{"product_id":"arionbanki-marketing-mix","title":"Arion bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eArion bank’s 4P’s blend innovative digital products, tiered pricing, multichannel distribution, and targeted promotions to strengthen customer acquisition and retention—discover how these levers create competitive advantage.\u003c\/p\u003e\n\u003cp\u003eGet the full, editable Marketing Mix Analysis with concrete data, strategic insights, and presentation-ready slides to save hours and apply instantly in consulting, coursework, or corporate planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Retail Banking and Mortgages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eArion Bank offers fixed, variable and inflation‑indexed mortgages tailored to Iceland’s market; mortgage loans rose 4.2% in 2024 with outstanding retail mortgage book ~ISK 420bn (end‑2024). \u003c\/p\u003e\n\u003cp\u003eRetail clients get staged savings accounts and credit lines for students, families and retirees; household deposit growth was 6.8% in 2024. \u003c\/p\u003e\n\u003cp\u003ePersonal advisory and consumer lending aim to boost financial security; consumer loan NPLs stayed low at ~0.9% in 2024, supporting stable credit quality. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Banking and Specialized Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eArion Bank’s Corporate Banking and Specialized Lending offers tailored working capital, project loans, and equipment leasing for large corporates and SMEs, focusing on fisheries and renewable energy—sectors that accounted for ~18% of Iceland’s exports in 2024. The bank structured complex credit facilities totaling ISK 120bn in 2024 to support growth and cash-flow stability. Deep local expertise enables sector-specific covenants and risk controls for long-term operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Management and Investment Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough subsidiary Stefnir, Arion Bank manages mutual funds and private equity for institutional and private clients, overseeing about ISK 1,200 billion in assets under management as of Q3 2025, with a mix of domestic and international allocations to boost risk-adjusted returns.\u003c\/p\u003e\n\u003cp\u003eProducts target diversified, active strategies and index-linked exposure; Stefnir’s multi-asset funds returned 8.6% annualized over three years to Sep 2025.\u003c\/p\u003e\n\u003cp\u003eWealth management integrates financial planning, tax-aware portfolio construction, and access to private markets, serving high-net-worth clients with bespoke mandates and periodic performance reporting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Insurance Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eArion Bank offers Integrated Insurance Solutions via its partnership with Vörður, delivering life, home, and vehicle insurance through both digital channels and branches, creating a one-stop-shop for customers.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Vörður wrote ~ISK 28bn in premiums and Arion reported 2024 retail deposits of ISK 680bn, so bundling insurance into the bank’s ecosystem simplifies risk management and can increase share-of-wallet.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eOne-stop-shop: banking + Vörður insurance\u003c\/li\u003e\n\u003cli\u003eProducts: life, home, vehicle\u003c\/li\u003e\n\u003cli\u003eChannels: digital + branches\u003c\/li\u003e\n\u003cli\u003e2024 Vörður premiums ~ISK 28bn; Arion retail deposits ISK 680bn\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Financial Products and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eArion bank pursues a digital-first product strategy centered on the Arion App, offering instant credit assessments and automated savings goals; as of 2025 the app reports 420k active users and processes €1.1bn monthly transactions.\u003c\/p\u003e\n\u003cp\u003eInnovation targets fintech features—digital wallets and real-time payments for consumers and merchants—supporting 85% of merchant onboarding digitally and 60% adoption of real-time rails in 2024.\u003c\/p\u003e\n\u003cp\u003eProducts are updated continuously to match tech and UX standards, with monthly releases and a 4.6\/5 app-store rating reflecting iterative improvements and 28% year-on-year digital engagement growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e420k active users\u003c\/li\u003e\n\u003cli\u003e€1.1bn monthly tx\u003c\/li\u003e\n\u003cli\u003e85% digital merchant onboarding\u003c\/li\u003e\n\u003cli\u003e60% real-time payments adoption\u003c\/li\u003e\n\u003cli\u003e4.6 app rating, +28% YoY engagement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArion: ISK 420bn mortgages, ISK 680bn deposits, ISK 1.2T AUM, €1.1bn\/mo digital flows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eArion’s product mix spans mortgages (fixed, variable, inflation‑linked; retail mortgage book ~ISK 420bn end‑2024), retail deposits ISK 680bn (2024), Stefnir AUM ~ISK 1,200bn (Q3 2025), Vörður premiums ~ISK 28bn (2024), and digital banking with 420k active app users processing €1.1bn\/month (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage book\u003c\/td\u003e\n\u003ctd\u003e~ISK 420bn (end‑2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deposits\u003c\/td\u003e\n\u003ctd\u003eISK 680bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStefnir AUM\u003c\/td\u003e\n\u003ctd\u003e~ISK 1,200bn (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVörður premiums\u003c\/td\u003e\n\u003ctd\u003e~ISK 28bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp users\u003c\/td\u003e\n\u003ctd\u003e420k (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly tx\u003c\/td\u003e\n\u003ctd\u003e€1.1bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Arion