{"product_id":"applied-marketing-mix","title":"Applied Industrial Technologies Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Applied Industrial Technologies aligns Product, Price, Place, and Promotion to serve industrial clients—this concise preview highlights strengths and gaps in their go-to-market mix while the full 4P’s Marketing Mix Analysis delivers in-depth, editable insights, real-world data, and ready-to-use slides for strategy, presentations, or coursework—get the complete report to save time and apply proven tactics today.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Motion and Power Transmission Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eApplied Industrial Technologies sells bearings, belts, drives, and gearing systems used in heavy machinery across manufacturing, mining, and food processing; these core motion and power transmission parts made up about 28% of their 2024 industrial segment revenue of $2.1 billion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Fluid Power and Flow Control Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eApplied Industrial Technologies’ Advanced Fluid Power and Flow Control Systems cover hydraulic, pneumatic, and fluid handling tech—pumps, valves, filters, custom hose assemblies—serving chemical, oil \u0026amp; gas, and food \u0026amp; beverage where +\/-1% flow precision matters; in 2025 the company reported fluid-related sales growth of ~6% driving segment margins near 9%, and inventory turns improved to 5.2, supporting faster order fulfillment and lower downtime.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Automation and Robotics Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eApplied Industrial Technologies expanded its industrial automation and robotics portfolio through 2025, adding autonomous mobile robots, collaborative robotic arms, advanced sensors, and machine-vision systems that target labor shortages and boost throughput; the segment drove a 22% year-over-year product revenue rise in Q3 2025, per company filings. These solutions integrate Industrial Internet of Things (IIoT) sensors for real-time equipment health and performance monitoring, cutting unplanned downtime by an estimated 30% in pilot deployments. Customers report 15–40% throughput gains depending on application, and Applied offers service contracts and retrofit integration to capture recurring revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive MRO Supplies and Consumables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpapplied industrial technologies comprehensive mro supplies and consumables keep plants running with lubricants seals tools ppe that cut downtime accounted for roughly of ait revenue supporting\u003e95% of industrial customers' routine needs.\n\u003cpthe one-stop-shop model reduces procurement cycles by and inventory carrying costs for facility managers per industry benchmarks.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCore items: lubricants, seals, tools, safety gear\u003c\/li\u003e\n\u003cli\u003e2024 MRO revenue: ~$1.2B for AIT\u003c\/li\u003e\n\u003cli\u003eProcurement time cut: ~30%\u003c\/li\u003e\n\u003cli\u003eInventory cost reduction: ~12%\u003c\/li\u003e\n\u003cli\u003eCoverage: \u0026gt;95% routine maintenance needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/papplied\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Engineering and Technical Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpapplied industrial technologies offers specialized engineering and technical services that include system design field troubleshooting custom assembly driving service revenue comprised about of total sales filings teams collaborate with clients to retrofit machinery or build new automated workflows reducing downtime by up in case studies. this shifts the firm from parts distributor strategic partner lifting gross margins on serviced accounts basis points.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eService revenue ~18% of 2024 sales\u003c\/li\u003e\n\u003cli\u003eDowntime reductions reported up to 22%\u003c\/li\u003e\n\u003cli\u003eGross-margin uplift ~300 basis points on serviced accounts\u003c\/li\u003e\n\u003cli\u003eOfferings: system design, field troubleshooting, custom assembly\u003c\/li\u003e\n\n\u003c\/papplied\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eApplied Industrial: Automation +22% and 300bps service margin lift drive 2025 momentum\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eApplied Industrial Technologies sells power-transmission parts, fluid-power systems, automation\/robotics, MRO consumables, and engineering services—2024 revenue highlights: industrial segment $2.1B (bearings\/etc. ~28%), MRO ~$1.2B, service revenue ~18%; 2025: fluid sales +6%, automation revenue +22% YoY (Q3), inventory turns 5.2, service-margin uplift ~300 bps.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial rev\u003c\/td\u003e\n\u003ctd\u003e$2.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMRO rev\u003c\/td\u003e\n\u003ctd\u003e$1.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService rev\u003c\/td\u003e\n\u003ctd\u003e~18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFluid sales growth\u003c\/td\u003e\n\u003ctd\u003e+6% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomation growth\u003c\/td\u003e\n\u003ctd\u003e+22% YoY (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turns\u003c\/td\u003e\n\u003ctd\u003e5.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService margin uplift\u003c\/td\u003e\n\u003ctd\u003e~300 bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Applied Industrial Technologies’ Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Applied Industrial Technologies' 4P marketing insights into a concise, presentation-ready snapshot to speed leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansive North American Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eApplied Industrial Technologies operates over 800 local service centers across the United States, Canada, and Mexico, keeping branches within hours of major industrial hubs to serve 2025 demand patterns.