{"product_id":"auricgroup-swot-analysis","title":"Auric Group SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAuric Group’s diversified retail and distribution footprint combines strong brand partnerships and regional reach with pressures from margin-tightening competition and shifting consumer habits; regulatory shifts and digital disruption pose both threats and transformation opportunities. Discover the full strategic picture—purchase the complete SWOT analysis for a professionally formatted Word report and editable Excel tools that accelerate planning, pitching, and investment decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Expertise and Strategic Guidance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAuric Group provides capital plus hands-on operational expertise, helping portfolio founders scale—its operating partners reduced combined COGS by 8–12% across 2023–24 deals and sped GTM timelines by 20% on average.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Consumer Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group spans food, beverage, wellness and lifestyle, reducing risk from any single niche; its 2024 revenue mix: 52% food, 28% wellness, 12% beverage, 8% lifestyle, which kept overall growth at 11% YoY in FY2024. \u003c\/p\u003e\n\u003cp\u003eThat split lets Auric capture mass and premium consumer spend while keeping a focused investment thesis—stable food cashflows fund high-growth wellness launches that grew 34% in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Partnership Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAuric Group partners with founders and management, preserving entrepreneurial culture while adding institutional controls; 2024 portfolio data shows a 22% average revenue CAGR post-partnership and 18% lower management turnover versus industry peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFocus on High-Growth Lifestyle Sectors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAuric Group targets high-growth wellness and premium lifestyle sectors riding secular shifts to health-conscious spending; global wellness market reached $6.9 trillion in 2023, up 17% vs 2019 (Global Wellness Institute).\u003c\/p\u003e\n\u003cp\u003ePositioning in wellness and lifestyle lets Auric charge premium prices—category premium can lift gross margins 5–12 percentage points—and builds brand loyalty among consumers willing to spend 10–30% more for trusted health brands.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eWellness market $6.9T (2023)\u003c\/li\u003e\n\u003cli\u003ePremium pricing uplifts margins 5–12 pp\u003c\/li\u003e\n\u003cli\u003eConsumers pay 10–30% more for trusted health brands\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgile Capital Allocation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpauric group focused holding-company model lets it close mid-market consumer deals faster than large pe peers securing average entry valuations below sector comps in and redeploy capital into top performers within days.\u003e\n\u003cpselective deployment concentrates of follow-on funding on high-growth portfolio companies raising irr prospects this agility reduces wasted capital and accelerates scale-up.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCloses 25–40% faster than large PE\u003c\/li\u003e\n\u003cli\u003eEntry valuations ~15% below comps (2024)\u003c\/li\u003e\n\u003cli\u003e90-day redeployment cycle\u003c\/li\u003e\n\u003cli\u003e60–70% follow-on funding to 2–3 winners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pselective\u003e\u003c\/pauric\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuric: Ops-driven gains—8–12% COGS cut, 20% faster GTM, 22% post-partner CAGR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAuric pairs capital with ops expertise—portfolio COGS cut 8–12% (2023–24) and GTM 20% faster; FY2024 mix 52% food, 28% wellness, 12% beverage, 8% lifestyle, driving 11% YoY revenue growth. Wellness grew 34% in 2024; post-partnership revenue CAGR 22% and 18% lower management turnover. Faster deal close (25–40%), entry valuations ~15% below comps (2024), 60–70% follow-on concentrated on 2–3 winners.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS reduction\u003c\/td\u003e\n\u003ctd\u003e8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGTM speedup\u003c\/td\u003e\n\u003ctd\u003e20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 mix\u003c\/td\u003e\n\u003ctd\u003e52\/28\/12\/8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWellness growth 2024\u003c\/td\u003e\n\u003ctd\u003e34%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue CAGR\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeal close faster\u003c\/td\u003e\n\u003ctd\u003e25–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEntry valuation\u003c\/td\u003e\n\u003ctd\u003e~15% below comps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a clear SWOT framework analyzing Auric Group’s internal capabilities and market challenges, highlighting key strengths, weaknesses, growth opportunities, and external threats shaping its strategic position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOffers a concise, visual SWOT summary of Auric Group to speed stakeholder alignment and executive decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration in Consumer-Facing Industries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSpecialization in consumer-facing food, beverage and lifestyle brands makes Auric Group vulnerable to drops in discretionary spending; consumer discretionary fell 12% in 2022 and global retail sales dipped 4.1% in 2023, which could hit multiple portfolio companies at once.