{"product_id":"antofagasta-marketing-mix","title":"Antofagasta Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Antofagasta’s product portfolio, pricing tactics, distribution network, and promotion mix create competitive advantage in mining and metals—our concise preview highlights key strengths and gaps. Unlock the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report with data-driven insights, strategic recommendations, and benchmarking tools designed for professionals and students. Save time and apply proven frameworks to your strategy or coursework—get instant access now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCopper Concentrates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCopper concentrates from Los Pelambres and Centinela are Antofagasta plc’s core product, averaging about 560 kt Cu in concentrate produced in 2024 and sold to international smelters at benchmark treatment charges; here’s the quick math: higher Cu grade raises payable metal and revenue per tonne.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRefined Copper Cathodes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAntofagasta produces 99.99% high-purity copper cathodes via solvent extraction and electrowinning (SX-EW) at Antucoya and Zaldivar, yielding ~420 kt Cu cathode capacity in 2024–25 combined; these meet specs for wiring and electronics.\u003c\/p\u003e\n\u003cp\u003eDemand stayed strong through late 2025 as renewables and EV infrastructure drove ~6% annual copper demand growth; Antofagasta’s cathodes contributed materially to group 2024 EBITDA of $3.1bn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMolybdenum By-products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpmolybdenum is recovered as a secondary mineral during copper flotation at antofagasta larger mills contributing about of by-product revenue in and roughly million annual sales it prized steelmaking for raising strength corrosion resistance alloys\u003e\n\u003c\/pmolybdenum\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGold and Silver Credits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpprecious metals recovered as by-products at los pelambres and centinela koz gold silver credited in netted against cash costs trimming antofagasta plc c1 cost by roughly usd improving its global ranking.\u003e\n\u003cpthese credits diversify revenue when copper swings: in gold and silver contributed of total metal lowering earnings volatility attracting risk-averse institutional investors seeking downside protection.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: ~12 koz gold, ~800 koz silver credited\u003c\/li\u003e\n\u003cli\u003eCash-cost impact: ≈0.08 USD\/lb reduction in C1\u003c\/li\u003e\n\u003cli\u003eRevenue share: ~4% of metal revenue in 2024\u003c\/li\u003e\n\u003cli\u003eInvestor appeal: reduces copper-price exposure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pprecious\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Transport Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFCAB, Antofagasta plc’s transport arm, runs \u0026gt;1,800 km of rail and truck routes in Antofagasta, moving sulfuric acid and concentrates from mines to ports and cutting inbound\/outbound logistics costs by ~12% versus third-party rates in 2024.\u003c\/p\u003e\n\u003cp\u003eIt serves internal operations and external clients, handling ~6.5 Mtpa (million tonnes per annum) of concentrates in 2024 and supporting vertical integration and margin resilience.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNetwork: \u0026gt;1,800 km rail\u003c\/li\u003e\n\u003cli\u003eThroughput: ~6.5 Mtpa (2024)\u003c\/li\u003e\n\u003cli\u003eCost saving: ~12% vs market (2024)\u003c\/li\u003e\n\u003cli\u003eProducts: sulfuric acid, concentrates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated copper output \u0026amp; rail logistics cut costs, boost revenue via Mo + precious metals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCopper concentrates (Los Pelambres, Centinela) and 99.99% cathodes (Antucoya, Zaldivar) were core in 2024–25: ~560 kt Cu in concentrate, ~420 kt Cu cathode capacity; molybdenum (~$120–150m) and precious metals (≈12 koz Au, 800 koz Ag) cut C1 by ≈0.08 USD\/lb and added ~4% revenue; FCAB moved ~6.5 Mtpa via \u0026gt;1,800 km rail, saving ~12% logistics cost.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCu concentrate\u003c\/td\u003e\n\u003ctd\u003e~560 kt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCathode capacity\u003c\/td\u003e\n\u003ctd\u003e~420 kt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAu \/ Ag credited\u003c\/td\u003e\n\u003ctd\u003e~12 koz \/ 800 koz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMo revenue\u003c\/td\u003e\n\u003ctd\u003e$120–150m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eC1 impact\u003c\/td\u003e\n\u003ctd\u003e≈-0.08 USD\/lb\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFCAB throughput\u003c\/td\u003e\n\u003ctd\u003e~6.5 Mtpa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRail network\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;1,800 km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Antofagasta’s Product, Price, Place, and Promotion strategies, grounded in real operational practices and competitive context for actionable strategic insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Antofagasta’s 4Ps into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, distribution channels, and promotional levers to speed decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorthern Chilean Mining District\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Northern Chilean mining district spans Antofagasta and Coquimbo, regions that produced about 5.7 million tonnes of copper in 2024 (≈28% of global mine output), giving Antofagasta PLC direct access to high-grade porphyry deposits, water-conserving desal plants, and port links at Antofagasta and Mejillones. Established rail, power and a skilled mining workforce lower operating risk and support Antofagasta’s multi-year, $3.2 billion capex plan for 2025–2027 to expand throughput.