{"product_id":"arganinc-marketing-mix","title":"Argan Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Argan’s product offerings, pricing architecture, distribution channels, and promotional tactics combine to drive market performance—this concise preview highlights key themes and strategic levers. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply actionable insights. Purchase the complete report for detailed data, real-world examples, and ready-to-use slides to inform strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFull-Scale EPC Services for Power Generation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eArgan, via Gemma Power Systems, offers full-scale EPC services for gas-fired power plants, delivering turnkey projects from design through commissioning with single-point accountability; as of late 2025 Gemma completed 18 utility-scale plants totaling ~3.2 GW capacity and reported EPC backlog of $870M for 2025. These gas plants provide baseload support amid rising renewables penetration—U.S. capacity factor for combined-cycle gas averaged ~55% in 2024—helping clients meet reliability and interconnection timelines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy and Storage Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eArgan’s product line now includes utility-scale solar farm construction and large-scale battery energy storage systems (BESS), with backlog-linked renewables revenue rising to $420 million in FY2024, up 35% year-over-year; these assets pair solar PV with BESS to cut curtailment and provide 4–6 hours of storage per site. By integrating solar+BESS, Argan targets grid stabilization and intermittency, helping North American utilities and developers meet decarbonization goals and firming capacity needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Fabrication and Maintenance Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough The Roberts Company, Argan provides steel fabrication, plant maintenance, and capital project construction for heavy industrial sites, supplying welded modules and on-site crews that extend asset life; Roberts reported roughly $180M in 2024 revenue within Argan’s Services segment. These offerings target petrochemical, pulp and paper, and manufacturing clients who average 5–10% annual maintenance capex, reducing unplanned downtime and supporting multi-year service contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelecommunications Infrastructure Deployment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eArgan’s SMC Infrastructure installs underground cabling and fiber-optic networks, handling trenching, conduit, splicing, and final technical integration for telco clients.\u003c\/p\u003e\n\u003cp\u003eBy 2025 this line supports municipal 5G and broadband rollouts; SMC reported $68M in revenue in 2024, and industry demand projects 12% CAGR for fiber builds through 2028.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eServices: trenching, conduit, fiber splicing, integration\u003c\/li\u003e\n\u003cli\u003e2024 SMC revenue: $68M\u003c\/li\u003e\n\u003cli\u003e2025 role: key to 5G\/broadband municipal rollouts\u003c\/li\u003e\n\u003cli\u003eMarket growth: ~12% CAGR to 2028\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Consulting and Commissioning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eArgan 4P's Technical Consulting and Commissioning ensures facilities meet regulatory and performance standards through expert engineering and on-site validation, reducing first-year operational failures by up to 35% based on industry commissioning benchmarks (2024).\u003c\/p\u003e\n\u003cp\u003eThey conduct rigorous testing of power systems and industrial equipment—protection relays, SCADA, transformers—before commercial handover, shortening time-to-revenue by as much as 12 weeks in recent utility projects.\u003c\/p\u003e\n\u003cp\u003eThese services lower operational risk and boost system efficiency, often improving plant availability from ~92% to ~98% in initial 12 months per comparable sector reports.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegulatory compliance checks and performance validation\u003c\/li\u003e\n\u003cli\u003ePre-handover testing: relays, SCADA, transformers\u003c\/li\u003e\n\u003cli\u003eReduces first-year failures ~35%\u003c\/li\u003e\n\u003cli\u003eSpeeds commercial start ~12 weeks\u003c\/li\u003e\n\u003cli\u003eRaises initial availability ~92% to ~98%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArgan: Diversified energy \u0026amp; services pipeline—$1.6B+ backlog, +98% uptime\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eArgan’s product suite spans Gemma Power turnkey EPC gas plants (3.2 GW completed, $870M EPC backlog 2025), utility-scale solar+BESS (renewables backlog $420M FY2024, 4–6 hr storage), Roberts fabrication\/maintenance ($180M 2024), SMC fiber\/5G installs ($68M 2024, ~12% CAGR to 2028), and commissioning services (cuts first-year failures ~35%, boosts availability ~92%→~98%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGemma EPC\u003c\/td\u003e\n\u003ctd\u003e3.2GW completed; $870M backlog (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSolar+BESS\u003c\/td\u003e\n\u003ctd\u003e$420M backlog (FY2024); 4–6h storage\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoberts\u003c\/td\u003e\n\u003ctd\u003e$180M rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMC\u003c\/td\u003e\n\u003ctd\u003e$68M rev (2024); ~12% CAGR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommissioning\u003c\/td\u003e\n\u003ctd\u003e-35% failures; +6pp availability\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Argan’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable benchmarking and strategy development.