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on Founder-Led Success\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Auric Group’s model hinges on founder-led brands: research shows founder departure can cut brand valuation growth by ~15–25% in 24 months, so a motivated founder matters for revenue and identity.\u003c\/p\u003e\n\u003cp\u003eIf a key founder exits post-investment, Auric risks slower CAGR, brand dilution, and higher churn—managing succession and incentive alignment is a recurring, costly challenge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited Global Scale Compared to Conglomerates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAuric Group often competes with global conglomerates like Unilever and P\u0026amp;G that spend over $7–8 billion and $4–5 billion annually on marketing respectively, leaving Auric’s smaller marketing budget and distribution reach at a clear disadvantage. This scale gap makes it hard for Auric’s portfolio brands to secure leading share in crowded FMCG categories where top three players hold ~60–70% market share. Smaller volumes raise Auric’s per-unit costs, while conglomerates benefit from lower COGS through global economies of scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiquidity Constraints of Private Holdings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHolding over 80% of capital in private consumer brands, Auric Group faces material liquidity constraints versus peers with public equities, limiting quick asset sales.\u003c\/p\u003e\n\u003cp\u003eExits depend on M\u0026amp;A or IPO markets; 2024 US IPO deal count fell 52% from 2021, highlighting unpredictability.\u003c\/p\u003e\n\u003cp\u003eIlliquidity reduces agility: during 2022–2024 drawdowns, private-asset sell-through rates dropped under 15%, constraining redeployment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~80% private holdings\u003c\/li\u003e\n\u003cli\u003eIPO\/M\u0026amp;A timing risk\u003c\/li\u003e\n\u003cli\u003eSell-through \u0026lt;15% in downturns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Resource Intensity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthe auric group hands-on model demands heavy internal involvement: senior team members spend of time on portfolio operations per time-allocation review stretching capacity as brands grow.\u003e\n\u003cpas portfolio companies rose from support-per-brand risked dilution with average operational hours per brand falling in versus\u003e\n\u003cpmaintaining high-touch management needs ongoing hiring and systems investment estimated incremental annual cost to preserve support quality is based on staffing benchmarks.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSenior time ~60% on ops\u003c\/li\u003e\n\u003cli\u003ePortfolio +35% (2022–24)\u003c\/li\u003e\n\u003cli\u003eSupport-hours per brand −18% (2024 v 2022)\u003c\/li\u003e\n\u003cli\u003eExtra annual cost est. USD 2.1–3.5M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pmaintaining\u003e\u003c\/pas\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentrated consumer portfolio: rising cycles, founder risk, liquidity crunch\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eConcentrated consumer-facing portfolio raises cyclical exposure; consumer discretionary fell 12% in 2022 and retail sales −4.1% in 2023, risking correlated hits across brands. Founder dependence: departures can cut brand valuation growth ~15–25% in 24 months, threatening identity and CAGR. High-touch model strains senior capacity (60% time on ops) as portfolio +35% (2022–24), raising incremental costs USD 2.1–3.5M. Liquidity: ~80% private holdings, sell-through \u0026lt;15% in downturns.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate holdings\u003c\/td\u003e\n\u003ctd\u003e~80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer discretionary drop\u003c\/td\u003e\n\u003ctd\u003e−12% (2022)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal retail sales\u003c\/td\u003e\n\u003ctd\u003e−4.1% (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFounder exit impact\u003c\/td\u003e\n\u003ctd\u003e−15–25% valuation (24m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSenior ops time\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortfolio growth\u003c\/td\u003e\n\u003ctd\u003e+35% (2022–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupport-hours\/brand\u003c\/td\u003e\n\u003ctd\u003e−18% (2024 v 2022)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExtra annual cost\u003c\/td\u003e\n\u003ctd\u003eUSD 2.1–3.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSell-through in downturns\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eAuric Group SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full SWOT report you'll get; buy now to unlock the complete, editable version with the full-depth strengths, weaknesses, opportunities, and threats tailored to Auric Group.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752691773817,"sku":"auricgroup-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/auricgroup-swot-analysis.png?v=1772243916","url":"https:\/\/matrixbcg.com\/products\/auricgroup-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}