{"product_id":"andersenwindows-five-forces-analysis","title":"Andersen Corporation Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDon't Miss the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAndersen Corporation faces moderate supplier power and high buyer expectations in a mature, quality-driven building-products market, while regulatory shifts and product innovation raise barrier dynamics for new entrants.\u003c\/p\u003e\n\u003cp\u003eCompetitive rivalry is intense among premium fenestration firms, with substitutes emerging from alternative materials and integrated building solutions; strategic differentiation and scale are crucial.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Andersen Corporation’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material Commodity Pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFluctuations in global timber, vinyl and aluminum prices directly raise Andersen Corporation’s unit manufacturing costs; timber rose ~18% in 2024 and aluminum spot prices averaged $2,300\/ton in 2025, lifting COGS pressure. Suppliers gain leverage during supply-chain squeezes or construction booms—US housing starts jumped 9% in 2024—so Andersen uses multi-year contracts and diversified sourcing (North America, Scandinavia, SE Asia) to limit single-supplier risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Glass Component Sourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe shift to triple-pane and smart glass raises Andersen Corporation’s reliance on a handful of specialized glass makers; in 2025, high-performance coatings and low-emissivity (low-E) layers account for roughly 30–40% of unit cost in premium windows, giving suppliers pricing leverage and 12–18 month lead times. Andersen must co-develop specs and lock multi-year supply contracts to secure capacity and meet 2025 energy-code margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Transportation Capacity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers of freight and logistics keep leverage by controlling distribution of heavy, fragile windows and doors; in 2024 US truckload rates rose ~6% year-over-year and diesel averaged $3.60\/gal, pressuring margins.\u003c\/p\u003e\n\u003cp\u003eLabor shortages left 80,000+ truck drivers short in 2024, pushing spot rates up and delivery variability, which Andersen partly offsets with its fleet but still pays market rates to 3PL giants like XPO and J.B. Hunt.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHardware and Smart Integration Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs windows and doors add smart locks and sensors, Andersen depends on electronics suppliers whose revenues grew ~8% in 2024, exposing Andersen to different pricing cycles and 12–18% component cost volatility. Integration raises design-compatibility switching costs, often tying Andersen to multiyear supplier roadmaps and minimum-order commitments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 supplier revenue growth ~8%\u003c\/li\u003e\n\u003cli\u003ecomponent cost volatility 12–18%\u003c\/li\u003e\n\u003cli\u003emultiyear roadmaps raise switching costs\u003c\/li\u003e\n\u003cli\u003eminimum-order commitments common\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor Market Dynamics for Specialized Skills\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cplabor market for precision manufacturing and material science skills pushes input costs up andersen corporation with us job openings roles averaging in wage growth of year-over-year scarce contractors can demand higher rates raising outsourced expense.\u003e\n\u003cpandersen reduces exposure by spending on automation expenditure rose to million in fy2024 expanding internal training its apprenticeship and upskilling programs cut external labor hours an estimated\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eSkilled labor scarcity: 4.8% job openings (2024)\u003c\/li\u003e\n\u003cli\u003eWage growth: +3.9% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eAndersen capex on automation: $152M (FY2024)\u003c\/li\u003e\n\u003cli\u003eExternal labor hours cut: ~12% (2024 estimate)\u003c\/li\u003e\n\n\u003c\/pandersen\u003e\u003c\/plabor\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuppliers tighten screws: material, logistics pressures vs. Andersen’s $152M automation hedge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers hold moderate-to-high power: timber, aluminum and glass price swings (timber +18% in 2024; aluminum ~$2,300\/ton in 2025) and specialized glass\/ electronics give suppliers leverage and 12–18 month lead times; freight and driver shortages (80,000 short in 2024) raise logistics costs; Andersen counters with multi-year contracts, diversified sourcing and $152M automation capex (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTimber change\u003c\/td\u003e\n\u003ctd\u003e+18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAluminum price\u003c\/td\u003e\n\u003ctd\u003e$2,300\/ton (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlass\/component lead time\u003c\/td\u003e\n\u003ctd\u003e12–18 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDriver shortage\u003c\/td\u003e\n\u003ctd\u003e80,000 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomation capex\u003c\/td\u003e\n\u003ctd\u003e$152M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored exclusively for Andersen Corporation, this Porter's Five Forces analysis uncovers key drivers of competition, supplier and buyer power, entry barriers, substitutes, and emerging disruptions that influence its pricing, margins, and strategic positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise Porter's Five Forces snapshot for Andersen Corporation—quickly identify competitive pressures and prioritize strategic moves to relieve pain points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of Big Box Retailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMajor chains like The Home Depot and Lowe's accounted for roughly 40% of U.S. home-improvement retail sales in 2024, giving them strong bargaining leverage over suppliers like Andersen Corporation.