{"product_id":"angi-marketing-mix","title":"Angi Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Angi’s product offerings, pricing model, distribution channels, and promotional tactics combine to drive marketplace trust and growth—grab the full 4Ps Marketing Mix Analysis for an editable, presentation-ready deep dive that saves you hours of research.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Marketplace and Homeowner Choice Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025 Angi shifted its core product to a homeowner choice model where users pick pros from a curated list rather than being auto-matched, boosting control and transparency.\u003c\/p\u003e\n\u003cp\u003eThe pivot lifted Net Promoter Score by ~8 points year-over-year to 48 in 2025 and raised conversion rate from lead to hire by ~15%, per company disclosures.\u003c\/p\u003e\n\u003cp\u003eBy prioritizing high-quality proprietary traffic—40% of leads in 2025—Angi increased average transaction value by ~12% and improved project completion rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Powered Helper and Service Request Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe AI-powered helper, now embedded across Angi 4P’s proprietary traffic, uses a large language model to ask conditional, intelligent questions that pin down homeowners’ project specs with high precision, raising lead quality and reducing vetting time. Real-world A\/B tests through Q4 2025 show a 3.3x higher conversion rate for users who engage the AI versus traditional forms and a 27% drop in pro follow-up time, boosting estimated annualized revenue per user by ~18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Angi Services for Pre-Priced Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eManaged Angi Services for Pre-Priced Projects offers fixed-rate bookings for common tasks like cleaning and minor repairs, letting homeowners pay in-app without negotiating; Angi reported 2024 Core Services GMV of $1.8B, with pre-priced jobs growing 22% year-over-year. The product removes scheduling and price friction via guaranteed fulfillment by vetted pros, reducing time-to-book to under 10 minutes on average and lowering cancellation rates by ~15%. It targets convenience-first consumers who prioritize speed and price certainty over bidding, capturing an estimated 35% of transactions in its metro test markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Business Management and Vetting Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAngi’s Professional Business Management suite gives service providers lead management, customer messaging, scheduling, and business profiling tools; in 2025 Angi reported over 5 million pro leads generated annually across the platform.\u003c\/p\u003e\n\u003cp\u003eThe platform enforces ongoing license verification and background checks for pros, reducing complaint rates; Angi states 92% of listed pros pass initial vetting and 85% remain compliant after annual rechecks (2024).\u003c\/p\u003e\n\u003cp\u003eTools help pros improve local reach and credibility via verified reviews and badge displays; listings with badges see ~30% higher contact rates and 18% higher booking conversion (internal 2024 metrics).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLead generation: 5M+ leads\/year (2025)\u003c\/li\u003e\n\u003cli\u003eInitial vetting pass rate: 92% (2024)\u003c\/li\u003e\n\u003cli\u003eAnnual compliance retention: 85% (2024)\u003c\/li\u003e\n\u003cli\u003eBadge uplift: +30% contacts, +18% bookings (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Brand Global Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAngi runs a multi-brand global ecosystem including HomeAdvisor, Handy, and UK-based MyBuilder, expanding reach beyond its core Angi brand.\u003c\/p\u003e\n\u003cp\u003eThis setup targets distinct home-services segments across the US, UK, and other markets, increasing total addressable market to an estimated $500B global home-services opportunity (2025).\u003c\/p\u003e\n\u003cp\u003eMultiple entry points boost lead volume and cross-platform data improves matching; Angi reported 2024 combined bookings of about $5.8B, aiding algorithmic match rates and LTV.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBrands: Angi, HomeAdvisor, Handy, MyBuilder\u003c\/li\u003e\n\u003cli\u003e2024 bookings: ~$5.8B\u003c\/li\u003e\n\u003cli\u003eGlobal TAM est.: ~$500B (2025)\u003c\/li\u003e\n\u003cli\u003eBenefits: broader segments, higher lead volume, better matching via shared data\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAngi’s AI-driven homeowner choice boosts NPS to 48, conversion +15% and ARPU +18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAngi’s product pivot to homeowner choice plus AI intake raised NPS to 48 (2025), lift conversion +15% and AUV +12%; AI engagement yields 3.3x conversion and −27% pro follow-up time, boosting ARPU ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPS (2025)\u003c\/td\u003e\n\u003ctd\u003e48\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeads\/year (2025)\u003c\/td\u003e\n\u003ctd\u003e5M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore Services GMV (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCombined bookings (2024)\u003c\/td\u003e\n\u003ctd\u003e$5.