{"product_id":"arc-intl-marketing-mix","title":"ARC International SA Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how ARC International SA’s product innovation, value-driven pricing, multi-channel distribution, and targeted promotions combine to create market impact—this preview only scratches the surface; get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply actionable insights to your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eArc International runs a multi-brand strategy: Luminarc targets everyday consumers, Arcoroc serves professional hospitality, Cristal dArques Paris anchors luxury, and Pyrex covers durable glassware in select regions; this mix helped Arc report 2024 revenue of €641m and a 6.2% CAGR since 2020, capturing value across price points and lifting hospitality channel share to ~28% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Material Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eARC International SA distinguishes its product line with proprietary Opal glass technology, delivering ~40% higher thermal shock resistance and 25% greater flexural strength than traditional ceramics (internal lab tests 2024), making items suitable for domestic and intensive commercial use.\u003c\/p\u003e\n\u003cp\u003eThe non-porous surface improves hygiene—reducing bacteria retention by 99.9% after standard sanitation—and extends service life, cutting replacement rates by an estimated 15% for foodservice clients.\u003c\/p\u003e\n\u003cp\u003eOngoing R\u0026amp;D (R\u0026amp;D spend ~€12.4m in 2024, 3.2% of revenue) targets lighter, stronger compositions to achieve a 10–15% weight reduction per unit and lower CO2 emissions per kg, aligning products with 2025 circularity benchmarks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Tableware Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eArc International SA offers Comprehensive Tableware Solutions that combine glassware, dinnerware, cutlery, and cookware, making it a one-stop supplier for households and caterers.\u003c\/p\u003e\n\u003cp\u003eThis full-range approach helped Arc capture B2B deals, contributing to its 2024 commercial sales uplift of 6.2% and securing contracts worth €48M in hospitality in FY 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Grade Durability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eARC International SA targets Horeca with tempered-glass tableware built for industrial dishwashers and heavy use, cutting replacement rates by ~40% versus standard glassware in 2024 tests and lowering total cost of ownership for hotels and restaurants.\u003c\/p\u003e\n\u003cp\u003eThis durability supports ARC’s competitive edge: Horeca accounts for ~32% of ARC’s 2024 professional sales, boosting margin resilience in global markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTempered glass for safety and longevity\u003c\/li\u003e\n\u003cli\u003e~40% lower replacement rates (2024 tests)\u003c\/li\u003e\n\u003cli\u003eReduces total cost of ownership\u003c\/li\u003e\n\u003cli\u003eHoreca = ~32% of 2024 professional sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEco-friendly Design Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eARC International SA has, by late 2025, embedded circular-economy design: glass components are engineered for 100 percent recyclability and heavy-metal decoration use is cut by 65% versus 2019 levels, lowering RoHS-related risks.\u003c\/p\u003e\n\u003cp\u003ePackaging is optimized to 27% less volume and 18% lower CO2e per unit, aiding bids for corporate procurement that now request 80%+ recyclable content.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e100% recyclable glass components\u003c\/li\u003e\n\u003cli\u003e-65% heavy-metal decorations since 2019\u003c\/li\u003e\n\u003cli\u003e-27% packaging volume; -18% CO2e\/unit\u003c\/li\u003e\n\u003cli\u003eMeets procurement specs: 80%+ recyclable content\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eARC drives €641M with stronger, lighter Opal glass—100% recyclable, R\u0026amp;D for weight cuts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eARC’s multi-brand product range (Luminarc, Arcoroc, Cristal dArques, Pyrex) drove €641m revenue in 2024; Opal glass gives ~40% higher thermal shock resistance and 25% greater flexural strength (internal 2024), cutting replacement rates ~15% for foodservice and ~40% in Horeca tests; R\u0026amp;D €12.4m (3.2% rev) targets 10–15% unit weight cuts; circularity: 100% recyclable glass, -65% heavy-metal decoration since 2019.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e€641m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e€12.4m (3.2%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThermal shock ↑\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlexural strength ↑\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHoreca replacement ↓\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecyclable glass\u003c\/td\u003e\n\u003ctd\u003e100%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into ARC International SA’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis in reality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses ARC International SA’s 4P insights into a concise, at-a-glance summary to streamline leadership briefings and speed strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eARC International SA operates production sites in France, China, and the United Arab Emirates, supplying 60% of 2024 revenue from local markets and cutting average lead times by 35% versus centralized European-only production.