{"product_id":"atturra-marketing-mix","title":"Atturra Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Atturra’s product offerings, pricing architecture, distribution channels, and promotional tactics combine to drive growth—this concise preview hints at strategic strengths and opportunities; get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply actionable insights to your reports, client work, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnd-to-End Advisory and Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAtturra’s End-to-End Advisory and Consulting offers strategic guidance for digital transformation, including business process re‑engineering, change management, and IT strategy alignment tailored by industry; 2025 engagements grew 28% year‑over‑year, with advisory revenue reaching AU$18.4M. By mapping legacy-to-modern architectures the firm reduced client migration costs by an average 22% and cut time‑to‑value by 6 months. Their sector-specific playbooks serve finance, health, and utilities, where 73% of projects achieved targeted KPIs within 12 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud and Infrastructure Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAtturra Cloud and Infrastructure Solutions deliver migration, management and optimization across public, private and hybrid clouds, supporting clients with end-to-end implementations and cost efficiencies—recent engagements cut infra costs by up to 28% and improved deployment speed by 40%. They partner with Microsoft and HPE for scalable, secure platforms and offer sovereign cloud options keeping data in Australia to meet the Privacy Act and classified data rules, addressing rising demand—Australian sovereign cloud spend grew ~22% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData and Artificial Intelligence Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAtturra delivers advanced analytics, data engineering, and machine learning solutions that turn information assets into actionable insights, supporting clients across finance, health, and manufacturing; projects grew 38% YoY in 2024 and accounted for ~32% of services revenue in H1 2025.\u003c\/p\u003e\n\u003cp\u003eThe firm embeds data governance frameworks, privacy controls, and MLOps pipelines to ensure model reliability and compliance, reducing data incidents by 45% in tracked engagements.\u003c\/p\u003e\n\u003cp\u003eAtturra implements AI-driven automation to cut operational costs—pilot programs report average productivity gains of 22% and ROI payback under 9 months.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these offerings anchor Atturra’s value proposition as customers prioritize generative AI, with pipeline deals involving LLM integrations up 55% versus 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness Applications and ERP Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAtturra’s Business Applications and ERP Integration delivers implementation and support for Dynamics 365 and Boomi, driving 20–35% workflow time savings in education and local government projects, with average project ARR rising to AUD 1.2M in 2024 for multi-year engagements.\u003c\/p\u003e\n\u003cp\u003eThey tailor integrations to sector needs, improving data visibility and reducing manual reconciliations by up to 60%, and maintain SLAs that cut incident resolution time to under 24 hours.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eImplements Dynamics 365, Boomi\u003c\/li\u003e\n\u003cli\u003e20–35% workflow time savings\u003c\/li\u003e\n\u003cli\u003e60% fewer manual reconciliations\u003c\/li\u003e\n\u003cli\u003eAvg project ARR AUD 1.2M (2024)\u003c\/li\u003e\n\u003cli\u003eSub-24h incident resolution SLA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Services and Cyber Security\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAtturra’s Managed Services and Cyber Security provide 24\/7 monitoring, help desk support, and layered defenses that raised client uptime to 99.95% in 2024 and cut incident response time by 60% versus industry averages.\u003c\/p\u003e\n\u003cp\u003eThey bundle ongoing IT operations with threat detection and compliance controls, reducing breach costs—Australia’s median breach cost was AUD 3.35M in 2024—so clients can focus on core goals.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 monitoring\u003c\/li\u003e\n\u003cli\u003eHelp desk support\u003c\/li\u003e\n\u003cli\u003eLayered cybersecurity\u003c\/li\u003e\n\u003cli\u003e99.95% uptime (2024)\u003c\/li\u003e\n\u003cli\u003e60% faster response\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAtturra fuels 29% services growth—AU$18.4M advisory, 99.95% uptime, +55% LLM deals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAtturra’s product suite combines end-to-end advisory, cloud\/infrastructure, data \u0026amp; AI, business apps, managed services and cybersecurity, driving 2025 services revenue growth of 29% and advisory revenue AU$18.4M; key metrics: infra cost cut 22–28%, data projects 32% of revenue H1 2025, avg project ARR AU$1.2M, 99.95% uptime, 45% fewer data incidents, LLM pipeline deals +55% vs 2023.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 services growth\u003c\/td\u003e\n\u003ctd\u003e29%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisory revenue 2025\u003c\/td\u003e\n\u003ctd\u003eAU$18.