p\u003e\n\u003cp\u003eThe full 4P's Marketing Mix Analysis delivers an editable, presentation-ready report with data-driven insights, practical examples, and strategic recommendations—perfect for professionals and students.\u003c\/p\u003e\n\u003cp\u003eSave time and gain a ready-to-use framework to benchmark, plan, or present—get instant access to the complete analysis and apply proven marketing logic to your initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarine Engineering and Contracting Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025 Ackermans \u0026amp; Van Haaren offers offshore energy, dredging and infrastructure via its 77% stake in DEME, delivering complex maritime projects such as next‑gen offshore wind installation and global environmental remediation.\u003c\/p\u003e\n\u003cp\u003eDEME’s high‑tech engineering—heavy lift vessels, seabed mapping and carbon‑capture subsea systems—supports climate transition; DEME reported €3.1bn revenue and €320m EBITDA for FY2024, underpinning product value in specialized marine solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Banking and Asset Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAckermans \u0026amp; Van Haaren delivers private banking and asset management via Delen Private Bank and Bank Van Breda, serving high-net-worth individuals and entrepreneurs with tailored advisory and discretionary mandates; combined client assets under management reached about EUR 55.4bn in 2024, up 3.1% year-over-year. The firms emphasize long-term capital preservation, a conservative investment philosophy, high-touch client relationships, and digital efficiency—over 65% of transactions handled through digital channels in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Development and Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Nextensa and other participations, Ackermans \u0026amp; Van Haaren develops sustainable urban environments and manages a €1.2bn portfolio of office and retail spaces, emphasizing carbon-neutral building projects and large redevelopments such as Tour \u0026amp; Taxis in Brussels.\u003c\/p\u003e\n\u003cp\u003eThe product mix targets premium corporate and residential tenants by applying high ESG standards; in 2024 occupancy in core assets exceeded 92% and green-certified space rose to 68%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy and Resources Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpackermans van haaren energy and resources portfolio via sipef revenue focuses on certified sustainable palm oil renewable projects targeting traceable raw materials green transitions with rspo-certified output tonnes capex toward bioenergy solar sites.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSIPEF 2025 revenue €543m\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/packermans\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrowth Capital and Strategic Participations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAvH Growth Capital partners with mid-sized firms by providing minority and majority equity, strategic guidance, and sector know-how to scale internationally; as of FY 2024 AvH invested ~€420m in Growth Capital and held 12 active participations.\u003c\/p\u003e\n\u003cp\u003eThe core product is the AvH stability brand—professional governance, board seats, and multi-year horizons (typical hold 5–8 years) that cut fundraising friction and boost EBITDA margins by ~3–6 percentage points in monitored cases.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€420m invested (2024)\u003c\/li\u003e\n\u003cli\u003e12 active participations\u003c\/li\u003e\n\u003cli\u003eTypical hold 5–8 years\u003c\/li\u003e\n\u003cli\u003eEBITDA lift ~3–6 pp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAckermans \u0026amp; Van Haaren: Diverse €?bn portfolio — DEME, €55.4bn AUM, €1.2bn RE, €420m GC\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAckermans \u0026amp; Van Haaren offers DEME maritime solutions (FY2024 revenue €3.1bn, EBITDA €320m), private banking AUM €55.4bn (2024), real estate portfolio €1.2bn with 92% occupancy (2024), SIPEF revenue €543m (2025) and AvH Growth Capital €420m invested (2024) across 12 participations.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDEME\u003c\/td\u003e\n\u003ctd\u003e€3.1bn rev \/ €320m EBITDA (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate banking\u003c\/td\u003e\n\u003ctd\u003e€55.4bn AUM (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReal estate\u003c\/td\u003e\n\u003ctd\u003e€1.2bn portfolio; 92% occ (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSIPEF\u003c\/td\u003e\n\u003ctd\u003e€543m rev (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrowth Capital\u003c\/td\u003e\n\u003ctd\u003e€420m invested; 12 participations (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Ackermans \u0026amp; Van Haaren’s Product, Price, Place, and Promotion strategies, grounded in real data and competitive context for practical benchmarking and strategic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Ackermans \u0026amp; Van Haaren’s 4P analysis into a concise, presentation-ready summary that eases executive decision-making and cross-team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Marine Operations Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDEME runs Global Marine Operations Centers from hubs in Europe, Asia and the Americas to service a fleet of ~150 specialized vessels; this footprint supports projects from the North Sea wind farms to dredging in the Far East.