{"product_id":"ampol-marketing-mix","title":"Ampol Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Ampol’s product portfolio, strategic pricing, extensive distribution network, and targeted promotions combine to fuel market leadership—this preview only hints at the insights inside. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save time, support decision-making, and apply Ampol’s tactics to your strategy or research.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Performance Amplify Fuels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmpol’s High Performance Amplify Fuels deliver measurable gains: independent tests in 2024 showed up to 3.5% improved fuel economy and a 20% reduction in injector deposits versus standard petrol, supporting lower fleet fuel costs. The Amplify range uses patented detergent and friction-reducing additives, so Ampol claims up to a 10% boost in peak power for turbocharged engines. By end-2025 the formula was updated to meet Australia’s fuel quality rules and the 2030 emissions roadmap, and Amplify accounted for ~8% of Ampol’s retail fuel margin in FY2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenience and Foodary Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmpol has converted over 1,100 sites into integrated convenience hubs featuring its Foodary brand and grocery partnerships, delivering barista-made coffee, fresh meals and daily essentials to time-poor consumers.\u003c\/p\u003e\n\u003cp\u003eNon-fuel sales grew 18% in FY2024, with non-fuel margins contributing roughly 28% of site EBITDA in 2024, helping Ampol capture a larger share of the retail wallet and boost site profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmpCharge EV Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmpCharge EV Solutions is Ampol’s national high-speed charging network, with over 180 stations across Australia as of Dec 2025, targeting highway fast charges and urban top-ups to support rising EV registrations (over 200,000 EVs in 2024, up 60% year-on-year). \u003c\/p\u003e\n\u003cp\u003ePriced per kWh and by time at select sites, AmpCharge supports long-range travel via 150–350 kW chargers and integrates with Ampol’s loyalty program; capital spend to 2025 exceeded A$70m, part of a A$300m low-carbon transition plan. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Industrial Energy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAmpol supplies specialized fuels and lubricants for mining, aviation, marine and agriculture, offering high-volume deliveries and on-site technical support to maintain uptime for large industrial clients.\u003c\/p\u003e\n\u003cp\u003eUsing its Lytton refinery, Ampol secured ~20% of Australian diesel supply in 2024 and reports commercial fuel sales of A$3.2bn in FY2024, supporting a resilient domestic supply chain.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-volume logistics: bulk tanker fleets and storage\u003c\/li\u003e\n\u003cli\u003eTechnical services: fuel testing and engine support\u003c\/li\u003e\n\u003cli\u003eLytton refinery: ~20% national diesel capacity (2024)\u003c\/li\u003e\n\u003cli\u003eFY2024 commercial sales: A$3.2bn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobil Lubricants Partnership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAmpol’s strategic alliance with Mobil lets Ampol distribute Mobil lubricants and greases to retail and commercial customers, adding high-spec global oils that protect heavy machinery and performance engines.\u003c\/p\u003e\n\u003cp\u003eThis broadens Ampol’s product mix into full maintenance solutions alongside fuel, strengthening value for fleet managers and increasing cross-sell potential—Ampol reported lubricant sales growth of ~8% in 2024 vs 2023.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMobil partnership adds premium lubricant range\u003c\/li\u003e\n\u003cli\u003eProtects heavy machinery\/high-performance engines\u003c\/li\u003e\n\u003cli\u003eEnables bundled fuel + maintenance offerings\u003c\/li\u003e\n\u003cli\u003eReported lubricant sales +8% in 2024 vs 2023\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmpol: diversified fuel, 1,100+ Foodary hubs, 180+ EV chargers, Lytton = 20% diesel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmpol’s product mix blends Amplify premium fuels (3.5% fuel economy gain; 20% less injector deposits; ~8% retail fuel margin FY2025), 1,100+ Foodary convenience hubs (non-fuel sales +18% FY2024; 28% site EBITDA), AmpCharge EV network (180+ stations Dec 2025; A$70m capex to 2025), Lytton refinery supplying ~20% national diesel (A$3.2bn commercial sales FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmplify fuels\u003c\/td\u003e\n\u003ctd\u003e3.5% mpg gain; 8% margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoodary\u003c\/td\u003e\n\u003ctd\u003e1,100+ sites; non-fuel +18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmpCharge\u003c\/td\u003e\n\u003ctd\u003e180+ stations; A$70m capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLytton\/refinery\u003c\/td\u003e\n\u003ctd\u003e~20% diesel; A$3.2bn sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Ampol’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Ampol’s 4P marketing insights into a concise, easy-to-scan summary ideal for leadership briefings or quick team alignment, helping non-marketing stakeholders grasp product, price, place, and promotion strategy at a glance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Retail Service Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmpol operates Australia’s largest branded petrol and convenience network with about 1,800 sites, covering every state and territory and giving strong geographic reach.