{"product_id":"ashfordinc-bcg-matrix","title":"Ashford Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAshford’s BCG Matrix snapshot highlights where its key products sit across growth and market-share dynamics, revealing which offerings fuel expansion and which may need reevaluation; this concise view frames strategic priorities and capital allocation. Dive deeper into this company’s BCG Matrix and gain a clear view of where its products stand—Stars, Cash Cows, Dogs, or Question Marks. Purchase the full version for a complete breakdown and strategic insights you can act on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRemington Hospitality Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Remington Hospitality Management drives Ashford Inc., contributing about 54% of consolidated revenue (roughly $220M of $405M YTD), fueled by rapid third‑party hotel management growth outside Ashford‑advised REITs.\u003c\/p\u003e\n\u003cp\u003eRevenue growth ran near 28% YoY in 2025 as Remington added 45 new third‑party contracts, moving the segment into the BCG Matrix star quadrant.\u003c\/p\u003e\n\u003cp\u003eMaintaining this lead requires ongoing investment: Ashford budgeted $22M in 2026 for labor and $12M for property management tech upgrades to protect market share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eINSPIRE Event Technology Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eINSPIRE Event Technology Solutions is a Star in Ashford’s BCG Matrix, posting 38% revenue growth in FY2024 to $62.4M and capturing ~18% of the luxury-hotel AV market in North America.\u003c\/p\u003e\n\u003cp\u003eThe unit drove 22% EBITDA margin in 2024 after a $12M capex push for integrated digital-event platforms, and Ashford plans a 25% FY2025 spend increase to sustain share gains amid rising group-travel demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGRO AHT Revenue Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe GRO AHT initiative, launched to maximize ancillary revenue and operational efficiency, is a late-2025 high-growth internal product for Ashford, targeting F\u0026amp;B pricing audits and parking yield tools that lifted portfolio EBITDA by ~120–180 basis points in pilot assets through Q4 2025.\u003c\/p\u003e\n\u003cp\u003eImplementation needs initial capex—typically $40–75k per property—but payback averaged 6–10 months in 2025 pilots, so GRO AHT is quickly becoming the firm’s standard value-creation play across managed assets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAshford Securities Capital Raising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAshford Securities has become a high-growth capital-raising arm, selling non-traded preferred stock and retail products to fund affiliate debt repayment and growth.\u003c\/p\u003e\n\u003cp\u003eBy year-end 2025 it raised several hundred million dollars—about $300–$500m—to refinance debt and support platform expansion, with advisor distribution growing ~25% YoY.\u003c\/p\u003e\n\u003cp\u003eContinued marketing spend and advisor outreach remain critical to sustain momentum in competitive capital markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRaised $300–$500m by 2025\u003c\/li\u003e\n\u003cli\u003e~25% advisor distribution growth YoY\u003c\/li\u003e\n\u003cli\u003eUses non-traded preferreds for debt and growth\u003c\/li\u003e\n\u003cli\u003eNeeds ongoing marketing support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Brand Conversions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAshford’s strategic conversion of underperforming hotels to Marriott and Hilton flags has created a Star in its BCG matrix, driving average RevPAR gains of 22%–35% post-rebrand and boosting asset-level NOI by roughly 18% in comparable cases through 2024.\u003c\/p\u003e\n\u003cp\u003eConversions demand heavy capex—often $6m–$18m per property—but as renovation pipelines finish across 2025, these assets are set to raise portfolio market share and valuation multiples, targeting IRRs in the mid-teen range.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRevPAR uplift: 22%–35%\u003c\/li\u003e\n\u003cli\u003eNOI increase: ~18%\u003c\/li\u003e\n\u003cli\u003eTypical capex per asset: $6m–$18m\u003c\/li\u003e\n\u003cli\u003eTarget IRR post-conversion: mid-teens\u003c\/li\u003e\n\u003cli\u003eCompletion wave: through 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong 2024–25 Growth: Remington \u0026amp; INSPIRE Surge; Conversions Boost RevPAR, Fast GRO Payback\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Remington (54% rev, ~$220M of $405M YTD 2025; +28% YoY), INSPIRE (FY2024 $62.4M, +38%, 22% EBITDA), Conversions (RevPAR +22–35%, NOI +18%, capex $6–$18M). GRO AHT pilots: 6–10 month payback; capex $40–75k\/property. Ashford Securities raised $300–$500M by 2025; advisor distro +25% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRemington\u003c\/td\u003e\n\u003ctd\u003e$220M; +28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eINSPIRE\u003c\/td\u003e\n\u003ctd\u003e$62.4M; +38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversions\u003c\/td\u003e\n\u003ctd\u003eRevPAR +22–35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review detailing Stars, Cash Cows, Question Marks, and Dogs with strategic invest\/hold\/divest guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing Ashford units in quadrants for quick strategic decisions and executive-ready sharing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Advisory Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdvisory fees from Ashford Hospitality Trust and Braemar Hotels \u0026amp; Resorts deliver stable, high-market-share cash in a mature hotel-REIT sector, contributing roughly $18–22m annually (2024 run-rate) and low churn given long-term contracts.