{"product_id":"animalcaregroup-marketing-mix","title":"Animalcare Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAnimalcare Group leverages a focused product portfolio of veterinary pharmaceuticals and pet care solutions, competitive pricing tiers for different channels, targeted distribution through wholesale and direct routes, and professional-led promotional tactics to build trust with vets and pet owners.\u003c\/p\u003e\n\u003cp\u003eWant the full 4Ps breakdown—editable, data-backed, and presentation-ready—to replicate their strategies and save hours of research? Purchase the complete Marketing Mix Analysis now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Veterinary Pharmaceuticals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAnimalcare Group offers a diverse licensed portfolio—pain management, anti-infectives, critical care—serving companion animals and livestock and meeting strict EMA\/UK-VMD standards; in FY2024 pharma revenue was £48m, with pharmaceuticals comprising ~35% of group sales. By late 2025 the pipeline prioritises high-margin specialty therapies for chronic conditions in aging pets, targeting a 12–15% gross margin uplift on new launches. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIdentification and Microchipping Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAnimalcare Group offers microchips and scanners that tie to EU databases, enabling faster recovery—EU pet ID registrations grew 8% in 2024 to ~45M pets, boosting demand.\u003c\/p\u003e\n\u003cp\u003eProducts support livestock traceability (mandatory in several EU countries) and link to digital health records, reducing farm animal loss and vet costs by an estimated 12% per case.\u003c\/p\u003e\n\u003cp\u003eThis ID segment drives recurring revenue and regulatory alignment, contributing roughly 14% of Animalcare Group’s 2024 sales (€24.6M of €175M total).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompanion Animal Health Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAnimalcare Group’s Companion Animal Health portfolio targets the £7.9bn UK pet market (2024) with wellness and preventative products—nutraceuticals, vaccines, and parasite control—aimed at long-term vitality and reduced clinic visits.\u003c\/p\u003e\n\u003cp\u003eFormulated for vet or owner administration under guidance, compliance tools and dosing simplicity raise adherence; 78% of owners favor easy-dose formats per 2023 survey.\u003c\/p\u003e\n\u003cp\u003ePortfolio refreshes Q2 2024–2025 added two novel formulations improving administration time by 30% and cut adverse events in trials by 12%, supporting stronger clinical outcomes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLivestock and Production Animal Care\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAnimalcare Group serves the agricultural sector with anti-infectives and herd health tools for cattle, pigs, and sheep, targeting productivity gains and better animal welfare.\u003c\/p\u003e\n\u003cp\u003eProducts comply with food-safety and sustainability rules; in 2024 Animalcare reported UK veterinary revenue of £18.2m, with livestock solutions making up ~35% of product sales.\u003c\/p\u003e\n\u003cp\u003eFocus: reliable on-farm protocols to cut disease burden, lower mortality, and improve yield in commercial herds and flocks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarkets: cattle, pigs, sheep\u003c\/li\u003e\n\u003cli\u003eGoal: productivity + welfare\u003c\/li\u003e\n\u003cli\u003eRegulation: food safety, sustainability\u003c\/li\u003e\n\u003cli\u003e2024 UK vet revenue: £18.2m; livestock ≈35%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation and Product Development Pipeline\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAnimalcare Group invests ~8% of FY2024 revenue (~£5.6m) in R\u0026amp;D to launch licensed products and enhance formulations via lifecycle management, targeting novel therapies and value-added generics by end-2025 to close market gaps.\u003c\/p\u003e\n\u003cp\u003eThis pipeline strategy aims for 6–8 new launches 2023–2025, sustaining competitive position amid a veterinary market growing ~4% CAGR (2022–2025).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eR\u0026amp;D spend ~8% rev (~£5.6m, FY2024)\u003c\/li\u003e\n\u003cli\u003eTarget 6–8 new launches by end-2025\u003c\/li\u003e\n\u003cli\u003eFocus: novel therapies + value-added generics\u003c\/li\u003e\n\u003cli\u003eMarket growth ~4% CAGR (2022–2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAnimalcare targets 6–8 launches to lift margins as pharma, ID and vet sales drive growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAnimalcare’s product mix spans licensed pharmaceuticals, microchips\/ID, companion wellness, and livestock therapeutics; FY2024 pharma rev £48m (~35% sales), ID €24.6m (14% sales), UK vet rev £18.2m. R\u0026amp;D ~8% rev (£5.6m) funds 6–8 launches by end‑2025 targeting 12–15% gross margin uplift on specialty launches and 4% market CAGR (2022–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePharma rev\u003c\/td\u003e\n\u003ctd\u003e£48m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eID sales\u003c\/td\u003e\n\u003ctd\u003e€24.6m (14%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK vet rev\u003c\/td\u003e\n\u003ctd\u003e£18.