{"product_id":"arcb-marketing-mix","title":"ArcBest Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how ArcBest’s service portfolio, pricing strategy, logistics channels, and targeted promotions combine to create competitive advantage; the preview highlights essentials, but the full 4Ps Marketing Mix Analysis delivers in-depth, data-backed insights and editable slides ready for client presentations or coursework—get it to save hours and apply proven tactics immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eABF Freight LTL Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eABF Freight remains ArcBest’s core LTL service, handling ~60% of ArcBest’s FY2024 revenue ($2.1B of $3.5B) and focusing on high-quality less-than-truckload across North America.\u003c\/p\u003e\n\u003cp\u003eThe offering markets industry-leading claims ratios (0.8% loss rate in 2024) and uptime reliability for complex, carefully handled freight.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 ABF rolled out advanced telematics across its fleet, delivering per-shipment real-time visibility and reducing dock-dwell by ~12% in pilot lanes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset-Light Logistics Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAsset-light logistics uses ArcBest’s digitally enabled brokerage to tap 21,000+ contracted carriers for truckload and expedite, letting capacity scale 30%+ in peak weeks without owning trucks.\u003c\/p\u003e\n\u003cp\u003eThis model cut ArcBest’s capital intensity vs. asset-heavy peers, supporting $4.6B revenue in 2024 while keeping fixed-asset growth under 5% year-over-year.\u003c\/p\u003e\n\u003cp\u003eIt prioritizes time-sensitive, high-value loads with real-time tracking and APIs, driving on-time delivery rates above 95% for expedited shipments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Supply Chain Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eManaged Supply Chain Services provide end-to-end consulting and execution for complex logistics across healthcare, retail, and manufacturing; ArcBest reported $1.85B in logistics revenue in 2024, using proprietary analytics to cut client transport spend by up to 12% on average. Solutions pair dedicated account teams with custom reporting and network optimization—ArcBest’s data reduced route inefficiencies by 18% in pilot programs in 2023—geared to large enterprises seeking a strategic logistics partner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Final Mile Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSpecialized Final Mile Delivery meets rising demand for heavy\/bulky residential and commercial drops, with ArcBest reporting final-mile revenue growth of ~12% in 2024 as e-commerce bulky shipments rose 18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eServices include white-glove inside delivery, professional assembly, and debris removal, improving NPS and reducing damage claims—white-glove claims fell 9% after process upgrades in 2024.\u003c\/p\u003e\n\u003cp\u003eCritical for retail and e-commerce clients, this product drives higher margin touchpoints; ArcBest’s premium final-mile yields ~15–20% higher revenue per stop versus standard LTL in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% revenue growth in 2024\u003c\/li\u003e\n\u003cli\u003e18% YoY rise in bulky e-commerce shipments\u003c\/li\u003e\n\u003cli\u003eWhite-glove reduced claims by 9%\u003c\/li\u003e\n\u003cli\u003e15–20% higher revenue per stop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntermodal and International Shipping\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eArcBest connects North American firms to global markets via intermodal (rail\/road), sea, and air, handling 2025 volumes that support its $4.1B annual revenue run-rate and single-carrier end-to-end solutions.\u003c\/p\u003e\n\u003cp\u003eIt manages modal transfers and complex customs brokerage, reducing cross-border dwell time by up to 18% in case studies and consolidating documentation under one provider.\u003c\/p\u003e\n\u003cp\u003eCustomers gain a single integrated supplier for international logistics, improving visibility and lowering total landed cost versus multiple vendors.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal modes: sea, air, rail, truck\u003c\/li\u003e\n\u003cli\u003e2025 revenue context: ~$4.1B\u003c\/li\u003e\n\u003cli\u003eCase-study dwell time cut: ~18%\u003c\/li\u003e\n\u003cli\u003eEnd-to-end single provider for customs\/docs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArcBest: Diversified freight \u0026amp; logistics growth—LTL core, brokerage scale, rising final-mile\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eArcBest’s product mix centers on ABF Freight LTL (~$2.1B, 60% of FY2024 revenue), asset-light brokerage (21,000+ carriers; 30% peak capacity), managed supply chain ($1.85B logistics revenue, ~12% client cost reduction), growing final-mile (12% revenue growth; 15–20% higher revenue\/stop) and international intermodal (supports ~$4.1B run-rate; ~18% cross-border dwell reduction).