{"product_id":"arvindfashions-marketing-mix","title":"Arvind Fashions Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eArvind Fashions blends diversified product lines, competitive tiered pricing, omnichannel distribution, and targeted promotions to capture fashion-conscious and value-driven segments—this snapshot highlights strategic alignment and growth levers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eArvind Fashions holds market leadership by managing a curated mix of high-equity international and owned brands; by end-2025 its power brands—U.S. Polo Assn., Arrow, Flying Machine—account for ~62% of branded sales, per company filings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Footwear and Accessories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eArvind Fashions has expanded its product mix beyond apparel to include footwear and accessories, with non-apparel contributing about 18% of revenues in FY2024 (FY ended Mar 2024), up from 11% in FY2021.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFocus on Premiumization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Arvind Fashions has doubled down on premium and bridge-to-luxury via Tommy Hilfiger and Calvin Klein, growing that portfolio’s revenue share to ~28% of total sales in FY2025 versus 18% in FY2022.\u003c\/p\u003e\n\u003cp\u003eTargeting affluent Indian consumers, the brands emphasize global trends and higher-grade fabrics, lifting average selling prices by ~22% year-on-year in 2025 and improving gross margins by ~310 basis points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Tech-Infused Apparel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cparvind fashions blends sustainable materials and water-saving dyeing water use by up to in select lines adds tech performance fabrics offering stretch moisture-wicking wrinkle resistance target mobile professionals eco-conscious buyers.\u003e\n\u003cpthese products supported a pilot where sustainable lines grew year-over-year and contributed to uplift in average selling price versus core ranges.\u003e\n\u003cpthe mix reduces returns complaints down and aligns with india rising demand: of urban shoppers say sustainability influences clothing purchases survey\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e50% water reduction in select dyeing processes\u003c\/li\u003e\n\u003cli\u003e18% YoY growth for sustainable lines (2024)\u003c\/li\u003e\n\u003cli\u003e6% higher ASP vs core ranges\u003c\/li\u003e\n\u003cli\u003e12% fewer returns from performance fabrics\u003c\/li\u003e\n\u003cli\u003e63% urban buyers cite sustainability importance (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pthese\u003e\u003c\/parvind\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKids Wear and Innerwear Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eArvind Fashions has pushed into kids wear and innerwear, growing these segments to about 22% of branded revenues by FY2024, up from ~15% in FY2021, driven by premium SKUs and wider size range for ages 0–12 and adults.\u003c\/p\u003e\n\u003cp\u003eLeveraging parent-brand trust (like US Polo Assn. licensing), the company sells higher ASP kids lines and ₹300–₹900 innerwear essentials, improving gross margins by ~180 bps in these categories in FY2024.\u003c\/p\u003e\n\u003cp\u003eThe product mix now spans newborn to adult, shortening acquisition-to-loyalty cycles and increasing repeat purchase rates by ~12% among families, securing lifetime value early.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eKids \u0026amp; innerwear = ~22% revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eASP innerwear ₹300–₹900; margin +180 bps\u003c\/li\u003e\n\u003cli\u003eRepeat purchase +12% among families\u003c\/li\u003e\n\u003cli\u003eKids age coverage 0–12 supports LTV growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArvind Fashions’ premium mix drives ASP +22%, 310bps margins; sustainable lines up 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eArvind Fashions’ product strategy balances high-equity licensed and owned brands, expanded non-apparel (18% revenue FY2024), premium portfolio (~28% sales FY2025), and kids\/innerwear (22% FY2024), driving ASP +22% in 2025 and margin gains ~310 bps; sustainable lines cut water use 50% and grew 18% YoY (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePower brands share\u003c\/td\u003e\n\u003ctd\u003e~62% (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-apparel\u003c\/td\u003e\n\u003ctd\u003e18% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium portfolio\u003c\/td\u003e\n\u003ctd\u003e~28% (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKids \u0026amp; innerwear\u003c\/td\u003e\n\u003ctd\u003e22% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eASP change\u003c\/td\u003e\n\u003ctd\u003e+22% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin lift\u003c\/td\u003e\n\u003ctd\u003e+310 bps (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable growth\u003c\/td\u003e\n\u003ctd\u003e18% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Arvind Fashions’ Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear breakdown of the brand’s market positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Arvind Fashions' 4P insights into a concise, presentation-ready snapshot that eases leadership briefings and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel Distribution Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eArvind Fashions uses a sophisticated omni-channel strategy linking 380+ stores (FY2024 revenue Rs 2,166 crore) with web and app channels, letting customers browse online and pick up in-store or ship from the nearest outlet for faster delivery.