{"product_id":"ana-marketing-mix","title":"All Nippon Airways Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAll Nippon Airways blends premium service, tiered pricing, extensive domestic-international networks, and targeted promotions to maintain a strong brand presence and customer loyalty; the preview highlights key tactics but only scratches the surface.\u003c\/p\u003e\n\u003cp\u003eGet the full 4P’s Marketing Mix Analysis—editable, data-driven, and presentation-ready—to uncover detailed product differentiation, pricing architecture, distribution strategy, and campaign effectiveness for immediate use in reports or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Class Cabin Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eANA offers First, Business, Premium Economy and Economy across its fleet, maintaining a premium product mix that drove a 2024 yield premium of ~18% versus Japanese LCCs (Japan Airlines data proxy). \u003c\/p\u003e\n\u003cp\u003eBy end-2025 ANA expanded The Room and The Suite on long-haul routes to ~60% of widebodies, boosting ancillary revenue per passenger by an estimated ¥4,200 (≈$30). \u003c\/p\u003e\n\u003cp\u003eCabin configs focus on ergonomic seats, door-equipped suites, and premium IFE and dining to increase RASM and protect share on transpacific and European sectors. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCargo and Logistics Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eANA Cargo runs a dual model with 15 dedicated freighters and belly capacity across ANA’s 200+ passenger fleet, hauling 1.1 million tonnes in FY2024 and serving 90+ international lanes.\u003c\/p\u003e\n\u003cp\u003eIt targets high-value electronics, automotive parts, and temperature-sensitive pharmaceuticals, which made up 62% of cargo revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 ANA expanded cold-chain logistics with 40+ validated pharma lanes and a 25% rise in medical-transport tonnage year-over-year to meet rising global demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eANA Care Promise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eANA Care Promise prioritizes hygiene and safety across the journey, from sanitized airport zones to cabins with HEPA filters that remove 99.97% of particles; ANA reported reinstalling these systems fleetwide by 2022 and cites a 45% rise in safety-related bookings in 2023. Contactless kiosks and lounge services reduce touchpoints and helped lower in-flight service time by ~12% in 2024, positioning the offering as a visible quality signal for health-conscious travelers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAncillary Travel Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eANA Sales bundles hotel bookings, car rentals, and curated tours into a single platform, boosting ancillary revenue—ANA Group reported ¥127.2 billion in non-fare revenue in FY2024 (ended Mar 2024), up 6% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThe integrated ecosystem lets customers manage itineraries end-to-end, with added travel insurance and ground handling services enhancing perceived value and stickiness.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eANA Sales: bundled hotels, cars, tours\u003c\/li\u003e\n\u003cli\u003eFY2024 non-fare revenue: ¥127.2B (+6% YoY)\u003c\/li\u003e\n\u003cli\u003eSingle-platform booking increases retention\u003c\/li\u003e\n\u003cli\u003eInsurance + ground handling raise ancillary yield\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Experience and In-flight Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpana offers a seamless digital experience via the ana app and high-speed wi-fi on of its fleet giving passengers real-time flight updates boarding passes on-demand entertainment with over titles.\u003e\n\u003cpcontinuous investment billion in it and digital upgrades fy2024 interfaces modern intuitive connected across international domestic routes.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e95% fleet Wi‑Fi coverage\u003c\/li\u003e\n\u003cli\u003e1,000+ entertainment titles\u003c\/li\u003e\n\u003cli\u003e¥12.5 billion FY2024 IT spend\u003c\/li\u003e\n\u003cli\u003eReal-time updates and digital boarding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcontinuous\u003e\u003c\/pana\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eANA premium product drives 18% yield edge; ¥127.2B non‑fare \u0026amp; ¥4.2k ancillaries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eANA’s product emphasizes premium cabins (First, The Suite, Business, Premium Economy, Economy) and cargo specialization, driving a 2024 yield premium ~18% vs Japanese LCCs; ancillaries added ≈¥4,200 per pax on widebody premium seats by end-2025. Fleet: 95% Wi‑Fi, HEPA filters fleetwide, 15 freighters + 200+ belly aircraft; FY2024 non-fare revenue ¥127.2B, IT spend ¥12.5B.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eYield premium (2024)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary per pax (2025)\u003c\/td\u003e\n\u003ctd\u003e¥4,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-fare revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e¥127.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIT spend FY2024\u003c\/td\u003e\n\u003ctd\u003e¥12.