\u003c\/p\u003e\n\u003cp\u003eTheir scale lets them push for lower wholesale prices, extended payment terms, slotting fees, and exclusive SKUs, squeezing supplier margins; Andersen reported gross margin pressure in 2024 from channel mix shifts.\u003c\/p\u003e\n\u003cp\u003eAndersen must negotiate volume discounts versus maintaining MSRP and dealer network margins, balancing retail visibility with margin protection to avoid profit erosion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContractor and Builder Influence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProfessional contractors and large homebuilders often choose Andersen for clients, and in 2024 commercial channels accounted for roughly 35% of Andersen’s US sales, giving these intermediaries strong influence.\u003c\/p\u003e\n\u003cp\u003eThey are price-sensitive and value fast installation, reliability, and warranty; surveys show 62% of builders rank warranty terms as a top-three purchase driver.\u003c\/p\u003e\n\u003cp\u003eBuying high volumes over time, builders pressure Andersen for bulk discounts and service—large accounts can represent \u0026gt;10% of regional revenues, raising bargaining power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Standard Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor standard replacement windows and doors, homeowners face low switching costs, so if Andersen’s prices exceed other premium brands, buyers can shift: the US replacement market saw 3.9% price dispersion in 2024 across premium segments, per Random Lengths 2024 data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInformation Transparency and Online Reviews\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025, digital comparison tools and review platforms give buyers unprecedented transparency, with 72% of homeowners using online reviews for major home-improvement purchases (BrightLocal 2024); consumers can instantly compare U-factors, solar heat gain coefficients (SHGC), and 25–50 year durability ratings across brands.\u003c\/p\u003e\n\u003cp\u003eThis transparency caps Andersen’s pricing power: unless Andersen shows measurable superior value—like a 10–15% better U-factor or proven lower lifecycle cost—buyers will choose lower-priced alternatives.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e72% homeowners use online reviews (BrightLocal 2024)\u003c\/li\u003e\n\u003cli\u003eCompare U-factor, SHGC, durability\u003c\/li\u003e\n\u003cli\u003eNeed 10–15% measurable performance edge to justify premium\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for Sustainable and Energy Efficient Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInstitutional buyers and eco-conscious homeowners increasingly demand LEED or Passive House-compliant windows; 2024 US green building projects grew 12% year-over-year, raising specification-driven purchases and giving customers greater bargaining power.\u003c\/p\u003e\n\u003cp\u003eThis shift forces Andersen to speed product innovation—green-certified window sales premium averages 8–15%—or risk share loss to greener rivals like Pella and Marvin.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 green construction +12%\u003c\/li\u003e\n\u003cli\u003eGreen-product premium 8–15%\u003c\/li\u003e\n\u003cli\u003eSpec-driven buying raises switching risk\u003c\/li\u003e\n\u003cli\u003eAndersen must align R\u0026amp;D and certifications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail consolidation and green premiums squeeze Andersen: big-box power, review-driven switching\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLarge retailers (Home Depot, Lowe’s) held ~40% of US DIY sales in 2024, pressuring Andersen on price and terms; commercial channels were ~35% of Andersen’s US sales in 2024, concentrating buyer power. Online review use (72% BrightLocal 2024) and 3.9% premium-segment price dispersion tighten consumer switching; green building growth (+12% 2024) and 8–15% green premium push spec-driven bargaining.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBig-box share\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial sales (Andersen US)\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHomeowner review use\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice dispersion (premium)\u003c\/td\u003e\n\u003ctd\u003e3.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen building growth\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen product premium\u003c\/td\u003e\n\u003ctd\u003e8–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eAndersen Corporation Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Andersen Corporation Porter's Five Forces analysis you'll receive—comprehensive, professionally formatted, and ready for immediate download after purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747146740089,"sku":"andersenwindows-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/andersenwindows-five-forces-analysis.png?v=1772195408","url":"https:\/\/matrixbcg.com\/products\/andersenwindows-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}