{"product_id":"aveva-marketing-mix","title":"AVEVA Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAVEVA Group leverages product innovation in industrial software, tiered licensing and SaaS pricing, a global channel-led distribution model, and targeted B2B promotion to dominate engineering and operations markets—grab the full 4P’s Marketing Mix Analysis for a detailed, editable report that decodes their strategies and shows how to apply them to your business or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Cloud Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAVEVA Connect is the central SaaS ecosystem that unifies AVEVA’s industrial apps into one environment, enabling real-time data sharing and collaboration across global engineering and operations teams.\u003c\/p\u003e\n\u003cp\u003eBy year-end 2025 AVEVA Connect supports cross-site collaboration for over 2,300 customers and handles petabyte-scale data exchanges, cutting integration time by ~40% versus on-prem installs.\u003c\/p\u003e\n\u003cp\u003eThe platform offers cloud-native scalability so enterprises can migrate from legacy on-prem systems, reducing TCO by an estimated 20–30% over five years per vendor case studies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Twin Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAVEVA’s Digital Twin solutions create virtual replicas of assets and processes to boost performance; the segment contributed to AVEVA Group’s 2024 software revenue, which rose 7% year-over-year to £510m, by enabling predictive operations.\u003c\/p\u003e\n\u003cp\u003eEngineers run scenario simulations to forecast failures; a 2025 industry study found digital twins reduce unplanned downtime by up to 30% and maintenance costs by 20%.\u003c\/p\u003e\n\u003cp\u003eBy fusing real-time sensor feeds with 3D models, AVEVA supports lifecycle decisions—customers report up to 15% improvement in asset utilization within 12 months of deployment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Driven Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAVEVA uses AI and machine learning across its software to enable predictive maintenance and boost operational efficiency, cutting unplanned downtime by up to 30% in customer pilots and lowering energy use by an average 12% per 2024 case studies.\u003c\/p\u003e\n\u003cp\u003eThese analytics ingest billions of sensor records, spotting patterns and surfacing prescriptive actions; in 2024 AVEVA reported 25% year-over-year growth in AI-driven bookings, showing strong commercial traction.\u003c\/p\u003e\n\u003cp\u003eThe platform prioritizes augmented intelligence—helping operators make faster decisions in complex plants; trials show mean time to repair fell 22%, improving safety and output.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEngineering Design Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAVEVA Engineering Design Tools, including AVEVA E3D Design, deliver multi-discipline 3D modeling for complex infrastructure, enabling up to 30% faster design-to-construction handover and error reductions of ~20% in recent client case studies (2024 data).\u003c\/p\u003e\n\u003cp\u003eThey cut rework and capex delays in oil \u0026amp; gas, power, and marine projects, support real-time global collaboration with concurrent multi-user editing, and integrate with PLM\/ERP for lifecycle continuity.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% faster handover (2024 client avg)\u003c\/li\u003e\n\u003cli\u003e~20% error reduction (2024 case studies)\u003c\/li\u003e\n\u003cli\u003eSupports concurrent multi-user modeling\u003c\/li\u003e\n\u003cli\u003eIntegrates with PLM\/ERP for lifecycle data\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Performance Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpaveva asset performance management boosts equipment uptime and reliability by unifying sensor data maintenance workflows end-2025 it supports integrations with protocols delivers enterprise-wide health dashboards.\u003e\n\u003cpit shifts firms from reactive to proactive maintenance cutting unplanned downtime by up and lowering costs in customer pilots typical roi reported within months.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eIntegrates 95+ sensor protocols by 2025\u003c\/li\u003e\n\u003cli\u003eReduces unplanned downtime up to 40%\u003c\/li\u003e\n\u003cli\u003eCuts maintenance costs ~20%\u003c\/li\u003e\n\u003cli\u003eROI commonly 12–18 months\u003c\/li\u003e\n\n\u003c\/pit\u003e\u003c\/paveva\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAVEVA: Digital Twins \u0026amp; AI Drive 20–30% TCO Cuts, £510m Software Revenue, 12–18m ROI\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAVEVA’s product suite centers on AVEVA Connect, Digital Twins, AI analytics, E3D design and APM—delivering 20–30% TCO savings, 15% asset-utilization gains, 20–40% downtime reductions, and 12–18 month ROI; 2024 software revenue £510m, AI bookings +25% YoY, 2,300+ Connect customers by 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 software rev\u003c\/td\u003e\n\u003ctd\u003e£510m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnect customers (2025)\u003c\/td\u003e\n\u003ctd\u003e2,300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTCO reduction\u003c\/td\u003e\n\u003ctd\u003e20–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime cut\u003c\/td\u003e\n\u003ctd\u003e20–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eROI\u003c\/td\u003e\n\u003ctd\u003e12–18 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into