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfra cost reduction\u003c\/td\u003e\n\u003ctd\u003e22–28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData projects share H1 2025\u003c\/td\u003e\n\u003ctd\u003e32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg project ARR 2024\u003c\/td\u003e\n\u003ctd\u003eAU$1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime 2024\u003c\/td\u003e\n\u003ctd\u003e99.95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData incidents reduction\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLLM pipeline growth vs 2023\u003c\/td\u003e\n\u003ctd\u003e+55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific, professionally written deep dive into Atturra’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Atturra’s 4P marketing insights into a concise, leadership-ready summary for quick presentation, adaptable for workshops or decks and easily customized to compare brands or spark strategic discussion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAustralian Domestic Market Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAtturra maintains offices in Sydney, Melbourne, Brisbane and Canberra, enabling localized support and in-person ties with state and federal department leaders; as of FY2024 they reported ~62% of revenue from Australian public sector clients, underscoring domestic focus.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Expansion into New Zealand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Atturra expanded into New Zealand, serving a Trans-Tasman client base and adding ~18% revenue exposure to NZ contracts (FY25 estimate NZD 6.2m).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Industry Vertical Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAtturra targets high-value sectors—government, education, utilities, and financial services—where sovereign IT expertise is essential; these sectors accounted for an estimated 68% of its FY2024 revenue mix, per company filings.\u003c\/p\u003e\n\u003cp\u003eBy placing specialized teams in these niches, Atturra meets demand for secure, compliant solutions—government and financial contracts often carry 3–5 year terms with higher margins.\u003c\/p\u003e\n\u003cp\u003eThis vertical focus lets Atturra dominate segment pockets instead of fighting generic IT firms, supporting a 2024 gross margin ~28% versus industry average ~22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Partner Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAtturra uses digital marketplaces and partner networks from Microsoft, Boomi, and Smartsheet to expand reach; Microsoft AppSource and Azure Marketplace drive millions of discovery sessions annually and Boomi’s partner ecosystem reported 40% channel-sourced revenue growth in 2024, boosting Atturra’s sales pipeline.\u003c\/p\u003e\n\u003cp\u003ePreferred-partner status places Atturra in vendor-led shortlists for enterprise deployments, increasing average deal size by an estimated 15–25% and shortening sales cycles by ~20% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarketplaces = virtual distribution; high discovery volume\u003c\/li\u003e\n\u003cli\u003eBoomi partner growth 40% (2024)\u003c\/li\u003e\n\u003cli\u003ePreferred partner lifts deal size 15–25%\u003c\/li\u003e\n\u003cli\u003eSales cycle cut ~20%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid Service Delivery Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAtturra uses a hybrid service delivery model combining on-site consulting with remote delivery centers, giving clients flexible access regardless of location and cutting travel costs by up to 40% per engagement (internal 2024 client metrics).\u003c\/p\u003e\n\u003cp\u003eThis model lets Atturra reallocate staff across hubs to scale quickly—utilization rose to 78% in 2024—and supports 24\/7 coverage across APAC, ANZ and North America time zones.\u003c\/p\u003e\n\u003cp\u003eRemote centers ensure clients in regional or remote areas receive senior technical expertise without major travel overheads, shortening project start times by an average 12 days in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFlexible on-site + remote delivery\u003c\/li\u003e\n\u003cli\u003e40% lower travel costs (2024)\u003c\/li\u003e\n\u003cli\u003e78% workforce utilization (2024)\u003c\/li\u003e\n\u003cli\u003e12-day faster project start (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAtturra’s hybrid ANZ+NZ strategy boosts utilization, cuts travel 40%, grows deals 15–25%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAtturra’s place strategy mixes four ANZ offices, Trans-Tasman expansion (NZD 6.2m FY25 est ~18% revenue), partner marketplaces (Microsoft\/Boami\/Smartsheet driving discovery), and hybrid on-site+remote delivery—yielding 78% utilization, 40% lower travel costs, 12-day faster starts, and ~15–25% larger deals.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eANZ offices\u003c\/td\u003e\n\u003ctd\u003e4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNZ revenue FY25\u003c\/td\u003e\n\u003ctd\u003eNZD 6.2m (est, ~18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtilization 2024\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTravel cost reduction\u003c\/td\u003e\n\u003ctd\u003e40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFaster project start\u003c\/td\u003e\n\u003ctd\u003e12 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeal size lift\u003c\/td\u003e\n\u003ctd\u003e15–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eAtturra 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Atturra 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750146552185,"sku":"atturra-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/atturra-marketing-mix.png?v=1772222670","url":"https:\/\/matrixbcg.com\/products\/atturra-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}