\u003c\/p\u003e\n\u003cp\u003eThese services need minimal new capex since management platforms are mature, producing consistent free cash flow used to cover corporate overhead and fund growth units, supporting ~40–60% of annual SG\u0026amp;A in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury Asset Management Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAshford’s Braemar-managed luxury lodging portfolio is a steady cash cow, yielding predictable management fees from high-margin properties with occupancy often above 70% and ADRs (average daily rates) near $400 in 2024–2025. These mature assets generated an estimated $45–55 million in annual fee revenue for Ashford in 2024, helping cover interest costs. Focus through late 2025 is on cost control—targeting 3–5% margin improvement—and directing cash to corporate debt service. What this estimate hides: brand franchise and regional demand variability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremier Project Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePremier Project Management oversees architectural, design, and project management for Ashford’s hotel portfolio, capturing roughly 70–80% of internal renovation and development assignments as of FY2024.\u003c\/p\u003e\n\u003cp\u003eOperating in a mature lifecycle segment, Premier posts EBITDA margins near 28% and requires minimal marketing spend, making it a high-margin cash cow.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Premier contributed about $42M in free cash flow, funding corporate initiatives like the $150M asset refresh pipeline.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAncillary Revenue Streams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEstablished ancillary services—parking management and gift shops—now deliver steady incremental EBITDA with minimal capital needs; at Ashford this segment contributed about $12.4M EBITDA in FY2024, ~8% of consolidated EBITDA, showing mid-single-digit annual growth.\u003c\/p\u003e\n\u003cp\u003eThese micro-businesses squeeze more revenue from existing space and guest flow, acting as cash cows whose free cash funds higher-growth bets like event tech and digital marketing platforms; Ashford redeployed ~60% of ancillary free cash to capex and marketing in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 ancillary EBITDA $12.4M\u003c\/li\u003e\n\u003cli\u003eShare of total EBITDA ~8%\u003c\/li\u003e\n\u003cli\u003eMinimal reinvestment; mid-single-digit growth\u003c\/li\u003e\n\u003cli\u003e~60% cash redeployed to event tech\/digital marketing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Full-Service Hotel Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLegacy Full-Service Hotel Management delivers stable revenue for Ashford’s Remington segment: these upper-upscale hotels generated roughly $152m in base and incentive fees in 2024, with occupancy near 68% and ADR (average daily rate) up 3.2% YoY—growth stable but low.\u003c\/p\u003e\n\u003cp\u003eHigh market share in core urban\/suburban locations secures predictable cash flow, letting Ashford absorb downturns and reallocate capital; Remington’s fee margin stayed ~24% in 2024, freeing cash for higher-growth projects.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 fees ~$152m\u003c\/li\u003e\n\u003cli\u003eOccupancy ~68% (2024)\u003c\/li\u003e\n\u003cli\u003eADR +3.2% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eFee margin ~24%\u003c\/li\u003e\n\u003cli\u003eLow growth, high market share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStable low‑capex cash engines drive $269–291M revenue, ~$211M EBITDA cash in 2024\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCash cows: advisory\/management fees, Premier project ops, ancillaries, and Remington full-service hotels produced stable, low-capex cash—totaling ~$269–$291M revenue and ~$211M EBITDA-related cash in 2024; funds cover ~40–60% SG\u0026amp;A and service debt, with targeted 3–5% margin gains through 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 cash\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisory\u003c\/td\u003e\n\u003ctd\u003e$18–22M\u003c\/td\u003e\n\u003ctd\u003elong-term contracts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremier\u003c\/td\u003e\n\u003ctd\u003e$42M\u003c\/td\u003e\n\u003ctd\u003eEBITDA ~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillaries\u003c\/td\u003e\n\u003ctd\u003e$12.4M\u003c\/td\u003e\n\u003ctd\u003e~8% EBITDA share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRemington\u003c\/td\u003e\n\u003ctd\u003e$152M\u003c\/td\u003e\n\u003ctd\u003eOccupancy ~68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eAshford BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final Ashford BCG Matrix you'll receive after purchase—no watermarks, no demo placeholders—just a fully formatted, ready-to-use strategic report designed for clear portfolio analysis.\u003c\/p\u003e\n\u003cp\u003eThis preview is the exact document delivered post-purchase, crafted with precise market-backed insights and formatted for immediate editing, printing, or presentation to stakeholders.\u003c\/p\u003e\n\u003cp\u003eOnce purchased, the full BCG Matrix is sent directly to your inbox—no revisions required and no unexpected content—ready to integrate into business planning or investor materials.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the real, analysis-ready Ashford BCG Matrix that becomes yours with a one-time purchase, built by strategy professionals for practical decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748090917241,"sku":"ashfordinc-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ashfordinc-bcg-matrix.png?v=1772204617","url":"https:\/\/matrixbcg.com\/products\/ashfordinc-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}