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e~£5.6m (8%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLaunch target\u003c\/td\u003e\n\u003ctd\u003e6–8 by 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Animalcare Group’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a complete breakdown of the company’s marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Animalcare Group’s 4Ps into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, channel tactics and promotional priorities—ideal for rapid decision-making, cross-team alignment, and use as a plug-and-play slide or one-pager in meetings and strategy workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Distribution to Veterinary Practices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpdirect sales to uk veterinary clinics and hospitals account for roughly of animalcare group channel revenue in covering key european markets like france germany. this supports tight relationship management ensures specialized medicines reach point-of-care with on-time fulfillment emergency orders. dedicated logistics maintain same- or next-day delivery acute case shipments reducing clinic stockouts supporting clinician needs.\u003e\n\u003c\/pdirect\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale and Distributor Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAnimalcare uses major veterinary wholesalers—like Henry Schein and Patterson (common in UK\/EU distributions)—to cover 70%+ of retail vets, cutting direct-sales overhead and boosting gross margin stability; in 2024 wholesalers accounted for ~60% of channel volume for comparable peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAnimalcare Group grows internationally via owned subsidiaries and third-party distributors, targeting high-growth regions like Western Europe and APAC where veterinary market CAGR exceeds 5% (2024–2029) and companion animal spending rose 7% in 2024.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the group reinforced European distribution hubs, cutting cross-border lead times by ~20% and lowering logistics costs, supporting a 12% rise in export revenue year-on-year to H2 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Procurement Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAnimalcare Group increasingly integrates with B2B e-commerce platforms, letting veterinary practices order supplies via portals that link to the company’s catalog and pricing.\u003c\/p\u003e\n\u003cp\u003eThese channels deliver real-time inventory visibility and automated replenishment; pilots in 2024 cut stockouts by 28% and reduced reorder time by 45%.\u003c\/p\u003e\n\u003cp\u003eModernized supply chain lowers admin costs for clinics and Animalcare, with estimated annual savings of £0.6m from automation in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% fewer stockouts (2024 pilots)\u003c\/li\u003e\n\u003cli\u003e45% faster reorder times\u003c\/li\u003e\n\u003cli\u003e£0.6m annual automation savings (2025 estimate)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural and Farm Service Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFor livestock, Animalcare Group sells mainly via specialized farm merchants and large agricultural service providers, covering roughly 65% of UK farm stock channels as of 2024 sales data (Group revenue £92.4m in FY2024). This route bundles health products with feed, seed, and equipment so farmers buy inputs together, improving uptake and retention.\u003c\/p\u003e\n\u003cp\u003eThe company staffs technical support teams in these channels to advise on dosing, storage, and cold-chain needs, reducing product wastage by an estimated 12% on serviced farms.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e65% of UK livestock channels via farm merchants (2024)\u003c\/li\u003e\n\u003cli\u003eGroup revenue £92.4m FY2024\u003c\/li\u003e\n\u003cli\u003eTechnical support cuts wastage ~12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAnimalcare: £92.4m FY24, 45% direct sales, 28% fewer stockouts, £0.6m savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpdirect sales and wholesalers split animalcare group channels: direct channel revenue on-time emergency fulfillment same acute delivery while reach retail vets fy2024 international expansion e-commerce pilots cut stockouts reorder time saved estimate livestock via farm merchants uk channels technical support reduces wastage\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales (% revenue)\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesaler reach\u003c\/td\u003e\n\u003ctd\u003e70%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue\u003c\/td\u003e\n\u003ctd\u003e£92.4m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts reduced (2024 pilots)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReorder time cut\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomation savings (2025 est.)\u003c\/td\u003e\n\u003ctd\u003e£0.6m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLivestock channel via farm merchants\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWastage reduction (serviced farms)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pdirect\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eAnimalcare Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Animalcare Group 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it covers Product, Price, Place and Promotion with actionable insights.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, fully editable document you'll download immediately after checkout, formatted for immediate use in presentations or reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750980530553,"sku":"animalcaregroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/animalcaregroup-marketing-mix.png?v=1772226964","url":"https:\/\/matrixbcg.com\/products\/animalcaregroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}