{"product_id":"arcresources-marketing-mix","title":"ARC Resources Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock a concise, actionable 4Ps analysis of ARC Resources—covering product positioning, pricing dynamics, distribution channels, and promotion tactics—to reveal how the company competes in energy markets and where opportunities lie.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow-Carbon Intensity Natural Gas\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eARC Resources leverages Montney assets to sell low-carbon intensity natural gas with upstream GHG emissions as low as 3–5 kg CO2e\/GJ, among the lowest in North America, producing ~1.2 Bcf\/d in 2025 to meet demand.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 ARC cut methane emissions intensity ~55% vs 2018 and electrified ~60% of facilities, positioning it as a primary supplier for utilities pursuing decarbonization.\u003c\/p\u003e\n\u003cp\u003eThe product acts as a bridge fuel for domestic and international buyers, supporting buyers’ Scope 1 reductions and fetching premium pricing—contracts often carrying a 5–10% hedge over standard gas for verified low-carbon supply.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Value Condensate Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs one of Canada’s top condensate producers, ARC Resources supplies diluent for oil sands bitumen, with Attachie and Kakwa output keeping volumes steady—ARC reported condensate and NGL sales of ~28 thousand bbls\/d in 2024, supporting liquids revenue that traded near WTI-linked prices (WTI averaged US$80.40\/bbl in 2024). This liquids-rich line diversifies ARC’s gas-heavy mix, contributing roughly 30% of corporate funds from operations in 2024 and lowering price-risk concentration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural Gas Liquids Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eARC Resources produces propane, butane and ethane via its integrated midstream, reporting 2024 NGL volumes of ~47,000 bbls\/d and recovery rates above 95%, supplying petrochemical feedstocks and residential heating across North America and exports to Asia; midstream EBITDA contribution was C$240m in FY2024, reflecting higher purity specs and premium pricing for ethane-rich streams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLight Crude Oil Extraction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eARC Resources' light crude oil complements its large natural gas base, accounting for about 18% of 2024 production (roughly 25,000 bbls\/d), and exposes the company to Brent-linked pricing and global oil demand.\u003c\/p\u003e\n\u003cp\u003eThe product refines easily into gasoline and diesel, boosting margin potential; ARC uses horizontal drilling and multi-stage fracking, achieving EURs of ~200–400 Mbbl\/well in key Montney zones while reducing surface footprint via pad drilling.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~25,000 bbls\/d light crude (2024)\u003c\/li\u003e\n\u003cli\u003e~18% of total 2024 production\u003c\/li\u003e\n\u003cli\u003eEUR per well ~200–400 Mbbl (Montney)\u003c\/li\u003e\n\u003cli\u003eBreakeven ~$45–55\/bbl (company guidance range)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCertified Responsible Energy Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 ARC Resources expanded independently certified responsibly sourced gas, meeting ESG investor and buyer demand; certified volumes reached roughly 30% of operated production (~150,000 boe\/d equivalent in 2025), audited for emissions, water stewardship, and community relations under third-party frameworks.\u003c\/p\u003e\n\u003cp\u003eThis differentiation supports premium pricing and multi-year offtake deals—ARC reported negotiation of contracts carrying 3–8% price premiums and several 5+ year supply agreements with sustainable procurement clauses.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~30% certified volumes (~150,000 boe\/d equivalent)\u003c\/li\u003e\n\u003cli\u003e3–8% price premium in negotiated contracts\u003c\/li\u003e\n\u003cli\u003eMultiple 5+ year sustainable offtake agreements\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eARC: Low‑carbon Montney leader — 1.2 Bcf\/d gas, 150k boe\/d RSG, C$240m midstream EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eARC sells low-carbon Montney gas (3–5 kg CO2e\/GJ) ~1.2 Bcf\/d (2025), NGLs ~47,000 bbls\/d and condensate ~28,000 bbls\/d (2024), light oil ~25,000 bbls\/d (~18% 2024); ~30% certified RSG (~150,000 boe\/d) earns 3–8% premiums and supports multi‑year contracts; midstream EBITDA C$240m (2024); breakeven oil US$45–55\/bbl.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGas prod (2025)\u003c\/td\u003e\n\u003ctd\u003e~1.2 Bcf\/d\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNGLs (2024)\u003c\/td\u003e\n\u003ctd\u003e~47,000 bbls\/d\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCondensate (2024)\u003c\/td\u003e\n\u003ctd\u003e~28,000 bbls\/d\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLight oil (2024)\u003c\/td\u003e\n\u003ctd\u003e~25,000 bbls\/d\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCertified RSG\u003c\/td\u003e\n\u003ctd\u003e~30% (~150,000 boe\/d)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMidstream EBITDA\u003c\/td\u003e\n\u003ctd\u003eC$240m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOil breakeven\u003c\/td\u003e\n\u003ctd\u003eUS$45–55\/bbl\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into ARC Resources’ Product, Price, Place, and Promotion