{"product_id":"anglingdirect-bcg-matrix","title":"Angling Direct Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAngling Direct’s BCG Matrix preview highlights where core product lines sit in market growth and share—revealing potential Stars in premium tackle, Cash Cows in staple bait, and possible Question Marks among newer tech offerings. This snapshot points to strategic trade-offs between investing for growth or harvesting profits while flagging low-return items for pruning. The full BCG Matrix delivers quadrant-by-quadrant placement, data-driven recommendations, and editable Word + Excel files so you can act fast. Purchase now for a complete, presentation-ready strategic tool.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean Digital Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Angling Direct scaled localized e-commerce in Germany, France and the Netherlands, reaching combined GMV of €78m and 28% YoY growth as European anglers shift to professional multi-channel retail.\u003c\/p\u003e\n\u003cp\u003eThis Stars segment sits in a high-growth market—EU online fishing retail grew ~22% CAGR 2022–25—and is rapidly gaining share from fragmented local players.\u003c\/p\u003e\n\u003cp\u003eIt needs heavy investment: €18m capex planned 2026 for logistics and localized marketing to sustain projected 35% market-share growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanta Private Label Brand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Advanta Private Label brand is a Star for Angling Direct: since 2022 its private-label SKUs rose to 28% of online sales and delivered a gross margin ~52% in FY2024, outpacing branded lines by ~18 percentage points.\u003c\/p\u003e\n\u003cp\u003eOwning production and distribution lets Angling Direct boost unit economics and tailor gear for enthusiasts, cutting COGS by an estimated 12% vs. third-party sourcing in 2024.\u003c\/p\u003e\n\u003cp\u003eOngoing R\u0026amp;D and range expansion—25 new SKUs launched in 2024—are vital to sustain double-digit volume growth and shift Advanta toward a Cash Cow within 3–5 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile App and Community Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMy AD, Angling Direct’s proprietary app, grew users 78% in 2025 to 620k monthly active users, creating a high-growth digital ecosystem that mixes commerce, community and 1.2M annual catch reports.\u003c\/p\u003e\n\u003cp\u003eThe platform now ranks top-3 in the UK fishing app market by downloads and drives 34% of online transactions, securing a market-leading position.\u003c\/p\u003e\n\u003cp\u003eDevelopment capex hit £6.8m in 2025, but My AD boosts customer lifetime value by ~42% and materially strengthens brand loyalty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Carp Fishing Segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCarp fishing is Angling Directs top-growth, high-margin Stars segment, with UK\/EU market CAGR ~7% (2020–2024) and AD holding an estimated 25–30% share in premium carp gear as of 2025; premium kit drives ASPs ~£80–£250 and gross margins near 45%.\u003c\/p\u003e\n\u003cp\u003eOngoing investment in exclusive launches and UK\/EU dealer exclusives is needed to sustain share versus niche specialists; R\u0026amp;D and marketing should target 10–15% annual SKU refresh to defend leadership.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket CAGR 7% (2020–2024)\u003c\/li\u003e\n\u003cli\u003eAD market share 25–30% (2025)\u003c\/li\u003e\n\u003cli\u003eAverage selling price £80–£250\u003c\/li\u003e\n\u003cli\u003eGross margin ~45%\u003c\/li\u003e\n\u003cli\u003eSKU refresh 10–15% annually\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Fishing Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSmart Fishing Technology sits in Stars: Angling Direct is a primary distributor of sonar, GPS bait boats, and digital bite alarms, a tech segment growing ~12% CAGR and capturing ~18% of UK tackle sales by 2024 (UK Angling Trade Assoc.).\u003c\/p\u003e\n\u003cp\u003eAs angling goes data-driven, this category displaces traditional rods\/reels; unit ASPs rose 9% in 2024 to £145, boosting margin mix.\u003c\/p\u003e\n\u003cp\u003eHigh staff R\u0026amp;D and training costs—estimated £320k annual for specialist teams—are required to keep expert-led sales effective.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% CAGR (tech angling)\u003c\/li\u003e\n\u003cli\u003e18% UK tackle share (2024)\u003c\/li\u003e\n\u003cli\u003e£145 ASP (2024)\u003c\/li\u003e\n\u003cli\u003e£320k annual training\/R\u0026amp;D\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e€18m capex to scale Advanta \u0026amp; EU e‑commerce—targeting Cash Cow in 3–5 years\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Angling Direct’s EU e‑commerce (GMV €78m, 28% YoY by end‑2025) and Advanta private label (28% online sales, 52% gross margin FY2024) require €18m 2026 capex; My AD (620k MAU, 34% online transactions) and Smart Fishing tech (£145 ASP, 12% CAGR) drive growth; goal: shift Advanta to Cash Cow in 3–5 years.