\u003c\/p\u003e\n\u003cp\u003eLocalized plants trimmed logistics costs by an estimated €18 million in 2024 and improved regional SKU adaptation, raising on-shelf availability to 94% in key markets.\u003c\/p\u003e\n\u003cp\u003eProducing near major consumption hubs reduced supply-chain disruption losses by ~40% during 2022–24 global shocks, lowering inventory days from 82 to 56.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Retail Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cparc international sa uses a wide b2c distribution mix across hypermarkets specialty home stores and e-commerce with retail partners like carrefour walmart driving roughly of luminarc volume in direct-to-consumer sales grew year-over-year to represent about group revenue fy2024 lifting gross margins by basis points. first-party data from dtc channels now covers million customers improving targeted promotions reducing cac. arc omnichannel reach balances mass-market scale higher-margin digital sales.\u003e\n\u003c\/parc\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated B2B Hospitality Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eARC International SA’s Dedicated B2B Hospitality Channels use authorized distributors and direct sales teams to serve hotels, restaurants, and institutional caterers, handling orders that often exceed €50,000 per contract and accounted for 28% of 2024 B2B revenue (€62m of €222m). \u003c\/p\u003e\n\u003cp\u003eChannels prioritize high-volume SKU assortments and global logistics, reducing per-unit shipping costs by ~18% versus retail channels and supporting 14 regional pro-showrooms and 120 trade-only catalog clients in 2024. \u003c\/p\u003e\n\u003cp\u003eProfessional showrooms and trade catalogs speed specification for interior designers and procurement managers, shortening lead-to-delivery from 35 to 21 days on average and lowering return rates to 1.2% in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Logistic Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cparc international sa operates automated logistics hubs near major ports and highways to manage fragile glass inventory cutting breakage under improving replenishment lead times by year-over-year.\u003e\n\u003cphubs use ai-driven pick-and-pack climate-controlled storage and rfid tracking that gives real-time visibility for exports to countries supporting a reduction in international transit claims\u003e\n\u003cpclass-leading uptime and centralized returns handling lower logistics cost per unit by versus\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBreakage rate under 0.8%\u003c\/li\u003e\n\u003cli\u003eReplenishment lead time down 22%\u003c\/li\u003e\n\u003cli\u003eExports to 160+ countries\u003c\/li\u003e\n\u003cli\u003eTransit claims down 14% in 2025\u003c\/li\u003e\n\u003cli\u003eUptime 99.6%, logistics cost\/unit -11%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pclass-leading\u003e\u003c\/phubs\u003e\u003c\/parc\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Market Adaptation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eARC International SA tailors place by matching inventory to local dining habits—eg, tea sets for Middle East and specific bowl shapes for Asia—raising sell-through; regional sales offices drove a 12% YoY turnover lift in 2024 by reallocating SKU mix based on local demand data.\u003c\/p\u003e\n\u003cp\u003eLocal teams supply market intelligence to optimize stock levels, cut markdowns (down 8% in 2024) and keep global shelf-to-sales ratios healthy.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% YoY turnover uplift (2024)\u003c\/li\u003e\n\u003cli\u003e8% fewer markdowns (2024)\u003c\/li\u003e\n\u003cli\u003eRegional offices in 15 countries\u003c\/li\u003e\n\u003cli\u003eSKU-tailoring by culture (tea sets, bowl shapes)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eARC International trims lead times 35%, saves €18M, boosts availability to 94%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eARC International SA localizes production and logistics (France, China, UAE), cutting lead times 35%, saving €18m in 2024, and lifting on-shelf availability to 94%; DTC = 11% revenue (€~98m FY2024), retail partners = 62% Luminarc volume, B2B hospitality = €62m (28% of B2B), breakage \u0026lt;0.8%, inventory days 56, exports 160+ countries.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time reduction\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics savings\u003c\/td\u003e\n\u003ctd\u003e€18m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-shelf availability\u003c\/td\u003e\n\u003ctd\u003e94%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC revenue\u003c\/td\u003e\n\u003ctd\u003e11% (~€98m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B hospitality\u003c\/td\u003e\n\u003ctd\u003e€62m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBreakage\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;0.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eARC International SA 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual ARC International SA 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable, ready-to-use document covering Product, Price, Place and Promotion with strategic insights and recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750758396281,"sku":"arc-intl-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/arc-intl-marketing-mix.png?v=1772226163","url":"https:\/\/matrixbcg.com\/products\/arc-intl-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}