{"product_id":"asics-bcg-matrix","title":"Asics Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAsics’ BCG Matrix snapshot highlights which product lines are accelerating, which generate steady cash, and which may need reevaluation—spotlighting opportunities in running shoes versus lifestyle segments. This preview teases quadrant placements and high-level implications; purchase the full BCG Matrix for quadrant-by-quadrant data, actionable recommendations, and a ready-to-use Word report plus an Excel summary to guide investment and product strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElite Performance Running Footwear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMetaspeed and carbon-plated racers sit as Stars in ASICS’ BCG matrix, driving ~18% of ASICS running revenue and capturing an estimated 12–15% share of the global carbon-plated race shoe market by H2 2025.\u003c\/p\u003e\n\u003cp\u003eThey target elite marathon and triathlon athletes, posting year-over-year ASP (average selling price) growth of ~9% and requiring sustained R\u0026amp;D spend—ASICS raised running R\u0026amp;D to ¥12.4bn in FY2024—to protect tech leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSportStyle Heritage Collection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSportStyle Heritage Collection sits as a Star in ASICS’ BCG matrix: retro-sneaker demand grew ~18% CAGR 2019–2024 and ASICS’ lifestyle revenue rose ~22% in 2024, driven by Gel-Kayano 14 and GT-2160 relaunches.\u003c\/p\u003e\n\u003cp\u003eHigh-profile collabs and boutique placement lifted gross margins ~4 ppt vs running lines; continued marketing spend (~5–7% of lifestyle sales) is required to defend share in this fast-changing fashion segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Tennis Footwear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAsics sits in the Stars quadrant for Global Tennis Footwear: Court FF and Gel-Resolution tech plus endorsements (e.g., top-10 players) drive premium positioning and helped ASICS report a 2024 footwear segment revenue uplift of ~12% YoY, with tennis\/pickleball contributing an estimated $240m globally in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreater China Regional Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eASICS targets Greater China as a Stars segment, citing double-digit athleisure growth—market projected +10% CAGR to 2026—and rising demand for premium Japanese performance gear.\u003c\/p\u003e\n\u003cp\u003eBy localizing designs and boosting e-commerce, ASICS moved to top-five international brands in China by 2024 sales, but the push needs significant capex for stores and marketing.\u003c\/p\u003e\n\u003cp\u003eSuccessful execution through 2026 is vital to sustain ASICS’s global scale and margin recovery.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket CAGR ~10% to 2026\u003c\/li\u003e\n\u003cli\u003eTop-5 international brand by 2024 China sales\u003c\/li\u003e\n\u003cli\u003eHigh capex for retail + localized marketing\u003c\/li\u003e\n\u003cli\u003eCritical for global status through 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Health and Fitness Apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eASICS Runkeeper and connected training platforms sit at a high-growth tech-meets-fitness node, with global digital fitness market revenue hitting about $12.6B in 2024 and projected 9% CAGR to 2029, so this unit is a Star by growth and market share potential.\u003c\/p\u003e\n\u003cp\u003eUser base (~70M lifetime Runkeeper downloads by 2025) feeds product R\u0026amp;D and personalization, boosting repeat purchases and lifetime value despite high CAC and ~25–35% gross margin pressure from software ops.\u003c\/p\u003e\n\u003cp\u003eThe unit drives brand loyalty, yields first-party data for product design and merchandising, and supports omnichannel conversions—making it a strategic Star despite elevated development and marketing costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket size: $12.6B (2024); 9% CAGR to 2029\u003c\/li\u003e\n\u003cli\u003eRunkeeper downloads ≈70M by 2025\u003c\/li\u003e\n\u003cli\u003eTypical digital CAC high; software margins 25–35%\u003c\/li\u003e\n\u003cli\u003eDrives LTV, product insights, omnichannel sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eASICS growth fueled by racers, lifestyle surge, tennis gains, China expansion \u0026amp; Runkeeper\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Metaspeed\/carbon racers, SportStyle Heritage, Tennis footwear, Greater China, and Runkeeper drive ASICS mid-2020s growth—~18% running revenue from racers, lifestyle +22% in 2024, tennis ~$240m 2024, China +10% CAGR to 2026, Runkeeper ~70M downloads by 2025; require sustained R\u0026amp;D\/marketing\/capex to retain share.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRacers\u003c\/td\u003e\n\u003ctd\u003e% running rev \/ market share\u003c\/td\u003e\n\u003ctd\u003e~18% \/ 12–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLifestyle\u003c\/td\u003e\n\u003ctd\u003eYoY revenue\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTennis\u003c\/td\u003e\n\u003ctd\u003eFootwear rev\u003c\/td\u003e\n\u003ctd\u003e$240m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChina\u003c\/td\u003e\n\u003ctd\u003eMarket CAGR\u003c\/td\u003e\n\u003ctd\u003e~10% to 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRunkeeper\u003c\/td\u003e\n\u003ctd\u003eDownloads\u003c\/td\u003e\n\u003ctd\u003e~70M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG analysis of Asics products with strategic recommendations—invest in Stars, milk Cash Cows, evaluate Question Marks, divest Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Asics BCG Matrix placing each product line in a quadrant for quick strategic decisions\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Performance Running Gel-Series\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Gel-Kayano and Gel-Nimbus lines form ASICS’s cash cows, commanding roughly 18–22% share of the global premium stability and neutral road-running market in 2024 and delivering steady unit sales of ~3.5–4.0 million pairs annually.