{"product_id":"asahigroup-holdings-marketing-mix","title":"Asahi Group Holdings Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAsahi Group Holdings leverages product innovation, tiered pricing, extensive distribution networks, and targeted promotions to sustain brand leadership in beverages and food—this preview highlights key tactics and market signals. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to uncover actionable insights, channel strategies, and pricing architecture that you can apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Flagship Brand Asahi Super Dry\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAsahi Super Dry centers on its Karakuchi dry profile, driving premium positioning and 6% global volume growth in 2024–25; taste differentiation vs traditional lagers supports higher shelf pricing and 12% EBITDA margin for the brand segment. By end-2025 Nama Jockey Can tech was refined to boost at-home draft likeness, lifting single-serve sales 18% among convenience shoppers. Consistent quality across 10 global sites underpins international expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium International Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAsahi’s acquisitions of Peroni Nastro Azzurro, Pilsner Urquell and Grolsch have bolstered its super-premium portfolio, helping international premium revenue reach ¥523.6 billion in FY2024, up ~12% year-on-year. These brands target affluent consumers seeking heritage and complex flavor, allowing Asahi to capture higher-margin share—gross margins on premium labels averaged about 34% in 2024. Management preserves authentic brewing methods while using Asahi’s global distribution in 50+ markets to expand sales, driving a 9% CAGR in premium volume since 2021.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion of Non-Alcoholic and Low-Alcohol Beverages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAsahi expanded Asahi Super Dry 0.0 and other non-alcoholic variants to capture the sober curious and moderation-minded, growing this segment 28% CAGR from 2022–2025 and accounting for about 7% of group volume by Q4 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Soft Drink and Functional Beverage Range\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAsahi Group Holdings holds strong share in Japan's non-alcoholic market with brands like Wilkinson Tansan and Mitsuya Cider, contributing about ¥140 billion (≈$1.0 bn) in FY2024 revenue from soft drinks and RTD non-alcoholic products.\u003c\/p\u003e\n\u003cp\u003eProduct teams add functional benefits—vitamin-fortified and fiber-enhanced SKUs—to stand out in a crowded market and to target health-conscious consumers; new functional launches grew 12% in unit sales in 2024.\u003c\/p\u003e\n\u003cp\u003eThis beverage segment provides steady cash flow and partially hedges Asahi against alcoholic-beverage volatility, reducing overall group revenue variance by an estimated 6 percentage points in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e¥140B FY2024 soft-drink revenue\u003c\/li\u003e\n\u003cli\u003e12% unit-sales growth for functional SKUs (2024)\u003c\/li\u003e\n\u003cli\u003e~6 pp reduction in group revenue variance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFood and Health Science Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpasahi group holdings food segment including mintia breath mints and supplements targets a niche self-care market held retail sales in within japan convenience portable single-serve formats for busy urban professionals.\u003e\n\u003cpr ties to brewing: asahi leverages proprietary yeast and fermentation tech from its beer division investing in food-health r fy2024 develop functional ingredients fortified convenience snacks.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eMintia strong retail: ~¥40bn (2024)\u003c\/li\u003e\u003cli\u003eFY2024 food-health R\u0026amp;D: ¥6.5bn\u003c\/li\u003e\u003cli\u003eProduct fit: portable, single-serve, urban professionals\u003c\/li\u003e\u003cli\u003eTech: yeast\/fermentation-derived functional ingredients\u003c\/li\u003e\n\u003c\/pr\u003e\u003c\/pasahi\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsahi’s premium pivot: ¥523.6B premium, non-alc 7% vol, soft drinks ¥140B\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAsahi’s product mix drives premium and innovation: Super Dry and acquired premium labels lifted premium revenue to ¥523.6B in FY2024, non-alc grew 28% CAGR to 7% group volume by Q4 2025, soft drinks ¥140B FY2024, Mintia ¥40B retail (2024), functional SKUs +12% unit sales (2024), food-health R\u0026amp;D ¥6.5B (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e¥523.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-alc share Q4 2025\u003c\/td\u003e\n\u003ctd\u003e7% vol\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-alc CAGR 2022–25\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoft-drink revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e¥140B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMintia retail 2024\u003c\/td\u003e\n\u003ctd\u003e¥40B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFunctional SKU growth 2024\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFood-health R\u0026amp;D FY2024\u003c\/td\u003e\n\u003ctd\u003e¥6.