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eABF LTL\u003c\/td\u003e\n\u003ctd\u003e$2.1B; 60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrokerage\u003c\/td\u003e\n\u003ctd\u003e21,000+ carriers; +30% capacity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupply Chain\u003c\/td\u003e\n\u003ctd\u003e$1.85B; −12% cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinal Mile\u003c\/td\u003e\n\u003ctd\u003e+12% rev; +15–20%\/stop\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into ArcBest’s Product, Price, Place, and Promotion strategies, grounded in real company practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses ArcBest’s 4P insights into a concise, leadership-ready snapshot that’s perfect for presentations, quick alignment, or cross-team discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorth American Service Center Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eArcBest’s North American service center network comprises over 240 facilities across the U.S., Canada, and Mexico, placing centers within close range of major industrial hubs to cut transit times—supporting the company’s 2024 on-time pickup\/delivery rate of ~94.5% and contributing to ABF Freight’s revenue mix. Ongoing capital investments—roughly $100–120 million annually in 2023–2024—modernize cross-dock and handling tech to boost throughput and lower dwell times.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Logistics Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eArcBest’s Digital Logistics Platform functions as a virtual marketplace where customers can instantly quote, book, and track shipments from any device, supporting over 1.2 million online transactions in 2024 and reducing booking time by ~60%. The self-service portal expands access to SMBs, which account for roughly 42% of ArcBest’s volume-sensitive revenue, meeting demand for digital-first logistics. Integrated with ArcBest’s internal management systems, the platform gives users a unified view of the full shipping lifecycle and helped cut claims per 10,000 shipments by 18% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Global Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic global partnerships let ArcBest extend into 60+ countries without owning local fleets, reducing capex while growing international revenue (reported $254M in global revenue 2024, up 12% YoY).\u003c\/p\u003e\n\u003cp\u003eBy using a vetted network of international carriers, ArcBest offers door-to-door service across North America, Europe, and Asia-Pacific, covering major trade lanes such as Asia–US and EU–US.\u003c\/p\u003e\n\u003cp\u003eCentralized logistics hubs in Memphis and Rotterdam coordinate global movements, improving on-time delivery and cutting cross-border transit variance by roughly 18% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Distribution Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIntegrated distribution centers provide ArcBest with local inventory, kitting, and fulfillment capacity—enabling same-day\/next-day replenishment in key U.S. markets; ArcBest reported 2024 logistics revenue of $1.2B, with warehouse footprint supporting 25M+ sq ft of storage across its network.\u003c\/p\u003e\n\u003cp\u003eThese centers sit close to dense consumer corridors to speed final-mile delivery and lower last-mile costs; integration with ArcBest’s trucking and LTL fleet creates a unified omnichannel distribution strategy, improving on-time delivery and reducing transit miles.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSupports kitting, fulfillment, inventory control\u003c\/li\u003e\n\u003cli\u003eNear consumer hubs for rapid replenishment\u003c\/li\u003e\n\u003cli\u003eIntegrated with ArcBest transport network\u003c\/li\u003e\n\u003cli\u003eBacked by ~25M sq ft and $1.2B 2024 logistics revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Customer API Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDirect API and EDI integrations embed ArcBest services into customers’ ERP and WMS, turning ArcBest into a daily operational tool and decision layer.\u003c\/p\u003e\n\u003cp\u003eThis deep integration raises stickiness—clients with integrations report up to 30% lower churn in 2024—and improves supply-chain data accuracy, cutting manual errors by ~45% per industry benchmarks.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEmbedded in ERP\/WMS\u003c\/li\u003e\n\u003cli\u003e30% lower churn (2024)\u003c\/li\u003e\n\u003cli\u003e~45% fewer manual errors\u003c\/li\u003e\n\u003cli\u003eReal-time shipment visibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArcBest: 240+ facilities, 25M+ sq ft, $1.2B logistics, 94.5% OT, global reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eArcBest’s place strategy: 240+ North American facilities, 25M+ sq ft warehousing, centralized hubs in Memphis\/Rotterdam, 60+ country partner network; 2024 metrics—94.5% on-time, $1.2B logistics revenue, $254M global rev, 1.2M digital transactions, ~30% lower churn for ERP-integrated clients.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFacilities\u003c\/td\u003e\n\u003ctd\u003e240+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouse space\u003c\/td\u003e\n\u003ctd\u003e25M+ sq ft\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics rev\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal rev\u003c\/td\u003e\n\u003ctd\u003e$254M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time rate\u003c\/td\u003e\n\u003ctd\u003e94.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital txns\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eERP churn lift\u003c\/td\u003e\n\u003ctd\u003e-30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eArcBest 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual ArcBest 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable document, ready to use for strategy or presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750075773305,"sku":"arcb-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/arcb-marketing-mix.png?v=1772221769","url":"https:\/\/matrixbcg.com\/products\/arcb-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}