\u003c\/p\u003e\n\u003cp\u003eThis localized network enables same-day or next-day delivery of critical parts and immediate on-site technical support, lowering downtime costs for customers by an estimated 20–30% in field case studies.\u003c\/p\u003e\n\u003cp\u003eRegional inventories are customized—more mining-specific bearings and seals in the West and drivetrain components for the Midwest auto sector—improving fill rates and reducing logistics spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution and Logistics Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCentralized distribution centers use advanced warehouse management systems to move 3.2 million SKUs across 35 countries, acting as main nodes that replenish 650+ branches and fulfill OEM orders worth $1.1 billion annually; by 2025, 48% of picking operations are automated, cutting lead times by 22% and improving pick accuracy from 98.4% to 99.6%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated E-commerce and Digital Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpa robust digital storefront gives customers access to specs real-time stock and personalized pricing applied industrial technologies reported a increase in e-commerce revenue fy2024 reaching the platform integrates with customer erp systems for electronic data interchange cutting order cycle time by about pilot accounts. this channel is especially popular younger procurement pros show prefer self-service portals routine purchases.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-site Vendor Managed Inventory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eApplied Industrial Technologies places inventory inside customer facilities via crib management and industrial vending; in 2024 vending solutions supported a 12% rise in recurring service revenue for the industrial distribution segment.\u003c\/p\u003e\n\u003cp\u003eManaging stock at point of use cuts customer overhead and reduced unplanned downtime by an estimated 18% in pilot accounts, so customers rely on Applied for uptime rather than reorder processes.\u003c\/p\u003e\n\u003cp\u003eDeep workflow integration raises switching costs—accounts with on-site VMI show 30% higher lifetime value and multi-year contracts, fostering institutional loyalty.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOn-site VMI drove ~12% recurring revenue growth (2024)\u003c\/li\u003e\n\u003cli\u003ePilot accounts saw ~18% less unplanned downtime\u003c\/li\u003e\n\u003cli\u003eAccounts with VMI show ~30% higher lifetime value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Strategic Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpexpansion into australia new zealand and singapore gives applied industrial technologies a foothold in the fast-growing asia-pacific market where apac output grew regional mro demand rose year-over-year.\u003e\n\u003cpeach hub supports multinational clients with consistent service standards serving global accounts that represented roughly of parent revenue in fy2024 while local teams ensure compliance and faster on-site response.\u003e\n\u003cplocal operations leverage the parent global supply chain and procurement scale which cut average component costs by an estimated for international orders in improving margin lead times.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAPAC presence: Australia, New Zealand, Singapore\u003c\/li\u003e\n\u003cli\u003eAPAC industrial output +4.3% in 2024\u003c\/li\u003e\n\u003cli\u003eGlobal accounts ≈28% of FY2024 revenue\u003c\/li\u003e\n\u003cli\u003eProcurement scale cut costs ~6% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/plocal\u003e\u003c\/peach\u003e\u003c\/pexpansion\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eApplied: 800+ centers, 24\/7 access — 22% faster, 32% e‑commerce growth, +30% VMI LTV\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eApplied’s 800+ service centers, 35-country DC network, and e-commerce\/EDI channels enable 24\/7 access, 22% faster lead times, and a 32% e‑commerce revenue jump (FY2024), while on-site VMI\/vending raised recurring revenue ~12% and cut downtime ~18%, with VMI accounts showing ~30% higher LTV.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eService centers\u003c\/td\u003e\n\u003ctd\u003e800+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce revenue\u003c\/td\u003e\n\u003ctd\u003e$270M (+32%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomation pick rate\u003c\/td\u003e\n\u003ctd\u003e48% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time reduction\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVMI recurring rev\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnplanned downtime\u003c\/td\u003e\n\u003ctd\u003e-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVMI account LTV\u003c\/td\u003e\n\u003ctd\u003e+30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eApplied Industrial Technologies 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Applied Industrial Technologies 4P’s Marketing Mix analysis you’ll receive instantly after purchase—fully editable and ready to use for strategy, presentations, or implementation. This is not a sample or demo; the document displayed is identical to the final deliverable provided upon checkout, so you can buy with confidence. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750957953401,"sku":"applied-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/applied-marketing-mix.png?v=1772226869","url":"https:\/\/matrixbcg.com\/products\/applied-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}