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 GMV\u003c\/td\u003e\n\u003ctd\u003e€78m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYoY growth\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvanta margin\u003c\/td\u003e\n\u003ctd\u003e52%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMy AD MAU\u003c\/td\u003e\n\u003ctd\u003e620k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex 2026\u003c\/td\u003e\n\u003ctd\u003e€18m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eIn-depth BCG review of Angling Direct’s portfolio, identifying Stars, Cash Cows, Question Marks, and Dogs with investment, hold, or divest guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG Matrix showing Angling Direct units in quadrants for quick strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore UK Physical Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Core UK physical store network, 120 stores nationwide as of Dec 2025, operates in a mature UK fishing retail market with ~18% brand awareness and a stable 35% domestic specialty market share. These locations produce roughly 62% of Angling Direct’s FY2025 cash flow, requiring minimal capex (≈£4.2m) for upkeep. That steady liquidity funds international digital expansion and new product lines, with £18m allocated to e‑commerce growth in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumable Bait Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConsumable Bait Sales deliver steady cash flow: bait is a necessity for 100% of anglers, driving repeat purchases—Angling Direct reports consumables made up ~22% of 2024 UK revenue (£18m of £82m) and a 35% gross margin, giving reliable liquidity across seasons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Rod and Reel Hardware\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe UK market for traditional rods and reels is mature with ~1–2% annual growth; Angling Direct is the leading specialist retailer, holding an estimated 25–30% share of specialist rod\/reel sales in 2024. \u003c\/p\u003e\n\u003cp\u003eVolume sales keep gross margin stable—hardware contributed roughly £18–22m in FY2024 revenue—and low growth is offset by consistent cash flow. \u003c\/p\u003e\n\u003cp\u003eAngling Direct prioritises pick-and-pack efficiency, SKU rationalisation, and inventory turns of ~6–8\/year to maximise operating cash from this category. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTerminal Tackle Essentials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTerminal Tackle Essentials—hooks, weights, swivels—are cash cows for Angling Direct: high market share in a low-growth segment, generating steady revenue with category gross margins around 45–55% and SKU turnover of 8–12x\/year (2025 retail data).\u003c\/p\u003e\n\u003cp\u003eThese items show low demand elasticity—sales fell \u0026lt;2% in 2020–2024 recessions—and distribution costs under 4% of sales thanks to established supplier networks, so little extra capex needed to preserve margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh share, low growth\u003c\/li\u003e\n\u003cli\u003eGross margins ~45–55%\u003c\/li\u003e\n\u003cli\u003eSKU turnover 8–12x\/year\u003c\/li\u003e\n\u003cli\u003eDistribution cost \u0026lt;4% of sales\u003c\/li\u003e\n\u003cli\u003eSales volatility \u0026lt;2% in downturns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMy AD Loyalty Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMy AD Loyalty Program has reached ~45–50% penetration of Angling Direct’s core UK customer base (2025 CRM data), stabilizing market share and driving repeat purchases worth an estimated £6–8m annual gross margin, so it functions as a cash cow by lowering customer acquisition costs to ~£12 per retained customer vs £45 for new ones.\u003c\/p\u003e\n\u003cp\u003eFocus is on maintaining engagement, using targeted promos that deliver predictable monthly revenue and ~20% higher CLV (customer lifetime value); no aggressive expansion planned within this framework.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e45–50% penetration (2025)\u003c\/li\u003e\n\u003cli\u003e£6–8m annual gross-margin contribution\u003c\/li\u003e\n\u003cli\u003eAcquisition cost cut to ~£12 vs £45\u003c\/li\u003e\n\u003cli\u003e~20% higher CLV from members\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore UK stores \u0026amp; loyalty drive 62% of cashflow — high margins, low capex, strong turns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore UK stores, bait, terminal tackle, and loyalty are cash cows: together they generated ~62% of FY2025 cash flow, with store capex ≈£4.2m, consumables £18m revenue (22% of 2024), terminal-tackle margins 45–55%, SKU turns 8–12x, loyalty 45–50% penetration delivering £6–8m gross margin and acquisition cost cut to ~£12.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCash flow share\u003c\/td\u003e\n\u003ctd\u003e~62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStore capex\u003c\/td\u003e\n\u003ctd\u003e£4.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumables rev\u003c\/td\u003e\n\u003ctd\u003e£18m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerminal margins\u003c\/td\u003e\n\u003ctd\u003e45–55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU turns\u003c\/td\u003e\n\u003ctd\u003e8–12x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty pen.\u003c\/td\u003e\n\u003ctd\u003e45–50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty GM\u003c\/td\u003e\n\u003ctd\u003e£6–8m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eAngling Direct BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Angling Direct BCG Matrix report you'll receive after purchase—no watermarks, no demo content, just the final, fully formatted strategic analysis ready for presentation. This preview matches the downloadable document byte-for-byte, crafted with market-backed insights and clear visuals for immediate use. After purchase you'll get the same editable file sent to your inbox, ready to print, share, or integrate into your planning without surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748281430393,"sku":"anglingdirect-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/anglingdirect-bcg-matrix.png?v=1772206995","url":"https:\/\/matrixbcg.com\/products\/anglingdirect-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}