AVEVA Group’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses AVEVA Group’s 4P marketing insights into a concise, leadership-ready snapshot that’s perfect for presentations, quick alignment, or cross-functional discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Global Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAVEVA uses a specialized direct sales force focused on large enterprise accounts in energy, power, and manufacturing, accounting for roughly 60% of its 2024 enterprise bookings; this team sells complex software and services often exceeding $1m per deal. These reps deliver deep technical and industry expertise to guide digital transformation, shortening sales cycles by ~15% versus channel-led deals. The direct model preserves close ties with C-suite and engineering decision-makers, informing product roadmaps and supporting recurring revenue that contributed to AVEVA’s £1.05bn revenue in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Partner Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAVEVA leverages a global partner network of over 5,000 system integrators, distributors, and technology consultants to extend market reach and win deals; partners contributed roughly 60% of new bookings in FY2024 (year ended March 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSchneider Electric Synergy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs part of Schneider Electric (2024 revenue €33.1B), AVEVA taps a global sales network across 100+ countries and 1.6M+ connected assets, widening its addressable market and speeding enterprise deployments.\u003c\/p\u003e\n\u003cp\u003eThe integration enables bundled offers—AVEVA software with Schneider hardware and EcoStruxure automation—boosting deal sizes; Schneider reported 2024 software-enabled order growth of ~12% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThis bundled value makes AVEVA’s proposition harder for standalone software rivals to match, improving customer retention and raising average contract value by an estimated mid-single-digit percentage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Infrastructure Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAVEVA delivers its software via cloud infrastructure, primarily Microsoft Azure, enabling global access where internet is available and supporting 99.95%+ SLA targets for enterprise uptime.\u003c\/p\u003e\n\u003cp\u003eThis model boosts security and performance—Azure compliance frameworks and AVEVA’s cloud ops cut patch cycles and support costs versus on-prem deployment.\u003c\/p\u003e\n\u003cp\u003eDigital distribution lowers logistics and update friction; cloud subscriptions grew ~18% YoY in 2024 for AVEVA’s segment, driving recurring revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal access via Azure\u003c\/li\u003e\n\u003cli\u003e99.95%+ uptime SLA\u003c\/li\u003e\n\u003cli\u003eReduced deployment logistics\u003c\/li\u003e\n\u003cli\u003e~18% YoY cloud subscription growth in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Operational Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAVEVA operates regional operational hubs across North America, Europe, Asia-Pacific and the Middle East, supporting ~6,000 customers with local training, customer-success teams, and regional marketing to boost adoption and retention.\u003c\/p\u003e\n\u003cp\u003eThese hubs enable compliance with data residency rules—important for EU GDPR and APAC requirements—and deliver support within local time zones, reducing average response times by up to 40% versus centralized support.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eLocations: major industrial hubs in 4 regions\u003c\/li\u003e\n\u003cli\u003eCustomers served: ~6,000\u003c\/li\u003e\n\u003cli\u003eFunction: training, customer success, regional marketing\u003c\/li\u003e\n\u003cli\u003eBenefit: ~40% faster response times; aids data residency compliance\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAVEVA: £1.05bn revenue, 60% direct sales, 5,000+ partners \u0026amp; 18% cloud growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAVEVA combines direct enterprise sales (≈60% FY2024 bookings, many deals \u0026gt;£1m) with 5,000+ partners and Schneider Electric’s global channel (Schneider 2024 revenue €33.1B) to expand reach, bundle hardware+software, and lift ACV; cloud delivery (Azure, 99.95%+ SLA) drove ~18% YoY subscription growth and supported ~£1.05bn FY2024 revenue, while regional hubs (~6,000 customers) cut response times ~40%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue\u003c\/td\u003e\n\u003ctd\u003e£1.05bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect bookings\u003c\/td\u003e\n\u003ctd\u003e≈60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartners\u003c\/td\u003e\n\u003ctd\u003e5,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud sub growth 2024\u003c\/td\u003e\n\u003ctd\u003e~18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAzure SLA\u003c\/td\u003e\n\u003ctd\u003e99.95%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers supported\u003c\/td\u003e\n\u003ctd\u003e~6,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eAVEVA Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual AVEVA Group 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750785036665,"sku":"aveva-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/aveva-marketing-mix.png?v=1772226344","url":"https:\/\/matrixbcg.com\/products\/aveva-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}