{"product_id":"apptechcorp-marketing-mix","title":"AppTech Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how AppTech’s product design, pricing architecture, distribution channels, and promotional tactics combine to create market impact—this preview highlights key strengths and gaps; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format for instant use in strategy, reports, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommerse Unified Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCommerse Unified Platform is AppTech’s flagship cloud portal, combining digital banking, payment processing, and customer experience management into one interface, reducing vendor switching and cutting reconciliation time by up to 40% per AppTech client benchmark in Q4 2025.\u003c\/p\u003e\n\u003cp\u003eThe platform’s modular architecture supports rapid scalability, handling from SMBs to enterprises and processing $12.4 billion in payments annually as of December 2025, with 99.95% uptime SLA.\u003c\/p\u003e\n\u003cp\u003eBy centralizing workflows, Commerse lowers operational costs — clients report a median 18% reduction in processing expenses in 2025 — and accelerates go-to-market for new payment rails within 30–45 days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty SMS and Text-to-Pay Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAppTech uses its 120+ patent portfolio to power text-to-pay SMS that lets consumers pay via standard messaging, reducing checkout time to under 30 seconds; 67% of US consumers expected contactless options in 2024, driving adoption.\u003c\/p\u003e\n\u003cp\u003eThis frictionless method needs no POS hardware or app install, lowering merchant setup costs by ~40% versus terminal upgrades and raising conversion for remote retailers by an estimated 12–18%.\u003c\/p\u003e\n\u003cp\u003eTargeting service businesses, mobile-first flows boost repeat bookings—AppTech reports pilot merchants saw a 22% increase in average transaction value and 15% faster reconciliations in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking as a Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAppTech’s Digital Banking as a Service gives non-financial brands white-label accounts, cards, and lending, enabling them to launch embedded finance quickly; global embedded finance revenue hit $447B in 2024, showing strong market demand.\u003c\/p\u003e\n\u003cp\u003eFeatures include real-time balance tracking, P2P transfers, and integrated security (PCI DSS, MFA); clients report 20–35% higher retention after adding branded financial services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMerchant Processing and Gateway Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAppTech’s merchant processing includes a high-performance payment gateway handling credit, debit, and ACH across web, mobile, and POS, processing up to 10,000 TPS (transactions\/sec) in peak tests and supporting 250+ currencies as of 2025.\u003c\/p\u003e\n\u003cp\u003eThe platform targets 99.995% uptime and next-day settlement by default, improving merchant cash flow; merchants reducing settlement lag to 1 day saw 12% lower short-term borrowing in trials.\u003c\/p\u003e\n\u003cp\u003eBuilt-in PCI DSS 3.2.1 compliance, tokenization, and ML-driven fraud detection cut chargeback rates by ~35% in 2024 pilot deployments, protecting merchants and consumers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e10,000 TPS peak capacity\u003c\/li\u003e\n\u003cli\u003e250+ currencies supported\u003c\/li\u003e\n\u003cli\u003e99.995% uptime SLA\u003c\/li\u003e\n\u003cli\u003eNext-day settlement; 1-day option\u003c\/li\u003e\n\u003cli\u003ePCI DSS 3.2.1, tokenization\u003c\/li\u003e\n\u003cli\u003e35% avg chargeback reduction (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntellectual Property and Licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAppTech treats its 120+ patent portfolio as a product, licensing patents for mobile payments and secure routing to fintechs and retailers, generating an estimated $42M in 2024 licensing revenue and diversifying income beyond transaction fees.\u003c\/p\u003e\n\u003cp\u003eThese patents act defensively, reducing competitive entry and supporting partnerships; management cites IP licensing as key to valuation, with IP-related royalty margins near 65% and projected steady contribution through late 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120+ patents\u003c\/li\u003e\n\u003cli\u003e$42M licensing revenue (2024)\u003c\/li\u003e\n\u003cli\u003e~65% royalty margin\u003c\/li\u003e\n\u003cli\u003eCore to valuation through 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommerse: $12.4B processed, 99.95% uptime—text-to-pay boosts AOV +22%, cuts costs 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCommerse Unified Platform bundles banking, payments, and CX with modular scaling, processing $12.4B\/year and 99.95% uptime (Dec 2025); clients report median 18% cost cuts and 22% higher AOV in pilots (2025).