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Asahi Group Holdings’ Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Asahi Group Holdings' 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to quickly resolve strategic uncertainty and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Global Production Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAsahi Group Holdings runs over 40 breweries and 60 manufacturing sites across Japan, Europe, Oceania, and Southeast Asia, keeping production close to demand to cut logistics and meet local supply needs. By 2025 Asahi aims to lower scope 1–3 emissions 30% versus 2019, and regional production has already reduced transport-related CO2 by an estimated 14% since 2020. Producing near consumers trims distribution costs—saving an estimated ¥12–15 billion annually—and speeds response to local trends, preserving product freshness. This footprint supports quicker SKU pivots and shorter lead times for market launches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Multi-Channel Distribution in Japan\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn Japan, Asahi leverages wholesalers, 24\/7 convenience stores, and about 3.5 million vending machines nationwide to secure near-constant product availability, driving domestic sales where Japan accounted for roughly ¥713 billion in revenue in FY2024 (Asahi Group Holdings, 2024).\u003c\/p\u003e\n\u003cp\u003eThe omnipresence spans train stations to rural areas, boosting impulse buys and maintaining market share—Asahi reported a 2.1% domestic volume growth in 2024. \u003c\/p\u003e\n\u003cp\u003eStrong ties with major retailers secure premium shelf space for new launches, supporting faster rollouts and higher visibility during promotional windows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic On-Premise Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpa critical component of asahi group holdings place strategy is its presence in bars restaurants and hotels driving trial for premium brands like super dry which accounted japan beer revenue fy2024 report by securing exclusive pouring rights supplying improved dispensing systems boosts on-premise share average price per litre. the draft pour builds brand equity consumers convert to repeat buyers at higher rates. sales remain total volume\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpasahi accelerated global e-commerce listings and launched dtc subscriptions driving online sales to roughly of group volume by end-2025 led specialty craft beers bulk soft-drink orders.\u003e\n\u003cpdigital channels yielded first-party consumer data enabling targeted promotions and exclusive skus boosting repeat rates arpu by in\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e12% of volume online by 2025\u003c\/li\u003e\u003cli\u003e18% higher repeat rate\u003c\/li\u003e\u003cli\u003e9% ARPU increase\u003c\/li\u003e\n\u003c\/pdigital\u003e\u003c\/pasahi\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Expansion in Emerging Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAsahi Group Holdings is expanding into Southeast Asia and other high-growth regions via joint ventures and local distribution deals, tapping partners' regulatory know-how and cultural insight to speed market entry.\u003c\/p\u003e\n\u003cp\u003eThis geographic push cuts reliance on Japan—where beer volumes fell ~2.5% in 2024—while targeting rising middle-class demand; Asia beer consumption is projected to grow ~3.8% CAGR through 2028.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eJoint ventures reduce regulatory risk\u003c\/li\u003e\n\u003cli\u003eLocal partners increase distribution reach\u003c\/li\u003e\n\u003cli\u003eDiversifies from maturing Japan\u003c\/li\u003e\n\u003cli\u003eTargets ~3.8% Asia consumption CAGR to 2028\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsahi cuts costs \u0026amp; CO2 with 40+ sites; ¥713bn Japan sales, online growth to 12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAsahi’s global manufacturing footprint (40+ breweries, 60+ sites) cuts logistics, saves ~¥12–15bn\/yr, and helped lower transport CO2 ~14% since 2020; Japan sales ~¥713bn FY2024, domestic beer vol +2.1% 2024; on‑premise ~22% of beer volume, Asahi Super Dry ~18% of Japan beer revenue; online ~12% volume by 2025, +18% repeat, +9% ARPU.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBreweries\/sites\u003c\/td\u003e\n\u003ctd\u003e40+\/60+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJapan revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e¥713bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic beer vol 2024\u003c\/td\u003e\n\u003ctd\u003e+2.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑premise share 2024\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline volume 2025\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransport CO2 cut since 2020\u003c\/td\u003e\n\u003ctd\u003e≈14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnual logistics savings\u003c\/td\u003e\n\u003ctd\u003e¥12–15bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eAsahi Group Holdings 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Asahi Group Holdings 4P’s Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with Product, Price, Place, and Promotion insights tailored to Asahi.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751076147577,"sku":"asahigroup-holdings-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/asahigroup-holdings-marketing-mix.png?v=1772227462","url":"https:\/\/matrixbcg.com\/products\/asahigroup-holdings-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}