{"product_id":"armstrongceilings-business-model-canvas","title":"Armstrong World Industries Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArmstrong World Industries: Concise Business Model Canvas \u0026amp; Strategic Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Armstrong World Industries’s business model—this concise Business Model Canvas maps customer segments, value propositions, key partners, and revenue streams to reveal how the company scales and sustains margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWorthington Armstrong Venture WAVE\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Worthington Armstrong Venture (WAVE), the long-running joint venture between Armstrong World Industries and Worthington Industries, manufactures ceiling suspension systems that let Armstrong sell integrated ceiling-grid systems; in 2024 WAVE produced roughly 35% of North American commercial grid tonnage, cutting direct grid competition and supporting combined revenue synergies estimated at ~$40–50M annual run-rate.\u003c\/p\u003e\n\u003cp\u003eBy pooling manufacturing, distribution, and R\u0026amp;D, WAVE trims supply-chain costs—Armstrong reported a 2024 gross-margin lift of ~120 basis points in ceilings tied to integrated system sales—and shortens lead times via shared plants and inventory, improving service levels while spreading capital expenditure across both firms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Distributors and Wholesalers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eArmstrong relies on ~1,200 independent distributors and wholesalers across North America to move ceiling and suspension products from plants to job sites, providing local inventory, contractor credit and last-mile logistics that would cost Armstrong an estimated $45–60M annually to replicate. Strong distributor ties drive regional share in new construction and renovations—distributors accounted for roughly 78% of Armstrong’s FY2024 North American net sales of $1.05B.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArchitectural and Design Firms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eArchitects and interior designers specify Armstrong World Industries ceiling systems early in projects, driving sales—Armstrong reported commercial ceiling segment orders up 6% YoY in 2024, with healthcare and education making up ~38% of segment revenue. Armstrong partners by supplying technical data, BIM (building information modeling) files, acoustic test reports, and design consultation to meet aesthetic and acoustic specs, which helps secure high-value contracts often worth $0.5–$5M per project.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material and Energy Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe company secures long-term contracts for mineral wool, perlite, and recycled paper to stabilize supply; in 2024 these inputs represented about 28% of COGS, so supplier terms cut margin volatility.\u003c\/p\u003e\n\u003cp\u003eBecause ceiling tile production is energy-intensive, AWI partners with utilities and renewable developers—renewables aimed to supply 30% of US operations by 2025—lowering energy cost exposure and supporting sustainability targets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInputs: mineral wool, perlite, recycled paper — ~28% of COGS (2024)\u003c\/li\u003e\n\u003cli\u003eEnergy: renewables target 30% US supply by 2025\u003c\/li\u003e\n\u003cli\u003eBenefit: reduces price volatility and supports 2025 sustainability goals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Green Building Councils\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eArmstrong partners with groups like the U.S. Green Building Council to align ceiling and wall systems with LEED and WELL standards, helping win projects where 35%+ of specifiers demand certified materials (Dodge 2024) and reducing compliance costs tied to emerging regulations.\u003c\/p\u003e\n\u003cp\u003eCo-developing standards strengthens Armstrong’s market lead in sustainable materials, supporting its 2024 ESG-linked target to cut scope 1–2 emissions 25% by 2028 and capture green premium pricing of ~3–5% on certified products.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAligns products to LEED\/WELL\u003c\/li\u003e\n\u003cli\u003eAddresses 35%+ specifier demand (Dodge 2024)\u003c\/li\u003e\n\u003cli\u003eSupports 25% scope 1–2 cut by 2028\u003c\/li\u003e\n\u003cli\u003eEnables 3–5% green premium pricing\u003c\/li\u003e\n\u003cli\u003eHelps track regulatory changes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWAVE JV Drives $40–50M Synergies, 78% NA Sales via 1,200 Distributors, 30% Renewables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWAVE JV (35% NA grid tonnage, ~$40–50M revenue synergies, 120 bp gross-margin lift in 2024) plus ~1,200 distributors (78% of FY2024 NA net sales, $1.05B) and long-term suppliers (inputs 28% of COGS) secure cost, scale, and spec pipeline; renewables target 30% US energy by 2025 and ESG links support 25% scope 1–2 cut by 2028 and 3–5% green premium.