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoastal Port Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company uses deep-water ports Mejillones and Antofagasta to export bulk minerals, moving about 12–15 million tonnes annually through these terminals as of 2025, cutting berth time and demurrage costs.\u003c\/p\u003e\n\u003cp\u003eBoth ports have shiploader and conveyor systems rated for Panamax and Capesize vessels, enabling loading rates up to 6,000–8,000 tonnes per hour for copper concentrate and cathodes.\u003c\/p\u003e\n\u003cp\u003ePacific coast access trims ocean freight by roughly 20–30% versus trans-Andean routes, keeping logistic unit costs near industry lows—about US$15–25\/tonne for export legs—and supports on-time delivery targets above 95%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Asian Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA significant portion of Antofagasta plc’s copper (about 45% of 2024 refined equivalent shipments, ~650 kt Cu) goes to China, Japan and South Korea, the world’s largest copper importers driven by manufacturing and urbanization projects.\u003c\/p\u003e\n\u003cp\u003eThese markets showed combined import demand of ~13.2 Mt Cu in 2024; China alone imported ~10.1 Mt, keeping prices supported and Antofagasta’s revenue exposure strong.\u003c\/p\u003e\n\u003cp\u003eMaintaining long-term contracts and ties with Asian smelters secures stable offtake for Antofagasta’s expected 2025 production profile (~1.45 Mt Cu equivalent), reducing sale risk and smoothing cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean Industrial Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAntofagasta holds a strong European footprint, supplying high-grade copper cathodes to auto and construction manufacturers; in 2025 Europe accounted for about 28% of its refined copper sales by volume (estimate based on regional offtake trends).\u003c\/p\u003e\n\u003cp\u003eDemand is driven by tight EU emissions rules and green energy rollout; EV and renewable projects lifted European cathode demand ~12% YoY in 2024.\u003c\/p\u003e\n\u003cp\u003eLogistics focus on reliable just-in-time chains and quality control for high-purity specs, supporting contracts with tier-1 OEMs and infrastructure firms.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEurope ≈28% of refined copper sales (2025 est)\u003c\/li\u003e\n\u003cli\u003eEuropean cathode demand +12% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eServes automotive, construction, renewable sectors\u003c\/li\u003e\n\u003cli\u003eJust-in-time logistics; high-purity quality controls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRail and Road Logistics Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthe internal transport division runs km of rail and trucking routes linking the andes to antofagasta port moving million tonnes yearly including mt sulfuric acid for leaching\u003e10 Mt of concentrate to export docks, cutting logistics costs ~18% vs third-party haulage and raising on-time delivery to 96%.\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e1,200+ km rail\u003c\/li\u003e\u003cli\u003e3,500 km truck routes\u003c\/li\u003e\u003cli\u003e12–15 Mt moved\/yr\u003c\/li\u003e\u003cli\u003e4.2 Mt sulfuric acid\u003c\/li\u003e\u003cli\u003e96% on-time delivery\u003c\/li\u003e\u003cli\u003e~18% lower logistics cost\u003c\/li\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAntofagasta: Chile hub drives 1.45Mt Cu-eq guidance, 650kt exports, low $15–25\/t logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAntofagasta’s Chilean location gives direct access to porphyry deposits, desalinated water, and ports at Antofagasta\/Mejillones, moving ~12–15 Mtpa via 1,200+ km rail and 3,500 km road; 2024: company ~650 kt refined Cu to Asia (~45%) and ~28% to Europe, supporting 2025 ~1.45 Mt Cu eq guidance and \u0026gt;95% on-time delivery with logistics costs ~US$15–25\/t.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eThroughput\u003c\/td\u003e\n\u003ctd\u003e12–15 Mtpa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRail\/Road\u003c\/td\u003e\n\u003ctd\u003e1,200 km \/ 3,500 km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 refined exports to Asia\u003c\/td\u003e\n\u003ctd\u003e~650 kt (45%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 production guidance\u003c\/td\u003e\n\u003ctd\u003e~1.45 Mt Cu eq\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost\u003c\/td\u003e\n\u003ctd\u003eUS$15–25\/tonne\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eAntofagasta 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Antofagasta 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751120351609,"sku":"antofagasta-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/antofagasta-marketing-mix.png?v=1772227954","url":"https:\/\/matrixbcg.com\/products\/antofagasta-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}