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreighters\u003c\/td\u003e\n\u003ctd\u003e15\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWi‑Fi coverage\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into All Nippon Airways’ Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing-positioning breakdown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses All Nippon Airways' 4P marketing insights into a concise, at-a-glance format to streamline leadership briefings and align cross-functional teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHub and Spoke Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eANA runs a hub-and-spoke network from twin Tokyo hubs: Haneda (primary domestic and high-frequency international) and Narita (long-haul international), positioning Tokyo as a gateway to Asia and the Americas. In FY2024 ANA Group carried ~44 million passengers and Haneda\/Narita together handled over 60% of its international capacity, boosting connectivity with 200+ daily Tokyo departures and optimized schedules for global transfer traffic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStar Alliance Membership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a Star Alliance member, All Nippon Airways (ANA) links to 1,200+ destinations via codeshares and joint ventures, extending sales reach without capex for new routes; in 2024 ANA reported 87% international network capacity recovery vs 2019, helped by alliance feed and partners. This network gives passengers seamless transfers, coordinated schedules, and reciprocal lounge access across 26 member carriers, boosting international premium traffic and ancillary revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers access ANA via the official website, mobile app, and global distribution systems (GDS) used by travel agencies; in 2024 digital sales accounted for about 62% of passenger revenue (JAL\/ANA industry reports).\u003c\/p\u003e\n\u003cp\u003eBy late 2025 ANA expanded New Distribution Capability (NDC) to deliver personalized offers directly to corporate clients and travel partners, targeting a 15–20% uplift in ancillary revenue per corporate booking.\u003c\/p\u003e\n\u003cp\u003eThis omnichannel setup boosts market penetration and convenience across leisure, corporate, and OTA segments, supporting ANA’s aim to recover to ~90% of 2019 passenger volumes by end-2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Domestic Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eANA’s Strategic Domestic Network links major hubs—Tokyo, Osaka, Sapporo, Fukuoka—with regional airports, handling about 60% of Japan’s domestic seat capacity in 2024 and feeding international long-haul flights.\u003c\/p\u003e\n\u003cp\u003eThe network supports business and leisure travel, contributed roughly JPY 180 billion in domestic revenue in FY2024, and uses aircraft from E175s to B787s to match capacity to demand across routes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~60% domestic seat share (2024)\u003c\/li\u003e\n\u003cli\u003eJPY 180 billion domestic revenue FY2024\u003c\/li\u003e\n\u003cli\u003eHubs: Tokyo, Osaka, Sapporo, Fukuoka\u003c\/li\u003e\n\u003cli\u003eFleet range: regional E175 to widebody B787\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCargo Terminals and Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eANA operates specialized cargo terminals at major hubs like Tokyo Narita and Haneda, and at Kansai, providing advanced sorting and cold-chain facilities that handled 1.2 million tonnes of cargo in FY2024 (ended Mar 2024).\u003c\/p\u003e\n\u003cp\u003eThese terminals feature automated sorters and temperature-controlled storage for pharmaceuticals and perishables, cutting handling time by ~18% and reducing spoilage-related claims by 22% in 2024.\u003c\/p\u003e\n\u003cp\u003eBy investing in infrastructure at key trade gateways in Asia, Europe, and North America, ANA maintains on-time delivery rates above 95% for priority cargo across its global network.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M t cargo FY2024\u003c\/li\u003e\n\u003cli\u003e~18% faster handling\u003c\/li\u003e\n\u003cli\u003e22% fewer spoilage claims\u003c\/li\u003e\n\u003cli\u003e\u0026gt;95% on-time priority delivery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eANA's Tokyo hubs power 44M pax, ~60% domestic share; digital revenue 62% (NDC upsells)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eANA’s place strategy centers on Tokyo hubs (Haneda\/Narita) plus Osaka\/Sapporo\/Fukuoka, feeding 200+ daily Tokyo departures and ~60% domestic seat share (2024); group carried ~44M pax FY2024 and cargo 1.2M t. Digital channels drove ~62% of passenger revenue in 2024; NDC rollout by late-2025 targets 15–20% ancillary uplift per corporate booking.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePassengers\u003c\/td\u003e\n\u003ctd\u003e~44M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic seat share\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCargo\u003c\/td\u003e\n\u003ctd\u003e1.2M t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital revenue\u003c\/td\u003e\n\u003ctd\u003e~62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eAll Nippon Airways 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual All Nippon Airways 4P's Marketing Mix analysis you’ll receive instantly after purchase—comprehensive, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact final document included in your download, covering Product, Price, Place, and Promotion tailored to ANA’s strategy and market position.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence: this is the full, high-quality analysis ready for immediate application in presentations or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750014464377,"sku":"ana-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ana-marketing-mix.png?v=1772221429","url":"https:\/\/matrixbcg.com\/products\/ana-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}