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Argan's 4P marketing strategy into a concise, presentation-ready snapshot that speeds leadership alignment and clarifies product, price, place, and promotion trade-offs for rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Presence in the United States Energy Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eArgan holds a strong U.S. footprint, focusing on high-growth demand regions; as of 2025 it has active projects across the Mid-Atlantic and Southeast representing roughly 60% of its electric infrastructure backlog (~$450M of $750M).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Expansion via European Subsidiaries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough Atlantic Projects Company, Argan holds UK and Ireland subsidiaries serving Europe’s energy market, enabling participation in 2024–25 energy transition projects—biomass retrofits and turbine maintenance that contributed ~£12.4m revenue to Atlantic in FY2024 (Argan consolidated reporting). Maintaining local offices lets Argan deploy technical teams within 48–72 hours across Europe, reducing mobilization costs by an estimated 18% per project and improving uptime for clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProject-Specific On-Site Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProject-specific on-site delivery places Argan’s primary operations at clients’ construction sites, where temporary hubs run for each contract; in 2024 Argan reported 78% of project revenue tied to on-site work, concentrating assets at build locations.\u003c\/p\u003e\n\u003cp\u003eMobile project teams manage logistics, safety, and subcontractors directly in the field, reducing transit and idle time; similar field-led models cut logistics costs by ~12% on comparable projects in 2023 studies.\u003c\/p\u003e\n\u003cp\u003eThis decentralized setup directs crews and equipment exactly to the infrastructure being built, raising schedule adherence—Argan’s on-time delivery rate for field-managed projects exceeded 86% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Fabrication and Support Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eArgan maintains permanent fabrication shops and regional offices that anchor its industrial and telecommunications segments, supporting $1.2B backlog reported in 2024 by enabling pre-assembly of heavy modules to cut on-site construction time by ~25%.\u003c\/p\u003e\n\u003cp\u003eThese fixed sites improve inventory turnover and house specialized equipment, lowering logistics costs and supporting consistent service across seven U.S. regions as of Dec 31, 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePre-assembly cuts field hours ~25%\u003c\/li\u003e\n\u003cli\u003eSupports $1.2B backlog (2024)\u003c\/li\u003e\n\u003cli\u003eSeven U.S. regions served (2025)\u003c\/li\u003e\n\u003cli\u003eImproves inventory turnover, reduces logistics cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Integration and Remote Project Oversight\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp of argan runs a digital integration hub at its maryland hq that links erp and project-management platforms to monitor global projects in real time tracking milestones cash flow across active contracts.\u003e\u003c\/p\u003e\n\u003cp virtual place of business supports kpi dashboards weekly standups and automated alerts so subsidiaries contractors make data-driven decisions instantly reducing schedule variance by year-over-year.\u003e\u003c\/p\u003e\n\u003cp system also centralizes stakeholder communication and financial reporting enabling consolidated margin analysis forecast revisions across regions with a on-time rate.\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120+ active projects monitored\u003c\/li\u003e\n\u003cli\u003e$1.8B active contract value\u003c\/li\u003e\n\u003cli\u003e18% lower schedule variance YoY\u003c\/li\u003e\n\u003cli\u003e95% on-time reporting rate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArgan: $1.8B active contracts, $1.2B backlog—78% on-site, 86% on-time delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eArgan’s place strategy blends strong U.S. regional presence (seven regions; $1.2B backlog, 2024) with UK\/Ireland subsidiaries (Atlantic Projects: £12.4m revenue, FY2024), on-site delivery (78% project revenue 2024; 86% on-time) and centralized digital hub (120+ projects; $1.8B active contracts; 18% lower schedule variance YoY; 95% on-time reporting).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS regions\u003c\/td\u003e\n\u003ctd\u003e7 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBacklog\u003c\/td\u003e\n\u003ctd\u003e$1.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive contracts\u003c\/td\u003e\n\u003ctd\u003e$1.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-site revenue\u003c\/td\u003e\n\u003ctd\u003e78% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e86% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAtlantic FY2024 rev\u003c\/td\u003e\n\u003ctd\u003e£12.4m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSchedule variance\u003c\/td\u003e\n\u003ctd\u003e-18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReporting on-time\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eArgan 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Argan 4P’s Marketing Mix analysis you’ll receive immediately after purchase—complete, editable, and ready to use with no hidden content or samples.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750196654457,"sku":"arganinc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/arganinc-marketing-mix.png?v=1772223103","url":"https:\/\/matrixbcg.com\/products\/arganinc-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}