{"product_id":"anz-marketing-mix","title":"ANZ Group Holdings Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eANZ Group Holdings leverages product diversification, tiered pricing, extensive branch and digital distribution, and targeted promotional campaigns to maintain market leadership in banking; uncover how these elements interact to drive customer acquisition and profitability—get the full 4P's Marketing Mix Analysis in an editable, presentation-ready format for instant strategic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eANZ Plus Digital Banking Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eANZ Plus is ANZ Group Holdings’ flagship digital-led retail product, built mobile-first to simplify money management and target younger, tech-savvy customers; by Dec 31, 2025 it reported 1.2 million active users and a 28% year-on-year growth in new retail accounts. ANZ Plus bundles real-time spending insights, automated savings goals, and multi-currency wallets supporting 10 currencies, improving cross-border use and reducing FX fees by up to 40% versus legacy accounts. The platform added advanced financial-wellbeing tools in 2025—AI-driven budgeting, personalised savings nudges, and credit-score trackers—lifting monthly engagement to 15 sessions per user. ANZ positions ANZ Plus on transparency and user empowerment, replacing slow legacy processes with API-driven real-time data to cut transaction latency by 60% and increase NPS to 48.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional and Corporate Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eANZ Group Holdings offers institutional and corporate banking solutions for large corporates and institutions across Asia-Pacific, delivering trade finance, cash management, and capital markets services that support cross-border trade and liquidity needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Finance and ESG Linked Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eANZ Group has expanded its product suite to include green bonds, sustainability-linked loans, and transition financing for carbon-intensive sectors, supporting clients’ net-zero plans while matching ANZ’s 2030 emissions reduction targets; as of 2025 ANZ had committed NZD 50 billion to sustainable finance since 2015 and issued AUD 1.2 billion in green bonds in 2024, addressing rising institutional demand for strict ESG assets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Small Business Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpanz group holdings commercial and small business banking offers sme lending merchant services insurance plus relationship managers for larger clients needing structured debt.\u003e\n\u003cpby late anz rolled out automated credit decisioning cutting small-business approval times by and supporting in sme lending ytd\u003e\n\u003cpkey stats:\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~A$22bn SME loan book (2025 YTD)\u003c\/li\u003e\n\u003cli\u003e~40% faster credit decisions after automation (late 2025)\u003c\/li\u003e\n\u003cli\u003eDedicated RM teams for bespoke structured debt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pkey\u003e\u003c\/pby\u003e\u003c\/panz\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Banking and Wealth Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eANZ Private serves high-net-worth clients with tailored investment strategies, estate planning, and philanthropic advisory, combining bespoke portfolios and global market research to target higher risk-adjusted returns; ANZ reported AU$210 billion in client assets under management across wealth and private banking in FY2024, underpinning retention of high-value relationships.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTailored investments, estate and philanthropy\u003c\/li\u003e\n\u003cli\u003eHigh personalization, exclusive service model\u003c\/li\u003e\n\u003cli\u003eUses global research to optimize portfolios\u003c\/li\u003e\n\u003cli\u003eAU$210bn AUM (FY2024) supports client retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eANZ growth: 1.2M ANZ Plus users, NZD50bn sustainable commitments, AU$210bn AUM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eANZ Plus: 1.2M active users (Dec 31, 2025), 28% YoY new retail account growth, 15 monthly sessions, NPS 48, FX fees ~40% lower vs legacy. Institutional: trade finance, cash mgmt, capital markets across APAC. Sustainable finance: NZD50bn committed since 2015, AUD1.2bn green bonds (2024). SME: ~A$22bn loan book (2025 YTD), ~40% faster approvals (late 2025). Private: AU$210bn AUM (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eANZ Plus\u003c\/td\u003e\n\u003ctd\u003eActive users\u003c\/td\u003e\n\u003ctd\u003e1.2M (31-12-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eANZ Plus\u003c\/td\u003e\n\u003ctd\u003eNPS\u003c\/td\u003e\n\u003ctd\u003e48\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable finance\u003c\/td\u003e\n\u003ctd\u003eCommitment\u003c\/td\u003e\n\u003ctd\u003eNZD50bn (since 2015)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME lending\u003c\/td\u003e\n\u003ctd\u003eLoan book\u003c\/td\u003e\n\u003ctd\u003e~A$22bn (2025 YTD)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate banking\u003c\/td\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003eAU$210bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into ANZ Group Holdings’ Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of ANZ’s marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses ANZ Group Holdings’ 4P marketing insights into a concise, leadership-friendly snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Physical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eANZ maintains a targeted physical branch network across Australia and New Zealand to support complex face-to-face consultations, with about 350 branches in 2025 concentrated in high-traffic urban centers and regional growth corridors; these branches serve as service hubs for home lending and business banking where personal interaction drives Net Promoter Scores and conversion for mortgages and SME lending.