strategies, grounded in real operations and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes ARC Resources' 4P marketing mix into a concise, leadership-ready snapshot that accelerates decision-making and aligns teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMontney Formation Strategic Core\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eARC Resources centers its operations in the Montney formation across northeastern British Columbia and northwestern Alberta, a top-tier unconventional play with \u0026gt;60 Tcf equivalent resource potential in the basin; this focus yields high-quality reservoir rock and EURs per well among the basin leaders. By 2024 ARC reported Montney production ~215,000 boe\/d and capital efficiencies near C$12,000 per flowing boe, enabling strong economies of scale. Centralized processing and 1,500+ km of owned pipelines lower transport and operating costs, cutting per-unit cash costs versus peers. This geography-driven model tightens logistics, shortens cycle times, and improves capital returns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Midstream Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eARC Resources owns and operates an extensive gathering and processing network, including the Attachie (110 MMcf\/d capacity) and Sunrise (100 MMcf\/d) plants, giving control over ~1,200 km of pipelines and reducing third-party throughput risk.\u003c\/p\u003e\n\u003cp\u003eThis vertical integration lets ARC move gas from wellhead to major transmission pipelines with \u0026gt;98% uptime in 2024, improving realized prices by lowering downtime and midstream fees.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLNG Canada and Global Market Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWith LNG Canada starting mid-2025, ARC Resources secures direct export routes via long-term offtake deals and Montney pipeline tie-ins, enabling access to Asia where LNG spot prices averaged about 18–22 USD\/MMBtu in 2024. This placement helps ARC avoid congested North American hubs, expand marketed volumes (Montney output ~1.2 bcfd in 2024) and diversify customers across Asia-Pacific, Europe and spot markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorth American Pipeline Hub Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eARC Resources connects production to AECO, Station 2 and the US Gulf Coast via firm transport on TC Energy and Enbridge, enabling flows to the highest-priced markets and reducing local basis risk.\u003c\/p\u003e\n\u003cp\u003eAs of 2025 ARC holds firm capacity covering ~1.2 bcf\/d equivalent and accessed spot markets that lifted realized liquids premiums by ~4–6 CAD\/bbl versus local benchmarks during 2024 outages.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFirm pipeline contracts: TC Energy, Enbridge\u003c\/li\u003e\n\u003cli\u003eKey hubs: AECO, Station 2, US Gulf Coast\u003c\/li\u003e\n\u003cli\u003eCapacity: ~1.2 bcf\/d equivalent (2025)\u003c\/li\u003e\n\u003cli\u003eRealized premium: +4–6 CAD\/bbl vs local (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Direct Marketing Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eARC Resources runs a dedicated marketing team that sells directly to industrial consumers, utilities, and international trading houses, capturing higher margins by cutting intermediaries and strengthening end-user ties.\u003c\/p\u003e\n\u003cp\u003eDigital platforms provide real-time market flow and pricing data; in 2025 ARC reported ~15% higher realized commodity prices on direct sales vs pooled third-party sales, enabling data-driven distribution and margin optimization.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sales to industry, utilities, traders\u003c\/li\u003e\n\u003cli\u003e~15% higher realized prices (2025)\u003c\/li\u003e\n\u003cli\u003eReal-time pricing\/flow platforms\u003c\/li\u003e\n\u003cli\u003eMore value capture, stronger end-user ties\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eARC’s Montney scale cuts costs, boosts realized prices and opens LNG Canada access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eARC’s Montney-centered place strategy (215,000 boe\/d in 2024) uses 1,500+ km pipelines, Attachie\/Sunrise plants and ~1.2 bcf\/d firm capacity (2025) to cut costs (C$12k\/flowing boe) and lift realized prices (~+15% on direct sales, +4–6 CAD\/bbl liquids premium in 2024), plus LNG Canada access from mid-2025 to diversify markets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 production\u003c\/td\u003e\n\u003ctd\u003e215,000 boe\/d\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOwned pipelines\u003c\/td\u003e\n\u003ctd\u003e1,500+ km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFirm capacity (2025)\u003c\/td\u003e\n\u003ctd\u003e~1.2 bcf\/d\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex efficiency\u003c\/td\u003e\n\u003ctd\u003eC$12,000\/flowing boe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect-sales premium (2025)\u003c\/td\u003e\n\u003ctd\u003e~+15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquids premium (2024)\u003c\/td\u003e\n\u003ctd\u003e+4–6 CAD\/bbl\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eARC Resources 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual ARC Resources 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749886964089,"sku":"arcresources-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/arcresources-marketing-mix.png?v=1772219823","url":"https:\/\/matrixbcg.com\/products\/arcresources-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}