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWAVE JV\u003c\/td\u003e\n\u003ctd\u003e35% grid, $40–50M synergies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributors\u003c\/td\u003e\n\u003ctd\u003e1,200; 78% of NA sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003e28% COGS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy\u003c\/td\u003e\n\u003ctd\u003e30% renewables by 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, ready-to-use Business Model Canvas for Armstrong World Industries detailing customer segments, channels, value propositions, revenue streams, key resources\/activities, partners, cost structure, and governance, tied to real-world operations and competitive advantages; ideal for presentations, investor discussions, and strategic analysis with linked SWOT insights and practical validation for decision-makers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Armstrong World Industries’ business model with editable cells—condenses its product, channel, and sustainability strategies into a one-page snapshot to save hours of structuring and enable fast, collaborative boardroom decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Manufacturing and Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdvanced manufacturing at Armstrong World Industries centers on high-volume fabrication of mineral fiber, fiberglass, and specialty wood and metal ceilings, with 2024 capital expenditures of $115 million focused on automation and lean lines across 18 global plants to lift yields and cut waste by ~8% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eArmstrong World Industries invests ~3.2% of 2024 revenue (~$70m of $2.18B) in R\u0026amp;D to develop materials that boost indoor air quality and sound absorption, with growing spend on the Healthy Spaces program—air-purifying and pathogen-reduction tech embedded in ceiling systems piloted in 2023–24 across healthcare and education sites.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eArmstrong World Industries manages bulky, fragile ceiling systems through optimized route planning and protective packaging, cutting freight damage rates to under 0.8% in 2024 and lowering logistics spend to 6.2% of net sales (2024 fiscal year). The company operates a network of 25 distribution centers and contracts multiple freight carriers to meet on-site schedules for large projects, making supply chain execution a key driver of margin and customer satisfaction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Marketing and Specification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eArmstrong World Industries drives demand through a dedicated sales force plus digital campaigns targeting architects, specifiers, and facility managers; in 2024 sales reps influenced listings that helped secure roughly $1.2B in commercial backlog.\u003c\/p\u003e\n\u003cp\u003eThe company actively places products in master specifications for major corporations and institutional builders, making Armstrong the default for many large renovations and new commercial projects; specification wins rose ~9% YoY in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated sales force + digital outreach\u003c\/li\u003e\n\u003cli\u003eMaster-specification placement for corporations\u003c\/li\u003e\n\u003cli\u003e~$1.2B commercial backlog tied to specs (2024)\u003c\/li\u003e\n\u003cli\u003eSpecification wins +9% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Tool and Software Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eArmstrong builds and updates digital platforms like ProjectWorks and ceiling design visualizers so architects and contractors can layout systems and get instant, accurate bills of materials—ProjectWorks users report up to 30% faster specification cycles in 2024.\u003c\/p\u003e\n\u003cp\u003eThese tools shorten the sales cycle, raise switching costs, and create a tech moat versus smaller, less-digital competitors; Armstrong invested roughly $12M in digital transformation in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInstant BOM generation speeds projects ~30%\u003c\/li\u003e\n\u003cli\u003eProjectWorks adoption drives shorter sales cycles\u003c\/li\u003e\n\u003cli\u003e$12M digital spend in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArmstrong scales with $115M capex, $70M R\u0026amp;D, $1.2B backlog and 30% faster specs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdvanced manufacturing, R\u0026amp;D, logistics, specification sales, and digital tools drive Armstrong’s operations: $115M capex (2024), ~$70M R\u0026amp;D (3.2% revenue), 25 DCs, freight 6.2% of sales, \u0026lt;0.8% damage rate, $1.2B commercial backlog, +9% spec wins, $12M digital spend, ProjectWorks → ~30% faster specs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e$115M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e$70M (3.2%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCs\u003c\/td\u003e\n\u003ctd\u003e25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreight\u003c\/td\u003e\n\u003ctd\u003e6.2% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDamage rate\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;0.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBacklog\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpec wins YoY\u003c\/td\u003e\n\u003ctd\u003e+9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital spend\u003c\/td\u003e\n\u003ctd\u003e$12M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Armstrong World Industries Business Model Canvas—not a mockup—and reflects the exact content you will receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll get this same professional, ready-to-edit file, formatted and structured precisely as shown, with no missing sections or surprises.\u003c\/p\u003e\n\u003cp\u003eThis preview is a live excerpt of the final deliverable; upon purchase you’ll instantly download the complete Business Model Canvas in the same form for presentation, editing, and sharing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749286490489,"sku":"armstrongceilings-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/armstrongceilings-business-model-canvas.png?v=1772213901","url":"https:\/\/matrixbcg.com\/products\/armstrongceilings-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}