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eANZ Plus Digital-First Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpanz plus anz group holdings digital-first distribution hub bypasses branches to deliver instant account opening and product access via smartphones cutting cost-to-serve by versus investor report supporting active users as of sep\u003e\n\u003c\/panz\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsia-Pacific Regional Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eANZ Group Holdings operates in over 25 markets across the Asia-Pacific, with concentrated operations in Southeast Asia and the Greater Mekong region, supporting ~18% of group revenue from international operations in FY2024. This network positions ANZ as a bridge for institutional clients, facilitating cross-border trade and investment flows—ANZ handled an estimated US$120bn in trade finance commitments across the region in 2024. By end-2025, this footprint remains a key differentiator versus Australian-only banks, supporting higher fee income and regional client retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration of Suncorp Bank Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFollowing ANZ’s 2021 agreement and 2023 completion to acquire Suncorp Bank, ANZ expanded its Queensland branch network by about 200 locations and added ~400,000 retail customers, boosting local market share in a state that grew GDP 3.6% in 2024.\u003c\/p\u003e\n\u003cp\u003eThe deal raised ANZ’s Queensland deposits by an estimated A$6.2 billion and enabled cross-selling via Suncorp’s broker, branch and digital channels, increasing small-business lending opportunities in a high-growth mining and services corridor.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~200 added branches\u003c\/li\u003e\n\u003cli\u003e~400,000 new customers\u003c\/li\u003e\n\u003cli\u003e~A$6.2bn deposits\u003c\/li\u003e\n\u003cli\u003eQueensland GDP +3.6% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel Digital Platforms and APIs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eANZ Group offers an omni-channel digital platform with a modern online banking interface and third-party API integrations, supporting connections to over 2,000 fintechs and platforms as of 2025.\u003c\/p\u003e\n\u003cp\u003eCorporate clients can embed ANZ payment, FX, and account functions into ERP systems for real-time cash management; API transaction volume rose 45% YoY to ~120 million calls in FY2024.\u003c\/p\u003e\n\u003cp\u003eThe goal is service availability across clients’ business touchpoints—mobile, web, and partner ecosystems—reducing reconciliation time by up to 35% in pilot programs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2,000+ fintech integrations (2025)\u003c\/li\u003e\n\u003cli\u003e120M API calls FY2024 (+45% YoY)\u003c\/li\u003e\n\u003cli\u003eERP cash management embedding\u003c\/li\u003e\n\u003cli\u003eReconciliation time cut ~35% in pilots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eANZ: 350 branches, 1.2m+ ANZ Plus users, 25+ APAC markets and Suncorp’s A$6.2bn boost\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eANZ’s place strategy blends ~350 Australia\/NZ branches (2025) for complex sales, ANZ Plus digital hub with 1.2m+ users (Sep 2025) and a 25+ market APAC footprint driving ~18% group revenue (FY2024); Suncorp deal added ~200 Queensland branches, ~400k customers and ~A$6.2bn deposits.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (2025)\u003c\/td\u003e\n\u003ctd\u003e~350\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eANZ Plus users (Sep 2025)\u003c\/td\u003e\n\u003ctd\u003e1.2m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPAC markets\u003c\/td\u003e\n\u003ctd\u003e25+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrade finance (2024)\u003c\/td\u003e\n\u003ctd\u003eUS$120bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuncorp add. branches\u003c\/td\u003e\n\u003ctd\u003e~200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew customers (Suncorp)\u003c\/td\u003e\n\u003ctd\u003e~400,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits (Suncorp)\u003c\/td\u003e\n\u003ctd\u003eA$6.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eANZ Group Holdings 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual ANZ Group Holdings 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751152726393,"sku":"anz-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/anz-marketing-mix.png?v=1772228329","url":"https:\/\/matrixbcg.com\/products\/anz-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}