\u003c\/p\u003e\n\u003cp\u003eStore-as-fulfillment cut last-mile time by ~28% in 2024 and improved inventory turns to 6.2x nationwide, reducing stockouts and markdowns.\u003c\/p\u003e\n\u003cp\u003eThe unified POS and CRM deliver a consistent brand experience across touchpoints, lifting repeat purchase rate to ~32% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Exclusive Brand Outlet Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eExtensive Exclusive Brand Outlet Network underpins distribution: Arvind Fashions runs over 1,000 Exclusive Brand Outlets (EBOs) in prime malls and high streets, serving as controlled brand showrooms for consistent service and visual merchandising; these EBOs contributed roughly 62% of retail sales in FY2024 and improved same-store sales by 8% year-on-year. By late 2025, outlets were upgraded with digital kiosks and interactive displays, lifting conversion rates by an estimated 4–6%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominance in Tier 2 and Tier 3 Cities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRecognizing metro saturation, Arvind Fashions expanded into 650+ Tier 2 and Tier 3 towns by FY2024, where these markets contributed ~28% of revenue in FY2024 (₹1,120 crore of total retail revenue), driven by rising disposable incomes and 7–9% CAGR in apparel spends in smaller cities (2019–2024). Localized distribution centers—12 hubs opened since 2021—cut lead times by 35%, ensuring new collections reach these cities alongside metros, supporting same-season sell-through and higher inventory turns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic E-commerce Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eArvind Fashions pairs its NNNow.com D2C site with marketplaces—Myntra, Amazon India, Flipkart—to boost reach; marketplaces drove an estimated 60–70% of online revenues in FY2024, while NNNow supported higher-margin brand sales.\u003c\/p\u003e\n\u003cp\u003eMarketplaces supply rich customer data for targeted acquisition, lowering CAC by ~15% versus pure D2C tests in 2024, and raising monthly active users and conversion funnel depth.\u003c\/p\u003e\n\u003cp\u003eBalancing channels increases visibility and sales volume: combined online GMV crossed INR 1,200 crore in FY2024, with marketplace mix stabilizing inventory turns and promotional spend.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarketplaces ~60–70% online revenues FY2024\u003c\/li\u003e\n\u003cli\u003eNNNow = higher margin, brand control\u003c\/li\u003e\n\u003cli\u003eCAC ~15% lower using marketplace data (2024 tests)\u003c\/li\u003e\n\u003cli\u003eCombined online GMV ~INR 1,200 crore FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Brand and Department Store Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eArvind Fashions secures shelf space in large-format department stores like Shoppers Stop and Lifestyle and across multi-brand outlets, reaching high-intent shoppers who compare labels in-store; this channel contributed to ~22% of retail revenue in FY2024 (Arvind Fashions annual report 2024).\u003c\/p\u003e\n\u003cp\u003eThese partnerships drive footfall and impulse buys—shopper conversion lifts an estimated 12–15% versus mono-brand stores, helping sustain market share in a crowded retail ecosystem.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% retail revenue via department\/multi-brand stores (FY2024)\u003c\/li\u003e\n\u003cli\u003e12–15% higher conversion vs mono-brand stores\u003c\/li\u003e\n\u003cli\u003ePresence in 300+ large-format and multi-brand outlets (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel growth: 1,380+ outlets, INR1,200cr online GMV, 6.2x turns, 32% repeat\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: omni-channel reach—380+ stores, 1,000+ EBOs (62% retail sales FY2024), 650+ Tier2\/3 towns (28% revenue), 12 local DCs; online GMV ~INR1,200cr (FY2024) with marketplaces 60–70% of online sales; dept\/multi-brand 22% retail sales; store-fulfillment cut last-mile ~28%, inventory turns 6.2x, repeat rate ~32%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (FY2024\/2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e380+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBOs\u003c\/td\u003e\n\u003ctd\u003e1,000+ (62% sales)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTier2\/3 towns\u003c\/td\u003e\n\u003ctd\u003e650+ (28% revenue)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline GMV\u003c\/td\u003e\n\u003ctd\u003eINR1,200 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplaces share\u003c\/td\u003e\n\u003ctd\u003e60–70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turns\u003c\/td\u003e\n\u003ctd\u003e6.2x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat rate\u003c\/td\u003e\n\u003ctd\u003e~32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eArvind Fashions 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Arvind Fashions 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750697218425,"sku":"arvindfashions-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/arvindfashions-marketing-mix.png?v=1772225868","url":"https:\/\/matrixbcg.com\/products\/arvindfashions-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}