\u003c\/p\u003e\n\u003cp\u003eCentralized fleet coordination software cuts transit idle time by ~12% and saved an estimated €45m in 2024 through optimized deployments and fuel routing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Private Banking Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Regional Private Banking Network delivers services via over 120 physical offices across Belgium, the Netherlands, Luxembourg and Switzerland, sustaining local trust in wealth management while digital channels grew 28% y\/y in 2024; the hybrid model balances in-person advisory for high-net-worth clients with mobile and online platforms used by 46% of clients, ensuring accessibility for traditional and tech-savvy investors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrban Development Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAckermans \u0026amp; Van Haaren concentrates real estate in major European metros, notably Benelux cities where 2024 GDP per capita rose ~2.1% and office demand stayed 8–10% above regional averages, keeping assets high-demand.\u003c\/p\u003e\n\u003cp\u003eFocusing on central urban sites ensures excellent access to rail and highway links—average commute time under 35 minutes in target cities—supporting rental premiums ~12% vs suburbs.\u003c\/p\u003e\n\u003cp\u003eThis localized approach enables deeper market penetration, smoother zoning approvals (permit approval rates ~78% locally) and closer community relations, lowering vacancy to ~4.5% in 2024 portfolios.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRemote Resource Production Sites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Energy and Resources segment runs agricultural operations in Indonesia and Papua New Guinea, chosen for tropical climates and land scalability; AVH reported segment revenue of about EUR 650m in 2024, with Asia-Pacific production contributing ~28% of that figure.\u003c\/p\u003e\n\u003cp\u003eGlobal supply chains move commodities from remote sites to ports and end markets, with logistics capex near USD 45m in 2024 to improve cold‑chain and shipping links, reducing lead times by ~12% year-over-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpecialized regions: Indonesia, Papua New Guinea\u003c\/li\u003e\n\u003cli\u003eWhy: optimal climate, scalable land\u003c\/li\u003e\n\u003cli\u003e2024 segment revenue: ~EUR 650m\u003c\/li\u003e\n\u003cli\u003eAPAC share: ~28%\u003c\/li\u003e\n\u003cli\u003eLogistics capex 2024: ~USD 45m (−12% lead time)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Financial Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAckermans \u0026amp; Van Haaren has invested in proprietary digital platforms offering 24\/7 portfolio and banking access, handling over €1.2bn in client assets through online channels as of 2025 and cutting branch transactions by ~40% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThese platforms are now the primary touchpoint for modern investors, reducing physical visits for routine transactions and improving customer retention; uptime exceeds 99.8% and mobile logins account for 68% of sessions.\u003c\/p\u003e\n\u003cp\u003eDigital placement boosts operational efficiency, lowers service costs by an estimated 15% per account, and expands reach to EU and SEA clients via multilingual interfaces and API integrations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€1.2bn assets online (2025)\u003c\/li\u003e\n\u003cli\u003e40% fewer branch transactions\u003c\/li\u003e\n\u003cli\u003e99.8% uptime\u003c\/li\u003e\n\u003cli\u003e68% mobile sessions\u003c\/li\u003e\n\u003cli\u003e15% lower service cost per account\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAVH: €1.2bn digital reach + 120 branches and 3 marine hubs driving €45m savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAVH places assets in high-demand European metros and APAC resource hubs, using 120+ private-banking branches, 3 global marine operation centers, and digital platforms handling €1.2bn (2025) to balance local access and scale; logistics capex ~USD45m (2024) cut lead times 12% and fleet coordination saved ~€45m (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eCount\/Value\u003c\/th\u003e\n\u003cth\u003eKey impact (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003ctd\u003eHybrid advisory; 46% clients use digital\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e€1.2bn assets\u003c\/td\u003e\n\u003ctd\u003e68% mobile; 99.8% uptime; −40% branch tx\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarine hubs\u003c\/td\u003e\n\u003ctd\u003e3 regions; ~150 vessels\u003c\/td\u003e\n\u003ctd\u003e€45m saved; −12% idle time\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics capex\u003c\/td\u003e\n\u003ctd\u003eUSD45m\u003c\/td\u003e\n\u003ctd\u003e−12% lead time\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eAckermans \u0026amp; Van Haaren 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Ackermans \u0026amp; Van Haaren 4P's Marketing Mix Analysis you’ll receive instantly after purchase—comprehensive, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749911998841,"sku":"avh-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/avh-marketing-mix.png?v=1772220165","url":"https:\/\/matrixbcg.com\/products\/avh-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}