Bank’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Arion Bank’s 4P marketing insights into a concise, leadership-ready snapshot that speeds decision-making and aligns teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Mobile Banking Application\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Arion App serves as Arion Bank's dominant mobile channel, handling over 70% of retail transactions and 68% of service interactions as of Q4 2025, and it is the bank's primary distribution point for deposits, payments and advisory touchpoints. It delivers 24\/7 global access, allowing customers to view accounts, manage loans and trade investments from any country with AES-256 encryption and multi-factor authentication. This digital-first model boosts accessibility and convenience for Iceland's tech-savvy population, helping Arion report a 15% year-over-year rise in active mobile users and a 22% reduction in branch visits in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Physical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eArion bank maintains a streamlined network of modern branches in Reykjavík, Akureyri and other regional centers, having reduced total outlets by about 30% since 2018 to focus on efficiency (2024 annual report).\u003c\/p\u003e\n\u003cp\u003eBranches now prioritize high-value advisory and complex financial consultations; over 65% of in-branch appointments in 2024 were for mortgages, wealth management or business finance, not routine transactions.\u003c\/p\u003e\n\u003cp\u003eThe physical presence supports clients making major decisions: 72% of large mortgage closings and 58% of corporate lending deals in 2024 involved at least one face-to-face meeting with Arion advisors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Banking Portal for Corporates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eArion Bank’s Online Banking Portal for Corporates is a sophisticated web platform for corporate and institutional clients, handling treasury and payroll at scale and supporting SEPA and SWIFT transfers; in 2024 corporates processed over €18bn via Arion’s corporate channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional and Capital Markets Desks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cparion bank institutional and capital markets desks in reykjavik serve professional investors large corporates executing equity bond trades on the iceland stock exchange global with specialist teams handling\u003eISK 120bn in annual transaction flow (2024).\n\u003cpthe centralized desks offer high-touch advisory block trade execution and fixed-income structuring reducing market impact supporting large financings facilitated isk bond placements in\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eLocation: Reykjavik institutional hub\u003c\/li\u003e\u003cli\u003eClients: professional investors, large corporates\u003c\/li\u003e\u003cli\u003eScope: equities, bonds, international markets\u003c\/li\u003e\u003cli\u003e2024 volumes: ~ISK 120bn transactions\u003c\/li\u003e\u003cli\u003eKey deal: ISK 25bn bonds placed (2024)\u003c\/li\u003e\n\u003c\/pthe\u003e\u003c\/parion\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Ecosystem Integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eArion Bank uses open banking APIs to push products through third-party platforms and fintech partners, reaching customers at point of sale and inside budgeting apps; by end-2024 Arion reported 120+ API integrations and a 22% year-on-year rise in third-party-originated loan volume.\u003c\/p\u003e\n\u003cp\u003eEmbedding services into broader ecosystems expanded distribution beyond Arion’s apps, contributing roughly 14% of new retail deposits in 2024 and lowering customer acquisition cost by an estimated 18% versus direct channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120+ API integrations (end-2024)\u003c\/li\u003e\n\u003cli\u003e22% YoY rise in third-party loan volume (2024)\u003c\/li\u003e\n\u003cli\u003e14% of new retail deposits from ecosystems (2024)\u003c\/li\u003e\n\u003cli\u003e~18% lower CAC via third-party channels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArion shifts digital-first: App-led growth, slim branches, €18bn portal \u0026amp; 120+ APIs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eArion’s digital-first distribution centers on the Arion App (70% retail transactions, 68% service interactions, 15% YoY active users, 22% fewer branch visits in 2025), supported by a slimmed branch network (−30% outlets since 2018) for advisory work (65% advisory in-branch, 72% major mortgages met face-to-face in 2024), corporate portal (€18bn processed 2024) and 120+ APIs driving 14% new deposits and 22% third-party loan growth.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eArion App\u003c\/td\u003e\n\u003ctd\u003eShare of retail txns\u003c\/td\u003e\n\u003ctd\u003e70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003eOutlets change since 2018\u003c\/td\u003e\n\u003ctd\u003e−30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate portal\u003c\/td\u003e\n\u003ctd\u003eProcessed volume\u003c\/td\u003e\n\u003ctd\u003e€18bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPIs\u003c\/td\u003e\n\u003ctd\u003eIntegrations \/ deposit share\u003c\/td\u003e\n\u003ctd\u003e120+ \/ 14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eArion bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Arion Bank 4P's Marketing Mix analysis you'll receive immediately after purchase—complete, editable, and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750329987449,"sku":"arionbanki-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/arionbanki-marketing-mix.png?v=1772224303","url":"https:\/\/matrixbcg.com\/products\/arionbanki-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}