\u003c\/p\u003e\n\u003cp\u003eThat scale boosts accessibility—Ampol reported FY2024 retail fuel sales of ~6.1 billion litres and fuel and convenience revenue of AUD 18.3 billion, leveraging presence at high-traffic metro intersections and major regional routes.\u003c\/p\u003e\n\u003cp\u003eStrategic site selection targets commuter and freight corridors to capture peak volumes and support same-site convenience margins above national averages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLytton Refinery and Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmpol owns and operates the Lytton refinery in Queensland and 41 fuel terminals nationwide, giving it vertical control from import and production to distribution; Lytton processed about 47.5 PJ of crude in FY2024 (Ampol Annual Report 2024) which underpins ~30% of domestic petrol supply.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Trading and Singapore Office\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmpol’s Singapore trading arm sources crude and refined products globally, securing roughly 18% of Ampol’s 2024 refined product supply and lowering average feedstock costs by an estimated US$2.5\/barrel versus regional spot buys.\u003c\/p\u003e\n\u003cp\u003eThe Singapore office, located in the Singapore Freeport area, lets Ampol react within 48–72 hours to shifts in Asia-Pacific flows and supports export channels—helping expand sales beyond Australia into SE Asian markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAmol (Ampol) runs a dedicated B2B distribution network serving commercial, industrial and wholesale sites via specialized tanker fleet and regional distributor partners, reaching remote mining and agricultural locations.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Ampol delivered ~1.1 billion litres to commercial customers and logged a 98.5% on-time supply rate; contracts target high-volume reliability, safety compliance, and site delivery to avoid retail visits.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.1B litres commercial FY2024\u003c\/li\u003e\n\u003cli\u003e98.5% on-time supply\u003c\/li\u003e\n\u003cli\u003eSpecialized tanker fleet + regional partners\u003c\/li\u003e\n\u003cli\u003eFocus: mining, agriculture, industry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile App Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAmpol’s mobile app acts as a digital storefront: customers locate 1,900+ stations, pay from their vehicle, and redeem personalized rewards, driving a 12% uplift in app-based transactions in FY2024.\u003c\/p\u003e\n\u003cp\u003eThis placement links physical stores with mobile convenience for late 2025 tech-savvy users, cutting checkout time by ~40 seconds and raising visit frequency 8% among users.\u003c\/p\u003e\n\u003cp\u003eThe seamless interface reduces purchase friction and collects location and behavior data; Ampol reported a 25% increase in targeted offer redemption and higher basket size for app users.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,900+ stations in network\u003c\/li\u003e\n\u003cli\u003e12% app transaction growth (FY2024)\u003c\/li\u003e\n\u003cli\u003e~40s checkout time saved\u003c\/li\u003e\n\u003cli\u003e25% rise in targeted redemptions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmpol: 1,900+ sites, AUD18.3bn revenue, 6.1bnL fuel sales and digital-led growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmpol’s 1,900+ sites and 41 terminals plus Lytton refinery (47.5 PJ processed FY2024) deliver nationwide reach, 6.1bn L fuel sales and AUD18.3bn fuel+convenience revenue; Singapore sourcing supplied ~18% of refined products, saving ~US$2.5\/bbl; B2B delivered 1.1bn L with 98.5% on-time; app drove 12% transaction growth and 25% higher targeted redemptions.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites\u003c\/td\u003e\n\u003ctd\u003e1,900+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail fuel sales\u003c\/td\u003e\n\u003ctd\u003e6.1bn L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel \u0026amp; convenience rev\u003c\/td\u003e\n\u003ctd\u003eAUD 18.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLytton crude processed\u003c\/td\u003e\n\u003ctd\u003e47.5 PJ\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSingapore supply\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B deliveries\u003c\/td\u003e\n\u003ctd\u003e1.1bn L (98.5% on-time)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp growth\u003c\/td\u003e\n\u003ctd\u003e12% txns; 25% redemptions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eAmpol 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Ampol 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749963247993,"sku":"ampol-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ampol-marketing-mix.png?v=1772220996","url":"https:\/\/matrixbcg.com\/products\/ampol-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}