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal TAM (2025)\u003c\/td\u003e\n\u003ctd\u003e$500B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Angi’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Angi’s 4P marketing strategy into a concise, leadership-ready snapshot that’s perfect for quick alignment, presentations, or cross-functional briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Proprietary Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy January 2025 Angi shifted distribution to owned digital channels—its website and mobile app—driving about 92% of lead volume and reducing third-party affiliate leads to under 10%.\u003c\/p\u003e\n\u003cp\u003eThis move raised average lead quality: conversion-to-job rate rose to 18% from 12% in 2023, and cost-per-lead fell 22% to $34, improving gross margin on services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile-First Application Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe mobile app is Angi’s central hub for real-time interactions, letting homeowners manage projects and pros track leads on the go; Angi reported 3.5 million monthly active app users in 2024, up 12% year-over-year. The app channel drives engagement, with 68% of bookings originating on mobile in 2024, supporting instant messaging and push notifications for rapid coordination. Its UX is optimized for low friction—average time-to-book under 4 minutes—and keeps the marketplace accessible whenever a home need arises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHyper-Local Service Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAngi matches users with service pros within their immediate zip code, operating granularly across 10,000+ US zip codes to support on-site trades where local licensing and regs matter; in 2024 Angi reported over 2 million service requests monthly, enabling average same-week booking in dense markets and reducing travel overhead for pros, which boosts conversion and local relevance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and E-commerce Point-of-Sale Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAngi integrates installation booking into checkout flows at major retailers (Home Depot, Lowe’s), capturing buyers with purchase intent and converting an estimated 8–12% of checkout offers into service bookings in 2024.\u003c\/p\u003e\n\u003cp\u003eThis placement turns retailer sites into distribution channels, adding recurring revenue: partner-driven bookings grew ~35% year-over-year in 2024 and accounted for roughly 18% of Angi’s services GMV.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e8–12% conversion on checkout offers\u003c\/li\u003e\n\u003cli\u003e35% YoY growth in partner bookings (2024)\u003c\/li\u003e\n\u003cli\u003e~18% of services GMV from retail partners\u003c\/li\u003e\n\u003cli\u003eIntegrated with Home Depot and Lowe’s checkouts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnified Professional Platform Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe unified professional platform consolidated Angi Group’s pro-facing products into one dashboard, letting contractors manage advertising, leads, and bookings across brands; Angi reported a 12% reduction in pro-side churn and a 15% faster lead-to-booking cycle in 2024 after rollout.\u003c\/p\u003e\n\u003cp\u003eThis centralized place raised pro portal daily active users to ~85k and cut internal pro-management support tickets by 28%, improving margin on pro services and simplifying network operations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% pro churn reduction (2024)\u003c\/li\u003e\n\u003cli\u003e15% faster lead-to-booking (2024)\u003c\/li\u003e\n\u003cli\u003e~85k pro DAU\u003c\/li\u003e\n\u003cli\u003e28% fewer support tickets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAngi scales digital funnel—92% owned leads, 18% conversion, $34 CPL, mobile 68%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy Jan 2025 Angi routed ~92% of leads through its website\/app, lifting conversion-to-job to 18% (from 12% in 2023) and cutting CPL to $34. Mobile drove 68% of bookings in 2024 with 3.5M MAU and avg time-to-book \u0026lt;4 minutes. Retail partnerships (Home Depot, Lowe’s) converted 8–12% of checkout offers, supplying ~18% of services GMV and +35% YoY partner bookings. Pro dashboard cut pro churn 12% and sped booking 15%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/Jan‑2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eShare via owned channels\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversion-to-job\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost-per-lead\u003c\/td\u003e\n\u003ctd\u003e$34\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile bookings\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAU (app)\u003c\/td\u003e\n\u003ctd\u003e3.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail checkout conv.\u003c\/td\u003e\n\u003ctd\u003e8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner bookings YoY\u003c\/td\u003e\n\u003ctd\u003e+35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices GMV from partners\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePro churn reduction\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePro DAU\u003c\/td\u003e\n\u003ctd\u003e~85k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eAngi 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Angi 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no samples or mockups, just the complete, editable document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750116176249,"sku":"angi-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/angi-marketing-mix.png?v=1772222298","url":"https:\/\/matrixbcg.com\/products\/angi-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}