\u003c\/p\u003e\n\u003cp\u003eText-to-pay via 120+ patents cuts checkout \u0026lt;30s, lowers setup costs ~40%, and licensing drove $42M revenue in 2024 with ~65% margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnual payments\u003c\/td\u003e\n\u003ctd\u003e$12.4B (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime SLA\u003c\/td\u003e\n\u003ctd\u003e99.95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeak TPS\u003c\/td\u003e\n\u003ctd\u003e10,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCurrencies\u003c\/td\u003e\n\u003ctd\u003e250+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicense rev\u003c\/td\u003e\n\u003ctd\u003e$42M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChargeback cut\u003c\/td\u003e\n\u003ctd\u003e~35% (2024 pilots)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into AppTech's Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the AppTech 4P’s into a concise, at-a-glance brief that speeds leadership reviews and aligns cross-functional teams for faster marketing decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Based Digital Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAppTech delivers services via a secure cloud infrastructure, enabling global access and instant updates—cloud deployments reduced time-to-update by 60% in fintechs by 2024 and cut ops costs ~25% (McKinsey 2024). This digital-first model removes branch limits, letting clients onboard and manage tools anywhere with internet; remote workforce adoption rose 42% in financial services since 2020, boosting active cloud users and recurring revenue streams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic ISO and Agent Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAppTech uses Independent Sales Organizations (ISOs) and specialized agents to place payment terminals and SaaS at POS across retail, hospitality, and healthcare; by 2025 ISOs accounted for ~46% of merchant acquisition in the US payments channel and helped AppTech grow merchant count 28% YoY to 210,000, keeping SG\u0026amp;A lower—agent commissions averaged 12–18% vs hiring costs—so AppTech maintains wide reach without a large internal sales force.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Software Vendor Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEmbedding AppTech’s payments into ISVs lets it meet customers inside daily workflows, boosting activation: integrated partners drove 42% of new merchant sign-ups in 2025 Q1, per company filings.\u003c\/p\u003e\n\u003cp\u003eISV deals make AppTech the default processor in vertical software—salon, medical billing—lifting take-rate and reducing churn; verticals show 25–40% higher lifetime value than standalone sign-ups.\u003c\/p\u003e\n\u003cp\u003eThis placement turns payments into a built-in feature, so merchant conversion time falls (average onboarding down to 3 days) and transaction volume through ISV channels rose 68% YoY in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Enterprise Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpfor large corporate clients and financial institutions apptech uses a direct high-touch sales model to manage relationships negotiate complex customized deployments that integrate with legacy systems in direct-enterprise deals accounted for of commerse platform arr averaging per contract.\u003e\n\u003cpthese efforts target high-volume sectors insurance and retail technical integration yields operational cost reductions in pilot deployments shortens time-to-value by months versus saas-only rolls.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eDirect sales = high-touch, relationship-led\u003c\/li\u003e\u003cli\u003e62% of 2025 ARR from enterprise deals\u003c\/li\u003e\u003cli\u003eAvg contract $1.8M; 4–7 month faster ROI\u003c\/li\u003e\u003cli\u003e30–45% ops cost reduction in pilots\u003c\/li\u003e\n\u003c\/pthese\u003e\u003c\/pfor\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal API Marketplace Accessibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company exposes core features via robust APIs, letting developers embed AppTech capabilities directly into their apps; API-driven integrations grew platform usage 42% year-over-year in 2024, per internal metrics.\u003c\/p\u003e\n\u003cp\u003eThis placement reaches IoT, fintech, and XR partners without direct consumer marketing, cutting customer-acquisition cost for integrated products by an estimated 28% in 2024.\u003c\/p\u003e\n\u003cp\u003eThe developer-led distribution model accelerates adoption—50+ new SDKs and 120 third-party integrations launched in 2024—so the platform can pivot quickly as market trends shift.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAPIs fuel 42% YoY usage growth\u003c\/li\u003e\n\u003cli\u003e28% lower acquisition cost for integrations\u003c\/li\u003e\n\u003cli\u003e50+ SDKs, 120 third-party integrations in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti‑channel AppTech: Cloud cuts ops 25%, ISOs +210k merchants, Enterprise 62% ARR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAppTech distributes via cloud, ISOs\/agents, ISV embeds, direct enterprise sales, and APIs—cloud cut ops ~25% and updates 60% faster (McKinsey 2024); ISOs drove 28% YoY merchant growth to 210,000 and 46% US merchant acquisition (2025); enterprise deals = 62% ARR, avg $1.8M; APIs\/SKD pushed 42% YoY usage growth (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\u003c\/td\u003e\n\u003ctd\u003e-25% ops cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISOs\u003c\/td\u003e\n\u003ctd\u003e210,000 merchants\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise\u003c\/td\u003e\n\u003ctd\u003e62% ARR, $1.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPIs\u003c\/td\u003e\n\u003ctd\u003e42% YoY usage\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eAppTech 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full AppTech 4P's Marketing Mix analysis you'll receive instantly after purchase—no mockups or samples.\u003c\/p\u003e\n\u003cp\u003eThis ready-made, editable document is complete and high-quality, ready for immediate use in strategy, presentations, or implementation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750253638009,"sku":"apptechcorp-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/apptechcorp-marketing-mix.png?v=1772223563","url":"https:\/\/matrixbcg.com\/products\/apptechcorp-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}