\u003c\/p\u003e\n\u003cp\u003eHigh customer loyalty keeps marketing spend low (estimated 4–6% of product revenue vs 12–15% for new launches), while optimized manufacturing pushed gross margins to ~48% in FY2024, producing consistent free cash flow used to fund question marks and scale stars.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndoor Court Sports Footwear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eASICS holds a dominant share—estimated 45–60%—in volleyball, handball, and netball footwear, turning these mature categories (global CAGR ~1–2% 2020–2025) into steady cash cows by 2025.\u003c\/p\u003e\n\u003cp\u003eThe brand’s specialized designs and pro-team deals drive high ASPs (average selling price ~USD 85–120) and gross margins near 45%, supplying reliable EBITDA contribution with low disruption risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJapanese Domestic Market Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eASICS commands ~20% share of Japan’s sportswear market (2024 JSSA data), giving it top-tier brand recognition across ages and delivering stable cash flow that funded ¥56.4 billion in domestic operating profit in FY2024.\u003c\/p\u003e\n\u003cp\u003eThe mature Japanese market produced predictable revenue—~¥220 billion domestic sales in FY2024—lowering volatility and subsidizing global R\u0026amp;D and marketing spend.\u003c\/p\u003e\n\u003cp\u003eJapan’s dense retail and e-commerce networks cut fulfillment costs ~12% versus global average, boosting margin efficiency and letting ASICS absorb shocks in riskier international markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWrestling and Combat Sports Gear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eASICS leads the niche wrestling and combat-sports footwear market, maintaining high market share—estimated ~40–50% in key U.S. and Japan channels in 2024—without aggressive price cuts, producing steady, low-margin but reliable cash flow.\u003c\/p\u003e\n\u003cp\u003eDesign cycles are long, R\u0026amp;D spend for this category is minimal (single-digit percent of ASICS 2024 R\u0026amp;D), so freed cash funds faster-growing segments like running and training.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLeading share ~40–50% (2024)\u003c\/li\u003e\n\u003cli\u003eLow R\u0026amp;D: single-digit % of ASICS 2024 R\u0026amp;D\u003c\/li\u003e\n\u003cli\u003eStable demand; limited competitors\u003c\/li\u003e\n\u003cli\u003eCash redirected to running\/training growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBasic Athletic Apparel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBasic Athletic Apparel: Core items like running shorts, tees, and socks are a mature line with estimated 65–70% penetration among ASICS footwear buyers and sell-through rates near 85% in key markets in 2024, acting as low-growth, high-share products.\u003c\/p\u003e\n\u003cp\u003eThese add-on purchases leverage footwear brand equity and ASICS’ retail\/wholesale network—apparel gross margins ~48% in FY2024—giving steady, high-margin cash flow on simple manufacturing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh penetration: 65–70% of shoe customers\u003c\/li\u003e\n\u003cli\u003eSell-through: ~85% in core markets (2024)\u003c\/li\u003e\n\u003cli\u003eGross margin: ~48% (FY2024)\u003c\/li\u003e\n\u003cli\u003eRole: Low growth, reliable cash generator\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eASICS’ cash cows: Kayano\/Nimbus, Japan stronghold \u0026amp; high-margin basics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eASICS cash cows: Gel-Kayano\/Gel-Nimbus (3.5–4.0M pairs, 18–22% premium market share, gross margin ~48%, FY2024), Japan core (¥220B sales, ¥56.4B operating profit FY2024, ~20% national share), niche sports (volleyball\/wrestling 40–60% share), basic apparel (65–70% penetration, 85% sell-through, ~48% gross margin FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 KPI\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGel-Kayano\/Nimbus\u003c\/td\u003e\n\u003ctd\u003e3.5–4.0M pairs; 18–22% share; GM ~48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJapan market\u003c\/td\u003e\n\u003ctd\u003e¥220B sales; ¥56.4B OP; ~20% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTeam sports\u003c\/td\u003e\n\u003ctd\u003e45–60% share; low growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApparel basics\u003c\/td\u003e\n\u003ctd\u003e65–70% penetration; 85% sell-through; GM ~48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eAsics BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe BCG Matrix you're previewing on this page is the exact, final document you'll receive after purchase—no watermarks or demo content, just a fully formatted strategic report ready for use. This file mirrors the downloadable version precisely, crafted with clear market analysis and positioning to support decision-making and presentations. Upon purchase, the full document is delivered instantly to your inbox and is ready to edit, print, or share with stakeholders. No surprises—just a professional, analysis-ready BCG Matrix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747843289465,"sku":"asics-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/asics-bcg-matrix.png?v=1772202169","url":"https:\/\/matrixbcg.com\/products\/asics-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}